Messaging

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Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social

July 10, 2014

Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.

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BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery

July 7, 2014

Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.

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Applebee’s Tap Room SMS program reinforces neighborhood-bar push

July 3, 2014

Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.

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Luscinia Health gains 15K subscribers through SMS campaign

July 1, 2014

Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.

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Hooters’ mobile scavenger hunt leads participants to nearby locations

June 25, 2014

Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill.

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IBM exec claims untargeted mobile messages are the new spam

June 20, 2014

NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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Mobile clicks on paid BTS search ads expected to double: report

June 18, 2014

Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.

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Unified Grocers replicates ecommerce experience via beacons for in-store flexibility

June 13, 2014

Unified Grocers will install beacons in select West Coast locations to mimic ecommerce experiences in physical stores by transmitting custom coupons, loyalty rewards and shopping list reminders directly to mobile phones.

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Facebook and Amazon set sights on PayPal’s mobile payments leadership

June 11, 2014

Facebook and Amazon are challenging PayPal’s lead in the mobile payments market, where popularity and trust amongst consumers will be determined by who has more consumer-friendly new services.

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