Merchandising

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Sears texts shoppers when reserved products are ready to try on

November 20, 2014

Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.

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How Macy’s combines fashion, mobile technology to target younger shoppers

November 12, 2014

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.

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Paul Frank enlists Blippar’s image recognition in new pop-up shop

November 10, 2014

Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store.

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Urban Outfitters tackles thorny in-app product search challenge

October 23, 2014

While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise.

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7-Eleven taps beacons to chase runners into stores

October 16, 2014

Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Google Express expansion faces revenue, weather challenges

October 15, 2014

Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.

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Dove Hair lands on the doorstep via beauty services app promotion

October 14, 2014

Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

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Embrace responsive Web design to lure mobile buyers: Forrester

October 10, 2014

Brands should forget conventional wisdom and embrace responsive Web design as a perfect fit for most transactional scenarios to convince consumers to embrace buying on their mobile devices, according to a new Forrester Research report.

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GameStop energizes loyalty rewards for holiday shoppers

October 6, 2014

Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping.

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Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

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