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Coca-Cola’s mobile update of iconic campaign is a summer win – Mobile Marketer

August 6, 2014

Mobile Marketer today – Coca-Cola’s mobile update of iconic campaign is a summer win; P&G to execute new ads inspired by Facebook sponsored content.

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Automakers’ mobile music tie-ins drive outreach to younger buyers – Mobile Marketer

August 5, 2014

Mobile Marketer today – Automakers’ mobile music tie-ins drive outreach to younger buyers; Dippin’ Dots treats customers to gamified loyalty program via augmented reality.

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How marketers can find opportunities in facial and image recognition – Mobile Marketer

August 4, 2014

Mobile Marketer today – How marketers can find opportunities in facial and image recognition; Nissan proves B2B ads can be interesting.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

August 1, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Old Navy reimagines the celebrity tie-in as mobile video consumption grows – Mobile Marketer

August 1, 2014

Mobile Marketer today – Old Navy reimagines the celebrity tie-in as mobile video consumption grows; Mobile Commons analyst: Texting drives millennials to action.

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Car dealers accelerate mobile programs to connect with buyers – Mobile Marketer

July 31, 2014

Mobile Marketer today – Car dealers accelerate mobile programs to connect with buyers; Eddie Bauer chooses journeying over commerce in new app.

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A new market for fashion brands: Making wearables wearable – Mobile Marketer

July 30, 2014

Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.

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FTC’s carrier billing report impacts burgeoning mobile payments methods – Mobile Marketer

July 29, 2014

Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver.

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How to target Gen Z, the new consumer on the block, via mobile – Mobile Marketer

July 28, 2014

Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.

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Wet Seal fires up text messaging with rich media to better engage teens – Mobile Marketer

July 25, 2014

Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.

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