Mobile Marketer today – Location-based, relative push notifications will reign this holiday season; How Apple’s IBM partnership will help its consumer business.
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Mobile Marketer today – How sports leagues use iBeacons to complement in-stadium SMS; UNICEF’s mobile abstinence app boosts clean-water project by meeting a need.
Mobile Marketer today – The home advantage: Mobile’s use throughout the day grows; Apple’s iBeacon hardware plan seen expanding retailers’ reach.
Mobile Marketer today – Marketers embrace emojis for more emotional mobile connections with millennials; Ford hooks mobile engagements with free music downloads.
Mobile Marketer today – Fashion brands should target social campaigns for profit; FTC’s Amazon suit discourages future innovation: DMA.
Wendy’s, continuing to use online and mobile Web to reach live events fans, held a Times Square Pretzel Bun event that allowed fans to sing love songs and share them with friends on Facebook and Twitter.
Mobile Marketer today – How Google, Apple and Amazon try to own in-store shoppers; RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features.
Mobile Marketer today – Mobile engagement is automakers’ best weapon to combat ad fraud; Mondelez’s Sour Patch Kids personalizes social engagements via Snapchat.
Mobile Marketer today – How Amazon, PayPal gain competitive advantage on mobile via adaptive design; TripAdvisor boosts non-transactional mobile travel with offline app features.
Mobile Marketer today – Top 10 mobile-social initiatives from the first half of 2014; Twitter has advantage in driving lifestyle app downloads.