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Inviting opinion pieces on mobile commerce

April 17, 2015

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile can influence key decisions in path to purchase: Forrester

April 15, 2015

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders said that by identifying and influencing key decisions customers make regularly, brands can use digital and mobile marketing to reduce decision-making stress rather than coerce transactions.

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Target makes bold mobile statement to drive Lilly Pulitzer sales

April 9, 2015

Target is leaning heavily on mobile to make the most of its buzzed-about tie-in with the Lilly Pulitzer brand, leveraging social media, SMS and email to target style-savvy young consumers.

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Wyndham’s flat night redemption rates could change mobile rewards platforms

April 2, 2015

Wyndham Hotels is celebrating the revamping of its mobile loyalty program by offering members a flat redemption rate for free hotel stays alongside an updated version of its mobile application, suggesting that hotel brands must offer more readily accessible rewards to drive commerce.

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Burger King unwraps emoji keyboard for Chicken Fries return

March 24, 2015

Burger King is ramping up awareness of the return of a popular menu item, Chicken Fries, by rolling out a chicken-inspired emoji keyboard for mobile users, suggesting that emojis could be a potent marketing tool for on-the-go consumers.

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Dick’s Sporting Goods rules mcommerce via geo-fenced ads, in-aisle mobile

March 16, 2015

Dick’s Sporting Goods saw its ecommerce sales grow to nearly 15 percent of total sales in 2014’s fourth quarter as a result of the retailer’s decision to equip its sales associates with mobile devices for easy ordering in any aisle, enable geo-fencing capabilities for sending weekly ads and launch a stronger in-app loyalty platform.

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How to build a notification strategy for Apple Watch, Android Wear – Mobile Marketer

March 13, 2015

Mobile Marketer today – How to build a notification strategy for Apple Watch, Android Wear; Olshan partner: Build privacy considerations into apps from the outset.

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Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads – Mobile Marketer

March 12, 2015

Mobile Marketer today – Old Navy springs ahead with millennials via Tumblr, Yahoo mobile ads; Pepsi Challenge is updated with global reach in major social push.

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Diet Coke’s Oscars campaign bubbles over with tweetable bingo board – Mobile Marketer

February 24, 2015

Mobile Marketer today – Diet Coke’s Oscars campaign bubbles over with tweetable bingo board; Academy Awards organizers, broadcaster struggle with mobile, social.

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Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities – Mobile Marketer

February 23, 2015

Mobile Marketer today – Kimberly-Clark exec: Brands, retailers must share data to optimize mobile opportunities; Apple risks marginalization if post-smartphone strategy fizzles.

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