Merchandising

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Cole Haan laces up Apple Pay, tying in shoppable Instagram content

August 28, 2015

Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.

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People StyleWatch gets mobile makeover with scan-to-shop content

August 20, 2015

The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones.

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QVC’s acquisition of Zulily points to consolidation of mobile flash sales

August 18, 2015

QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.

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Target turns college-bound shoppers’ smartphones into virtual interior designer

July 31, 2015

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.

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Macy’s, Belk elect mobile voting for back-to-school merchandising

July 21, 2015

A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season.

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Nike mobile raffle takes a run at illicit sneaker trade

July 2, 2015

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

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Petco bites into on-demand delivery to satisfy mobile consumers

June 18, 2015

Petco is bringing the on-demand economy to the pet specialty retail category with the launch of a service that lets customers in selected United States cities get pet products delivered directly to their door in as little as one hour.

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Unilever targets Chinese mobile shoppers with Dove sales on JD.com

June 16, 2015

Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country.

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TLC’s Love Lust or Run hangs up shoppable clothing on social

June 12, 2015

TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.

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NBA’s flagship store drives sales via mobile devices

June 8, 2015

The National Basketball Association has teamed up with sports merchandise retailer Fanatics to open a new flagship store in New York and equip associates with mobile devices to ramp up in-store sales.

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