Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
Mass merchants, department stores and malls
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Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.
In reflection of how valuable mobile wallet users are, Macy’s is enhancing its own wallet, which was introduced last year, so as to better guarantee its place on shoppers’ smartphones in an increasingly crowded space.
Digital offers marketplace RetailMeNot is stepping into mcommerce by offering users curated content on the home page featuring shoppable items.
A JCPenney executive discusses how the retailer’s new native image recognition feature in its mobile application is a bid to streamline the research stage of the shopping process, an imperative tactic considering the amount of inventory available.
British department store Harvey Nichols exemplifies the future of loyalty programs with a new mobile rewards application designed to better serve its customers.
Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.
Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.
Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.
IPhone owners are much more likely than Android smartphone owners to have made a purchase in-store at the checkout counter using their mobile phone within a 30-day period, according to a new report from Javelin Strategy & Research.