Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.
Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests.
Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.
Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.
Mobile Marketer today – How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.
NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted in a majority of participants choosing to save an offer for later redemption rather than using it on the spot.
Mobile Marketer today – YouTube makes premium video play, opening up mobile advertising opportunities; Google exec: Mobile has a measurement problem, not a conversion one.
Mobile Marketer today – Facebook eyes Waze buy to drive local relevancy; Outback Steakhouse local foursquare campaign netted 678 check-ins.
Mobile Marketer today – Velti sheds 200 employees in hint of trouble ahead for mobile ad firms; Mail Online CMO: Mobile is key to delivering a contiguous message.
Mobile Marketer today – Mobile’s complex ecosystem is a surmountable challenge; Pepsi, Sauza eye new mobile opportunities with native advertising.
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May 18, 2013