Messaging

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Unified Grocers replicates ecommerce experience via beacons for in-store flexibility

June 13, 2014

Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.

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Facebook and Amazon set sights on PayPal’s mobile payments leadership

June 11, 2014

Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.

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Gap heats up customer acquisition with commerce-enabled promoted tweets

June 9, 2014

Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.

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Texas Roadhouse finds mobile loyalty members are biggest brand advocates

May 9, 2014

National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.

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La Quinta alerts guests instantaneously via mobile concerning check-in

May 9, 2014

La Quinta Inns and Suites alleviates traveler frustration upon hotel arrival by alerting them when their room is ready for check-in on the day of arrival through SMS and email messaging.

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Marriott tests text service requests to empower guests via mobile

May 8, 2014

Marriott Hotels continues to lead the way in how mobile is transforming the travel experience with a test in 15 hotels enabling guests to text service requests for additional towels and chat with hotel representatives in real-time about other service needs.

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Bloomin’ Brands exec: Mobile has measurable effect on dining choices

May 7, 2014

NEW YORK – A Bloomin’ Brands executive at the 2014 MMA Forum discussed how mobile has a measurable effect on consumer casual dining choices, stressing that continuity is key for brand strategy on mobile.

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Starbucks whips up clever SMS, MMS campaign for summer drink buzz

April 25, 2014

Starbucks is taking a whimsical approach in its latest mobile messaging marketing program to drive interest and sales for its popular Frappuccino drink during the summer months.

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Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

April 18, 2014

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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