While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.
Mass merchants, department stores and malls
- No categories
In a reflection of image recognition technology’s growing role in mobile shopping and mcommerce, augmented reality application Blippar and Chinese ecommerce company Alibaba recently revealed plans for next-generation solutions that promise to bring the real-world and digital experiences even closer together.
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Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month.
With Google is angling to dominate Android mobile payments, Samsung is moving quickly to make its own mark with the launch of Samsung Pay while PayPal has acquired MCX partner Paydiant, giving it access to major retailers.
Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.
Google is teaming up with Softcard in the hopes of positioning Google Wallet as the leader in Android mobile payments, but it is likely to face a number of competitors.
Target continues to build its mobile prowess both in-store and online, as reflected by the retailer dropping its free-shipping minimum to $25 and newly revealed results showing that 25 percent of shoppers used its in-app product location maps during the holidays.