An analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demands for faster, more personal service.
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Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.
Mall retailer Charlotte Russe is leveraging Outspoken’s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.
Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.
Frito-Lay brand Walkers Crisps transformed London bus shelters into Twitter-activated vending machines, giving passersby an incentive to try sample bags of chips and resulting in thousands of social-media comments and photos.
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.
PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.