Frito-Lay brand Walkers Crisps transformed London bus shelters into Twitter-activated vending machines, giving passersby an incentive to try sample bags of chips and resulting in thousands of social-media comments and photos.
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Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.
PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.
Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.
NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.
The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.
Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.