Mobile Marketer today – How all detergent hits a home run with mobile moms; Office Depot eyes adding mobile activity to rewards program.
- No categories
Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design.
Mobile Marketer today – Negative Google Glass sentiment raises questions for marketers; How Domino’s Pizza leverages mobile to reinvent customer interactions.
Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.
Mobile Marketer today – Hilton blends corporate strategy with brand expertise for social media; Puma fast tracks mobile with comprehensive theScore sponsorship.
Mobile Marketer today – Restaurant chains eat up mobile for more personal, timely relationships; Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign.
Mobile Marketer today – Cities leverage their mobile brand to lure businesses, workers; United Airlines tests mobile passport scanning to reduce check-in turbulence.
Mobile Marketer today – Home furnishings category is ripe for Uber-like disruption; General Mills cereal boxes to offer mobile gaming app, promo codes.
Mobile Marketer today – Coca-Cola’s mobile update of iconic campaign is a summer win; P&G to execute new ads inspired by Facebook sponsored content.
Mobile Marketer today – Automakers’ mobile music tie-ins drive outreach to younger buyers; Dippin’ Dots treats customers to gamified loyalty program via augmented reality.