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Messaging

Pathways to Housing goes mobile to raise funds for homeless

March 11, 2010

Pathways to Housing released an interactive virtual demonstration to engage the public with the homeless and ultimately drive donations.


Has mobile giving reached a tipping point?

March 10, 2010

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Panda Express testing mobile ordering system to drive sales

February 26, 2010

Panda Express, a Chinese takeout chain with more than 1,300 locations in the United States, is running a pilot program to test the effectiveness of online and mobile ordering.

Jim Beam launches mobile donation campaign for US troops

February 8, 2010

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

Phoenix coffee shop beefs up mobile database via SMS

January 26, 2010

Dutch Bros. Coffee’s mobile marketing initiatives helped the coffee shop build a mobile database of 10,000 consumers in just a few months, resulting in increased revenue.

Red Cross SMS appeal for Haiti raises $1M in single day

January 14, 2010

The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.

Telescope runs mobile giving campaign in holiday greeting email

December 29, 2009

Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.

Why SMS should be part of all holiday marketing

December 25, 2009

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly.

EBay uses SMS to drive mobile commerce during holidays

December 24, 2009

This holiday season, eBay has been bringing its marketplace to cities across the country with a Mobile Boutique where it is issuing an SMS call-to-action.

MGive, Teleton MexAmerica raise more than $200K via mobile

December 14, 2009

Teleton MexAmerica raised more than $200,000 via text-message donations during a telethon powered by Mobile Accord Inc.’s mGive.