Mobile Marketer today – What Facebook’s dislike button means for marketers and their data; Century 21 tackles creative challenges of native video with strong results.
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Mobile Marketer today – Wearables will gain steam ahead of holiday season, digital execs say; Washington Post exec: Publications cannot compete without a mobile app.
Chipotle is ramping up sales through a new contest and partnership with Amazon built around a mobile-optimized book report platform while also leveraging text messaging to deliver related offers.
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.
Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile MarketerAugust 21, 2015
Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.
Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.
As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.