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Coldwell Banker bets on centralized mobile platform to drive sales

September 30, 2014

Coldwell Banker is introducing a new mobile-optimized marketing platform in order to allow real estate agents to engage with consumers more readily via Web, email and social media platforms and increase sales.

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Coca-Cola leverages mobile relationships to support active lifestyle initiative – Mobile Marketer

September 30, 2014

Mobile Marketer today – Coca-Cola leverages mobile relationships to support active lifestyle initiative; Marketing to young mobile users: a complex, sensitive topic.

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Subway’s comprehensive mobile promotional strategy drives ongoing engagement – Mobile Marketer

September 29, 2014

Mobile Marketer today – Subway’s comprehensive mobile promotional strategy drives ongoing engagement; Lufthansa entices travelers with interactive selfie campaign.

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Inviting opinion pieces on mobile commerce

September 29, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Facebook prioritizes user IDs over cookies to boost mobile budgets – Mobile Marketer

September 26, 2014

Mobile Marketer today – Facebook prioritizes user IDs over cookies to boost mobile budgets; CPG brands’ localized digital activations more influential than TV ads: report.

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Brands not embracing mobile will be left behind by millennials: report – Mobile Marketer

September 25, 2014

Mobile Marketer today – Brands not embracing mobile will be left behind by millennials: report; Amazon enhances mobile Wish Lists with Twitter integration.

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As brands address iOS proliferation, the standalone iPad app faces extinction – Mobile Marketer

September 24, 2014

Mobile Marketer today – As brands address iOS proliferation, the standalone iPad app faces extinction; AMC, McDonald’s reward app users for watching branded videos.

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Tim Hortons drives foot traffic with scavenger hunt on social media

September 23, 2014

Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States.

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68pc of retailers overlook mcommerce investments: report – Mobile Marketer

September 23, 2014

Mobile Marketer today – 68pc of retailers overlook mcommerce investments: report; Bacardi targets mobile users on Pandora for Bermuda Triangle contest.

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Beacon messages cause drop in app use when overdone: report – Mobile Marketer

September 22, 2014

Mobile Marketer today – Beacon messages cause drop in app use when overdone: report; Marketers should not forget older smartphone models in rush to new software.

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