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Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile Marketer

October 24, 2014

Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns.

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Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

October 23, 2014

Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.

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Contextual content insures SMS’ ongoing role in mobile marketing toolbox – Mobile Marketer

October 23, 2014

Mobile Marketer today – Contextual content insures SMS’ ongoing role in mobile marketing toolbox; Sin City 2 sees 670K views in Coub trailer contest.

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Inviting opinion pieces on mobile commerce

October 23, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

October 22, 2014

Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

October 21, 2014

Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer

October 20, 2014

Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.

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Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

October 17, 2014

Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.

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How American Eagle Outfitters provides customer value via beacons – Mobile Marketer

October 16, 2014

Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.

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