Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Mobile Marketer today – Mobile real-world engagements still lacking despite beacons; Marc by Marc Jacobs uses social media-based casting to find its next model.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
Mobile Marketer today – Automakers inch ahead in mobile creative despite technological challenges; Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing.
Mobile Marketer today – How Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.
Mobile Marketer today – How mobile helps Lowe’s and IKEA customize digital engagements; Nissan boosts interactivity for tablet video ad via hot spots.
Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.