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	<title>Mobile Commerce Daily &#187; Media</title>
	<link>http://www.mobilecommercedaily.com</link>
	<description>The news leader in mobile commerce and retail</description>
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		<title>American Express, Fox enable mobile commerce for “New Girl” viewers</title>
		<description><![CDATA[American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.

]]></description>
		<link>http://www.mobilecommercedaily.com/american-express-fox-enable-mobile-commerce-for-%e2%80%9cnew-girl%e2%80%9d-viewers</link>
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		<title>Glamour makes September issue more interactive, social via mobile integration</title>
		<description><![CDATA[Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level. ]]></description>
		<link>http://www.mobilecommercedaily.com/glamour-makes-september-issue-more-interactive-social-via-mobile-integration</link>
			</item>
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		<title>Twentieth Century Fox heats up Ice Age ticket sales via QR code effort</title>
		<description><![CDATA[Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.]]></description>
		<link>http://www.mobilecommercedaily.com/twentieth-century-fox-heats-up-ice-age-ticket-sales-via-qr-code-effort</link>
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		<title>Lauren Johnson promoted to associate reporter</title>
		<description><![CDATA[Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
]]></description>
		<link>http://www.mobilecommercedaily.com/lauren-johnson-promoted-to-associate-reporter</link>
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		<title>25pc of consumers who snapped mobile bar code during L’Oreal promotion bought product</title>
		<description><![CDATA[NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.]]></description>
		<link>http://www.mobilecommercedaily.com/25pc-of-consumers-who-snapped-mobile-bar-code-during-l%e2%80%99oreal-promotion-bought-product</link>
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		<title>Real Simple steps up mcommerce initiatives with shoppable Mother’s Day app</title>
		<description><![CDATA[Time Inc.’s Real Simple is aiming to make Mother’s Day shopping easier with an application that lets users buy a selection of edited products.]]></description>
		<link>http://www.mobilecommercedaily.com/real-simple-steps-up-mcommerce-strategy-with-shoppable-mother%e2%80%99s-day-app</link>
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		<title>Weather Channel, Universal Studios mobile sweepstakes generates 4X as many entries as desktop</title>
		<description><![CDATA[A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.]]></description>
		<link>http://www.mobilecommercedaily.com/the-weather-channel-universal-studios-mobile-sweepstakes-generates-4x-as-many-entries-as-desktop</link>
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		<title>Lucky magazine launches shopping app with universal bar code reader</title>
		<description><![CDATA[Lucky magazine has a new mobile shopping application with a universal bar code scanner that acts as a companion to the print magazine.

]]></description>
		<link>http://www.mobilecommercedaily.com/lucky-magazine-launches-shopping-app-with-universal-bar-code-reader</link>
			</item>
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		<title>PBS Kids builds on mobile success with new shopping site</title>
		<description><![CDATA[Public Broadcasting Service has launched a mobile shopping site for PBS Kids products to simplify purchasing for parents interested in merchandise for shows such as Sesame Street, Sid the Science Kid and Curious George. 

]]></description>
		<link>http://www.mobilecommercedaily.com/pbs-kids-builds-on-mobile-success-with-new-shopping-site</link>
			</item>
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		<title>Giselle Tsirulnik promoted to deputy managing editor</title>
		<description><![CDATA[Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.

]]></description>
		<link>http://www.mobilecommercedaily.com/giselle-tsirulnik-promoted-to-deputy-managing-editor</link>
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