Messaging

  • No categories


Booking.com reserves mobile messaging for real-time customer interaction

May 5, 2016

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.

Share on FacebookShare on LinkedInShare on Twitter

The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

Share on FacebookShare on LinkedInShare on Twitter

Energizer sees 400pc lift in purchase intent through in-store beacons

May 2, 2016

Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.

Share on FacebookShare on LinkedInShare on Twitter

Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

Share on FacebookShare on LinkedInShare on Twitter

Facebook Messenger’s future in mobile commerce could close conversion gap

March 30, 2016

Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.

Share on FacebookShare on LinkedInShare on Twitter

The Coupons App brings beacon-triggered offers to mall shoppers

March 3, 2016

Offer-driven mobile application The Coupons App revealed today that it is leveraging beacon technology to enhance the user experience by delivering location-based alerts inside malls from retailers, brands and restaurants.

Share on FacebookShare on LinkedInShare on Twitter

Ace Hardware’s Facebook chat drives sales with paint product assistance

March 2, 2016

Ace Hardware is building on its innovative strategies for connecting consumers to home improvement help with a mobile-focused 31 Days of Color campaign that includes Facebook chatting with a paint expert.

Share on FacebookShare on LinkedInShare on Twitter

Made.com partners with messaging app to drive conversational commerce

March 1, 2016

Ecommerce retailer Made.com is one of the first merchants to partner with a new messaging application intended to change how consumers interact with businesses by making it easy to communicate and transact via text.

Share on FacebookShare on LinkedInShare on Twitter

DKNY, Lesportsac serve inclusive experiences on location-based discount app

January 15, 2016

DKNY, Lesportsac and J. Lindberg are among the retailers to partner with new application Notify Nearby, serving deals and insider information through location-based notifications.

Share on FacebookShare on LinkedInShare on Twitter

Sephora taps in-app messages to reward users in post-holiday slump

December 30, 2015

Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.

Share on FacebookShare on LinkedInShare on Twitter