PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.
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Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.
NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.
The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.
Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.
Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.
Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill.
NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.