Mobile Marketer today – Mobile infrastructure, marketing advances face test in winter storm Juno; Kia’s Game On tennis app serves up wearable thrill.
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Mobile Marketer – For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift; IHeartRadio rocks 60M users by blending live, digital events.
Mobile Marketer today – How marketers face heartbreak by spoiling Valentine’s Day surprises; Pepsi drops the ball in Super Bowl ads on USA Today app.
Mobile Marketer today – NFL undercuts Super Bowl’s group-watching heritage with mobile streaming; Hipcricket files for Chap. 11 bankruptcy in a reflection of SMS troubles.
Mobile Marketer today – Will Mazda’s 3D mobile ad spare the banner from execution?; Twitter looks to missed call marketing with ZipDial buyout.
NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.
Mobile Marketer today – Budweiser says Super Bowl digital strategy as important as ad buy; Marketers remain committed to Google Glass despite repositioning.
Mobile Marketer today – Wearables set to expand influence of push notifications: Mindshare exec; GE exec: Virtual reality play stirs passion about science, tech.
Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content – Mobile MarketerJanuary 14, 2015
Mobile Marketer today – Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content; Social listening is not ready for prime time: Forrester.