Messaging

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Clarks brings history into the future with WhatsApp campaign

April 6, 2015

Footwear manufacturer and retailer Clarks is putting a new spin on mobile marketing with an interactive storytelling event through messaging application WhatsApp to drum up sales of its Desert Boot.

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Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

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Stage Stores amplifies engagement by 133pc with mobile chat

January 21, 2015

Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.

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BIA/Kelsey analyst: Search’s evolution towards push, app-based discovery evident with Google Now

January 16, 2015

An analyst at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said he expects Google Now to step up its use of targeted push notifications as search becomes more mobile application- and discovery-based to meet consumer demands for faster, more personal service.

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Why Hershey Co. chose SMS – not beacons – for in-store engagement

December 30, 2014

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.

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Charlotte Russe’s Send to Mobile effort sees 3K shares per week

November 24, 2014

Mall retailer Charlotte Russe is leveraging Outspoken’s MMS aggregator technology to implement a Send to Mobile capability on its online product pages and is seeing an average of 3,000 shares every week.

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Victoria’s Secret taps convergence between mobile messaging, commerce

November 20, 2014

Victoria’s Secret is using an interactive mobile chat solution to allow users of its Pink Nation application to socialize with others and a messaging feature to provide exclusive access to the brand’s annual Fashion Show.

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Frito-Lay’s Walkers Crisps enlivens bus-shelter vending machine via mobile

October 14, 2014

Frito-Lay brand Walkers Crisps transformed London bus shelters into Twitter-activated vending machines, giving passersby an incentive to try sample bags of chips and resulting in thousands of social-media comments and photos.

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Red Cross launches app for blood donors with retail rewards

September 9, 2014

The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.

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