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How Dr Pepper drove 213K store visits with programmatic mobile ads – Mobile Marketer

February 18, 2015

Mobile Marketer today – How Dr Pepper drove 213K store visits with programmatic mobile ads; Heineken scores with multi-pronged mobile strategy targeting soccer fans.

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Tourism organizations’ uninspired mobile strategies promise bad trip – Mobile Marketer

February 17, 2015

Mobile Marketer today – Tourism organizations’ uninspired mobile strategies promise bad trip; Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest.

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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream – Mobile Marketer

February 13, 2015

Mobile Marketer today – IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream; Revlon and Google add color to Valentine’s Day GIF campaign.

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Fashion brands struggle for innovation in mobile marketing efforts – Mobile Marketer

February 12, 2015

Mobile Marketer today – Fashion brands struggle for innovation in mobile marketing efforts; Marriott ramps up mobile storytelling with trailer for first short film.

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Coca-Cola uncaps lid on loyalty program with stronger mobile focus – Mobile Marketer

February 11, 2015

Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all.

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Perrier holds mobile party to reach millennials online, in stores – Mobile Marketer

February 10, 2015

Mobile Marketer today – Perrier holds mobile party to reach millennials online, in stores; Twentieth Century Fox heats up Swackett app with Kingsman-inspired models.

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Unilever beacon play serves up soup, engagement in online-offline blend – Mobile Marketer

February 9, 2015

Mobile Marketer – Unilever beacon play serves up soup, engagement in online-offline blend; Mobile sports video consumption growth bolsters case for personalization.

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Twitter looks to native mobile video in bid to extend reach – Mobile Marketer

February 6, 2015

Mobile Marketer – Twitter looks to native mobile video in bid to extend reach; Piggybacking picks up steam as way into social conversations for brands.

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Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign – Mobile Marketer

February 5, 2015

Mobile Marketer today – Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign; Proposed FCC rules fail to reflect mobile’s role in net neutrality.

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Auto marketers’ challenge: building channels to reach mobile shoppers – Mobile Marketer

February 4, 2015

Mobile Marketer today – Auto marketers’ challenge: building channels to reach mobile shoppers; Super Bowl sparked social chatter, not sales, despite expensive ads.

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