Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.
Mass merchants, department stores and malls
- No categories
Target is currently piloting a new division of its Cartwheel mobile loyalty program that enables shoppers to earn 10 points for each dollar spent in-store and choose from a variety of rewards once they hit a specific threshold.
Warehouse club chain BJ’s is bringing significant upgrades to its mobile and desktop sites, such as easier membership signup options and improved navigation capabilities, to enhance its omnichannel experience.
Mobile Minutes: Galaxy Note 7 warning; Facebook’s emerging market; Nintendo smartphone game; Apple Music vs. SpotifySeptember 12, 2016
Today in mobile marketing – F.A.A. strongly advises against using Samsung Galaxy Note 7 aboard planes; Facebook becomes emerging-markets play as user base shifts; Nintendo aims to rescue profits with Mario’s jump to smartphones; Apple Music vs. Spotify: Guess who’s winning now.
Mobile Minutes: VR film wins Emmy; Ted Baker taps voice search; Twitter’s NFL hashtag emojis; Apple’s sales numbersSeptember 9, 2016
Today in mobile marketing – Oculus virtual reality short film Henry wins an Emmy; Ted Baker partners with Google for first-ever fashion brand application of Google app’s voice search; Twitter launches NFL hashtag emojis; Apple will not give first-weekend sales of iPhone 7.
Retale has a new Facebook Messenger chatbot that acts as a mediator between users and the brands who want to target them with sales and coupons at nearby stores.
Mobile Minutes: Starbucks eyes content; Snapchat cuts local stories; Vertical video; Pandora’s new pricing strategySeptember 8, 2016
Today in mobile marketing – Starbucks CEO dipping toe into media content; Snapchat cuts local stories curators in strategy shift for live; Watch video on your phone the right way: Vertically; Report: Pandora to offer new $5 streaming option.
Walmart is teaming up with money transfer service MoneyGram to launch an upgraded version of the platform on walmart.moneygram.com, bringing new mobile money management tools to the retailer’s customers.
Mobile Minutes: Snapchat gets physical; The surroundie; Vibrating Bluetooth boots; Europe’s mobile payments playersSeptember 7, 2016
Today in mobile marketing – Here’s another sign that Snapchat is building a physical device; Forget the selfie, it’s all about the virtual reality surroundie now for millennials; Bluetooth boots vibrate to guide you to your location; Europe’s mobile payment players braced for battle as US rivals move in.
Mobile Minutes: YouTubers protest ad policy; EU on ad blocking; Google’s Pixel phones; Samsung’s mobile recoverySeptember 6, 2016
Today in mobile marketing – YouTubers protest advertiser friendly policy; Mobile phone networks should not block adverts, says EU; Google said to unveil new phones, 4K Chromecast next month; Samsung mobile recovery suffers blow as Galaxy Notes catch fire.