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Retailers must show value of in-store identification efforts, says BRP analyst

June 19, 2015

NEW YORK – A Boston Retail Partners analyst said at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 that retailers’ goal in five years to be able to identify shoppers via smartphones when they walk in a store points to the need to engage consumers with offers and games that deliver a real-time experience.

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TGI Fridays makes friends with customers through marketing innovation

June 10, 2015

NEW YORK – An executive from TGI Fridays at the 2015 Integrated Marketing Week detailed how focusing on customer relationships is at the forefront of its business plan and that the key to the success of this strategy is unique and innovative marketing techniques.

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McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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90pc of retailers to tap gamification for omnichannel CRM shift: report

May 12, 2015

Offering enhanced gamification features, incentives and loyalty programs are tactics that retailers plan to use in their mobile strategies, with 883 percent more seeking to identify consumers upon entry within five years, according to a new report from Boston Retail Partners.

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Mobile can influence key decisions in path to purchase: Forrester

April 15, 2015

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders said that by identifying and influencing key decisions customers make regularly, brands can use digital and mobile marketing to reduce decision-making stress rather than coerce transactions.

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Target makes bold mobile statement to drive Lilly Pulitzer sales

April 9, 2015

Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.

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Wyndham’s flat night redemption rates could change mobile rewards platforms

April 2, 2015

Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.

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Burger King unwraps emoji keyboard for Chicken Fries return

March 24, 2015

Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.

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Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile

March 16, 2015

Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.

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How to build a notification strategy for Apple Watch, Android Wear – Mobile Marketer

March 13, 2015

Mobile Marketer today – How to build a notification strategy for Apple Watch, Android Wear; Olshan partner: Build privacy considerations into apps from the outset.

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