Mobile Marketer today – How Dr Pepper drove 213K store visits with programmatic mobile ads; Heineken scores with multi-pronged mobile strategy targeting soccer fans.
- No categories
Mobile Marketer today – Tourism organizations’ uninspired mobile strategies promise bad trip; Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest.
Mobile Marketer today – IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream; Revlon and Google add color to Valentine’s Day GIF campaign.
Mobile Marketer today – Fashion brands struggle for innovation in mobile marketing efforts; Marriott ramps up mobile storytelling with trailer for first short film.
Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all.
Mobile Marketer today – Perrier holds mobile party to reach millennials online, in stores; Twentieth Century Fox heats up Swackett app with Kingsman-inspired models.
Mobile Marketer – Unilever beacon play serves up soup, engagement in online-offline blend; Mobile sports video consumption growth bolsters case for personalization.
Mobile Marketer – Twitter looks to native mobile video in bid to extend reach; Piggybacking picks up steam as way into social conversations for brands.
Mobile Marketer today – Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign; Proposed FCC rules fail to reflect mobile’s role in net neutrality.
Mobile Marketer today – Auto marketers’ challenge: building channels to reach mobile shoppers; Super Bowl sparked social chatter, not sales, despite expensive ads.