Sears is using text notifications to alert consumers participating in its new Reserve It service that their desired apparel and footwear items are available to be tried on in-store.
Mass merchants, department stores and malls
- No categories
In a reflection of how quickly marketers have embraced beacon technology, 18 percent report that they are using beacons today in tests or active deployments, according to new research from Adobe.
Target is aiming to streamline in-store holiday shopping for its guests with the introduction of navigation features, such as interactive maps and shopping lists within its mobile application.
Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.
Sears is drumming up anticipation for Black Friday deals by offering early looks at sales on mobile devices and online for Shop Your Way rewards members and promotion via designated hashtags on Twitter and Facebook.
In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.
Urban Outfitters is maximizing user engagement by sending push notifications, email and in-application messages at times when consumers are most receptive.
Old Navy is leveraging social media and a text-to-win game to entice Black Friday shoppers hoping to win a $1 million jackpot or a $200 shopping spree from the retailer.
Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones.
Target is testing mobile payments application CurrentC in several of its stores, enabling employees to pay for purchases using their smartphones.