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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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House Beautiful breaks into mcommerce via digital watermarking for advertisers

December 4, 2013

Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.

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HGTV Magazine, Fiat make static pages shoppable via watermarks

October 22, 2013

HGTV Magazine will be making its Fiat-sponsored “High/Low List” feature shoppable and shareable by adding a digital watermark to its November issue.

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Time Inc.’s All You takes mcommerce efforts up a notch with digital watermarks

October 18, 2013

Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.

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Condé Nast’s Wired tests tablet shopping to build ecommerce strategy

October 9, 2013

Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.

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Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental

June 18, 2013

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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American Express, Fox enable mobile commerce for “New Girl” viewers

November 27, 2012

American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.

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Glamour makes September issue more interactive, social via mobile integration

September 11, 2012

Conde Nast’s Glamour magazine has implemented interactive mobile bar codes into its September issue that let advertisers such as Zales, Unilever and Cover Girl interact with readers on a deeper level.

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Twentieth Century Fox heats up Ice Age ticket sales via QR code effort

July 13, 2012

Twentieth Century Fox and Movietickets.com are teaming up with Valpak to give consumers a way to purchase movie tickets for the latest Ice Age film using their smartphones.

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Lauren Johnson promoted to associate reporter

July 2, 2012

Lauren Johnson has been promoted to associate reporter on Mobile Marketer and Mobile Commerce Daily.

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