Merchandising

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QVC engages consumers post-sale with follow-up videos in email

August 19, 2014

QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

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Vineyard operator drinks in benefits of mobile POS

August 18, 2014

Owners of a rural North Carolina vineyard and bar are enjoying huge time savings and high data accuracy these days after deciding to use a cloud-based point-of-sale system that simplified the management of their operations.

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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NFL Players leverages shoppable selfies to engage fans

August 6, 2014

National Football League fans will be able to own a piece of their heroes’ fashion style by clicking on the apparel worn by players in selfies under a partnership between NFL Players Inc., the marketing and licensing arm of the players union, and social-commerce platform Stylinity.

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Pizza 73 brings in fundraising dough via mobile

April 22, 2014

Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.

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Bloomingdale’s inspires selfies with blogger beauty guide

April 22, 2014

Department store chain Bloomingdale’s is touting its expansive beauty department offerings with a spring/summer beauty guide that features the style tips of blogger and professional makeup artist Robin Black of Beauty is Boring.

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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

April 18, 2014

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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