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Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

December 8, 2014

Mobile Marketer today – Yahoo pitted against Twitter as mobile advertising opportunities expand; Johnnie Walker powers alcohol safety message with free Uber rides.

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Marketers making mobile moments more personal as investment surges – Mobile Marketer

December 5, 2014

Mobile Marketer today – Marketers making mobile moments more personal as investment surges; Strategy will beat out tactics for 2015 mobile marketers.

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2014’s breakout mobile marketing tactics include mobile acquisition, app install ads – Mobile Marketer

December 4, 2014

Mobile Marketer today – 2014’s breakout mobile marketing tactics include mobile acquisition, app install ads; Nissan pushes participation-driven social campaign for Leaf vehicle.

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Only 49pc of retailers harnessing mobile marketing this holiday season: report – Mobile Marketer

December 3, 2014

Mobile Marketer today – Only 49pc of retailers harnessing mobile marketing this holiday season: report; Coca-Cola tugs heartstrings with Hispanics, promoting kindness.

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Salvation Army leverages text-to-give to drive holiday donations

December 2, 2014

Salvation Army is leveraging social media and a text-to-give option on mobile devices to drive more holiday donations for its annual Red Kettle Campaign that raises financial support for the international charitable company’s various local causes.

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Microsoft, Facebook turn to standalone apps to combat user frustration – Mobile Marketer

December 2, 2014

Mobile Marketer today – Microsoft, Facebook turn to standalone apps to combat user frustration; Dark social’s popularity reflects interest in real-time sharing: report.

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Google’s new mobile-friendly label sends mixed message to marketers – Mobile Marketer

December 1, 2014

Google’s new mobile-friendly label sends mixed message to marketers; Macy’s leverages Twitter to make shoppers feel the love, generate sales.

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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

November 26, 2014

Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans.

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Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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52pc aware of beacons as location-based services gain: report – Mobile Marketer

November 25, 2014

Mobile Marketer today – 52pc aware of beacons as location-based services gain: report; Apple and (RED) team up to drive app downloads to fight AIDS.

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