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Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7

February 5, 2016

Today in mobile marketing – Super Bowl tests Twitter’s dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.

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Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination

February 4, 2016

Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.

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47pc want real-time promotions – few retailers offer them: report

February 3, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Mobile Minutes: WhatsApp’s 1B users; Apple’s shrinking impact; Google’s moon shots; AOL’s Tim Armstrong

February 3, 2016

Today in mobile marketing – Facebook’s WhatsApp hits 1B users; Apple’s shrinking impact in the smartphone industry; Wait, Google’s ‘moon shots’ cost how much???; Under Verizon, AOL’s Tim Armstrong sees massive growth for mobile media, ads.

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Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Mobile Minutes: Yahoo cuts costs; Levi’s Stadium; Binge flying; Xiaomi lands in US

February 2, 2016

Today in mobile marketing – Yahoo’s Marissa Mayer to unveil cost-cutting plan; Techiest Super Bowl ever: Silicon Valley’s stadium girds for the big game; Get ready to binge-fly with unlimited flight subscriptions; Exclusive: US Mobile is the first legit Xiaomi, Meizu carrier in US.

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Mobile commerce week in review: Mobile wallets, loyalty, offers converge

February 1, 2016

Interest is growing in the power of the convergence of digital wallets, loyalty and coupons, with savvy retailers likely to make this a key focus in 2016. For the full analysis, watch this video.

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Mobile Minutes: Free iTunes Radio shuttered; Blizzard orders on Seamless; Ignoring ad blockers; Amazon’s shipping costs

February 1, 2016

Today in mobile marketing ­– Free iTunes Radio closes shop: Apple Inc. nudges customers to Apple Music after shuttering ad-supported service; New Yorkers order milk, cake and hot chocolate on Seamless during a blizzard; Why most Web sites look the other way on ad blockers; Amazon’s shipping costs swell in holiday crunch.

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Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page

January 28, 2016

Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.

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Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges

January 27, 2016

Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments’ transaction volume surged in 2015.

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