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How all detergent hits a home run with mobile moms – Mobile Marketer

August 18, 2014

Mobile Marketer today – How all detergent hits a home run with mobile moms; Office Depot eyes adding mobile activity to rewards program.

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McDonald’s fans mobile strategy with real-time, real-world interactions – Mobile Marketer

August 15, 2014

Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design.

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Negative Google Glass sentiment raises questions for marketers – Mobile Marketer

August 14, 2014

Mobile Marketer today – Negative Google Glass sentiment raises questions for marketers; How Domino’s Pizza leverages mobile to reinvent customer interactions.

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4 ways to avoid the risks of responsive design – Mobile Marketer

August 13, 2014

Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.

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Hilton blends corporate strategy with brand expertise for social media – Mobile Marketer

August 12, 2014

Mobile Marketer today – Hilton blends corporate strategy with brand expertise for social media; Puma fast tracks mobile with comprehensive theScore sponsorship.

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Restaurant chains eat up mobile for more personal, timely relationships – Mobile Marketer

August 11, 2014

Mobile Marketer today – Restaurant chains eat up mobile for more personal, timely relationships; Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign.

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Cities leverage their mobile brand to lure businesses, workers – Mobile Marketer

August 8, 2014

Mobile Marketer today – Cities leverage their mobile brand to lure businesses, workers; United Airlines tests mobile passport scanning to reduce check-in turbulence.

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Home furnishings category is ripe for Uber-like disruption – Mobile Marketer

August 7, 2014

Mobile Marketer today – Home furnishings category is ripe for Uber-like disruption; General Mills cereal boxes to offer mobile gaming app, promo codes.

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Coca-Cola’s mobile update of iconic campaign is a summer win – Mobile Marketer

August 6, 2014

Mobile Marketer today – Coca-Cola’s mobile update of iconic campaign is a summer win; P&G to execute new ads inspired by Facebook sponsored content.

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Automakers’ mobile music tie-ins drive outreach to younger buyers – Mobile Marketer

August 5, 2014

Mobile Marketer today – Automakers’ mobile music tie-ins drive outreach to younger buyers; Dippin’ Dots treats customers to gamified loyalty program via augmented reality.

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