Messaging

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Sophist exec: More mobile opportunities for fundraising events

July 16, 2014

NEW YORK – An executive from Text-to-Pledge parent company Sophist at Mobile Commerce Daily’s fifth annual Nonprofit Mobile Day said that the range of mobile tools available for text-based donations has grown to the point that just about any event can be turned into a fundraiser.

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Mid-Atlantic Credit Union unifies text-to-donate, crowd-sourcing for social fundraising

July 15, 2014

The Mid-Atlantic Federal Credit Union has launched a digital campaign leveraging social media as a relatable and expansive channel to raise donations for a local food bank, proving charities have the opportunity to garner donations regardless of size, as another hierarchy becomes disrupted by the Web.

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Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social

July 10, 2014

Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.

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BloomNation’s BloomSnap shares photo of flower arrangement prior to delivery

July 7, 2014

Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.

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Applebee’s Tap Room SMS program reinforces neighborhood-bar push

July 3, 2014

Applebee’s has teamed up with Pabst Blue Ribbon to create the Tap Room mobile SMS program, an opt-in offer service that rewards patronage and links with a user’s social network to reinforce the chain’s positioning as a neighborhood-bar.

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Luscinia Health gains 15K subscribers through SMS campaign

July 1, 2014

Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.

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Hooters’ mobile scavenger hunt leads participants to nearby locations

June 25, 2014

Restaurant chain Hooters launched a summer-long mobile scavenger hunt in northeast states Delaware, Pennsylvania, New Jersey and Rhode Island, which will award winners a $500 bill.

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IBM exec claims untargeted mobile messages are the new spam

June 20, 2014

NEW YORK – An IBM executive at the Mobile Research Summit: Data & Insights 2014 said 30 percent of all retail traffic online originated from mobile last holiday season and with expectations for a 7-10 percent increase this year, marketers must avoid broad messages that cause consumer distaste towards brands.

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Denny’s pilots mobile loyalty program with marketing optimization in mind

June 19, 2014

Denny’s is testing a mobile loyalty platform to identify and analyze guest dining habits and needs via targeted rewards and messaging while helping the chain to fine-tune future marketing efforts.

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Mobile clicks on paid BTS search ads expected to double: report

June 18, 2014

Mobile search will play a key role in this year’s back-to-school season, according to a new report issued yesterday by PM Digital.

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