Smartphones are now the leading mobile driver of both sales and traffic compared to tablets, but conversion rates and high development costs are leaving retailers in the dark, according to a new report from Forrester and Shop.org.
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Apple experienced a jolly holiday commerce season, with customers spending more than $1.1 billion on new mobile applications and in-app purchases within a two-week period.
Bitcoin’s first mobile wallet launch comes attached to the Mike Tyson brand name, which makes the application appeal to fans but the partnership may be too targeted for widespread adoption.
Retailers such as Victoria’s Secret, Etsy, CVS and Walgreens are taking to social media in an attempt to squeeze out the most profits from holidays with posts assisting users with last-minute gift ideas and driving traffic to their online stores.
Amazon’s mobile application continues to gain wins among millennial consumers, as evidenced by 76 percent of digital shoppers who have made room for the app on their crowded smartphones, according to a report by Millward Brown Digital.
Shopular is integrating beacon technology into its application to deliver personalized, contextually relevant offers to users while they are shopping in more than 320 malls.
The fifth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
Location-based mobile applications are trending well with millennial consumers, with 84 percent acting on push-notifications from these platforms, according to a new report from Retale.
Taxi service application Gett recently forayed into retail delivery with the launch of the iPhone 6S in Russia, prompting 18 percent of the smartphone’s sales from service provider Beeline to originate from the app.
Walgreens, Express and Target are paving the way in serving mobile and social experiences that boost sales and innovate within the commerce field.