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Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?

June 21, 2016

CANNES, France – This publication’s correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.

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Are social media buy buttons on the way out?

June 1, 2016

Twitter’s plans to scale back its buy button alludes to a stalemate for retail on social media as consumers fail to adopt native shopping experiences, although Facebook, Instagram and Pinterest could still prevail.

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Elle’s beacon-powered 30th-anniversary initiative drives 500,000 in-store visits

November 11, 2015

Hearst’s Elle Magazine is expanding partnerships with retail applications ShopAdvisor and RetailMeNot following a successful effort in which users were pushed to stores to purchase its 30th-anniversary edition.

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People StyleWatch gets mobile makeover with scan-to-shop content

August 20, 2015

The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones.

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Good Housekeeping extends into paid classes through mobile video

May 19, 2015

Hearst Corporation’s Good Housekeeping magazine is launching a series of paid how-to video classes through social media to extend the title’s reach and capitalize on the growing possibilities of mobile.

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Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors

April 20, 2015

Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.

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NYT Now eliminates subscription fees to better target millennials

April 16, 2015

As audiences gravitate toward bite-sized pieces of news consumable on mobile devices, the New York Times is furthering its commitment to targeting younger demographics by eliminating subscriptions for its NYT Now mobile application and offering it free-of-charge come May 11.

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LuckyShops.com commercializes editorial with shoppable content

February 10, 2015

The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.

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Line crosses into real-world retail with NY pop-up store

December 12, 2014

Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.

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Mobile Commerce Daily names Mark Hamstra as content director

June 24, 2014

Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.

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