Messaging

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Hooters’ mobile scavenger hunt leads participants to nearby locations

June 25, 2014

Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill.

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IBM exec claims untargeted mobile messages are the new spam

June 20, 2014

NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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Mobile clicks on paid BTS search ads expected to double: report

June 18, 2014

Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.

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Unified Grocers replicates ecommerce experience via beacons for in-store flexibility

June 13, 2014

Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.

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Facebook and Amazon set sights on PayPal’s mobile payments leadership

June 11, 2014

Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.

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Gap heats up customer acquisition with commerce-enabled promoted tweets

June 9, 2014

Gap promoted tweets for its Summer Loves campaign are reaching Macy’s fans on Twitter and include an easy way to make a purchase, helping the retailer to attract new customers and close the loop with a transaction.

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Texas Roadhouse finds mobile loyalty members are biggest brand advocates

May 9, 2014

National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.

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La Quinta alerts guests instantaneously via mobile concerning check-in

May 9, 2014

La Quinta Inns and Suites alleviates traveler frustration upon hotel arrival by alerting them when their room is ready for check-in on the day of arrival through SMS and email messaging.

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Marriott tests text service requests to empower guests via mobile

May 8, 2014

Marriott Hotels continues to lead the way in how mobile is transforming the travel experience with a test in 15 hotels enabling guests to text service requests for additional towels and chat with hotel representatives in real-time about other service needs.

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