Omaha Steaks bolsters mobile orders with StarStar initiative
February 20, 2013Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.
Messaging
JCPenney touts price comparison campaign via SMS
February 11, 2013Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.
White Castle pushes customized alerts, coupons via SMS
February 4, 2013White Castle is building up its mobile database with a new Text2Crave service that sends out customized alerts and unique coupons to consumers when they are near a participating location.
Lindt Canada adds 962 mobile subscribers with time-sensitive campaign
January 23, 2013Lindt Canada ran a campaign in conjunction with its sponsorship for the Toronto International Film Festival that not only built up its mobile database, but also drove consumers to bricks-and-mortar locations to redeem prizes for participating.
Hertz enhances rental experience with ability to change reservation via mobile
January 7, 2013Hertz has upgraded its email and SMS program that provides information about a rental with the ability for users to change their vehicle using a mobile device.
Restaurant.com strengthens mobile initiatives through incentivized SMS offer
January 7, 2013Restaurant.com recently leveraged its SMS database to send out a time-sensitive offer that rewarded consumers for buying virtual gift certificates via their handsets.
Teen Cancer America ties live events with mobile to trigger donations
December 24, 2012Teen Cancer America is targeting British rock band The Who fans with a new mobile initiative to drive donations.
How to create effective iPhone-targeted SMS campaigns – Mobile Marketer
December 11, 2012Mobile Marketer today – How to create effective iPhone-targeted SMS campaigns; Smart devices transform B2B marketing: OgilvyOne.
Avenue enhances mobile efforts via RMM
November 29, 2012Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.
Domino’s continues SMS push to drive donations
November 13, 2012Domino’s is relying on SMS again for its Thanks and Giving campaign which encourages consumers to donate to St. Jude Children’s Research Hospital.
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