Messaging

American Eagle Outfitters’ aerie recently pushed users to “Like” the brand’s Facebook page via an SMS message that included a free shipping offer.

Retailer Lands’ End recently used an SMS message that not only reminded consumers to buy a Mother’s Day gift, but also drove them to a mobile site to buy gift cards.

Flash sales site Rue La La has steadily increased its use of push notifications over the past year and is finding that the strategy has helped it drive a 25 percent increase in user sessions.

Airbnb is using push notifications in its mobile application to help users quickly and easily book a room for their travels.

Hair care brand Aveeno is placing mobile calls-to-action on its magazine print advertisements to give readers a free sample.

Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts by running a time-sensitive SMS campaign that promotes its Easter dresses.

Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.

Macy’s is sending out SMS messages to its customers that promote exclusive looks from NBC’s “Fashion Star” show and let consumers shop them through their mobile device.

Coca-Cola’s Coke Zero is running an interactive SMS program that rewards users with prizes when they watch March Madness games.

International restaurant chain Johnny Rockets is biting into mobile with a new mobile marketing strategy that includes SMS to better communicate with its customers.