With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.
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NEW YORK – A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.
In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.
In a reflection of the wide range of possibilities for in-store mobile engagements, American Eagle Outfitters is making its second attempt to bring a mobile contest into the fitting room at bricks-and-mortar stores, with the latest endeavor promoting back-to-school apparel and denim.
Snapchat combines mobile messaging and mobile commerce with its reported recent investment in shopping application Spring, capitalizing on the growing popularity of conversational commerce.
Online retailers eBindle.com and Grainger are among several brands monitoring competitors’ price changes to provide near real-time push notifications to customers of their own adjustments so they can stay competitive in the fast-moving mobile shopping space.
NEW YORK – Executives from MillerCoors and 1800Flowers at the Mobile Media Summit Upfront at Internet Week 2015 conference discussed their brands’ dedication to innovating in the mobile messaging space, particularly with emojis, in a bid to drive sales of products and reach millennial consumers.
Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.
Malltip, a mobile application that helps consumers navigate shopping malls and find deals, is making its messaging more relevant and driving traffic into stores with the insertion of targeted coupons, brand suggestions and event notifications.
Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.