Foursquare, a mobile application dedicated to local searches and discoveries, has rolled out its first brand campaign this week after undertaking a major rebranding initiative this summer to establish a stronger stake in the mobile space.
- No categories
Evernote, a note-taking and archiving application, has partnered with global payment provider Adyen to use Alipay’s mobile-optimized checkout system for Chinese users.
Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.
PayPal is moving to take a bigger piece of the mobile commerce pie with the launch Tuesday of One Touch, a feature designed to streamline purchasing in the mobile applications of its business partners.
Ecommerce boutique retailer Rue La La has implemented a credit card scanner on its mobile application to further simplify the payment process for members.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products.
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.
Digital coupon multinational RetailMeNot has partnered with the Circuit of the Americas sports complex to test geo-fencing technology via the coupon giant’s application.