American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
John Morrell Food Group’s Eckrich is enlisting SMS for the first time this year as part of a bigger partnership with nonprofit Operation Homefront.
Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.
A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.
The Make-A-Wish Greater Los Angeles chapter is using SMS for the first time to make it easier for consumers to donate.
Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Big Red Soda recently partnered with Twentieth Century Fox on an SMS campaign that incentivized movie fans to win tickets by texting.
Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.