Mass merchants, department stores and malls

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Mobile Web beats apps for detail-oriented shoppers: report

January 30, 2015

As shoppers become increasingly comfortable on mobile, they are demanding more detailed experiences, leading to a growing preference for retailers’ mobile Web sites over applications, according to a new report from Siteworx.

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Kohl’s ramps up fitness gear sales with FitFluential partnership

January 30, 2015

Kohl’s is teaming up with FitFluential to offer exclusive fitness-related social media content, including purchase tips, as part of its sponsorship of the The Color Run paint race.

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Slyce acquires SnipSnap as image recognition advances in mobile shopping

January 30, 2015

In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.

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Gordmans Stores ranks brand influencers for higher mobile coupon redemptions

January 28, 2015

Midwestern discount retailer Gordmans Stores is among the brands leveraging an engagement marketing platform that enables marketers to rank users in their community based on their influence and activity on social media, mobile and email, resulting in more successful targeting efforts.

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Mobile lessons learned from 2014 holiday shopping season

January 23, 2015

A significant mobile win during the holiday 2014 shopping season was the number of retailers who regularly updated content for on-the-go shoppers while failures included a lack of cross-device consistency and inefficient click-and-collect experiences.

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Stage Stores amplifies engagement by 133pc with mobile chat

January 21, 2015

Department store company Stage Stores saw a 133 percent increase above their standard response rate from its use of mobile chat to ask shoppers what holiday items they were still looking for in their last-minute purchases.

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Kohl’s data deep dive yields more resonant app

January 14, 2015

NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.

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Macy’s restructures as overly promotional mobile strategy takes its toll

January 12, 2015

Macy’s announcement of a merchandising and marketing restructuring suggests that mobile was not as strong of a performer during the recent holiday shopping period as it could have been thanks to the retailer’s lack of a clear lifestyle approach and overly promotional stance on mobile.

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Target reaps rewards of mobile push as holiday traffic hits 60pc

January 9, 2015

With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.

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L’Oreal, Barilla launch mobile receipts promotions at Walmart

January 9, 2015

As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.

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