Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
With mobile purchases and traffic growing, Target recently revamped its iPhone application to improve navigation and make it easier for users to engage with the app when inside one of the retailer’s locations.
Mobile payments are not growing as quickly as previously expected, especially payments enabled by near-field communication technology, with the forecasted volume down more than 40 percent, according to a new report from Gartner.
While tablet owners are shopping more than ever on their devices, many are still frustrated with the experiences currently available, according to new data from TheFind.
Sears’ efforts to leverage mobile technology to reach today’s connected shoppers are falling short so far, with the retailer recently reporting a significant quarterly loss and declining sales.
In a reflection of the growing importance of mobile to shopping, 44 percent of online shoppers said they would never return to sites that are not mobile friendly, according to a new report from Kentico Software.
With 33 percent of retailers having no plans to adopt mobile point-of-sale systems soon, the results of an IHL Group report suggest that plans to deploy smartphones and tablets in-store have slowed compared to a year ago.
LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.
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June 20, 2013