Messaging

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DKNY, Lesportsac serve inclusive experiences on location-based discount app

January 15, 2016

DKNY, Lesportsac and J. Lindberg are among the retailers to partner with new application Notify Nearby, serving deals and insider information through location-based notifications.

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Sephora taps in-app messages to reward users in post-holiday slump

December 30, 2015

Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.

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SMS still crucial to driving holiday foot traffic for retailers

November 9, 2015

Retailers who fail to implement a text program could miss out on significant sales this holiday, with 78 percent of consumers claiming to be more likely to visit a store following an SMS deal or mobile notification.

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Movember Foundation drives fundraising with interactive SMS program

November 6, 2015

The Movember Foundation hopes to maximize donations for this year’s prostate cancer fundraiser with a mobile campaign that leverages SMS to deliver motivational messages and drive engagement with games.

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Walmart sparks SMS innovation to transform in-store product search

October 19, 2015

Walmart invited bright minds in the tech industry to hack into its ROI, spawning an idea for an innovative shopping companion for in-store customers that leverages SMS to broaden reach to those who do not own smartphones.

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Sephora exec: Beacons need more time to evolve

October 15, 2015

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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How Gilt uses app messaging to drive mcommerce

October 1, 2015

With more than 50 percent of Gilt’s revenue coming from mobile, the digital fashion retailer is more than just a leader in mcommerce – it also knows a thing or two about using messaging to drive sales.

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Pep Boys thanks SMS and wallet program for successful mobile entry

September 17, 2015

NEW YORK – A Pep Boys executive at the Mobile Marketing Summit: Wearables and Holiday Focus 2015 explained how a SMS and mobile wallet program was the best fit for the automotive aftermarket chain given its heavy reliance on the bricks-and-mortar experience.

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Frank & Oak drives app engagement, sales with targeted push notifications

July 27, 2015

In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.

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American Eagle tries on mobile contest in fitting rooms

July 14, 2015

In a reflection of the wide range of possibilities for in-store mobile engagements, American Eagle Outfitters is making its second attempt to bring a mobile contest into the fitting room at bricks-and-mortar stores, with the latest endeavor promoting back-to-school apparel and denim.

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