Merchandising

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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How Amazon is driving sales via mobile services for third-party sellers

March 26, 2014

Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.

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Gilt.com kicks off Mobile Week to build on holiday sales momentum

December 26, 2013

Looking to further momentum behind its growing mobile commerce business, online flash sales site Gilt.com kicked off a new promotion last night called Mobile Week that includes a host of mobile-exclusive sales with top brands.

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Buy Now beats Shop Now in driving mobile conversions: Rue La La

November 1, 2013

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

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Gilt personalizes flash sales to simplify mobile shopping

August 29, 2013

Gilt is rolling out a new feature within its mobile applications and Web site that is aimed at tailoring the company’s inventory of daily sales for a more customized shopping experience.

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How Gilt Groupe is closing the loop on mobile browsing, sales

December 14, 2012

Flash sales business Gilt Groupe is experiencing strong mobile engagement and sales results this holiday season thanks to a focus on merchandising and other strategies that help close the loop on browsing and sales.

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Retailers take one-stroke holiday marketing approach across mobile Web, apps

November 21, 2012

This year, retailers are loading their mobile Web sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend. Here is a look at how five of the biggest retailers are gearing up for holiday sales.

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Top mobile merchandising strategies of 2011

December 21, 2011

Mobile merchandising is key to selling products via the mobile medium.

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