Today in mobile marketing – Americans more than double their mobile data use in a year; Bots bring bigger challenge to Google’s ad model than phones did; Study shows Fitbit trackers highly inaccurate; Why the virtual-reality hype is about to come crashing down.
Mass merchants, department stores and malls
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With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenueMay 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plansMay 20, 2016
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plansMay 19, 2016
Today in mobile marketing – Fitbit acquires mobile payments technology but won’t add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.
MCX, the mobile payments platform backed by a consortium of big-name retailers, is reportedly putting a national rollout on hold, but it has likely missed the window of opportunity entirely.
Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photosMay 18, 2016
Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway’s notepad maker goes digital; It’s 2016, so Twitter will make it easier to cram photos and links into tweets.
Walmart is gearing up for mobile-driven back-to-school and holiday shopping seasons by rolling out Walmart Pay to big markets such as Texas, Oklahoma and Arkansas, with a national release scheduled to be completed by the end of the summer.
Simon Property Group and Starwood Retail Partners are among the latest malls to join mobile loyalty program Spring, enabling users to receive cash back from shopping at multiple retailers and stepping up competition with American Express’ Plenti.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video adsMay 17, 2016
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.