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	<title>Mobile Commerce Daily &#187; Messaging</title>
	<link>http://www.mobilecommercedaily.com</link>
	<description>The news leader in mobile commerce and retail</description>
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		<title>AMC Theatres builds SMS program through incentivized summer campaign</title>
		<description><![CDATA[AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.]]></description>
		<link>http://www.mobilecommercedaily.com/amc-theatres-builds-sms-program-through-incentivized-summer-campaign</link>
			</item>
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		<title>Eckrich triggers SMS donations via multichannel campaign</title>
		<description><![CDATA[John Morrell Food Group's Eckrich is enlisting SMS for the first time this year as part of a bigger partnership with nonprofit Operation Homefront.]]></description>
		<link>http://www.mobilecommercedaily.com/eckrich-triggers-sms-donations-via-multichannel-campaign</link>
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		<title>Michaels builds SMS database through Earth Day donations</title>
		<description><![CDATA[Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.]]></description>
		<link>http://www.mobilecommercedaily.com/michaels-builds-sms-database-through-earth-day-donations</link>
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		<title>Location-based SMS offers trigger 37pc of consumers to buy</title>
		<description><![CDATA[A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.]]></description>
		<link>http://www.mobilecommercedaily.com/location-based-sms-offers-trigger-37pc-of-consumers-to-buy</link>
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		<title>Make-A-Wish tries SMS to drive donations</title>
		<description><![CDATA[The Make-A-Wish Greater Los Angeles chapter is using SMS for the first time to make it easier for consumers to donate.]]></description>
		<link>http://www.mobilecommercedaily.com/make-a-wish-greater-los-angeles-tries-sms-to-drive-donations</link>
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		<title>Julep taps SMS to drive loyalty, sales</title>
		<description><![CDATA[Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.]]></description>
		<link>http://www.mobilecommercedaily.com/julep-taps-sms-to-drive-loyalty-sales</link>
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		<title>Macy&#8217;s links mobile and TV for real-time engagement</title>
		<description><![CDATA[Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.]]></description>
		<link>http://www.mobilecommercedaily.com/macy%e2%80%99s-strengthens-mcommerce-stance-via-multichannel-campaign</link>
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		<title>Big Red Soda bolsters brand awareness via SMS sweepstakes</title>
		<description><![CDATA[Big Red Soda recently partnered with Twentieth Century Fox on an SMS campaign that incentivized movie fans to win tickets by texting.]]></description>
		<link>http://www.mobilecommercedaily.com/big-red-soda-bolsters-brand-awareness-via-sms-sweepstakes</link>
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		<title>Omaha Steaks bolsters mobile orders with StarStar initiative</title>
		<description><![CDATA[Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device. ]]></description>
		<link>http://www.mobilecommercedaily.com/omaha-steaks-bolsters-mobile-orders-with-starstar-initiative</link>
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		<title>JCPenney touts price comparison campaign via SMS</title>
		<description><![CDATA[Department store chain JCPenney recently leveraged SMS to educate consumers about its claim to consistently offer low prices and ultimately increase sales.]]></description>
		<link>http://www.mobilecommercedaily.com/jcpenney-touts-price-comparison-campaign-via-sms</link>
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