NEW YORK – Executives from MillerCoors and 1800Flowers at the Mobile Media Summit Upfront at Internet Week 2015 conference discussed their brands’ dedication to innovating in the mobile messaging space, particularly with emojis, in a bid to drive sales of products and reach millennial consumers.
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Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
Malltip, a mobile application that helps consumers navigate shopping malls and find deals, is making its messaging more relevant and driving traffic into stores with the insertion of targeted coupons, brand suggestions and event notifications.
Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.
Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.
Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.
An analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demands for faster, more personal service.
Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.
Mall retailer Charlotte Russe is leveraging Outspoken’s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.
Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.