Merchandising

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Pizza 73 brings in fundraising dough via mobile

April 22, 2014

Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.

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Bloomingdale’s inspires selfies with blogger beauty guide

April 22, 2014

Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.

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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

April 18, 2014

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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How Amazon is driving sales via mobile services for third-party sellers

March 26, 2014

Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.

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Gilt.com kicks off Mobile Week to build on holiday sales momentum

December 26, 2013

Looking to further momentum behind its growing mobile commerce business, online flash sales site Gilt.com kicked off a new promotion last night called Mobile Week that includes a host of mobile-exclusive sales with top brands.

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Buy Now beats Shop Now in driving mobile conversions: Rue La La

November 1, 2013

Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.

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Gilt personalizes flash sales to simplify mobile shopping

August 29, 2013

Gilt is rolling out a new feature within its mobile applications and Web site that is aimed at tailoring the company’s inventory of daily sales for a more customized shopping experience.

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