Merchandising

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Target turns college-bound shoppers’ smartphones into virtual interior designer

July 31, 2015

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.

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Macy’s, Belk elect mobile voting for back-to-school merchandising

July 21, 2015

A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season.

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Nike mobile raffle takes a run at illicit sneaker trade

July 2, 2015

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

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Petco bites into on-demand delivery to satisfy mobile consumers

June 18, 2015

Petco is bringing the on-demand economy to the pet specialty retail category with the launch of a service that lets customers in selected United States cities get pet products delivered directly to their door in as little as one hour.

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Unilever targets Chinese mobile shoppers with Dove sales on JD.com

June 16, 2015

Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country.

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TLC’s Love Lust or Run hangs up shoppable clothing on social

June 12, 2015

TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.

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NBA’s flagship store drives sales via mobile devices

June 8, 2015

The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales.

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Lands’ End showcases curated content’s power in mobile shopping

June 3, 2015

Multichannel retailer Lands’ End is showcasing how curated content on mobile microsites can boost shopping frequency by teaming up with its first guest editor, Zanna Roberts Rassi.

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Oakland Raiders keep fans buying on Facebook, Twitter

June 3, 2015

The Oakland Raiders streamlined the shopping experience for fans by using a purchasing tool that let the National Football League club’s supporters buy related merchandise on Facebook and Twitter without leaving the sites.

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ShopSavvy creates 3,000 navigational categories to better inspire shoppers

June 1, 2015

ShopSavvy is stepping up its effort to cater to shoppers looking for buying inspiration on mobile by expanding its navigational categories to more than 3,000 from roughly 50.

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