NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders said that by identifying and influencing key decisions customers make regularly, brands can use digital and mobile marketing to reduce decision-making stress rather than coerce transactions.
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Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.
Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.
Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.
Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.
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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities – Mobile MarketerFebruary 23, 2015
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