Marketing

NEW YORK – A Printemps Haussmann executive at the National Retail Federation conference said boosting customer loyalty through interactive promotions management has helped the Parisian department store build its database.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens, OfficeMax and Sears.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

Mobile commerce made a noticeable shift in 2011 with more sales and marketing campaigns aimed specifically at tablet users. From mobile bookings to retail catalogs, here are some trends marketers need to keep an eye on in 2012.

Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy’s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.

American Express is adding Seamless to its Blue Savings Program and offering eligible cardmembers a $10 statement credit for every four orders of $15 they make on Seamless’ Web site or mobile applications.

American Express is offering consumers an incentive when they check-in via foursquare as part of its strategy to increase profits for small businesses this holiday season.

LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop.

EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code.