Marketing

NEW YORK – A panel at Mobile Marketing Day, hosted by Mobile Marketer and the DMA, featured mobile marketing case studies from brands such as Macy’s and Domino’s.

SAN FRANCISCO – Steve Madden revealed the roadmap of its mobile commerce rollout—and the strategy behind it—at Mobile Boot Camp, cohosted by the NRF’s Shop.org and Mobile Commerce Daily.

Bruce Braun has joined GoldSpot Media as senior vice president of sales and marketing and will be responsible for growing relationships with premier publishers, advertisers and ad agencies, application developers and carriers.

Fashion designer Norma Kamali used 2D bar codes to make her boutique more interactive during Fashion Week in New York.

Movie-ticketing giant Fandango tapped mobile ad network Apptera to develop and operate 1-800-Fandango, an interactive voice recognition movie show time and mobile ticketing service.

Mobile Commerce Daily will not be publishing on Monday, Feb. 15 in honor of President’s Day.

Consumers can access Adspace Network Inc.’s Today’s Top Ten, editorial content about deals at local malls previously accessible on Smart Screens at retail locations, via a new mobile Web site.

The Progressive Group of Insurance Companies has launched an iPhone application and a mobile Web site that let consumers pay for their insurance via their handsets.

Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes.

Crocs Inc., a designer, manufacturer and retailer of casual footwear for men, women and children under the Crocs brand, has gone mobile to drive sales.