Mobile loyalty programs will likely hit 3 billion rewards cards by 2020, with beacons leading the charge in redemption effectiveness, according to a new report from Juniper Research.
Mass merchants, department stores and malls
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Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitionsFebruary 9, 2016
Today in mobile marketing – PayPal’s Express Checkout has a mobile shopping problem; Apple’s Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google’s VR gadget without the cardboard. Google does.
Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.
The significant opportunities as well as the ongoing challenges from mobile’s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video.
Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands deliveryFebruary 8, 2016
Today in mobile marketing – Facebook’s mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.
Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7February 5, 2016
Today in mobile marketing – Super Bowl tests Twitter’s dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.
Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile dominationFebruary 4, 2016
Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.
Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.
Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim ArmstrongFebruary 3, 2016
Today in mobile marketing – Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google’s ‘moon shots’ cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.