Marketing

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Net-A-Porter links with boutique hotel for personal shopping service

April 15, 2014

Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.

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Inviting opinion pieces on mobile commerce

April 15, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Perception of invulnerability leads to highly-strategic shopping trends: survey

April 11, 2014

The top 10 percent of affluent consumers have adopted a sense of invulnerability following the 2008 recession that has affected how they approach the purchase of luxury goods and services, according to a new survey conducted by YouGov.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Mobile real-world engagements still lacking despite beacons – Mobile Marketer

April 9, 2014

Mobile Marketer today – Mobile real-world engagements still lacking despite beacons; Marc by Marc Jacobs uses social media-based casting to find its next model.

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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Automakers inch ahead in mobile creative despite technological challenges – Mobile Marketer

April 8, 2014

Mobile Marketer today – Automakers inch ahead in mobile creative despite technological challenges; Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing.

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How Starbucks, Target are getting millennial mom marketing right – Mobile Marketer

April 7, 2014

Mobile Marketer today РHow Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.

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