According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
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Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Mobile Marketer today – Mobile real-world engagements still lacking despite beacons; Marc by Marc Jacobs uses social media-based casting to find its next model.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
Mobile Marketer today – Automakers inch ahead in mobile creative despite technological challenges; Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing.
Mobile Marketer today – How Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.