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Native ad budgets to jump in 2015 as programmatic takes off – Mobile Marketer

November 26, 2014

Mobile Marketer today – Native ad budgets to jump in 2015 as programmatic takes off; Pop network embraces Tumblr to engage multiscreen fans.

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Macy’s leverages in-store QR codes for Black Friday giveaway

November 25, 2014

Macy’s is drumming up more excitement for Black Friday shoppers by enabling users of its mobile application to scan QR codes in-store to receive digital gift codes and prizes as part of an instant win experience.

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52pc aware of beacons as location-based services gain: report – Mobile Marketer

November 25, 2014

Mobile Marketer today – 52pc aware of beacons as location-based services gain: report; Apple and (RED) team up to drive app downloads to fight AIDS.

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Hacking incidents add to mounting challenges for app developers – Mobile Marketer

November 24, 2014

Mobile Marketer today – Hacking incidents add to mounting challenges for app developers; Health marketers leverage mobile to correct Ebola misinformation.

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Inviting opinion pieces on mobile commerce

November 24, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Has mobile really replaced TV as the first screen for consumers? – Mobile Marketer

November 21, 2014

Mobile Marketer today – Has mobile really replaced TV as the first screen for consumers?; Dove, Kohl’s generate the most love on social media.

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Inviting opinion pieces on mobile commerce

November 21, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Lack of TV-mobile ad integration will cost brands as holiday shopping begins – Mobile Marketer

November 20, 2014

Mobile Marketer today – Lack of TV-mobile ad integration will cost brands as holiday shopping begins; Unilever’s Shield sponsors mobile calls to drive in-store trial.

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Long-term social media campaigns push holiday commerce higher – Mobile Marketer

November 19, 2014

Mobile Marketer today – Long-term social media campaigns push holiday commerce higher; Facebook’s enterprise ambitions would be tested in crowded field.

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Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing – Mobile Marketer

November 18, 2014

Mobile Marketer today – Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing; ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content.

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