During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.
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John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.
Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHubDecember 15, 2014
Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.
With foot traffic to bricks-and-mortar retail locations dropping 11.4 percent in November, retailers are increasingly looking for ways to harness mobile to drive convenience and value for those shoppers who are showing up.
Starbucks and Asda are leveraging proximity targeting on mobile devices to raise brand awareness of new products, drive consumer traffic and enhance the in-store experience as part of their ongoing efforts to dominate the mobile space.
Wholesale retailer Sam’s Club is entering the hospitality sector and attempting to compete with travel mobile applications by offering its members a free Sam’s Club Travel app that includes savings on hotels, vacation homes, cars and other activities as well as in-app booking capabilities.
Target is providing a glimpse into the future of retail with a new mobile gaming offering, available in select stores and executed by Google, that bridges the retailer’s physical and digital offerings.
While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.
Walmart’s revenue results from Thanksgiving and Cyber Monday reveal mobile drove approximately 70 percent of traffic to Walmart.com, reflecting the growing role of smartphones and tablets in the path to purchase.
While tablets are known for driving more online commerce sales than smartphones, results from the recent Thanksgiving holiday weekend point to how quickly the latter’s star is rising.