Mass merchants, department stores and malls

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Sears texts shoppers when reserved products are ready to try on

November 20, 2014

Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.

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18pc of marketers already using beacons: Adobe

November 19, 2014

In a reflection of how quickly marketers have embraced beacon technology, 18 percent report that they are using beacons today in tests or active deployments, according to new research from Adobe.

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Target streamlines in-store holiday shopping with app navigation features

November 18, 2014

Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.

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Lord & Taylor expands iBeacon program to all US stores

November 17, 2014

Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.

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Sears leverages mobile for holiday sales sneak peeks

November 17, 2014

Sears is drumming up anticipation for Black Friday deals by offering early looks at sales on mobile devices and online for Shop Your Way rewards members and promotion via designated hashtags on Twitter and Facebook.

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Target ramps up in-store personalization on mobile with acquisition

November 14, 2014

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.

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Urban Outfitters’ timed, targeted mobile messages increase retention rate

November 14, 2014

Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are most receptive.

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Old Navy taps SMS to drive excitement for Black Friday promotions

November 13, 2014

Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.

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How Macy’s combines fashion, mobile technology to target younger shoppers

November 12, 2014

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.

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Target tests CurrentC mobile payments in store, Apple Pay in app

November 11, 2014

Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.

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