Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.
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Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.
Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.
American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.
Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.
Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile MarketerOctober 14, 2014
Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.
Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.
Mobile Marketer – Top 10 mobile-social initiatives from Q3; Mobile know-how propels brand value of Apple, Google, Facebook: report.