Merchandising

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Victoria’s Secret’s catalog gets a mobile boost for Valentine’s Day

January 21, 2015

Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day.

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Twitter exec: Commerce play focuses on movie, concert tickets

January 15, 2015

NEW YORK – A Twitter executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the social site’s move toward mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process.

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OFM leverages B2B mobile site to offer streamlined sales

January 9, 2015

Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.

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LiveDeal to carry ModernEveryday consumer products after integration

January 6, 2015

Discount serving engine LiveDeal is moving into consumer products with a plan to carry much of the inventory of its recently acquired ModernEveryday.com unit, starting in coming weeks.

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Sears texts shoppers when reserved products are ready to try on

November 20, 2014

Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.

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How Macy’s combines fashion, mobile technology to target younger shoppers

November 12, 2014

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.

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Paul Frank enlists Blippar’s image recognition in new pop-up shop

November 10, 2014

Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store.

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Urban Outfitters tackles thorny in-app product search challenge

October 23, 2014

While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise.

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7-Eleven taps beacons to chase runners into stores

October 16, 2014

Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Google Express expansion faces revenue, weather challenges

October 15, 2014

Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.

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