7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.
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HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.
Looking to further momentum behind its growing mobile commerce business, online flash sales site Gilt.com kicked off a new promotion last night called Mobile Week that includes a host of mobile-exclusive sales with top brands.
Flash retailer Rue La La is aiming to significantly differentiate itself this holiday season by making multiple tweaks and alterations to the creative within the company’s mobile application with initial results increasing conversions 35-40 percent.
Gilt is rolling out a new feature within its mobile applications and Web site that is aimed at tailoring the company’s inventory of daily sales for a more customized shopping experience.
Flash sales business Gilt Groupe is experiencing strong mobile engagement and sales results this holiday season thanks to a focus on merchandising and other strategies that help close the loop on browsing and sales.
This year, retailers are loading their mobile Web sites and applications with features to drive in-store traffic and online sales in preparation for Thanksgiving weekend. Here is a look at how five of the biggest retailers are gearing up for holiday sales.