Messaging

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Mandarin Oriental property incentivizes WeChat follows with fan-exclusive offers

March 16, 2017

Mandarin Oriental’s The Excelsior, Hong Kong is building up the audience for its newly launched WeChat account through social-specific perks.

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Dior Insider launches, bringing AI to luxury beauty sector

March 15, 2017

French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.

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Soylent introduces AI bot to facilitate retail experience

March 9, 2017

Soylent is taking a major step towards integrating aritifical intelligence into its marketing and commerce strategies with the unveiling of Trish, an AI chatbot and spokesperson for the brand.

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Viber launches in-chat shopping platform

February 27, 2017

Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users, hoping to compete with other monetized messaging applications such as WeChat.

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Urban Outfitters achieves 146 pc revenue increase through location targeting

February 23, 2017

Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.

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Realtor.com taps messaging trend with iMessage integration

February 16, 2017

Realtor.com is making it easier than ever for consumers to find and share real estate listings thanks to an integration between its mobile application and iMessage that lets users quickly send listings to friends through a text message.

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Snuggle turns videos into customer connections

February 15, 2017

Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Dunkin’ Donuts hopes Valentine’s Day iMessage integration will drive sales

February 7, 2017

Dunkin’ Donuts is looking to capitalize on the Valentine’s Day festivities by establishing a presence on iMessage through special features on its Dunkin’ Donuts Stickers & Cards application.

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Domino’s rolls out full Facebook Messenger ordering bot

February 2, 2017

Domino’s is rolling out a fully-functional mobile ordering chatbot on Facebook Messenger after strong reception to a more limited version that was released late last year.

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TGI Fridays offers mobile ordering through Twitter

February 1, 2017

TGI Fridays is making social media into a shoppable platform with a new campaign to let consumers order an appetizer through Twitter by tweeting a football emoji to the brand.

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