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The North Face uses geotargeting for new rain-themed Spotify campaign

March 15, 2017

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.

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Hidden Valley celebrates National Ranch Dressing Day with online retail store

March 13, 2017

Hidden Valley is commemorating America’s favorite condiment-based holiday in style this year, debuting a mobile-optimized retail swag store in addition to a promotion held on Instagram and a music video parody.

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Inviting opinion pieces on mobile commerce

January 27, 2017

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Pizza Hut looks to repeat last year’s Super Bowl sales Yahoo promo

January 26, 2017

Pizza Hut is hoping to repeat its last year’s Super Bowl results, a record-breaking sales day, by providing fans with a ready-made bracket on mobile to make the game more interesting.

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Jaeger-LeCoultre brings counter service to Facebook with chatbot – Luxury Daily

December 9, 2016

Luxury Daily today – Jaeger-LeCoultre brings counter service to Facebook with chatbot; Millennial attention will be vital for diamond industry’s future: Bain.

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Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs – Mobile Marketer

November 7, 2016

Mobile Marketer today – Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs; Royal Caribbean tries to get millennials to change their Thanksgiving plans with online contest.

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Mobile video next step for programmatic marketing, says Google exec

November 4, 2016

NEW YORK – Programmatic video had a big year, but the next stop will see it take a mobile-first focus, said an executive from Google in an ad:tech New York 2016 panel hosted by The Drum.

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American Express continues to support small business with holiday shopping tools

October 11, 2016

To prepare for Small Business Saturday, American Express is offering a number of tools and resources for small businesses to connect with consumers and make the most of the holidays.

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Victoria’s Secret partners with DNCE to showcase new collection in shoppable music video

October 6, 2016

Victoria’s Secret has partnered with the Joe Jonas-led pop band DNCE for a new music video that showcases the retailer’s newest lingerie collection and enables viewers to shop the featured products via a link in the caption.

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Subway’s Avanti deal signals continued commitment to mobile and digital

September 8, 2016

Subway has acquired both a team and assets from Avanti Commerce, a digital technology platform based in Vancouver, Canada, suggesting the company’s investment in mobile and digital is more than just gesture.

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