Marketing

Mobile Marketer today – Google takes leaf from Apple playbook, tightens grip on Android; Johnson & Johnson exec: Mobile is more strategic than promotional.

Mobile Marketer today – Brand Watch: Analyzing Starbucks’ mobile blueprint; Does Facebook have the power to deliver in mobile?

Mobile Marketer Daily – Mobile minefields – and how to avoid them; 8pc of magazine pages contained mobile bar code in Q1: study.

Mobile Marketer today – Is there a shortage of qualified mobile execs?; Mozilla exec: HTML5 is the language of an open world.

NEW YORK – A Bonobos executive at Aberdeen Group’s Retail and Consumer Markets Summit said that with consumers comparison shopping online, using only price as the determining factor behind companies such as Amazon can be a risky move for marketers.

Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.

SAN DIEGO – A Wyndham Worldwide executive at the Mobile Shopping Spring Summit said that instead of crafting mobile marketing around novelty, brands should think about creating an initiative that is based on how consumers are using their devices.

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging mcommerce and ecommerce sales.

Restaurant chain Chili’s Grill & Bar is giving diners free food when they check-in to participating restaurants.

1800Flowers is promoting its flowers and gift baskets via Google Offers to help consumers celebrate upcoming holidays such as Easter and Mother’s Day.