Messaging

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Chatbots have potential, but still face hurdles – especially for banks

September 12, 2016

While chatbots may be becoming more mainstream in retail sectors, a new Forrester Research report warns that they still have some hurdles to overcome, especially when it comes to banking.

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Retale’s RetaleBot lets customers chat their way to the nearest deals

September 8, 2016

Retale has a new Facebook Messenger chatbot that acts as a mediator between users and the brands who want to target them with sales and coupons at nearby stores.

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McDonald’s targets non-app users with sports-themed text-to-win sweepstakes

August 30, 2016

McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.

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Chelsea Football Club kicks up conversational commerce for 3D avatars

August 16, 2016

British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear.

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Dior taps WeChat’s direct-to-consumer potential in social selling effort

August 12, 2016

With bricks-and-mortar sales continuing to decline, social selling is poised to alter the current retail model by facilitating purchases seamlessly through branded communication.

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Icelandair ushers in stopover bookings via chatbot on Facebook Messenger

August 4, 2016

International airline Icelandair has launched the first phase of its mobile messaging bot on Facebook Messenger that drives users to book stopover flights in Iceland while visiting other overseas countries.

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Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter

July 14, 2016

Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.

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Amazon taps Line to drive member signups prior to Prime Day

July 11, 2016

Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.

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American Express blends finance with contextual tips in Facebook chatbot

June 28, 2016

American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.

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Plato’s Closet messages loyal, potential customers via flok’s merchant network

June 14, 2016

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.

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