Merchandising

Mobile merchandising is key to selling products via the mobile medium.

NEW YORK – An eBay executive at the Mcommerce Summit: State of Mobile Commerce 2011 conference said contrary to belief, upscale and affluent users are only a small percentage of consumers that are using Apple’s iPad to make mobile purchases.

Zappos.com has launched a mobile app for Android, allowing customers to shop its full catalog of handbags, shoes and clothes via their mobile devices.

Sears Holdings Corp. has released its annual Tools Catalog for online and – for the first time – on mobile, with QR codes incorporated into the iPad, print and online versions to take the retailer’s catalog merchandising strategy to the next level.

Retailers first learned the value of sight, sound and motion after incorporating videos into their PC sites. Retailers should now be figuring out ways to incorporate video into their mobile sites to influence purchase intent.

J. C. Penney Co. Inc. is integrating Apple’s iPad into the in-store experience to help guide consumers into making the right purchase decisions.

Tommy Bahama is selling its sunglasses via a QR code featured in a print ad in Esquire magazine.

With many retailers using the mobile Web and apps as mini-storefronts, having a spot-on mobile merchandising strategy is becoming increasingly important to driving sales.

ScanLife has launched a new feature that lets consumers scan UPC bar codes from books, DVDs and electronics to get pricing information and reviews in a matter of seconds.

Electronics retail giant Best Buy Mobile and carrier Sprint have partnered to drive sales of the Overdrive 3G/4G Mobile Hotspot by Sierra Wireless.