Approximately 1,000 street-level merchants who have the Perka mobile loyalty solution will receive a free beacon this week, enabling customers who opt into the program to automatically check in, get credit for their purchases and earn loyalty rewards.
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Merchants and brands could lose out on up to $8.6 billion in mcommerce sales this holiday season due to checkout cart abandonment, according to a new report from Jumio.
Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.
Evernote, a note-taking and archiving application, has partnered with global payment provider Adyen to use Alipay’s mobile-optimized checkout system for Chinese users.
Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.
PayPal is moving to take a bigger piece of the mobile commerce pie with the launch Tuesday of One Touch, a feature designed to streamline purchasing in the mobile applications of its business partners.
Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products.
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.