Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.
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Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill.
NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.
Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.
Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.
Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.
Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.
Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.
National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.