Marketing

American Express is offering consumers an incentive when they check-in via foursquare as part of its strategy to increase profits for small businesses this holiday season.

LOS ANGELES – A Scvngr executive at the Mobile Marketing Forum said 10,000 rewards were unlocked during a mobile scavenger hunt promotion the company did with GameStop.

EBay has introduced two new interactive store windows with the aim of making it easy for holiday shoppers to donate toys by scanning a QR code.

JCPenney is getting into the holiday spirit by donating $25 to The Salvation Army for every customer who checks in to one of its locations on Black Friday.

Old Navy is using mobile to reward shoppers with deals and offers just by walking into its store locations across the United States.

Chevrolet has teamed up with Scvngr to give away 27 new cars as part of its new Chevy Sonic Adventure campaign.

NEW YORK – Executives at the Mobile Shopping Fall conference said that mobile presents a key opportunity for companies to precisely target consumers and essentially drive traffic to locations and increase mcommerce sales.

SAN DIEGO – A shopkick executive at CTIA Enterprise & Applications 2011 said the company is working with The CW to offer the network’s viewers deals via mobile calls-to-action while they are watching their favorite shows.

Guess Inc. has rolled out a mobile and social promotion that lets young and trendy men and women check-in at its store locations via foursquare to receive a special offer.

Mobile video advertising can be used for a lot more than just branding. The channel can be a vehicle that drives sales for retailers this holiday season.