PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.
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Millennial-focused news outlet theSkimm is delving into commerce by offering specially curated gift boxes for the holiday season that can be seamlessly purchased on mobile.
As part of its Global Shopping Festival, Alibaba celebrated a massive boon of over $7 billion gross merchandise volume (GMV), all settled through its Alipay payment platform.
Home shopping innovator QVC is continuing its growth into multiplatform retailing with the debut of a channel and accompanying ecommerce platform dedicated to beauty products.
The National Football League’s Dallas Cowboys, along with their ticketing partner Ticketmaster, have found an answer to their efforts against fraud via a mobile platform.
Drugstore chain Walgreens is continuing the expansion of its mobile offering by rolling out a ship-to-store option for online and mobile customers free of charge.
Hudson Jeans is partnering with a fashion data company to drive product sales and help its female customers determine a better fit for their denim through a mobile-optimized quiz hosted on its Web site.
One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.
Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
Lilly Pulitzer is hopping on the bandwagon of retailers offering Instagram-exclusive merchandise to followers by hosting several flash sales on the photo-sharing application’s new Stories feature, enabling fans to purchase promotional items by entering a URL into their mobile browsers.