Mass merchants, department stores and malls


Mobile Marketing Summit New York Sept. 12: Sears, American Eagle, Time, Ogilvy, Cabela’s, InterContinental

June 18, 2013

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.


QR code-enabled virtual stores support merchants’ mobile shopping strategies

June 11, 2013

Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.

Target revamps iPhone app to improve in-store experience

June 7, 2013

With mobile purchases and traffic growing, Target recently revamped its iPhone application to improve navigation and make it easier for users to engage with the app when inside one of the retailer’s locations.

NFC payment volume forecast revised downward by more than 40pc: Gartner

June 5, 2013

Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.

49pc of tablet shoppers dissatisfied with shopping experiences

May 31, 2013

While tablet owners are shopping more than ever on their devices, many are still frustrated with the experiences currently available, according to new data from TheFind.

Can mobile reinvigorate traditional department stores?

May 30, 2013

Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.

44pc of shoppers will never return to sites that are not mobile friendly: report

May 29, 2013

In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software.

Mobile POS deployments appear to be slowing: report

May 22, 2013

With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.

Target exec: Data, multichannel approach help define new, exciting customer shopping experience

May 22, 2013

LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.

Retailers embrace in-store mapping via smartphones to facilitate shopping

May 15, 2013

In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.