Mobile Marketer today – Wearables set to expand influence of push notifications: Mindshare exec; GE exec: Virtual reality play stirs passion about science, tech.
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Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content – Mobile MarketerJanuary 14, 2015
Mobile Marketer today – Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content; Social listening is not ready for prime time: Forrester.
Mobile Marketer today – Kohl’s exec says beacons are surefire bet for greater personalization; Julep’s crowdsourcing strategy inspired by mobile mind shift.
Mobile Marketer today – Beacons will conquer travel marketing in 2015 despite privacy concerns; Travel industry shows rest of pack how to leverage mobile data.
Mobile Marketer today – Why location-based marketing is an overripe low-hanging fruit; Marketers should boost targeting in troubled streaming music industry: report.
Mobile Marketer today – Mhealth leaps forward as Kellogg’s, Microsoft, others jump on board; American Airlines’ magazine takes flight on mobile to extend reach.
Mobile Marketer today – Integrated mobile messaging makes gains, but is it enough?; NBC Universal, Electronic Arts see 60pc approval rate with Snapchat ads.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile; Allstate’s Aware Share campaign encourages safe social sharing.