Merchandising

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7-Eleven taps beacons to chase runners into stores

October 16, 2014

Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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Google Express expansion faces revenue, weather challenges

October 15, 2014

Google Express is attempting to establish its stake in the mcommerce market with the announcement of its expansion, which includes shipping to more cities, new locations and a new name.

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Dove Hair lands on the doorstep via beauty services app promotion

October 14, 2014

Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

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Embrace responsive Web design to lure mobile buyers: Forrester

October 10, 2014

Brands should forget conventional wisdom and embrace responsive Web design as a perfect fit for most transactional scenarios to convince consumers to embrace buying on their mobile devices, according to a new Forrester Research report.

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GameStop energizes loyalty rewards for holiday shoppers

October 6, 2014

Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping.

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Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

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Nordstrom employs New York Instagrammers to personalize fall accessories

September 18, 2014

Department store chain Nordstrom gathered a group of Instagram aficionados to photograph its fall accessories to add a personal touch to its ecommerce pages.

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By Atelier offers complimentary concierge service to spur iPhone 6 case sales

September 17, 2014

Tailor-made accessories brand By Atelier is driving affluent consumers toward its new cases for Apple’s iPhone 6 by offering additional perks.

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Ted Baker pinpoints high-quality Pinterest followers to promote new collection

September 15, 2014

British clothing retailer Ted Baker is turning to Pinterest to support its latest collection by asking members to visit its page and create their own for a chance to win an $800 voucher.

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ArtCarved integrates customers via mobile with selfie contest

September 15, 2014

ArtCarved, an engagement ring and wedding band ecommerce site, is hosting a selfie giveaway contest titled “Put A Ring On It,” where one winner will receive a set of wedding bands or an engagement ring.

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