Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.
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Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.
Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, PandoraJuly 17, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Mobile Marketer today – Location-based, relative push notifications will reign this holiday season; How Apple’s IBM partnership will help its consumer business.
Mobile Marketer today – How sports leagues use iBeacons to complement in-stadium SMS; UNICEF’s mobile abstinence app boosts clean-water project by meeting a need.
Mobile Marketer today – The home advantage: Mobile’s use throughout the day grows; Apple’s iBeacon hardware plan seen expanding retailers’ reach.
Mobile Marketer today – Marketers embrace emojis for more emotional mobile connections with millennials; Ford hooks mobile engagements with free music downloads.
Mobile Marketer today – Fashion brands should target social campaigns for profit; FTC’s Amazon suit discourages future innovation: DMA.
Wendy’s, continuing to use online and mobile Web to reach live events fans, held a Times Square Pretzel Bun event that allowed fans to sing love songs and share them with friends on Facebook and Twitter.
Mobile Marketer today – How Google, Apple and Amazon try to own in-store shoppers; RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features.