With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.
Mass merchants, department stores and malls
- No categories
Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.
Google is teaming up with Softcard in the hopes of positioning Google Wallet as the leader in Android mobile payments, but it is likely to face a number of competitors.
Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays.
Recognizing that smartphones are becoming the go-to device for making shopping lists and finding deals, Target recently beefed up shopping list features in its mobile application with a bigger focus on deals and offers.
PALM DESERT, CA – HSN, The Disney Store and Sur La Table executives at eTail West 2015 revealed their view of omnichannel as a dying term, encouraging retailers to focus more heavily on content instead to drive sales and connect with consumers, especially via mobile-optimized emails.
PALM DESERT, CA – A Walmart.com executive at eTail West 2015 discussed the importance of attribution in search engine marketing and stressed the need for mobile bidding as the mcommerce sector grows larger, suggesting that cross-device attribution should be at the forefront of retailers’ minds.
JCPenney is weaving a tale of mobile and movie magic in its stores this spring through a partnership with the shopkick application and Disney’s new Cinderella film.
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.
The growing chorus singing the praises of Apple Pay and calling 2015 the tipping point for mobile payments may be premature as ongoing challenges with fragmentation, availability and perception promise to dampen adoption.