Merchandising

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Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

August 25, 2016

Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Lilly Pulitzer enhances biannual promotion with Instagram Stories-only flash sales

August 23, 2016

Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.

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J. Crew sells out Instagram-exclusive product, showcasing new mobile sales opportunities

August 10, 2016

J. Crew enabled its Instagram followers to be the first to purchase a new pair of sunglasses available in limited quantity by clicking the link in its bio, resulting in all merchandise being sold out within several hours.

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Amazon Dash expands as streamlined purchasing experience supports retention

August 3, 2016

Amazon continues to cement its status as a reigning champion in mobile commerce with new innovations surrounding its Dash service, adding instant-ordering capabilities for brands such as Mentos and Dial as well as a British rollout for its Dash grocery scanner device.

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HP powers up 4.2pc vanity code conversion rate via mobile attribution

August 1, 2016

In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.

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Poshmark expands social merchandising to men’s, children’s fashion categories

July 26, 2016

In another reflection of the constantly evolving digital retail sector, peer-to-peer marketplace Poshmark is expanding its social selling network to include men’s and kids’ categories, highlighting the importance of continually updating social merchandising tools to drive mobile inspiration and sales.

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Grab revitalizes mobile ordering for travelers with expansion across 80 airports

July 19, 2016

Ecommerce platform Grab has joined forces with travel dining provider HMSHost to enable more airport travelers to order food and beverages via their smartphones from the latter’s restaurants, underscoring mobile’s growing integration within travel hubs.

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Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

June 23, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

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Sephora smells fragrance success with personalized mobile quiz

June 17, 2016

Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

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Nordstrom puts spin on see now, buy now with Tony Awards sponsorship

June 7, 2016

Department store chain Nordstrom is ensuring it has ample visibility and accessibility at the 70th Tony Awards.

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