Messaging

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Mobivity exec: Merchants narrow in on quality text messaging conversations

March 14, 2014

NEW YORK – A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act update is beginning to even out, with savvy marketers focusing more intently on quality versus quantity.

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Staples tests extending mobile offers into SMS for real-time relevancy

February 25, 2014

Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.

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Express leverages rich media messaging promotion to build mobile database

February 14, 2014

Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.

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Toys “R” Us rolls out first text-to-give campaign

January 31, 2014

Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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H&M fires up in-store experience to bolster SMS, email databases

December 3, 2013

H&M is pulling double duty in building up both its email and SMS databases with a new in-store initiative that doles out instant coupons in exchange for signing up for alerts from the retailer.

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Tanger Outlets launches SMS sweepstakes to kick off holiday savings

November 19, 2013

Tanger Factory Outlets has launched a mobile sweepstakes to kick off its early holiday shopping campaign and provide an easy way for consumers to win a shopping spree.

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Best Buy energizes SMS with push alert for Black Friday success

November 14, 2013

Best Buy continues to view SMS as a workhorse in mobile with a new messaging program that keeps shoppers aware of holiday deals all season long. The retailer is also staying on top of messaging’s evolution via a push notification to alert customers to the program.

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UNICEF raises $18K via SMS for Philippines typhoon relief

November 12, 2013

The United Nations Children’s Fund, World Vision and Catholic Relief Services are leveraging SMS to drive donations for Typhoon Haiiyan relief and provide opportunity for donations from all socio-economic classes.

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Gilt exec: Push notifications beat SMS for native experience

November 6, 2013

NEW YORK — A Gilt executive at the Mobile Women to Watch 2014 Summit said that the online flash retailer prioritizes push notifications over SMS for reaching consumers in a more natural, less disruptive way.

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REI exec: Mobile email drives browsing, not conversions

October 31, 2013

LITCHFIELD PARK, AZ –An REI executive at the Mobile Shopping Fall Summit said that the marketer is leveraging push notifications and email to engage with consumers based on their specific intentions on mobile.

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