Merchandising

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Grab revitalizes mobile ordering for travelers with expansion across 80 airports

July 19, 2016

Ecommerce platform Grab has joined forces with travel dining provider HMSHost to enable more airport travelers to order food and beverages via their smartphones from the latter’s restaurants, underscoring mobile’s growing integration within travel hubs.

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Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

June 23, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

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Sephora smells fragrance success with personalized mobile quiz

June 17, 2016

Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

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Nordstrom puts spin on see now, buy now with Tony Awards sponsorship

June 7, 2016

Department store chain Nordstrom is ensuring it has ample visibility and accessibility at the 70th Tony Awards.

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Victoria’s Secret shreds catalog as millennials increasingly go mobile

May 24, 2016

L Brands, the parent company of Victoria’s Secret, recently announced its decision to eliminate the lingerie brand’s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile.

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American Greetings pushes graduation-inspired sales via mobile gift cards

May 17, 2016

American Greetings is drumming up sales for graduation-themed products by enabling consumers to use its justWink application to customize a virtual card, send it via SMS, email or social media and include a mobile gift card from a major retailer.

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Sears’ Fount delivers shoppable social media with a universal cart

May 9, 2016

NEW YORK – Sears executives at the Mcommerce Summit: State of Mobile Commerce 2016 last week detailed how the company is using mobile innovation to break the boundaries of traditional retail with a standalone marketplace called Fount that acts as a shoppable Instagram for retailers.

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EBay uncorks more extensive product inventory via wine app collaboration

May 2, 2016

In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.

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How Rent the Runway’s in-app push notifications combat lost conversions

April 28, 2016

NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.

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Fall Out Boy merchandise sales increase 30pc through mobile customization

April 6, 2016

The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.

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