Mass merchants, department stores and malls

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Will this be the year that retailers crack the code for driving mobile conversions?

August 22, 2016

BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile.

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Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites

August 22, 2016

Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says.

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Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa

August 19, 2016

Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China’s most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon’s Alexa can now boss around Hyundai Genesis cars.

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Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges

August 18, 2016

Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.

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Gilt’s in-store debut gets positive response following full-bodied introduction

August 17, 2016

BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space.

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Mobile Minutes: Google Duo; Airbnb tests travel guides; Snapchat eyes Vurb; Twitter on Apple TV

August 17, 2016

Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.

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Mobile Minutes: Nokia phones redux; Google Fuchsia; EU rules; GM and Lyft

August 16, 2016

Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won’t comment on report of move to buy Lyft.

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Macy’s store reduction reflects retailers’ boundless search for omnichannel

August 15, 2016

Macy’s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel.

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Smartphones influence 84pc of millennials shopping in stores: report

August 15, 2016

Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper’s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data.

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Mobile commerce in review: Social and loyalty sales

August 15, 2016

Some retailers are driving excitement and sales by rewarding loyal customers with exclusive access to merchandise on social media. Watch this video for the full analysis.

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