Marketing

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

Running footwear retailer Brooks Sports is mobilizing in-store promotional materials to promote the launch of its Ghost 3 shoes in an interactive way.

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.

NEW YORK – Payment models and measurement metrics are still evolving for mobile advertising, according to panelists at the Mobile Marketing and Media 2010 conference.

Retailer H&M was able to raise interest in its new Spring collection and drive traffic both in-stores and on the mobile site via a multichannel mobile campaign.

Electronics retail giant Best Buy has made its weekly circular interactive by incorporating mobile into some of the pages.

Carl’s Jr. Oklahoma stores have launched a mobile rewards program that integrates with the charbroiled burger chain’s existing marketing and advertising initiatives.