Messaging

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Mastercard unveils chatbot platform for merchants and banks along with wearable payments

October 27, 2016

Mastercard is taking two big steps forward when it comes to mobile integration thanks to a new chatbot system and a partnership that brings payments to wearable devices, signaling that the credit card company is committed to making multichannel retail more mobile.

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Lands’ End hooks subscribers with discounts, strategy keeps them on the line

October 17, 2016

Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.

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Facebook lets users make purchases from brands directly through Messenger app

October 11, 2016

With the rise of chatbots providing a smooth way for customers to interact with their favorite brands, Facebook is taking things a step further by letting consumers open up a full window of products and shopping options, that are all purchasable directly through the app.

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Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

September 28, 2016

NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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TGI Fridays outpaces QSR competition with Messenger-enabled reservation bookings

September 21, 2016

TGI Fridays is enabling diners to engage in round-the-clock interactions with the chain via Facebook Messenger and make online reservations on the social platform, a first for the quick-service restaurant sector.

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Domino’s joins chatbot movement, unveils Facebook Messenger ordering

September 16, 2016

In an effort to cash in on the chatbot craze and expand its own digital ordering service, Domino’s is now allowing customers to order pizza through a Facebook Messenger chatbot.

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Chatbots have potential, but still face hurdles – especially for banks

September 12, 2016

While chatbots may be becoming more mainstream in retail sectors, a new Forrester Research report warns that they still have some hurdles to overcome, especially when it comes to banking.

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Retale’s RetaleBot lets customers chat their way to the nearest deals

September 8, 2016

Retale has a new Facebook Messenger chatbot that acts as a mediator between users and the brands who want to target them with sales and coupons at nearby stores.

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McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

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Chelsea Football Club kicks up conversational commerce for 3D avatars

August 16, 2016

British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.

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