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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer

February 24, 2015

Mobile Marketer today – Diet Coke’s Oscars campaign bubbles over with tweetable bingo board; Academy Awards organizers, broadcaster struggle with mobile, social.

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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities – Mobile Marketer

February 23, 2015

Mobile Marketer today – Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities; Apple risks marginalization if post-smartphone strategy fizzles.

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Are Snapchat, Uber and Pinterest’s sky-high valuations too high? – Mobile Marketer

February 20, 2015

Mobile Marketer today – Are Snapchat, Uber and Pinterest’s sky-high valuations too high?; JCPenney second-screen Oscars game engages fans via live TV moments.

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Rentbid.com exec says brands should delegate more resources to mobile

February 19, 2015

PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.

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Shazam, Fandango eye bigger role as mobile-first lifestyle brands – Mobile Marketer

February 19, 2015

Mobile Marketer today – Shazam, Fandango eye bigger role as mobile-first lifestyle brands; Facebook grabs bigger piece of growing dynamic retargeting budgets.

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How Dr Pepper drove 213K store visits with programmatic mobile ads – Mobile Marketer

February 18, 2015

Mobile Marketer today – How Dr Pepper drove 213K store visits with programmatic mobile ads; Heineken scores with multi-pronged mobile strategy targeting soccer fans.

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Tourism organizations’ uninspired mobile strategies promise bad trip – Mobile Marketer

February 17, 2015

Mobile Marketer today – Tourism organizations’ uninspired mobile strategies promise bad trip; Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest.

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IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream – Mobile Marketer

February 13, 2015

Mobile Marketer today – IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream; Revlon and Google add color to Valentine’s Day GIF campaign.

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Fashion brands struggle for innovation in mobile marketing efforts – Mobile Marketer

February 12, 2015

Mobile Marketer today – Fashion brands struggle for innovation in mobile marketing efforts; Marriott ramps up mobile storytelling with trailer for first short film.

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Coca-Cola uncaps lid on loyalty program with stronger mobile focus – Mobile Marketer

February 11, 2015

Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all.

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