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Inviting opinion pieces on mobile commerce

March 25, 2015

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Burger King unwraps emoji keyboard for Chicken Fries return

March 24, 2015

Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.

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Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile

March 16, 2015

Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.

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How to build a notification strategy for Apple Watch, Android Wear – Mobile Marketer

March 13, 2015

Mobile Marketer today – How to build a notification strategy for Apple Watch, Android Wear; Olshan partner: Build privacy considerations into apps from the outset.

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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer

March 12, 2015

Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push.

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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer

February 24, 2015

Mobile Marketer today – Diet Coke’s Oscars campaign bubbles over with tweetable bingo board; Academy Awards organizers, broadcaster struggle with mobile, social.

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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities – Mobile Marketer

February 23, 2015

Mobile Marketer today – Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities; Apple risks marginalization if post-smartphone strategy fizzles.

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Are Snapchat, Uber and Pinterest’s sky-high valuations too high? – Mobile Marketer

February 20, 2015

Mobile Marketer today – Are Snapchat, Uber and Pinterest’s sky-high valuations too high?; JCPenney second-screen Oscars game engages fans via live TV moments.

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Rentbid.com exec says brands should delegate more resources to mobile

February 19, 2015

PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.

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Shazam, Fandango eye bigger role as mobile-first lifestyle brands – Mobile Marketer

February 19, 2015

Mobile Marketer today – Shazam, Fandango eye bigger role as mobile-first lifestyle brands; Facebook grabs bigger piece of growing dynamic retargeting budgets.

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