Messaging

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Realtor.com taps messaging trend with iMessage integration

February 16, 2017

Realtor.com is making it easier than ever for consumers to find and share real estate listings thanks to an integration between its mobile application and iMessage that lets users quickly send listings to friends through a text message.

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Snuggle turns videos into customer connections

February 15, 2017

Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Dunkin’ Donuts hopes Valentine’s Day iMessage integration will drive sales

February 7, 2017

Dunkin’ Donuts is looking to capitalize on the Valentine’s Day festivities by establishing a presence on iMessage through special features on its Dunkin’ Donuts Stickers & Cards application.

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Domino’s rolls out full Facebook Messenger ordering bot

February 2, 2017

Domino’s is rolling out a fully-functional mobile ordering chatbot on Facebook Messenger after strong reception to a more limited version that was released late last year.

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TGI Fridays offers mobile ordering through Twitter

February 1, 2017

TGI Fridays is making social media into a shoppable platform with a new campaign to let consumers order an appetizer through Twitter by tweeting a football emoji to the brand.

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Kia Super Bowl spot harnesses interactive storytelling, celebrity appearance

January 31, 2017

Kia Motors is building a strong presence around its Super Bowl advertising by airing the spot first through Facebook Messenger with its chatbot, a move that could drive sales as the bot shares vehicle information for purchase.

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L’Oréal joins other beauty retailers in adopting live chat

January 5, 2017

French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.

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What marketers can learn from WeChat’s pervasiveness in China

December 28, 2016

The majority of consumers in China are using mobile messaging application WeChat as their sole source for interaction with brands, daily tasks and communication with others and marketers are learning how to leverage this to their advantage and recreate this tactics overseas.

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Fandango streamlines plan-making by strengthening iMessage extension

December 22, 2016

Mobile ticketing platform Fandango is taking a cue from consumer behavior and transforming the digital ticketing world by integrating further with mobile messaging, since movie going is typically a social experience.

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Yahoo discontinues Radar chatbot, providing important warning to other brands

December 21, 2016

After only a few months, Yahoo is discontinuing Radar, its chatbot-like travel assistant, providing the first inkling of doubt in the otherwise promising rise of chatbots as a commercial interface.

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