With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
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Retailers with mobile applications that take up a significant amount of space on smartphones can mitigate the problem by moving features to the cloud and using eight-bit images, but larger apps with unique functionality may have an edge.
As Snapchat is just now establishing itself as an integrated purchasing platform, consumers lack significant intent to purchase, but that does not mean retailers should not test the waters with small campaigns that include direct call-to-actions.
Chick-fil-A and Wyndham Hotel Group are among the latest businesses to adopt Visa Checkout in an attempt to eradicate cart abandonment on mobile as competition heats up between the card network and Apple Pay for dominance in mobile online payments.
AOL’s Huffington Post, Vox Media and Bonnier Corp are all streamlining native purchasing on mobile through a solution that provides a way for consumers to shop directly from publication content.
Retailers taking to Amazon for selling opportunities should focus on optimizing their product titles for mobile with less than 74 characters, as these items sell the most, according to research from Ripen eCommerce.
Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.
Snapchat’s reported plan to evolve its Discover channels into a commerce destination could transform the social media application into a one-stop platform for consumers, if it gets retargeting right.
The sixth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared.
The 2015 holidays marked a turning point in the history of mobile marketing with more campaigns and shopping conducted on smartphones and tablets than in years past. This free, hour-long webinar tracks mobile marketing’s progress over the holidays, lessons learned, left-field surprises and best practice for 2016.