While Black Friday has been traditionally one of the biggest, if not the biggest, shopping days for retailers, this year saw online retailers overshadow bricks-and-mortar stores in terms of revenue growth.
Mass merchants, department stores and malls
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With Black Friday and Cyber Monday just around the corner, some brands, such as Sears, are eager to get the shopping craze rolling and are responding by offering exclusive early deals to their mobile application users.
Ninety percent of shoppers will use their smartphones in-store this holiday season, and that puts them at particular risk for cybercrime, according to a new report from Skycure.
Black Friday is on its way and while the hectic store floors remain the same, one way this year will be different is in the number of people using mobile as a shopping companion.
Kmart is one of the latest retailers to dive into mobile, almost exclusively, for holiday and Black Friday deals, a move that follows a positive upswing in mobile conversion rates.
If customers want to make the most of this Black Friday and Cyber Monday, mobile is the best way for them to get ahead of the pack on what retailers are offering the right deals, and Walmart and Expedia are leading the charge.
Sears is angling towards an omnichannel effort for the holiday season, leveraging multiple applications to assist consumers who are looking to the department store for holiday deals.
Apple is promoting the expansion of Apple Pay through holiday partnerships with some major brands, including Lululemon and the New York Times.
Toys “R” Us is gearing up for a hectic Black Friday by enabling a few mobile-focused in-store features, including free in-store pickup and a mobile Web map to help consumers navigate the store.
JCPenney is promoting its Joy Worth Giving campaign that will span all of the holiday season by offering an exclusive peek at Black Friday deals to users of its mobile application.