Merchandising

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Overstock.com taps one-hand ergonomics to update checkout

January 21, 2016

NEW YORK – Two Overstock.com executives at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how the online retailer leverages one-hand ergonomics to modernize checkout experiences with larger forms, swiping gestures and contextual keyboards.

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True Religion’s endless aisle Apple Watch app reimagines in-store engagement

January 20, 2016

Retailer True Religion’s Apple Watch application enables store associates to easily sift through various sizes, styles and colors of jeans to find what a shopper might like and send the image to a monitor so the item can be easily inspected and then purchased via an on-screen bar code.

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Coca-Cola targets on-the-go travelers via text-to-win sweepstakes sponsorship

December 31, 2015

Coca-Cola is driving beverage sales in airports and travel hubs thanks to a holiday-themed text-to-win campaign, giving consumers the chance to win two complimentary airline tickets or Amazon gift cards.

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Star Wars smashes Fandango mobile ticketing sales record

December 23, 2015

The Force was with mobile movie tickets this past weekend, with one in three tickets to Star Wars: The Force Awakens purchased via smartphones or desktops, reveals Fandango.

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Wayfair builds mcommerce strength with 35pc of orders on mobile

December 22, 2015

Home furnishings online retailer Wayfair is bolstering its digital footprint thanks to the two million downloads its applications have received, with 35 percent of orders stemming from mobile in 2015’s third quarter.

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Express unfurls mobile-optimized gift guides via stylish Instagram posts

December 14, 2015

Apparel retailer Express is relying on artfully curated Instagram posts to inspire last-minute holiday shoppers to click the link in its account bio and peruse mobile-optimized gift guides for men and women.

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Top 10 mobile coupon-enabled campaigns of 2015

December 11, 2015

As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.

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Express spotlights in-app merchandising with fully native product pages

December 9, 2015

Apparel retailer Express continues its efforts to fashion a best-in-class mobile shopping application with a recent update that unveils fully native product pages.

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Why pre-shopping on mobile predates in-store purchases

November 30, 2015

While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons.

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Cincinnati Bengals scores mobile touchdown with in-stadium food delivery

November 19, 2015

The Cincinnati Bengals is the first National Football League team to tap mobile technology to deliver purchased food and beverage concessions directly to game attendees’ seats.

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