Messaging

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Sephora, Footlocker among first brands to use mobile e-gift cards on Vodi

December 6, 2016

Sephora, Bed, Bath & Beyond, eBay and Footlocker are just a few of the big name brands that are making use of a new messaging application to allow customers to send mobile e-gift cards to their friends.

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Viber gets in-app mobile banking system

December 5, 2016

Popular messaging application Viber is getting a much-needed commerce twist with the integration of an automated banking system, further signaling the blurring between messaging platforms and other mobile functions.

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McDonald’s brings back McRib along with app to help find it

November 18, 2016

McDonald’s fabled McRib is back, and this time the fast food chain is introducing a mobile solution for tracking the elusive sandwich.

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Sephora debuts chatbot features for consumers at home and in-store

November 7, 2016

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

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Mastercard unveils chatbot platform for merchants and banks along with wearable payments

October 27, 2016

Mastercard is taking two big steps forward when it comes to mobile integration thanks to a new chatbot system and a partnership that brings payments to wearable devices, signaling that the credit card company is committed to making multichannel retail more mobile.

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Lands’ End hooks subscribers with discounts, strategy keeps them on the line

October 17, 2016

Apparel retailer Lands’ End is opting in more subscribers to its text message service by offering a discount for sign ups, but it is its eight-texts-per-month limit that will help it win out.

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Facebook lets users make purchases from brands directly through Messenger app

October 11, 2016

With the rise of chatbots providing a smooth way for customers to interact with their favorite brands, Facebook is taking things a step further by letting consumers open up a full window of products and shopping options, that are all purchasable directly through the app.

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Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

September 28, 2016

NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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TGI Fridays outpaces QSR competition with Messenger-enabled reservation bookings

September 21, 2016

TGI Fridays is enabling diners to engage in round-the-clock interactions with the chain via Facebook Messenger and make online reservations on the social platform, a first for the quick-service restaurant sector.

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Domino’s joins chatbot movement, unveils Facebook Messenger ordering

September 16, 2016

In an effort to cash in on the chatbot craze and expand its own digital ordering service, Domino’s is now allowing customers to order pizza through a Facebook Messenger chatbot.

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