Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.
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American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.
Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.
Conversational commerce continues to grow with chicken wing restaurant chain Wingstop the latest to introduce an ordering option through Twitter and Facebook Messenger, bringing its products to where consumers are spending time.
Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.
Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.
The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.
Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.
NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.