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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

October 22, 2014

Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

October 21, 2014

Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer

October 20, 2014

Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.

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Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

October 17, 2014

Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.

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How American Eagle Outfitters provides customer value via beacons – Mobile Marketer

October 16, 2014

Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.

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American Greetings scares up Halloween sales with digital e-cards

October 15, 2014

American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.

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Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

October 15, 2014

Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.

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Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile Marketer

October 14, 2014

Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.

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Snapchat ads will spur flood of creative content – Mobile Marketer

October 13, 2014

Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.

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