Mass merchants, department stores and malls

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Amazon revamps in-app menu for easier access, navigation

July 29, 2016

Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.

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Mobile Minutes: Apple’s TV aspirations; Amazon beats estimates; Android handsets advance; Square adds service

July 29, 2016

Today in mobile marketing – Apple’s hard-charging tactics hurt TV expansion; Amazon revenue beats estimates as cloud sales surge; Android handset makers’ advance squeezes Apple; Square will let its sellers schedule deposits.

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Walmart advances app with Canada rollout and download incentive

July 28, 2016

Walmart is investing more heavily in its retail application, pairing a launch in Canada with an incentive in the United States for first-time users to receive a gift card.

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Mobile Minutes: T-Mobile grows; Pandora recommends nearby concerts; Pinterest nabs Snapchat ad guru; Venmo expands payments

July 28, 2016

Today in mobile marketing – Subscriber additions drive T-Mobile’s profit beat, forecast; Pandora adds concert ticket notifications as first step of Ticketfly integration; Pinterest steals away one of Snapchat’s advertising gurus; Venmo users can make purchases, split checks.

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Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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Mobile Minutes: Nexus gets spam protection; Amazon Prime lands in India; Huawei’s smartphone sales surge; Talkshow app

July 27, 2016

Today in mobile marketing – Nexus, Android One get spam protection update from Google; Amazon launches Prime loyalty program in India; Chinese smartphone maker Huawei’s H1 smartphone shipments rise 25pc on-year; Talkshow app adds Q&A feature for celebrities seeking Twitter alternative.

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Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate

July 25, 2016

Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.

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Why September is the best month for acquiring mobile customers

July 22, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups

July 22, 2016

Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.

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Macy’s AI-powered shopping assistant underscores mobile’s growing in-store role

July 21, 2016

Macy’s is piloting a mobile Web-based artificial intelligence platform that enables shoppers to ask product questions and receive responses, highlighting the growing role that cognitive learning and predictive analytics are playing in the retail industry.

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