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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 14, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Retailers at eTail diverge over responsive Web design’s benefits

August 14, 2014

PHILADELPHIA – Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 13, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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How some beacon programs are missing the mark

August 11, 2014

Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.

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Walmart’s price-comparison tool catapults app downloads to new heights

August 8, 2014

The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.

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Why retailers should pay closer attention to mobile-only shoppers

August 7, 2014

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

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Walmart.com’s latest overhaul drives more personalized omnichannel experiences

August 5, 2014

Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.

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Macy’s puts mobile video in back-to-school campaign

August 4, 2014

Similar to many others this season, retailer Macy’s is leveraging video for its back-to-school campaign by requesting user submissions for chances to win prizes for their schools.

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Lord & Taylor unites beacons, popular apps and brands for in-store appeal

July 29, 2014

Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.

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