Nonprofits drive mobile donation efforts via SMS
May 22, 2013American Red Cross, Oklahoma City Food Bank and World Vision are all leveraging SMS to drive donations to aid tornado victims in Oklahoma and Texas.
Messaging
AMC Theatres builds SMS program through incentivized summer campaign
May 14, 2013AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
Eckrich triggers SMS donations via multichannel campaign
April 17, 2013John Morrell Food Group’s Eckrich is enlisting SMS for the first time this year as part of a bigger partnership with nonprofit Operation Homefront.
Michaels builds SMS database through Earth Day donations
April 10, 2013Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.
Location-based SMS offers trigger 37pc of consumers to buy
April 5, 2013A SMS pilot program in the Easton Town Center in Columbus, OH, points to location and SMS as being catalysts to driving in-store traffic.
Make-A-Wish tries SMS to drive donations
April 2, 2013The Make-A-Wish Greater Los Angeles chapter is using SMS for the first time to make it easier for consumers to donate.
Julep taps SMS to drive loyalty, sales
March 19, 2013Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.
Macy’s links mobile and TV for real-time engagement
March 12, 2013Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database.
Big Red Soda bolsters brand awareness via SMS sweepstakes
February 21, 2013Big Red Soda recently partnered with Twentieth Century Fox on an SMS campaign that incentivized movie fans to win tickets by texting.
Omaha Steaks bolsters mobile orders with StarStar initiative
February 20, 2013Omaha Steaks has tapped StarStar technology to help the company make it easier for consumers to receive offers and place orders using their mobile device.
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