Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.
H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.
Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.
Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.
The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.
NEW YORK — A Gilt executive at the Mobile Women to Watch 2014 Summit said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.
LITCHFIELD PARK, AZ –An REI executive at the Mobile Shopping Fall Summit said that the marketer is leveraging push notifications and email to engage with consumers based on their specific intentions on mobile.
LITCHFIELD PARK, AZ – An Urban Airship executive at the Mobile Shopping Fall Summit said that brands should leverage the home screen of mobile devices to engage consumers via relevant push notifications.