Mobile Marketer today – Coca-Cola’s mobile update of iconic campaign is a summer win; P&G to execute new ads inspired by Facebook sponsored content.
- No categories
Mobile Marketer today – Automakers’ mobile music tie-ins drive outreach to younger buyers; Dippin’ Dots treats customers to gamified loyalty program via augmented reality.
Mobile Marketer today – How marketers can find opportunities in facial and image recognition; Nissan proves B2B ads can be interesting.
Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, PandoraAugust 1, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.
Mobile Marketer today – Old Navy reimagines the celebrity tie-in as mobile video consumption grows; Mobile Commons analyst: Texting drives millennials to action.
Mobile Marketer today – Car dealers accelerate mobile programs to connect with buyers; Eddie Bauer chooses journeying over commerce in new app.
Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.
Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver.
Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.
Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.