Messaging

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Fandango streamlines plan-making by strengthening iMessage extension

December 22, 2016

Mobile ticketing platform Fandango is taking a cue from consumer behavior and transforming the digital ticketing world by integrating further with mobile messaging, since movie going is typically a social experience.

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Yahoo discontinues Radar chatbot, providing important warning to other brands

December 21, 2016

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface.

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American Express upgrades chatbot with ‘Add a card’ feature

December 15, 2016

American Express is bringing some new functionality to its Facebook Messenger chatbot, further cementing messaging as an invaluable tool for brands and marketers to connect with their consumers.

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Starbucks expands abroad, brings mobile gifting to WeChat

December 12, 2016

Starbucks is expanding its mobile commerce platform to include integration with the massively popular WeChat mobile application in a partnership with Tencent, making a stronger push into the lucrative Chinese mobile market.

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Sephora, Footlocker among first brands to use mobile e-gift cards on Vodi

December 6, 2016

Sephora, Bed, Bath & Beyond, eBay and Footlocker are just a few of the big name brands that are making use of a new messaging application to allow customers to send mobile e-gift cards to their friends.

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Viber gets in-app mobile banking system

December 5, 2016

Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.

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McDonald’s brings back McRib along with app to help find it

November 18, 2016

McDonald’s fabled McRib is back, and this time the fast food chain is introducing a mobile solution for tracking the elusive sandwich.

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Sephora debuts chatbot features for consumers at home and in-store

November 7, 2016

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

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Mastercard unveils chatbot platform for merchants and banks along with wearable payments

October 27, 2016

Mastercard is taking two big steps forward when it comes to mobile integration thanks to a new chatbot system and a partnership that brings payments to wearable devices, signaling that the credit card company is committed to making multichannel retail more mobile.

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Lands’ End hooks subscribers with discounts, strategy keeps them on the line

October 17, 2016

Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.

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