Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.
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Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.
Food Network has introduced an omni-screen commerce experience that will serve its fans thousands of contextual products from its programming to help viewers connect more closely to their favorite shows.
Chase debuted its new mobile application last week, improved with more streamlined navigation, and an aesthetic makeover that simplifies and customizes the mobile banking experience.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.
HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.
Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.
Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinentalJune 18, 2013
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.