American Express, Fox enable mobile commerce for “New Girl” viewers
November 27, 2012American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.
Media
Glamour makes September issue more interactive, social via mobile integration
September 11, 2012Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.
Twentieth Century Fox heats up Ice Age ticket sales via QR code effort
July 13, 2012Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.
Lauren Johnson promoted to associate reporter
July 2, 2012Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
25pc of consumers who snapped mobile bar code during L’Oreal promotion bought product
June 14, 2012NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.
Real Simple steps up mcommerce initiatives with shoppable Mother’s Day app
April 23, 2012Time Inc.’s Real Simple is aiming to make Mother’s Day shopping easier with an application that lets users buy a selection of edited products.
Weather Channel, Universal Studios mobile sweepstakes generates 4X as many entries as desktop
January 27, 2012A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.
Lucky magazine launches shopping app with universal bar code reader
November 15, 2011Lucky magazine has a new mobile shopping application with a universal bar code scanner that acts as a companion to the print magazine.
PBS Kids builds on mobile success with new shopping site
November 14, 2011Public Broadcasting Service has launched a mobile shopping site for PBS Kids products to simplify purchasing for parents interested in merchandise for shows such as Sesame Street, Sid the Science Kid and Curious George.
Giselle Tsirulnik promoted to deputy managing editor
November 1, 2011Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.
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