Mobile Marketer today – How Burger King throws away money with mass-market SMS approach; Oscars’ Twitter strategy makes fans part of red carpet experience.
Mobile Marketer today – How Amazon is clobbering Walmart in mobile paid search; Q&A: Kia’s David Schoonover explains how responsive Web fuels in-dealership experiences.
Mobile Marketer today – Here’s how Unilever leverages programmatic buying for all-inclusive mobile push; Ford tackles Sync’s reliability issues as connected car’s importance grows.
Mobile Marketer today – How P&G’s mobile social strategy helps build its brands; Amtrak exec: Majority of tickets are redeemed electronically.
Mobile Marketer today – Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero; NASCAR exec: Marketers failed to take advantage of mobile during Super Bowl spots.
Mobile Marketer today – Mondelēz prioritizes hyperlocal engagements over branding in year-two tests; Dannon, Warner Bros. promote Lego Movie with SMS sweepstakes.
Mobile Marketer today – Location tracking opt-out site could land big blow to retail technology; Can Google win mobile commerce with sound authentication?
Mobile Marketer today – Comcast, Time Warner aim to crack open cable’s TV Everywhere potential; Columbia sold on hyperlocal targeting following successful Q4 campaign.
Mobile Marketer today – Marketers clamor for mobile expertise through start-up acquisitions; American Express adds live video chat to iPad app for easier communication.
Mobile Marketer today – Facebook upends app tracking in reaction to privacy concerns; ABC News sees mobile video viewing triple with new app.