L Brands, the parent company of Victoria’s Secret, recently announced its decision to eliminate the lingerie brand’s catalog, reflecting a desire to save printing and mailing costs as its target audience of millennials spends more time browsing on mobile.
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American Greetings is drumming up sales for graduation-themed products by enabling consumers to use its justWink application to customize a virtual card, send it via SMS, email or social media and include a mobile gift card from a major retailer.
NEW YORK – Sears executives at the Mcommerce Summit: State of Mobile Commerce 2016 last week detailed how the company is using mobile innovation to break the boundaries of traditional retail with a standalone marketplace called Fount that acts as a shoppable Instagram for retailers.
In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.
NEW YORK – A Rent the Runway executive at Forrester’s Marketing 2016 Forum said that the online rental service leverages push notifications within its mobile application – combined with a heavy SMS push – to remind consumers of their saved items one hour after carts are abandoned, capitalizing on fresh purchase intent.
The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.
The Minnesota Vikings is the latest sports team to incorporate food and beverage ordering, digital ticketing, loyalty rewards and push notifications into its application, showcasing how paramount mobile point-of-sale options are for game attendees in major stadiums.
Starbucks is fueling digital sales by inviting Twitter users to take a quiz designed to discover the coffee flavor best suited to their tastes and click through to a mobile-optimized shopping site to purchase a bag.
NEW YORK – A Macy’s executive at the Mobile Marketing Association’s Mobile Location Leadership Forum shared how the department store created a valuable consumer connection and drove application downloads during Black Friday weekend through a beacon-driven gaming campaign.
Flash sales retailer Rue La La is capitalizing on the rising demand for complementary television viewing experiences on mobile by enabling fans of ABC’s Dancing with the Stars to purchase similar looks during the show’s live broadcast.