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What Facebook’s dislike button means for marketers and their data – Mobile Marketer

September 21, 2015

Mobile Marketer today – What Facebook’s dislike button means for marketers and their data; Century 21 tackles creative challenges of native video with strong results.

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Wearables will gain steam ahead of holiday season, digital execs say – Mobile Marketer

September 17, 2015

Mobile Marketer today – Wearables will gain steam ahead of holiday season, digital execs say; Washington Post exec: Publications cannot compete without a mobile app.

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Chipotle authors book report contest, linking free burritos and Amazon Kindle

September 15, 2015

Chipotle is ramping up sales through a new contest and partnership with Amazon built around a mobile-optimized book report platform while also leveraging text messaging to deliver related offers.

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Brands procrastinate, pull through on back-to-school offers

September 1, 2015

Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.

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How Chili’s tabletop tablets are driving charity donations and loyalty signups

August 26, 2015

Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.

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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile Marketer

August 21, 2015

Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.

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Uber taps Chelsea FC partnership to deliver club kits to soccer fans

July 20, 2015

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.

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Chipotle brings mobile-exclusive offers to educational game and campaign

July 16, 2015

Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.

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Claire’s attempts to get back to cool and drive sales through YouTube

July 7, 2015

As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.

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Wyndham’s daily social media challenge unlocks swag on mobile

July 1, 2015

Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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