Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
Mass merchants, department stores and malls
- No categories
Starbucks, Dunkin’ Donuts and McDonald’s are making headway in merging mobile into real-world retail experiences, minimizing the gap between the digital space and bricks-and-mortar while bringing mobile ordering, discounts and shopping companions to the forefront.
Mobile Minutes: Snapchat video; Twitter’s best tweets; Apple buys advanced AI; Microsoft’s new smartphonesOctober 7, 2015
Today in mobile marketing – Snapchat on pace to overtake Facebook for video supremacy; Twitter rolls out feature that showcases day’s best tweets; Apple acquires startup developing advanced AI for phones; Microsoft unveils new smartphones in bid to revive mobile business.
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
Mobile Minutes: Smartwatches cannibalize smartphones; Twitter’s new CEO; Unbundling Android search; Second screens at MIPJrOctober 6, 2015
Today in mobile marketing – Wear alone smartwatches will cannibalize 70pc of the smartphone market; Twitter appoints Jack Dorsey CEO, seeks new chairman; Google told by Russian regulator to unbundle Android search; MIPJr: ICarly creator says more screens boost business.
Mobile Minutes: Snapchat’s sponsored selfies; Peeple app; T-Mobile customers exposed; Evernote cuts backOctober 5, 2015
Today in mobile marketing – Snapchat plans to launch sponsored lenses to make selfies generate ad revenue; Everyone you know will be able to rate you on the terrifying ‘Yelp for people’ — whether you want them to or not; Millions of T-Mobile customers exposed in Experian breach; Evernote’s job cuts are a rare pullback for billion-dollar startup.
Target recently updated its coupon mobile application to better assist in-store shoppers at checkout with an option to reorder the digital coupons with a touch of a finger, exhibiting how small changes can ease the user experience while increasing sales and use.
Mobile Minutes: QuizUp heads to NBC; Mobile ads’ data usage; Google, Microsoft make nice; Amazon Dash growsOctober 2, 2015
Today in mobile marketing – NBC is developing a game show based on the QuizUp app; The cost of mobile ads on 50 news Web sites; Google, Microsoft resolve patent fight over phones, Xbox; Amazon Dash services seen growing in step with Prime membership.
While the EMV deadline arrives today, many retailers are not ready, suggesting that NFC payments solutions Apple Pay and Android Pay will continue to face more limited acceptance compared to Samsung Pay, which leverages older magnetic stripe technology.
Today in mobile marketing – Twitter expands ecommerce to attract more retailers; ComScore to buy Rentrak creating major challenger to Nielsen; Google redesigns Chromecast for speed and power; 3 companies race to charge smartphones without wires.