Macy’s new tablet-optimized digital catalog highlights the potential that retailers have with bigger devices in building a comprehensive, interactive shopping experience.
Mobile Marketer today – Mobile, user-generated content unlock millennial marketing potential; Brisk looks to social, mobile to reach millenials with original content.
Mobile Marketer today – Days numbered for mobile banners as brands embrace native advertising; Mobile payment companies try to break through with mass advertising.
Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile MarketerMarch 6, 2014
Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.
Mobile Marketer today – Brands seek mobile data ownership, putting agencies’ role in question; Mondelēz strengthens ties to mobile users with social, sampling startups.
Mobile Marketer today – Responsive Web shifts conversion power from iOS to Android; ETail attendees say beacons’ marketing potential begins to emerge.
Mobile Marketer – Bad mobile ads damage brand perception and performance; Walmart eyes bigger mobile, digital CPG play with recipe start-up.
Mobile Marketer today – Beacons put a dent in CPG brands’ in-store strategies; FEC split decision could lead to fewer political mobile campaigns.
Mobile Marketer today – How Burger King throws away money with mass-market SMS approach; Oscars’ Twitter strategy makes fans part of red carpet experience.