PayPal is piloting a new payment method in its on-campus cafe that links together Bluetooth Low Energy beacons with Samsung Galaxy smart wearables to enable payments without the need for a bank card or even a smartphone.
Mass merchants, department stores and malls
- No categories
Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.
Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.
Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behavior and become a leader in omnnichannel retailing, according to a new report from Interbrand.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
With no clear leader in mobile payments, a rapidly growing number of merchants are planning branded payment apps threatening to cause consumer fatigue and a shakeout.
While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.
Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.
Retailer Barneys New York is introducing free returns to its ecommerce services to make online shopping less stressful for its consumers.