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Good Housekeeping extends into paid classes through mobile video

May 19, 2015

Hearst Corporation’s Good Housekeeping magazine is launching a series of paid how-to video classes through social media to extend the title’s reach and capitalize on the growing possibilities of mobile.

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Google unfolds scan-to-pay app for Seattle’s homeless newspaper vendors

April 20, 2015

Google is powering a new scan-to-pay mobile application used by street vendors in Seattle selling the city’s Real Change newspaper to benefit the homeless, enabling users to scan a bar code to receive a digital edition and suggesting that scan-to-pay has a future for bigger items as well.

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NYT Now eliminates subscription fees to better target millennials

April 16, 2015

As audiences gravitate toward bite-sized pieces of news consumable on mobile devices, the New York Times is furthering its commitment to targeting younger demographics by eliminating subscriptions for its NYT Now mobile application and offering it free-of-charge come May 11.

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LuckyShops.com commercializes editorial with shoppable content

February 10, 2015

The Lucky Group is launching its digital style content on the new LuckyShops.com, which makes all of the items shoppable, entering the brand into a new source of revenue following recent staff layoffs and a kick to the curb from Condé Nast last fall.

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Line crosses into real-world retail with NY pop-up store

December 12, 2014

Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.

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Mobile Commerce Daily names Mark Hamstra as content director

June 24, 2014

Mobile Commerce Daily, the world’s leading publishing franchise covering mobile-influenced retail and commerce, has named Mark Hamstra as content director, overseeing the publication’s editorial operations as well as allied conferences, webinars and awards.

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Food Network taps mobile commerce to drive viewer loyalty

June 9, 2014

Food Network has introduced an omni-screen commerce experience that will serve its fans thousands of contextual products from its programming to help viewers connect more closely to their favorite shows.

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Chase shakes up mobile banking with personalized app features

April 21, 2014

Chase debuted its new mobile application last week, improved with more streamlined navigation, and an aesthetic makeover that simplifies and customizes the mobile banking experience.

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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House Beautiful breaks into mcommerce via digital watermarking for advertisers

December 4, 2013

Hearst Corp.’s House Beautiful magazine is taking its investments in digital watermarking from the past two years up a notch with a new initiative that lets consumers shop from ads.

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