Mobile Marketer today – Are Snapchat, Uber and Pinterest’s sky-high valuations too high?; JCPenney second-screen Oscars game engages fans via live TV moments.
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PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.
Mobile Marketer today – Shazam, Fandango eye bigger role as mobile-first lifestyle brands; Facebook grabs bigger piece of growing dynamic retargeting budgets.
Mobile Marketer today – How Dr Pepper drove 213K store visits with programmatic mobile ads; Heineken scores with multi-pronged mobile strategy targeting soccer fans.
Mobile Marketer today – Tourism organizations’ uninspired mobile strategies promise bad trip; Coca-Cola Freestyle app treats Lady Antebellum fans with tour contest.
Mobile Marketer today – IPhone 6 Plus users are data-hungry big spenders, a marketer’s dream; Revlon and Google add color to Valentine’s Day GIF campaign.
Mobile Marketer today – Fashion brands struggle for innovation in mobile marketing efforts; Marriott ramps up mobile storytelling with trailer for first short film.
Mobile Marketer today – Coca-Cola uncaps lid on loyalty program with stronger mobile focus; Facebook’s NYC beacon play could start marketing free-for-all.
Mobile Marketer today – Perrier holds mobile party to reach millennials online, in stores; Twentieth Century Fox heats up Swackett app with Kingsman-inspired models.
Mobile Marketer – Unilever beacon play serves up soup, engagement in online-offline blend; Mobile sports video consumption growth bolsters case for personalization.