Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.
Mass merchants, department stores and malls
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While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis.
While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.
Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammedApril 22, 2016
Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.
A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.
The Bon-Ton Stores is rolling out a mobile-optimized instant win game and offering easy access to a Mother’s Day gift guide for on-the-go shoppers in an attempt to stay top of mind for the upcoming holiday.
Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.
Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade RoomApril 20, 2016
Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China’s crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.
Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.
In a reflection of how shoppers are using their smartphones to find in-stock merchandise, mobile shopping application ShopAdvisor has acquired Retailigence, which provides real-time product availability across 200,000 bricks-and-mortar stores.