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Car dealers accelerate mobile programs to connect with buyers – Mobile Marketer

July 31, 2014

Mobile Marketer today – Car dealers accelerate mobile programs to connect with buyers; Eddie Bauer chooses journeying over commerce in new app.

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A new market for fashion brands: Making wearables wearable – Mobile Marketer

July 30, 2014

Mobile Marketer today – A new market for fashion brands: Making wearables wearable; Twitter’s mobile push resonates, driving revenue and stock value.

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FTC’s carrier billing report impacts burgeoning mobile payments methods – Mobile Marketer

July 29, 2014

Mobile Marketer today – FTC’s carrier billing report impacts burgeoning mobile payments methods; Weinstein Studios bets on Kik to build word-of-mouth for The Giver.

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How to target Gen Z, the new consumer on the block, via mobile – Mobile Marketer

July 28, 2014

Mobile Marketer today – How to target Gen Z, the new consumer on the block, via mobile; Space Needle app launches new digital experiences.

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Wet Seal fires up text messaging with rich media to better engage teens – Mobile Marketer

July 25, 2014

Mobile Marketer today – Wet Seal fires up text messaging with rich media to better engage teens; Heineken seeks to dial up local adventures in social campaign.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 24, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

July 24, 2014

Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.

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Michelob Ultra turns up volume on mobile music with dedicated player – Mobile Marketer

July 23, 2014

Mobile Marketer today – Michelob Ultra turns up volume on mobile music with dedicated player; Apple sees opportunity in mobile-first business apps.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 22, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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How mobile millennials could revitalize the housing market – Mobile Marketer

July 22, 2014

Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.

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