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How Chili’s tabletop tablets are driving charity donations and loyalty signups

August 26, 2015

Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.

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Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions – Mobile Marketer

August 21, 2015

Mobile Marketer today – Coca-Cola’s mobilized billboard engaged narcissistic Gen Z, delivering 350M social impressions; Ralph Lauren challenges wearable brands with tech shirt.

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Uber taps Chelsea FC partnership to deliver club kits to soccer fans

July 20, 2015

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.

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Chipotle brings mobile-exclusive offers to educational game and campaign

July 16, 2015

Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.

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Claire’s attempts to get back to cool and drive sales through YouTube

July 7, 2015

As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.

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Wyndham’s daily social media challenge unlocks swag on mobile

July 1, 2015

Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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Sports World Chicago’s sales double play assisted by micro-targeting

June 29, 2015

Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.

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Realtor.com opens new doors on mobile via Airbnb partnership

June 25, 2015

Move Inc.’s Realtor.com is teaming up with rent listing marketplace Airbnb, enabling interested homebuyers to use the mobile-optimized real estate site to book a property near their desired neighborhood in an effort to test out the location.

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Mondelez renews commitment to video-driven commerce on Facebook

June 24, 2015

Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.

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Starbucks drives sales for new Frappuccino flavors with fan voting on mobile

June 23, 2015

Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.

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