Messaging

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Red Cross launches app for blood donors with retail rewards

September 9, 2014

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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RetailMeNot deploys geofencing at 180 colleges for back-to-school blitz

August 15, 2014

PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage location-based triggers across 180 college campuses.

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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Groupon taps Snapchat to add urgency to mobile offers

August 6, 2014

Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.

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Sophist exec: More mobile opportunities for fundraising events

July 16, 2014

NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.

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Mid-Atlantic Credit Union unifies text-to-donate, crowd-sourcing for social fundraising

July 15, 2014

The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.

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Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social

July 10, 2014

Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.

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BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery

July 7, 2014

Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.

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