NEW YORK – Two Overstock.com executives at Mobile Marketer’s Mobile FirstLook: Strategy 2016 discussed how the online retailer leverages one-hand ergonomics to modernize checkout experiences with larger forms, swiping gestures and contextual keyboards.
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Retailer True Religion’s Apple Watch application enables store associates to easily sift through various sizes, styles and colors of jeans to find what a shopper might like and send the image to a monitor so the item can be easily inspected and then purchased via an on-screen bar code.
Coca-Cola is driving beverage sales in airports and travel hubs thanks to a holiday-themed text-to-win campaign, giving consumers the chance to win two complimentary airline tickets or Amazon gift cards.
The Force was with mobile movie tickets this past weekend, with one in three tickets to Star Wars: The Force Awakens purchased via smartphones or desktops, reveals Fandango.
Home furnishings online retailer Wayfair is bolstering its digital footprint thanks to the two million downloads its applications have received, with 35 percent of orders stemming from mobile in 2015’s third quarter.
Apparel retailer Express is relying on artfully curated Instagram posts to inspire last-minute holiday shoppers to click the link in its account bio and peruse mobile-optimized gift guides for men and women.
As consumers increasingly turn to mobile for smart ways to save and shop, mobile coupons was one strategy that reigned supreme among retailers, quick service restaurants and consumer packaged goods brands this year.
Apparel retailer Express continues its efforts to fashion a best-in-class mobile shopping application with a recent update that unveils fully native product pages.
While a slew of retailers are rolling out mobile-only promotions ahead of major shopping days, the key to driving sales lies in leveraging smartphones as an in-store shopping companion with which customers can conduct product research and comparisons.
The Cincinnati Bengals is the first National Football League team to tap mobile technology to deliver purchased food and beverage concessions directly to game attendees’ seats.