Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.
HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.
Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.
Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.
Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinentalJune 18, 2013
Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.
Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.
Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.
Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.
NEW YORK – A quarter of consumers who participated in the L’Oreal and Glamour mobile bar code initiative, which let them view how-to videos of beauty products and buy them on the spot, purchased the featured items.