California Pizza Kitchen is inviting consumers to discover their pizza personality on a mobile and online platform, evoking the quizzes often seen on social media to drive sales for two-limited edition menu items.
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Mobile Minutes: IPhone 6S debuts; Sprint vs. T-Mobile; Google’s antitrust woes; BlackBerry’s Android phoneSeptember 28, 2015
Today in mobile marketing – IPhone 6S global launch undeterred by Pope’s visit or bad weather; Sprint, T-Mobile escalate war for new iPhone customers; Google said to be under U.S. antitrust scrutiny over Android; BlackBerry to launch Android smartphone.
Mobile Marketer today – Heyday for hashtags has passed for marketers; Apple Music attracts new advertising dollars to streaming music: report.
Mobile Marketer today – What Facebook’s dislike button means for marketers and their data; Century 21 tackles creative challenges of native video with strong results.
Mobile Marketer today – Wearables will gain steam ahead of holiday season, digital execs say; Washington Post exec: Publications cannot compete without a mobile app.
Chipotle is ramping up sales through a new contest and partnership with Amazon built around a mobile-optimized book report platform while also leveraging text messaging to deliver related offers.
Just as a teen who puts everything off to the last minute, brands and retailers are pushing late back-to-school sales, but the data is on their side.
Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.
Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile MarketerAugust 21, 2015
Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.
Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.