Mass merchants, department stores and malls

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Mobile POS to quadruple reach as it grows beyond micro merchants: report

July 31, 2015

The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

July 28, 2015

Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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Kohl’s integrates shopping cart across devices to minimize abandonment

July 23, 2015

Kohl’s newly updated iPhone application enables users to view items in the shopping cart that were previously added from desktop or a tablet, potentially diminishing the shopping cart abandonment rate during the upcoming holiday season when mcommerce is expected to spike.

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Target’s pop-culture trivia game on Instagram scores mcommerce points

July 21, 2015

Target is playing a guessing game with its Instagram followers and, in doing so, is driving digital sales, boosting its use of mobile video and enhancing its image as on-trend through pop-culture trivia.

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Macy’s, Belk elect mobile voting for back-to-school merchandising

July 21, 2015

A new contest from Macy’s and Seventeen magazine as well as a challenge from department store retailer Belk point to mobile polling as a significant factor in driving sales for this year’s back-to-school season.

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Have mobile-driven sales events gotten out of hand?

July 16, 2015

A well-publicized online sales event such as yesterday’s Prime Day from Amazon is theoretically a great way to reach impulse buyers on mobile, but as the number of these events continues to proliferate, shoppers could begin to lose interest.

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Sophisticated email segmentation boosts open rates, engagement: report

July 13, 2015

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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Mcommerce sales growth for physical goods outpaces all other categories: report

July 10, 2015

Mobile online shopping generates $19 for every $1 spent through in-store proximity purchasing, and with the sale of physical goods quickly growing via mobile applications and browsers, shoppers’ comfort levels with the channel are clearly on the rise, according to a new report from Javelin.

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Buy buttons are more hype than reality so far: Forrester

July 8, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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38pc of millennial moms are reachable in-store via beacons: report

July 7, 2015

With the number of millennials recently surpassing baby boomers in the United States, it is not surprising that new research released today pinpoints millennial moms as the largest group of consumers reachable via beacon proximity engagements in-store.

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