Messaging

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Text-to-Pledge turns SMS messaging into philanthropy

April 21, 2014

Funds raised since the 2007 inception of Text-to-Pledge succeeded the $25 Million benchmark last month during the Elton John AIDS Foundation Oscar party in Los Angeles.

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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

April 18, 2014

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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Orlando Magic unleashes iBeacon potential with in-stadium experience

April 18, 2014

The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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Mobivity exec: Merchants narrow in on quality text messaging conversations

March 14, 2014

NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.

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Staples tests extending mobile offers into SMS for real-time relevancy

February 25, 2014

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

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Express leverages rich media messaging promotion to build mobile database

February 14, 2014

Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.

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Toys “R” Us rolls out first text-to-give campaign

January 31, 2014

Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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H&M fires up in-store experience to bolster SMS, email databases

December 3, 2013

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Tanger Outlets launches SMS sweepstakes to kick off holiday savings

November 19, 2013

Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.

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