Mass merchants, department stores and malls

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Lord & Taylor unites beacons, popular apps and brands for in-store appeal

July 29, 2014

Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.

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Starbucks and Apple: Mobile payments’ sleeping giants?

July 28, 2014

With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 28, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 24, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 23, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Target fires back at Amazon with its own image recognition app

July 22, 2014

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.

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Giant Eagle launches stand-alone pharmacy app

July 22, 2014

Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

July 17, 2014

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Web-based mobile transactions grow 48pc in North America: report

July 17, 2014

Web-based mobile transactions continue to grow, up 48 percent in the past year in North America and representing 16.9 percent of all transactions, according to new data released today by Adyen.

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