Mobile Marketer today – Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game; Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches.
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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile MarketerSeptember 9, 2014
Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.
Mobile Marketer today The selfie: Is it here to stay, or just a fad?; Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes.
Mobile Marketer today – Mobile marketing struts through New York Fashion Week; Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids.
Mobile Marketer today – Targeted ads grow at expense of paid search, untargeted banners: report; Kohl’s showcases junior fashion line in YouTube series.
Mobile Marketer today – Mobile drives significant changes in coupon-related behaviors; Apple’s reported mobile wallet will have minimal impact on holiday sales.
Mobile Marketer today – Native advertising’s strength on mobile drives interest in private markets; Tablet slowdown accelerating as phone sales surge.
Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.
Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.
Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.