Merchandising

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World Jewels polishes sales via customization options on mcommerce site

March 5, 2015

Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

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Swiss Diamond cooks up easier-to-use site for smartphone shoppers

March 4, 2015

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.

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McDonald’s uses mobile data as currency in new promotion

February 25, 2015

McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.

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HSN, Disney execs: Content trumps retailers’ omnichannel efforts

February 19, 2015

PALM DESERT, CA – HSN, The Disney Store and Sur La Table executives at eTail West 2015 revealed their view of omnichannel as a dying term, encouraging retailers to focus more heavily on content instead to drive sales and connect with consumers, especially via mobile-optimized emails.

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Zappos execs: Omniplatform is key for healthy retargeting, ROI growth

February 18, 2015

PALM DESERT, CA – Zappos executives at eTail West 2015 discussed the brand’s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers.

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Hertz plays Cupid with dream date contest for Valentine’s Day

February 4, 2015

Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.

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Wine buyers increasingly rely on phones for decision-making: study

February 3, 2015

Marketers’ embrace of mobile wine-review applications points to shoppers’ growing reliance on consulting their smartphones for assistance with purchase decisions, according to a new study.

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Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day

January 21, 2015

Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day.

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Twitter exec: Commerce play focuses on movie, concert tickets

January 15, 2015

NEW YORK – A Twitter executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the social site’s move toward mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process.

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OFM leverages B2B mobile site to offer streamlined sales

January 9, 2015

Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.

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