Mandarin Oriental’s The Excelsior, Hong Kong is building up the audience for its newly launched WeChat account through social-specific perks.
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French atelier Christian Dior is the latest brand to leverage Facebook Messenger as a method to dispel news and happenings with consumers.
Soylent is taking a major step towards integrating aritifical intelligence into its marketing and commerce strategies with the unveiling of Trish, an AI chatbot and spokesperson for the brand.
Viber is embracing the evolution of messaging beyond simple SMS capabilities with the launch of a new in-chat shopping experience for users, hoping to compete with other monetized messaging applications such as WeChat.
Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.
Realtor.com is making it easier than ever for consumers to find and share real estate listings thanks to an integration between its mobile application and iMessage that lets users quickly send listings to friends through a text message.
Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.
Dunkin’ Donuts is looking to capitalize on the Valentine’s Day festivities by establishing a presence on iMessage through special features on its Dunkin’ Donuts Stickers & Cards application.
Domino’s is rolling out a fully-functional mobile ordering chatbot on Facebook Messenger after strong reception to a more limited version that was released late last year.
TGI Fridays is making social media into a shoppable platform with a new campaign to let consumers order an appetizer through Twitter by tweeting a football emoji to the brand.