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Wearables set to expand influence of push notifications: Mindshare exec – Mobile Marketer

January 16, 2015

Mobile Marketer today – Wearables set to expand influence of push notifications: Mindshare exec; GE exec: Virtual reality play stirs passion about science, tech.

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Coca-Cola isolates mobile’s value, driving groundbreaking new experiences – Mobile Marketer

January 15, 2015

Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge.

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Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content – Mobile Marketer

January 14, 2015

Mobile Marketer today – Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content; Social listening is not ready for prime time: Forrester.

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Kohl’s exec says beacons are surefire bet for greater personalization – Mobile Marketer

January 13, 2015

Mobile Marketer today – Kohl’s exec says beacons are surefire bet for greater personalization; Julep’s crowdsourcing strategy inspired by mobile mind shift.

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Beacons will conquer travel marketing in 2015 despite privacy concerns – Mobile Marketer

January 9, 2015

Mobile Marketer today – Beacons will conquer travel marketing in 2015 despite privacy concerns; Travel industry shows rest of pack how to leverage mobile data.

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Why location-based marketing is an overripe low-hanging fruit – Mobile Marketer

January 8, 2015

Mobile Marketer today – Why location-based marketing is an overripe low-hanging fruit; Marketers should boost targeting in troubled streaming music industry: report.

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Mhealth leaps forward as Kellogg’s, Microsoft, others jump on board – Mobile Marketer

January 7, 2015

Mobile Marketer today – Mhealth leaps forward as Kellogg’s, Microsoft, others jump on board; American Airlines’ magazine takes flight on mobile to extend reach.

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Integrated mobile messaging makes gains, but is it enough? – Mobile Marketer

January 6, 2015

Mobile Marketer today – Integrated mobile messaging makes gains, but is it enough?; NBC Universal, Electronic Arts see 60pc approval rate with Snapchat ads.

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Inviting opinion pieces on mobile commerce

January 6, 2015

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile – Mobile Marketer

January 5, 2015

Mobile Marketer today – IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile; Allstate’s Aware Share campaign encourages safe social sharing.

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