Messaging

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Snapchat invests in Spring to capitalize on social commerce growth

May 27, 2015

Snapchat combines mobile messaging and mobile commerce with its reported recent investment in shopping application Spring, capitalizing on the growing popularity of conversational commerce.

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EBindle and Grainger stay competitive with real-time pricing, push notifications

May 26, 2015

Online retailers eBindle.com and Grainger are among several brands monitoring competitors’ price changes to provide near real-time push notifications to customers of their own adjustments so they can stay competitive in the fast-moving mobile shopping space.

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1800Flowers, MillerCoors execs: Emojis are fundamental for driving millennial mcommerce

May 19, 2015

NEW YORK – Executives from MillerCoors and 1800Flowers at the Mobile Media Summit Upfront at Internet Week 2015 conference discussed their brands’ dedication to innovating in the mobile messaging space, particularly with emojis, in a bid to drive sales of products and reach millennial consumers.

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Walmart, Tango and Alibaba bring conversational commerce to fruition

May 13, 2015

Mobile messaging application Tango is partnering with Walmart and Alibaba Group to move into the mobile message shopping frontier, driving sales in what promises to be a more convenient way for consumers while bringing the idea of conversational commerce to the forefront.

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Malltip boosts message relevance with targeted coupons

May 4, 2015

Malltip, a mobile application that helps consumers navigate shopping malls and find deals, is making its messaging more relevant and driving traffic into stores with the insertion of targeted coupons, brand suggestions and event notifications.

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Clarks brings history into the future with WhatsApp campaign

April 6, 2015

Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.

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Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

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Stage Stores amplifies engagement by 133pc with mobile chat

January 21, 2015

Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.

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BIA/Kelsey analyst: Search’s evolution towards push, app-based discovery evident with Google Now

January 16, 2015

An analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demands for faster, more personal service.

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Why Hershey Co. chose SMS – not beacons – for in-store engagement

December 30, 2014

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.

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