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Marketing

Inviting opinion pieces on mobile commerce

September 2, 2010

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.


Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

September 1, 2010

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

Target takes weekly newspaper ad mobile

August 30, 2010

Mass merchandiser Target has taken its My TargetWeekly ad mobile, making it available via its mobile Web site, SMS program and iPhone, iPod touch and iPad applications.

Top mcommerce trends for 2010 – what’s hot and what’s not

August 3, 2010

Mobile coupons, social media, location and iAd are the top mobile commerce trends that retailers are focusing on in 2010 and will likely be part of the holiday mix.

Retailer Brooks Sports makes traditional marketing measureable with mobile

July 26, 2010

Running footwear retailer Brooks Sports is mobilizing in-store promotional materials to promote the launch of its Ghost 3 shoes in an interactive way.

JCPenney back-to-school effort taps mobile to sell latest looks

July 15, 2010

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.

Next-generation mobile ad metrics coming within a year: panelist

July 1, 2010

NEW YORK – Payment models and measurement metrics are still evolving for mobile advertising, according to panelists at the Mobile Marketing and Media 2010 conference.

H&M taps mobile to promote new collection and mobile site

June 8, 2010

Retailer H&M was able to raise interest in its new Spring collection and drive traffic both in-stores and on the mobile site via a multichannel mobile campaign.

Best Buy makes weekly circular more interactive with mobile marketing

May 27, 2010

Electronics retail giant Best Buy has made its weekly circular interactive by incorporating mobile into some of the pages.

Carl’s Jr. rewards program touts redemption rates of up to 39 percent

May 25, 2010

Carl’s Jr. Oklahoma stores have launched a mobile rewards program that integrates with the charbroiled burger chain’s existing marketing and advertising initiatives.