Messaging

NEW YORK - While direct mail and online are the workhorses, SMS is increasingly assuming the same position that email did almost a decade ago.

Britain’s Breast Cancer Campaign is launching one of its first mobile initiatives, taking its fundraising efforts further by accepting donations via text.

E*Trade Financial is bringing its talking baby avatars to the mobile channel with the BabyMail viral marketing campaign.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.

Nonprofit Soldiers’ Angels is using a text-to-donate initiative to raise money for soldiers in the United States armed forces.

Mobile marketing company Mad Mobile launched a mobile giving text message campaign to raise money to aid in the cleanup of the BP oil spill in the Gulf of Mexico.

Starbucks pushed its Frappuccino drink in an ad unit within an SMS dialogue with voters as part of a sponsored call to action aired at the MTV Movie Awards.

NEW YORK – Case studies at the MMA Forum from brands such as the NHL’s Chicago Blackhawks and Rite Aid illustrated how to drive retail sales through mobile marketing.

Nonprofit organization Children’s Miracle Network has extended its fundraising efforts through SMS to leverage the habits of a younger demographic to support its cause

The newly created constituency of Hampstead and Kilburn has all the ingredients for a very exciting election battle—including a mobile fundraising initiative.