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Tim Hortons drives foot traffic with scavenger hunt on social media

September 23, 2014

Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States.

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68pc of retailers overlook mcommerce investments: report – Mobile Marketer

September 23, 2014

Mobile Marketer today – 68pc of retailers overlook mcommerce investments: report; Bacardi targets mobile users on Pandora for Bermuda Triangle contest.

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Beacon messages cause drop in app use when overdone: report – Mobile Marketer

September 22, 2014

Mobile Marketer today – Beacon messages cause drop in app use when overdone: report; Marketers should not forget older smartphone models in rush to new software.

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Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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Mobile ad measurement begins to evolve beyond click-through rates – Mobile Marketer

September 19, 2014

Mobile Marketer today – Mobile ad measurement begins to evolve beyond click-through rates; Top brands optimize their apps with iOS 8′s widgets, push notifications.

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Inviting opinion pieces on mobile commerce

September 19, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile meets mobile: Why smartphone-savvy brands are hitting the road – Mobile Marketer

September 18, 2014

Mobile Marketer today – Mobile meets mobile: Why smartphone-savvy brands are hitting the road; Disney partners with Kohl’s to drive launch of photo-contest app.

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Mobile boosts email deliverability, but will it last? – Mobile Marketer

September 17, 2014

Mobile Marketer today – Mobile boosts email deliverability, but will it last?; CBS expands Eye-lert system with mobile push notifications.

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Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer

September 16, 2014

Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.

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Social media grows too big for Apple to ignore – Mobile Marketer

September 15, 2014

Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.

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