Retail behemoth Walmart has invested $50 million into local Chinese logistics and grocery delivery platform New Dada in a move that will proliferate the company’s reach overseas and help corner mobile delivery.
Mass merchants, department stores and malls
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Facebook is announcing a host of new ways for consumers to interact with brands and businesses through the Facebook mobile application, some of which will be a considerable boost to small businesses without a large digital marketing budget.
PALM SPRINGS, CA – A Target executive at the Mobile Shopping Summit 2016 walked through how it is able to create magical moments on mobile that keep the focus on helping its customer by emphasizing on the little things, keeping it simple and testing every detail.
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.
As Sears begins to scale back its bricks-and-mortar presence – closing more than 75 stores throughout the country – the retailer is making use of its rewards points app, to give customers an incentive to keep spending with Sears this holiday season.
Walmart will be scaling back the opening of new stores to focus on improving its mobile and online commerce channels, following many other big retailers after the industry as a whole saw a surge in mobile shopping and digital continues to dominate.
Now that it is October and the school year is fully underway, brands are looking back at how the critical back-to-school season was handled, especially after researchers predicted a mobile usage rate as high as 90 percent this year.
Kohl’s, which was one of the first major retailers to accept Apple Pay, is now jockeying for a spot in consumers’ digital wallets with its own in-house mobile payment option, called Kohl’s Pay.
Natural Grocers is competing with other supermarkets during the cutthroat holiday season with a new mobile-optimized microsite that allows users to research and purchase Thanksgiving turkeys in-store with the tap of a button on their mobile devices.
Uber is partnering with the Sears Holdings-owned Shop Your Way program to give retail rewards points to any customer using its service, suggesting that mobile loyalty could be a fruitful avenue of exploration for ride-sharing applications.