Messaging

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Pizza Hut gains on Domino’s with ordering chatbot for Messenger, Twitter

July 14, 2016

Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.

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Amazon taps Line to drive member signups prior to Prime Day

July 11, 2016

Amazon is tapping into mobile messaging application Line to drive sales by starting a conversation with users that consistently drives them to its native online store, ramping up subscriptions ahead of Prime Day.

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American Express blends finance with contextual tips in Facebook chatbot

June 28, 2016

American Express cardholders will be able to interactively manage their credit accounts through a chatbot in Facebook Messenger, streamlining customer service for on-the-go consumers.

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Plato’s Closet messages loyal, potential customers via flok’s merchant network

June 14, 2016

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.

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Wingstop soars with conversational commerce via chatbot initiative

June 9, 2016

Conversational commerce continues to grow with chicken wing restaurant chain Wingstop the latest to introduce an ordering option through Twitter and Facebook Messenger, bringing its products to where consumers are spending time.

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Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

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Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec

May 11, 2016

NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.

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Booking.com reserves mobile messaging for real-time customer interaction

May 5, 2016

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.

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The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

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Energizer sees 400pc lift in purchase intent through in-store beacons

May 2, 2016

Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.

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