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Social shopping takes leap forward with ‘Buy’ button on Facebook – Mobile Marketer

July 21, 2014

Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.

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Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

July 18, 2014

Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 17, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Location-based, relevant push notifications will reign this holiday season – Mobile Marketer

July 17, 2014

Mobile Marketer today – Location-based, relative push notifications will reign this holiday season; How Apple’s IBM partnership will help its consumer business.

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How sports leagues use iBeacons to complement in-stadium SMS – Mobile Marketer

July 16, 2014

Mobile Marketer today – How sports leagues use iBeacons to complement in-stadium SMS; UNICEF’s mobile abstinence app boosts clean-water project by meeting a need.

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The home advantage: Mobile’s use throughout the day grows – Mobile Marketer

July 15, 2014

Mobile Marketer today – The home advantage: Mobile’s use throughout the day grows; Apple’s iBeacon hardware plan seen expanding retailers’ reach.

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Marketers embrace emojis for more emotional mobile connections with millennials – Mobile Marketer

July 14, 2014

Mobile Marketer today – Marketers embrace emojis for more emotional mobile connections with millennials; Ford hooks mobile engagements with free music downloads.

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Fashion brands should target social campaigns for profit – Mobile Marketer

July 11, 2014

Mobile Marketer today – Fashion brands should target social campaigns for profit; FTC’s Amazon suit discourages future innovation: DMA.

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Wendy’s engages fans through song to promote Pretzel Bun’s return

July 10, 2014

Wendy’s, continuing to use online and mobile Web to reach live events fans, held a Times Square Pretzel Bun event that allowed fans to sing love songs and share them with friends on Facebook and Twitter.

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How Google, Apple and Amazon try to own in-store shoppers – Mobile Marketer

July 10, 2014

Mobile Marketer today – How Google, Apple and Amazon try to own in-store shoppers; RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features.

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