Mass merchants, department stores and malls

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Retailers embrace omnichannel selling but profits are elusive

April 15, 2015

While retailers and consumer goods manufacturers are investing heavily in omnichannel selling capabilities and often putting mobile at the core of these efforts, new research from JDA Software and PwC reveals that only 16 percent of companies’ efforts are profitable when it comes to fulfilling omnichannel demand.

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Shopkick expands beacon in-store marketing with white label solution

April 8, 2015

With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution for the first time via a new partnership with ShopperTrak.

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Macy’s app boosts omnichannel prowess with nearby pickup push

April 7, 2015

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.

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Do next-generation micro-location solutions address a market need?

April 6, 2015

While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings.

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Target merges art, apps and sales for unique product interactions

March 30, 2015

Target is taking a unique approach to drive sales with a new digitally interactive art exhibit called Target Too that comes complete with an accompanying application.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

March 26, 2015

While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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Blippar, Alibaba narrow offline, online divide via advanced image recognition

March 23, 2015

In a reflection of image recognition technology’s growing role in mobile shopping and mcommerce, augmented reality application Blippar and Chinese ecommerce company Alibaba recently revealed plans for next-generation solutions that promise to bring the real-world and digital experiences even closer together.

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Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud

March 18, 2015

Today in mobile marketing – Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.

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How to build a notification strategy for Apple Watch, Android Wear – Mobile Marketer

March 13, 2015

Mobile Marketer today – How to build a notification strategy for Apple Watch, Android Wear; Olshan partner: Build privacy considerations into apps from the outset.

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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer

March 12, 2015

Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push.

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