Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile merchandising capabilities in time for Valentine’s Day.
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NEW YORK – A Twitter executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said the social site’s move toward mobile commerce sales initially will embrace movie and concert tickets because they are simplest to process.
Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.
Discount serving engine LiveDeal is moving into consumer products with a plan to carry much of the inventory of its recently acquired ModernEveryday.com unit, starting in coming weeks.
Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.
Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.
Fashion and lifestyle brand Paul Frank’s recent launch of a pop-up shop in New York includes Blippar’s image recognition technology to provide interactive experiences in the store.
While many retailers are still struggling with in-app product search, Urban Outfitters is addressing the challenge head-on with new filters, sorters and search capabilities designed to make it easier to quickly find merchandise.
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.
Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.