With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.
Jamba Juice Co. is planning to launch a new loyalty program called My Fruitful Rewards to let consumers easily earn rewards at Jamba Juice stores.
NEW YORK – A Sumotext executive at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that nonprofits should focus on the marketing aspect of SMS instead of solely relying on the medium to collect donations.
Kmart is relying on its SMS database to push out mobile coupons and offers to not only drive sales, but also to encourage application downloads that build a stronger one-on-one relationship with shoppers.
JCPenney is turning to its existing database to get the word out about a new SMS program that promotes the company’s latest product line and doles out deals for it.
American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
John Morrell Food Group’s Eckrich is enlisting SMS for the first time this year as part of a bigger partnership with nonprofit Operation Homefront.
Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.
A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.