Messaging

Pathways to Housing released an interactive virtual demonstration to engage the public with the homeless and ultimately drive donations.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Panda Express, a Chinese takeout chain with more than 1,300 locations in the United States, is running a pilot program to test the effectiveness of online and mobile ordering.

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

Dutch Bros. Coffee’s mobile marketing initiatives helped the coffee shop build a mobile database of 10,000 consumers in just a few months, resulting in increased revenue.

The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.

Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

This holiday season, eBay has been bringing its marketplace to cities across the country with a Mobile Boutique where it is issuing an SMS call-to-action.

Teleton MexAmerica raised more than $200,000 via text-message donations during a telethon powered by Mobile Accord Inc.’s mGive.