NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.
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Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.
Offer-driven mobile application The Coupons App revealed today that it is leveraging beacon technology to enhance the user experience by delivering location-based alerts inside malls from retailers, brands and restaurants.
Ace Hardware is building on its innovative strategies for connecting consumers to home improvement help with a mobile-focused 31 Days of Color campaign that includes Facebook chatting with a paint expert.
Ecommerce retailer Made.com is one of the first merchants to partner with a new messaging application intended to change how consumers interact with businesses by making it easy to communicate and transact via text.
DKNY, Lesportsac and J. Lindberg are among the retailers to partner with new application Notify Nearby, serving deals and insider information through location-based notifications.
Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.
Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.
The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.
Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.