The National Football League’s Dallas Cowboys, along with their ticketing partner Ticketmaster, have found an answer to their efforts against fraud via a mobile platform.
- No categories
Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.
Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.
One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.
Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.
J. Crew enabled its Instagram followers to be the first to purchase a new pair of sunglasses available in limited quantity by clicking the link in its bio, resulting in all merchandise being sold out within several hours.
Amazon continues to cement its status as a reigning champion in mobile commerce with new innovations surrounding its Dash service, adding instant-ordering capabilities for brands such as Mentos and Dial as well as a British rollout for its Dash grocery scanner device.
In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.
In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.