Marketing

  • No categories


American Greetings scares up Halloween sales with digital e-cards

October 15, 2014

American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.

Share on FacebookShare on LinkedInShare on Twitter

Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

October 15, 2014

Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.

Share on FacebookShare on LinkedInShare on Twitter

Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile Marketer

October 14, 2014

Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.

Share on FacebookShare on LinkedInShare on Twitter

Snapchat ads will spur flood of creative content – Mobile Marketer

October 13, 2014

Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 mobile-social initiatives from Q3 – Mobile Marketer

October 10, 2014

Mobile Marketer – Top 10 mobile-social initiatives from Q3; Mobile know-how propels brand value of Apple, Google, Facebook: report.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s leverages mobile loyalty program to drive customer engagement

October 9, 2014

Kohl’s is leveraging its new loyalty program, optimized for mobile and Web, in a bid to continue driving customer engagement and build deeper relationships with consumers.

Share on FacebookShare on LinkedInShare on Twitter

Why Urban Outfitters, REI chose checkout to spearhead responsive design push – Mobile Marketer

October 9, 2014

Mobile Marketer today – Why Urban Outfitters, REI chose checkout to spearhead responsive design push; Toyota leverages iAds for 360-degree interior view.

Share on FacebookShare on LinkedInShare on Twitter

Facebook ad network expansion underscores value of buying history for mobile ads – Mobile Marketer

October 8, 2014

Mobile Marketer today – Facebook ad network expansion underscores value of buying history for mobile ads; Cabela’s segmented SMS program gains 6pc weekly.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 mobile marketing campaigns of Q3 – Mobile Marketer

October 7, 2014

Mobile Marketer today – Top 10 mobile marketing campaigns of Q3; Q&A: BET digital chief, an ex-Facebook exec, set to push mobile envelope.

Share on FacebookShare on LinkedInShare on Twitter

Sephora, Walmart turn QR code scans into targeted mobile messaging – Mobile Marketer

October 6, 2014

Mobile Marketer today – Sephora, Walmart turn QR code scans into targeted mobile messaging; Coca-Cola tests Wi-Fi vending machines for deeper smartphone engagements.

Share on FacebookShare on LinkedInShare on Twitter