The Home Depot’s mobile-first focus has awarded the brand the top spot among retailers offering digital gift cards, proving that consumers require easy ways of sending virtual store credit to friends and family via smartphones, according to a report from CashStar and Retail Systems Research.
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A new trend is emerging for New York Fashion Week, with ready-to-wear brands streaming their runway apparel through social media and mobile platforms while also including commerce options, bridging the gap between sales and the catwalk and diminishing the exclusivity of the event.
Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.
The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones.
QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands.
Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.
A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season.
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
Petco is bringing the on-demand economy to the pet specialty retail category with the launch of a service that lets customers in selected United States cities get pet products delivered directly to their door in as little as one hour.
Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country.