Mass merchants, department stores and malls

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Barneys’ “endless aisle” approach supported by beacons, personalization

April 27, 2016

Department store chain Barneys New York is furthering its omnichannel capabilities through the use of integrated iBeacon technology and a personalization platform.

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Mobile commerce week in review: Must-haves vs. half-grown opportunities

April 25, 2016

While mobile continues to challenge retailers over where to invest their resources, the news last week suggests swift movement is needed on digital wallets and curbside pickup while chatbots and virtual reality are still in development. Watch this video for the full analysis.

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Shoppers browse and purchase from same device, increasingly a smartphone: report

April 22, 2016

While in the past, shoppers frequently browsed on a mobile device and then purchased from another device, this is becoming less common as interest in buying on smartphones grows, according to a new report from Bronto Software.

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Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed

April 22, 2016

Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.

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Are retailers ready for shift to virtual reality shopping?

April 21, 2016

A wave of virtual reality content is hitting the market this year and consumer adoption could quickly follow, bringing with it growing demand for shopping experiences using the technology, according to a new report from the Center for Advancing Retail & Technology.

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Bon-Ton rings up mobile gift guide, instant win game for Mother’s Day

April 21, 2016

The Bon-Ton Stores is rolling out a mobile-optimized instant win game and offering easy access to a Mother’s Day gift guide for on-the-go shoppers in an attempt to stay top of mind for the upcoming holiday.

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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

April 21, 2016

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

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Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade Room

April 20, 2016

Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China’s crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.

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Merchants’ digital wallets leading the migration to mobile payments: report

April 19, 2016

Merchants are having a bigger impact on shoppers’ payments behaviors and encouraging the transition to mobile compared to universal wallets such as Apple Pay, according to a new report from Mercator Advisory Group.

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ShopAdvisor buys Retailigence, merging mobile product discovery with in-store availability

April 19, 2016

In a reflection of how shoppers are using their smartphones to find in-stock merchandise, mobile shopping application ShopAdvisor has acquired Retailigence, which provides real-time product availability across 200,000 bricks-and-mortar stores.

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