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Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game – Mobile Marketer

September 10, 2014

Mobile Marketer today – Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game; Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches.

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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

September 9, 2014

Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.

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The selfie: Is it here to stay, or just a fad? – Mobile Marketer

September 8, 2014

Mobile Marketer today The selfie: Is it here to stay, or just a fad?; Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes.

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Mobile marketing struts through New York Fashion Week – Mobile Marketer

September 5, 2014

Mobile Marketer today – Mobile marketing struts through New York Fashion Week; Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids.

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Targeted ads grow at expense of paid search, untargeted banners: report – Mobile Marketer

September 4, 2014

Mobile Marketer today – Targeted ads grow at expense of paid search, untargeted banners: report; Kohl’s showcases junior fashion line in YouTube series.

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Mobile drives significant changes in coupon-related behaviors – Mobile Marketer

September 3, 2014

Mobile Marketer today – Mobile drives significant changes in coupon-related behaviors; Apple’s reported mobile wallet will have minimal impact on holiday sales.

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Native advertising’s strength on mobile drives interest in private markets – Mobile Marketer

September 2, 2014

Mobile Marketer today – Native advertising’s strength on mobile drives interest in private markets; Tablet slowdown accelerating as phone sales surge.

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Social analytics improve, paving way for bigger marketing budgets – Mobile Marketer

August 29, 2014

Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.

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Why McDonald’s still bets on QR codes for mobile activations at scale – Mobile Marketer

August 28, 2014

Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.

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Can Uber extend its influence beyond transportation? – Mobile Marketer

August 27, 2014

Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.

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