Merchandising

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How Rent the Runway’s in-app push notifications combat lost conversions

April 28, 2016

NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.

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Fall Out Boy merchandise sales increase 30pc through mobile customization

April 6, 2016

The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.

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Minnesota Vikings hikes up in-stadium mobile sales via updated app

April 5, 2016

The Minnesota Vikings is the latest sports team to incorporate food and beverage ordering, digital ticketing, loyalty rewards and push notifications into its application, showcasing how paramount mobile point-of-sale options are for game attendees in major stadiums.

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Starbucks percolates mobile sales via Twitter-promoted coffee finder quiz

March 29, 2016

Starbucks is fueling digital sales by inviting Twitter users to take a quiz designed to discover the coffee flavor best suited to their tastes and click through to a mobile-optimized shopping site to purchase a bag.

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How Macy’s maximized in-store traffic with beacons during Black Friday

March 25, 2016

NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.

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Rue La La unzips second-screen shopping experiences via ABC partnership

March 22, 2016

Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.

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Timberland fans participate in boot design through mobile discussion

March 10, 2016

Timberland is using mobile and digital to connect with its audience for a more collaborative process in creating its next line of shoes, which will include a new product fans helped develop.

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Anheuser-Busch shakes up on-the-go mobile purchases via Ibotta partnership

March 3, 2016

Anheuser-Busch is targeting millennial consumers by partnering with mobile shopping application Ibotta to offer users aged 21 or over special offers for purchasing beer at convenience, liquor and grocery stores, as well as select bars and restaurants.

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HSN exec: Strong video content strategies lead to commerce opportunities

February 25, 2016

PALM DESERT, CA – An HSN executive at eTail West 2016 revealed that the brand sees nearly half of its orders placed while on-the-go, suggesting that its use of video as a top marketing channel is paying off.

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Rue La La exec: App users require exclusive, sales-driving features

February 23, 2016

PALM DESERT, CA – A Rue La La executive at eTail West 2016 claimed that the flash sales retailer prefers giving its application users access to exclusive features, such as the ability to shop limited-time sale items before they are available on desktop, to boost loyalty and mobile sales.

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