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	<title>Mobile Commerce Daily &#187; Marketing</title>
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		<title>Can Google make a play in mobile search-based offers?</title>
		<description><![CDATA[Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.]]></description>
		<link>http://www.mobilecommercedaily.com/can-google-make-a-play-in-location-based-offers</link>
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		<title>How to break into mobile native advertising &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests. ]]></description>
		<link>http://www.mobilecommercedaily.com/how-to-break-into-mobile-native-advertising-mobile-marketer</link>
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		<title>Google beats Apple to market with music streaming as iTunes looks outdated &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.]]></description>
		<link>http://www.mobilecommercedaily.com/google-beats-apple-to-market-with-music-streaming-as-itunes-looks-outdated-mobile-marketer</link>
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		<title>Facebook’s play to own the mobile homepage fails, like others before &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.]]></description>
		<link>http://www.mobilecommercedaily.com/48622</link>
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		<title>How Starbucks is pushing the envelope with SMS, MMS marketing &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.]]></description>
		<link>http://www.mobilecommercedaily.com/how-starbucks-is-pushing-the-envelope-with-sms-mms-marketing-mobile-marketer</link>
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		<title>87pc of Auntie Anne’s, Coca-Cola campaign users saved promotion for later: Sparkfly exec</title>
		<description><![CDATA[NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted in a majority of participants choosing to save an offer for later redemption rather than using it on the spot.]]></description>
		<link>http://www.mobilecommercedaily.com/87pc-of-auntie-anne%e2%80%99s-coca-cola-campaign-users-saved-promotion-for-later-sparkfly-exec</link>
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		<title>YouTube makes premium video play, opening up mobile advertising opportunities &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - YouTube makes premium video play, opening up mobile advertising opportunities; Google exec: Mobile has a measurement problem, not a conversion one. ]]></description>
		<link>http://www.mobilecommercedaily.com/mobile-marketer-11</link>
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		<title>Facebook eyes Waze buy to drive local relevancy &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - Facebook eyes Waze buy to drive local relevancy; Outback Steakhouse local foursquare campaign netted 678 check-ins. ]]></description>
		<link>http://www.mobilecommercedaily.com/facebook-eyes-waze-buy-to-drive-local-relevancy-mobile-marketer</link>
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		<title>Velti sheds 200 employees in hint of trouble ahead for mobile ad firms &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - Velti sheds 200 employees in hint of trouble ahead for mobile ad firms; Mail Online CMO: Mobile is key to delivering a contiguous message. ]]></description>
		<link>http://www.mobilecommercedaily.com/velti-sheds-200-employees-in-hint-of-trouble-ahead-for-mobile-ad-firms-mobile-marketer</link>
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		<title>Mobile’s complex ecosystem is a surmountable challenge &#8211; Mobile Marketer</title>
		<description><![CDATA[Mobile Marketer today - Mobile’s complex ecosystem is a surmountable challenge; Pepsi, Sauza eye new mobile opportunities with native advertising.]]></description>
		<link>http://www.mobilecommercedaily.com/mobile-marketer-10</link>
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