Merchandising

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Rue La La teams with Cotton Inc. for mobile takeover

May 12, 2015

Rue La La is enabling mobile and online shoppers to sample cotton items from top brands such as Hudson Jeans and Springfield as part of a new partnership with Cotton Inc. that will see the flash sales site offer a series of four curated cotton collections.

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Ibotta’s cash back program offers change from limits of coupons

May 12, 2015

Ibotta’s expanding cash back program suggests that while coupons have grabbed a prominent spot in mobile shoppers’ hearts, consumers are also gravitating to the opportunity to earn up to hundreds of dollars a year without letting coupons dictate what brands they buy.

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Zulily looks to responsive Web design to cure mobile growing pains

May 7, 2015

Zulily, a flash sales site that is at the forefront of Facebook’s leveraging of its Messenger service for one-to-one business-customer relations, has relaunched its Web site with a responsive design to repair a customer experience disrupted by explosive growth on mobile.

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Dunkin’ Donuts gives customers the royal treatment on Twitter

May 5, 2015

Dunkin’ Donuts is celebrating the birth of Britain’s Royal Baby with a Twitter sweepstakes that lets customers tweet who in their life deserves to be treated like royalty in exchange for a chance to win a trip for two to England and other prizes.

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Chow Tai Fook beacon program generates more than $16M

April 14, 2015

Chinese jewelry retailer Chow Tai Fook leveraged a combination of beacon-supported location and proximity marketing with the WeChat mobile text and voice messaging communication service to generate sales of more than $16 million, pointing to the potential for retailers and brands to accurately communicate with customers in the physical space through their phones.

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Amazon pushes mobile product-ordering convenience with Dash service

April 2, 2015

Amazon’s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.

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LiveDeal broadens into CPG via mcommerce site for household items

March 26, 2015

LiveDeal, a restaurant-oriented instant deals engine, is entering into mcommerce by selling household items and other consumer goods, underscoring the ongoing potency of instant deals on mobile.

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World Jewels polishes sales via customization options on mcommerce site

March 5, 2015

Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.

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Swiss Diamond cooks up easier-to-use site for smartphone shoppers

March 4, 2015

Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.

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McDonald’s uses mobile data as currency in new promotion

February 25, 2015

McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.

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