Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all.
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Mobile Marketer today – Perrier holds mobile party to reach millennials online, in stores; Twentieth Century Fox heats up Swackett app with Kingsman-inspired models.
Mobile Marketer – Unilever beacon play serves up soup, engagement in online-offline blend; Mobile sports video consumption growth bolsters case for personalization.
Mobile Marketer – Twitter looks to native mobile video in bid to extend reach; Piggybacking picks up steam as way into social conversations for brands.
Mobile Marketer today – Coca-Cola scores event marketing trifecta on mobile with #MakeItHappy campaign; Proposed FCC rules fail to reflect mobile’s role in net neutrality.
Mobile Marketer today – Auto marketers’ challenge: building channels to reach mobile shoppers; Super Bowl sparked social chatter, not sales, despite expensive ads.
Mobile Marketer today – Super Bowl mobile marketing evolves to be more organic, less integrated; Social turning live music shows into digital events: study.
Mobile Marketer today – Facebook’s beacon play could accelerate seamless mobile moves; Why T-Mobile chose mobile streaming over television for Super Bowl ad.
Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat – Mobile MarketerJanuary 30, 2015
Mobile Marketer today – Victoria’s Secret sharpens social targeting, chats up Cosmopolitan fans on Snapchat; Google’s mobile ad investments help keep Facebook at bay.
Mobile Marketer today – Facebook poised to make deep cuts in Google’s mobile territory; Unilever to address challenges of mobile scale, attribution upon media review.