Messaging

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Best Buy energizes SMS with push alert for Black Friday success

November 14, 2013

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.

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UNICEF raises $18K via SMS for Philippines typhoon relief

November 12, 2013

The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.

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Gilt exec: Push notifications beat SMS for native experience

November 6, 2013

NEW YORK — A Gilt executive at the Mobile Women to Watch 2014 Summit said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.

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REI exec: Mobile email drives browsing, not conversions

October 31, 2013

LITCHFIELD PARK, AZ –An REI executive at the Mobile Shopping Fall Summit said that the marketer is leveraging push notifications and email to engage with consumers based on their specific intentions on mobile.

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Urban Airship exec offers tips on leveraging push notifications for holiday marketing

October 30, 2013

LITCHFIELD PARK, AZ – An Urban Airship executive at the Mobile Shopping Fall Summit said that brands should leverage the home screen of mobile devices to engage consumers via relevant push notifications.

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Ace Hardware mobile coupon pilot generates 49pc redemption rate

September 3, 2013

Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.

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Popeye’s relies on mobile as central sweepstakes medium

August 28, 2013

Popeye’s is following in the footsteps of other quick-service restaurants that rely on SMS for contests with a new campaign that encourages consumers to use their mobile device to interact with packaging for a chance at winning tickets to an exclusive concert.

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Carl’s Jr. franchise SMS offer generates 17pc redemption rate

August 26, 2013

A Carl’s Jr. franchise with 40 locations in Oklahoma and Texas credits some recent high redemption rates with SMS coupons to the ability to push out aggressive, local offers.

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Toys “R” Us makes SMS linchpin in strategy to reach busy parents on-the-go

August 21, 2013

With 450,000 subscribers to its text messaging program that it reaches out to regularly, Toys “R” Us is clearly a leader in SMS marketing for retailers.

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Jamba Juice’s new loyalty program taps mobile for valued-added rewards

July 23, 2013

Jamba Juice Co. is planning to launch a new loyalty program called My Fruitful Rewards to let consumers easily earn rewards at Jamba Juice stores.

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