When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
Mass merchants, department stores and malls
Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.
While MCX moved one step closer to bringing its proposed mobile payments solution to market this week with the announced Paydiant partnership, an actual launch date has still not been set.
Following Target’s recent data breach, the retailer announced plans to speed up its transition to the chip-based payment standard called EMV, a move that could give mobile payments a boost.
Sears is rolling out new mobile-driven service enabling customers to pick up their online purchases at any of its stores without leaving their car following a successful test.
Southern department chain Belk is ramping up its social media initiatives and SMS opt-ins with a new marketing campaign that gives couples a chance to win money towards their wedding.
Facebook is proving to be important for in-store shoppers both before and during their visits to bricks-and-mortar retail locations, according to a new report from Millward Brown and Facebook.
Android smartphones are catching up with the iPhone when it comes to driving payment transactions through a browser or application, according to a new report from Adyen.
While mobile was one of the bright spots for retailers during the 2013 holiday shopping season, not every mobile tactic hit a home run, although a few came close.
With light foot traffic dragging down retail sales over the holidays even as mobile commerce continues to grow, retailers are clearly struggling with effectively tapping mobile to bring customers into their stores.