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Mobile Minutes: Twitter acquires Niche; Android Wear sales lag; Tumblr to overtake Instagram; Mobile-powering backpack

February 13, 2015

Today in mobile marketing – Twitter acquires Niche; Android Wear gadgets not a big hit, with only 720,000 shipments in 2014; Yahoo’s Marissa Mayer claims Tumblr is now fastest-growing social network over Instagram; Backpacks that pack power for mobile devices.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

February 12, 2015

Join Macy’s Martine Reardon, Target’s Alan Wizemann, Sephora’s Johnna Marcus, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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Mobile wallets are more marketing channel than payments topic: Forrester

February 12, 2015

While mobile wallets currently offer significant value to brands, marketers must also look beyond those solutions and focus on mobilizing loyalty platforms to create branded moments and transform payment options into a viable marketing channel, according to a report from Forrester Research.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

February 11, 2015

Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

February 10, 2015

Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

February 9, 2015

Join Macy’s Martine Reardon, Target’s Alan Wizemann, GameStop’s Frank Hamlin, Forrester Research’s Jennifer Wise and Capital One’s Paul Moreton at the nation’s most prestigious Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29. Free bonus for registered attendees: State of Mcommerce special report valued at $995.

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In-app recommendations, sales assistance crucial for driving mcommerce: report

February 6, 2015

Consumers are increasingly looking to recommendations and assistance options within mobile applications during the shopping process, suggesting that merchants should not overlook the initial buying experience in their efforts to streamline the checkout process, according to a report from Contact Solutions.

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PayPal’s impending spin-off adds uncertainty to mobile payments, mcommerce landscapes

January 23, 2015

PayPal’s impending spinoff from eBay could potentially present a purchase opportunity for major online retailers such as Amazon and Alibaba, which may shift the mcommerce market into large conglomerates’ hands even more.

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… Or, maybe not: Identifying mcommerce conversion rates a must in 2015, experts say

January 16, 2015

NEW YORK – Marketing executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference urged mcommerce players to provide utility, value and frictionless experiences as mobile payments are not yet in a position to overtake credit card or cash solutions.

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PayPal keeps hat in the ring with new BlackBerry app

January 12, 2015

PayPal is extending its reach to all major mobile devices with its new app for BlackBerry smartphones, making it clear that it intends to remain a top mobile payment solution despite competition from Apple Pay and Google Wallet.

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