Mobile Marketer today – Mobile, social video platforms proliferate, challenging marketers; 52pc of consumers used a mobile device when booking travel in the last 90 days.
Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.
Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.
Mobile Marketer today – Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?; Pinterest courts The North Face, Modcloth with new mobile sharing tool.
Mobile Marketer today – What the iPhone 5S must have to revitalize Apple’s smartphone strategy; White Castle beefs up “Slider-bration” promotion with 360-degree approach.
Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.
Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests.
Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.
Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.
Mobile Marketer today – How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.