Messaging

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Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

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Digital giving continues to evolve, driving high bounce rates: American Cancer Society exec

May 11, 2016

NEW YORK – An American Cancer Society executive at the MMA Mobile Marketing Leadership Forum revealed that 70 percent of consumers who start the donation process online abandon it, pointing to the challenges nonprofits face as giving platforms evolve.

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Booking.com reserves mobile messaging for real-time customer interaction

May 5, 2016

Booking.com is replacing outdated email communication methods with a streamlined mobile chat within its application, allowing users to submit inquiries and book travel accommodations.

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The Limited sees 20pc lift in conversions with live chat

May 4, 2016

The Limited is participating in 7,840 chats per month via the live chat feature on its Web site, of which 19.2 percent are on mobile, providing a more streamlined customer service experience.

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Energizer sees 400pc lift in purchase intent through in-store beacons

May 2, 2016

Energizer elicited 411,641 in-store engagements through a beacon-powered campaign that served nearby shoppers, who were leveraging various shopping applications, an in-depth look at its EcoAdvanced batteries.

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Messaging is the most important part of mobile strategy: Forrester analyst

April 28, 2016

NEW YORK – A Forrester analyst at Forrester’s Marketing 2016 Forum stressed the importance of connecting to consumers through mobile messaging, as they are likely to follow up, but the content must be relevant and retailers are not yet getting it right.

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Facebook Messenger’s future in mobile commerce could close conversion gap

March 30, 2016

Facebook continues to position its Messenger application as a one-stop destination for users, with a new code integration suggesting a future as a mobile wallet, a move that could address the issue of low conversion rates.

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The Coupons App brings beacon-triggered offers to mall shoppers

March 3, 2016

Offer-driven mobile application The Coupons App revealed today that it is leveraging beacon technology to enhance the user experience by delivering location-based alerts inside malls from retailers, brands and restaurants.

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Ace Hardware’s Facebook chat drives sales with paint product assistance

March 2, 2016

Ace Hardware is building on its innovative strategies for connecting consumers to home improvement help with a mobile-focused 31 Days of Color campaign that includes Facebook chatting with a paint expert.

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Made.com partners with messaging app to drive conversational commerce

March 1, 2016

Ecommerce retailer Made.com is one of the first merchants to partner with a new messaging application intended to change how consumers interact with businesses by making it easy to communicate and transact via text.

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