Chinese jewelry retailer Chow Tai Fook leveraged a combination of beacon-supported location and proximity marketing with the WeChat mobile text and voice messaging communication service to generate sales of more than $16 million, pointing to the potential for retailers and brands to accurately communicate with customers in the physical space through their phones.
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Amazon’s testing of its Dash push-button household item-ordering service may meet consumers in their moment of need but miss the mark with those who rarely wait to the last minute to replenish supplies of essential goods such as toilet paper.
LiveDeal, a restaurant-oriented instant deals engine, is entering into mcommerce by selling household items and other consumer goods, underscoring the ongoing potency of instant deals on mobile.
Online jewelry and gems provider World Jewels is aiming to dazzle consumers and drive sales via a new mobile commerce site featuring customization capabilities and jewelry-building options, proving that accessories marketers must offer personalized pieces across all digital channels.
Swiss Diamond, a maker of high-end cookware and kitchen items, has seen conversion rates jump 25 percent since launching a mobile-optimized Web site that combines improved user navigation and functionality to enhance the browsing experience.
McDonald’s, jumping on mobile data’s growing status as currency, is offering customers in the Philippines free SMS messaging with food purchases, further polishing the fast-food restaurant chain’s image as a mobile marketing trailblazer.
PALM DESERT, CA – HSN, The Disney Store and Sur La Table executives at eTail West 2015 revealed their view of omnichannel as a dying term, encouraging retailers to focus more heavily on content instead to drive sales and connect with consumers, especially via mobile-optimized emails.
PALM DESERT, CA – Zappos executives at eTail West 2015 discussed the brand’s future plans for augmenting its mobile strategy, including mobilizing a retargeting platform that saw success on desktop, placing a bigger focus on programmatic and ramping up efforts for mcommerce campaigns to convert browsers into shoppers.
Car rental company Hertz is prompting consumers to enter in its Valentine’s Day sweepstakes via a mobile site to win a date night, including a rental car, dinner and post-dinner entertainment.
Marketers’ embrace of mobile wine-review applications points to shoppers’ growing reliance on consulting their smartphones for assistance with purchase decisions, according to a new study.