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Top 10 mobile-social initiatives from Q3 – Mobile Marketer

October 10, 2014

Mobile Marketer – Top 10 mobile-social initiatives from Q3; Mobile know-how propels brand value of Apple, Google, Facebook: report.

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Kohl’s leverages mobile loyalty program to drive customer engagement

October 9, 2014

Kohl’s is leveraging its new loyalty program, optimized for mobile and Web, in a bid to continue driving customer engagement and build deeper relationships with consumers.

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Why Urban Outfitters, REI chose checkout to spearhead responsive design push – Mobile Marketer

October 9, 2014

Mobile Marketer today – Why Urban Outfitters, REI chose checkout to spearhead responsive design push; Toyota leverages iAds for 360-degree interior view.

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Facebook ad network expansion underscores value of buying history for mobile ads – Mobile Marketer

October 8, 2014

Mobile Marketer today – Facebook ad network expansion underscores value of buying history for mobile ads; Cabela’s segmented SMS program gains 6pc weekly.

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Top 10 mobile marketing campaigns of Q3 – Mobile Marketer

October 7, 2014

Mobile Marketer today – Top 10 mobile marketing campaigns of Q3; Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope.

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Sephora, Walmart turn QR code scans into targeted mobile messaging – Mobile Marketer

October 6, 2014

Mobile Marketer today – Sephora, Walmart turn QR code scans into targeted mobile messaging; Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements.

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Brands invest in miniseries to prolong mobile engagement – Mobile Marketer

October 3, 2014

Mobile Marketer today – Brands invest in miniseries to prolong mobile engagement; Mobile messaging in marketing held back by organizational issues: Forrester.

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Why Instagram is Mercedes-Benz’s go-to platform for car launches – Mobile Marketer

October 2, 2014

Mobile Marketer today – Why Instagram is Mercedes-Benz’s go-to platform for car launches; Projected mobile ad-spend surge seen spurring hunt for opportunities.

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Forrester analyst: Marketers must create mobile moments to stay relevant

October 1, 2014

NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.

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Toyota exec: No magic formula to engage millennial car buyers – Mobile Marketer

October 1, 2014

Mobile Marketer today – Toyota exec: No magic formula to engage millennial car buyers; Starwood Hotels bets on mobile to optimize guestroom personalization.

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