Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.
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Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.
Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.
Mobile Marketer today – Why are mobile email open rates declining?; State Farm taps object recognition with CarCapture app.
Mobile Marketer today – Mobile security advances, but threats still loom; Mondelez drives conversion rates partnering with Australian mobile startups.
Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game.
Luxury Daily today – Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch.
Panasonic, Universal Studios boost results with self-booking social media platforms – Mobile MarketerDecember 9, 2014
Mobile Marketer today – Panasonic, Universal Studios boost results with self-booking social media platforms; Walgreens offers virtual doctor visits through app in mhealth expansion.
Mobile Marketer today – Yahoo pitted against Twitter as mobile advertising opportunities expand; Johnnie Walker powers alcohol safety message with free Uber rides.
Mobile Marketer today – Marketers making mobile moments more personal as investment surges; Strategy will beat out tactics for 2015 mobile marketers.