Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.
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Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.
Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.
National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.
La Quinta Inns and Suites alleviates traveler frustration upon hotel arrival by alerting them when their room is ready for check-in on the day of arrival through SMS and email messaging.
Marriott Hotels continues to lead the way in how mobile is transforming the travel experience with a test in 15 hotels enabling guests to text service requests for additional towels and chat with hotel representatives in real-time about other service needs.
NEW YORK – A Bloomin’ Brands executive at the 2014 MMA Forum discussed how mobile has a measurable effect on consumer casual dining choices, stressing that continuity is key for brand strategy on mobile.
Starbucks is taking a whimsical approach in its latest mobile messaging marketing program to drive interest and sales for its popular Frappuccino drink during the summer months.
Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.
7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.