Marketing

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7-Eleven cranks up app downloads with mobile-exclusive sweepstakes

April 18, 2014

7-Eleven continues to build up its mobile prowess with a new promotion that gets consumers to download its mobile application and talk about the brand on social media.

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Orlando Magic unleashes iBeacon potential with in-stadium experience

April 18, 2014

The Orlando Magic claims to be the first National Basketball Association to leverage iBeacons and take the in-stadium experience to the next level.

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HotelTonight adds forecasting features to capitalize on impulse bookings

April 17, 2014

HotelTonight’s new Look Ahead forecasting tool for its mobile application is designed to give confidence to the impulsive traveler, while generating demand for unfilled hotel rooms.

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Saks promotes range of footwear with varied Vogue mobile effort

April 17, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Net-A-Porter links with boutique hotel for personal shopping service

April 15, 2014

Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.

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