Mobile Marketer today – Social analytics improve, paving way for bigger marketing budgets; Toyota leverages mobile to target in-market local car shoppers.
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Mobile Marketer today – Why McDonald’s still bets on QR codes for mobile activations at scale; Express taps rich media messaging to activate GQ Magazine contest.
Mobile Marketer today – Can Uber extend its influence beyond transportation?; Auto brands must leverage mobile to reach millennials: study.
Mobile Marketer today – Brands ramp up mobile efforts to reach students on campus; Covergirl reinforces connection to style icons via Twitter during VMAs.
Mobile Marketer today – General Motors leverages mobile hubs to connect with buyers; Time Warner builds awareness by providing free Wi-Fi to U.S. Open attendees.
Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.
Mobile Marketer today – Snapchat Discovery poses challenges as mobile ad platform; Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics.
Mobile Marketer today – Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile; Bebe offers diamonds in exchange for user submissions sporting its denim styles.
Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.
Mobile Marketer today – How all detergent hits a home run with mobile moms; Office Depot eyes adding mobile activity to rewards program.