Mass merchants, department stores and malls

  • No categories


Mobile Minutes: Clinton’s technology agenda; China scrutinizes mobile; Line’s growth plan; smartphone media boom

June 29, 2016

Today in mobile marketing – Clinton rolls out wide-ranging technology agenda; China orders mobile app stores, providers to monitor users; Line, biggest tech IPO of the year, struggles to show its growth plan can work; Americans are watching less traditional TV as smartphone media usage booms.

Share on FacebookShare on LinkedInShare on Twitter

Macy’s adds in-store mode to app, solidifying hyperlocal strategy

June 28, 2016

In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Uber, Pandora partner; Twitter adds stickers; Amazon Dash expands; Google’s smartphone

June 28, 2016

Today in mobile marketing – Uber and Pandora partner to offer music to drivers; Twitter’s new stickers are Snapchat filters, but for tweets; Amazon to add dozens of brands to Dash buttons, but do shoppers want them?; Google is building a phone for this year, says unlikely report.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce in review: Keeping it simple

June 27, 2016

Merchants who get bogged down by mobile’s complexity are hurting conversions. Watch this video for the full analysis.

Share on FacebookShare on LinkedInShare on Twitter

Amazon makes it harder for retailers to ride Prime Day’s coattails

June 24, 2016

Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

Share on FacebookShare on LinkedInShare on Twitter

EBay asks users what deals they want, enhancing targeting capabilities

June 24, 2016

EBay is sharing exclusive deals on mobile and offering social media users the options to choose between products and deals in the retailer’s Summer of Choice campaign, which is a bid to drive sales with targeting derived through mobile engagement.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands

June 24, 2016

Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Mobile VR; Twitter’s video app; Instagram’s milestone; Samsung invests in IoT

June 22, 2016

Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: New tactics; Twitter buys Magic Pony; Walmart’s Chinese ecommerce business; Apple’s app winners

June 21, 2016

Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to JD.com; Meet Apple’s 12 best app winners.

Share on FacebookShare on LinkedInShare on Twitter

PREIT taps mall-wide mobile loyalty for greater personalization

June 20, 2016

Shopping mall company Pennsylvania Real Estate Investment Trust is the latest to adopt a mobile rewards program via the Spring platform, which allows shoppers to earn points from all retailers within the organization’s malls.

Share on FacebookShare on LinkedInShare on Twitter