American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.
Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.
Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.
Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.
Time Inc.’s Real Simple is aiming to make Mother’s Day shopping easier with an application that lets users buy a selection of edited products.
A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.
Lucky magazine has a new mobile shopping application with a universal bar code scanner that acts as a companion to the print magazine.
Public Broadcasting Service has launched a mobile shopping site for PBS Kids products to simplify purchasing for parents interested in merchandise for shows such as Sesame Street, Sid the Science Kid and Curious George.
Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.