In first-quarter 2015 retailers actually increased the average byte size of their mobile sites by 9 percent. Not surprisingly, retailers saw a slight uptick in their average mobile Web page load time.
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Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
Zappos is making the shopping process even more streamlined for its Android customers by updating its mobile application to include a more user-friendly interface and a series of personalized widgets, proving that offering in-app recommendations based on previous purchasing behavior is a valuable strategy for mobile and online retailers.
With pre-orders for the Apple Watch beginning today, Coupons.com is ramping up opportunities for brands on the device via an application that delivers personalized offers based on location.
Mobile payments application looped in is hosting a fundraiser to raise awareness of the app and encourage users to purchase in-app meals for donation to the Greater Boston Food Bank, suggesting that smaller payments apps could stand to leverage live events and fundraisers to reach new audiences.
LiveDeal, a restaurant-oriented instant deals engine, is entering into mcommerce by selling household items and other consumer goods, underscoring the ongoing potency of instant deals on mobile.
Amazon is reportedly considering rolling out a service called Unlocked that would offer unlimited access to mobile games and applications, a move that suggests features mimicking a buffet-style archetype for mobile apps could be on the rise.
Consumers are increasingly turning to mobile devices over desktop when searching for information for local services and products, with 60 percent turning to smartphones and tablets for initial research, proving that brands must leverage geo-targeted advertisements to ramp up mcommerce, according to a report from the Local Search Association.
EBay Classifieds is teaming up with search advertising network adMarketplace to augment the search experience for mobile and tablet users as the site experiences an influx of visitors from mobile platforms.
Spotify and Facebook are leveraging mobile payment firm Boku’s new Phone-on-File platform, which enables customers to store mobile phone numbers as their payment method of choice, offering a streamlined checkout process for one-time and repeat purchases.