Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.
Mass merchants, department stores and malls
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Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Web-based mobile transactions continue to grow, up 48 percent in the past year in North America and representing 16.9 percent of all transactions, according to new data released today by Adyen.
New data from a couple of sources underscores the increasingly important role mobile apps are playing inside bricks-and-mortar stores, with both consumers and retailers benefitting.
Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.
Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store.
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
In an attempt to innovate the mobile online shopping experience, fashion wiki Keep has launched a new universal shopping cart that allows users to buy any product from any store, anywhere in one checkout process.