NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.
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The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.
The Minnesota Vikings is the latest sports team to incorporate food and beverage ordering, digital ticketing, loyalty rewards and push notifications into its application, showcasing how paramount mobile point-of-sale options are for game attendees in major stadiums.
Starbucks is fueling digital sales by inviting Twitter users to take a quiz designed to discover the coffee flavor best suited to their tastes and click through to a mobile-optimized shopping site to purchase a bag.
NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.
Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.
Timberland is using mobile and digital to connect with its audience for a more collaborative process in creating its next line of shoes, which will include a new product fans helped develop.
Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.
PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.
PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales.