Merchandising

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Pepsi takes notes from fashion brands with holiday pop-up

November 30, 2016

PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.

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TheSkimm moves its motto to commerce to make gifting effortless

November 29, 2016

Millennial-focused news outlet theSkimm is delving into commerce by offering specially curated gift boxes for the holiday season that can be seamlessly purchased on mobile.

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Alibaba Group generates $7B GMV in two hours, with 84pc garnered via mobile

November 14, 2016

As part of its Global Shopping Festival, Alibaba celebrated a massive boon of over $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.

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QVC launches multichannel beauty-centric network

October 26, 2016

Home shopping innovator QVC is continuing its growth into multiplatform retailing with the debut of a channel and accompanying ecommerce platform dedicated to beauty products.

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Ticketmaster, Dallas Cowboys fight fraud through mobile ticketing

October 20, 2016

The National Football League’s Dallas Cowboys, along with their ticketing partner Ticketmaster, have found an answer to their efforts against fraud via a mobile platform.

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Walgreens continues on-site mobile integration with ship-to-store

October 18, 2016

Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.

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Hudson Jeans helps customers find the perfect fit via mobile-optimized quiz

October 6, 2016

Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.

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Doritos’ two-pronged mobile campaign drives product sales, voter registrations

September 27, 2016

One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.

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Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

August 25, 2016

Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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