Mobile Marketer – Top 10 mobile-social initiatives from Q3; Mobile know-how propels brand value of Apple, Google, Facebook: report.
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Kohl’s is leveraging its new loyalty program, optimized for mobile and Web, in a bid to continue driving customer engagement and build deeper relationships with consumers.
Mobile Marketer today – Why Urban Outfitters, REI chose checkout to spearhead responsive design push; Toyota leverages iAds for 360-degree interior view.
Mobile Marketer today – Facebook ad network expansion underscores value of buying history for mobile ads; Cabela’s segmented SMS program gains 6pc weekly.
Mobile Marketer today – Top 10 mobile marketing campaigns of Q3; Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope.
Mobile Marketer today – Sephora, Walmart turn QR code scans into targeted mobile messaging; Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements.
Mobile Marketer today – Brands invest in miniseries to prolong mobile engagement; Mobile messaging in marketing held back by organizational issues: Forrester.
Mobile Marketer today – Why Instagram is Mercedes-Benz’s go-to platform for car launches; Projected mobile ad-spend surge seen spurring hunt for opportunities.
NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.
Mobile Marketer today – Toyota exec: No magic formula to engage millennial car buyers; Starwood Hotels bets on mobile to optimize guestroom personalization.