Biometrics is a growing field these days, especially since Apple introduced Touch ID, and while early payments risks associated with multiple enrollments are causing some concern, the benefits far outweigh the pitfalls, according to Kimberly Little Sutherland, senior director for identity management at LexisNexis Risk Solutions.
Mass merchants, department stores and malls
- No categories
Kmart is underscoring mobile’s role as a shopping companion by rolling out a slew of updated application features, including real-time push notifications for limited-time specials, exclusive coupons and layaway options for weekly payment plans.
Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not bigNovember 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple’s failed retail revolution: Beacons still won’t be big on Black Friday.
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Mobile Minutes: NBA sued over DFS; Deutsche Bank goes password free; Star Wars on Google; Samsung Pay expandsNovember 24, 2015
Today in mobile marketing – NBA, sports investment groups among those sued over DFS; Deutsche Bank tests password-free mobile security; Star Wars fan? Google has apps for that; Samsung Pay now works with Chase Bank.
Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Shazam, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.
Mobile Minutes: Snapchat’s advertising struggles; Pepsi Phone P1s; Google takes on Amazon; Jawbone cuts staffNovember 23, 2015
Today in mobile marketing – Snapchat’s lackluster ad business threatens $16 billion valuation; Meet Pepsi Phone P1s: Features metallic chassis, fingerprint reader, dual-SIM for just $110; Google gets serious about competing in cloud with Amazon Web Services; Jawbone to cut 15 percent of workforce.
Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.
Mobile Minutes: IBM Watson app; Bernie Sanders joins Snapchat; Square’s IPO; Yahoo’s fantasy sports troublesNovember 19, 2015
Today in mobile marketing – Santa’s newest little helper: IBM Watson; Bernie Sanders joins Snapchat and now he has the potential to totally change the game; Square IPO pricing will test investors’ appetite for unicorns; Yahoo a new target in NY daily fantasy sports probe: source.
Walmart and Target are doubling down on online/offline delivery and pickup services this holiday season as they compete for the business of busy, mobile-savvy shoppers, but more work is needed to fully meet omnichannel expectations.