Media

Time Inc.’s Real Simple is aiming to make Mother’s Day shopping easier with an application that lets users buy a selection of edited products.

A one-week sweepstakes conducted by The Weather Channel and Universal Studios has generated four times the number of mobile entries than desktop submissions.

Lucky magazine has a new mobile shopping application with a universal bar code scanner that acts as a companion to the print magazine.

Public Broadcasting Service has launched a mobile shopping site for PBS Kids products to simplify purchasing for parents interested in merchandise for shows such as Sesame Street, Sid the Science Kid and Curious George.

Giselle Tsirulnik has been promoted to deputy managing editor on Mobile Marketer and Mobile Commerce Daily, the two leading publications covering mobile marketing and mobile commerce, respectively.

Publisher Marc Brown Studios, creator of the Arthur book series, is expanding its products to mobile to give children as many opportunities to read as possible.

NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.

Barnes & Noble is giving consumers free Nook Color editions to the magazines they subscribe to, such as Time Inc.’s People, Fortune and Sports Illustrated.

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

Interactive multichannel retailer HSN Inc.‘s strategy of pairing content with commerce in mobile is helping drive its mobile sales, traffic and customer acquisitions.