Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile MarketerMarch 6, 2014
Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.
Mobile Marketer today – Brands seek mobile data ownership, putting agencies’ role in question; Mondelēz strengthens ties to mobile users with social, sampling startups.
Mobile Marketer today – Responsive Web shifts conversion power from iOS to Android; ETail attendees say beacons’ marketing potential begins to emerge.
Mobile Marketer – Bad mobile ads damage brand perception and performance; Walmart eyes bigger mobile, digital CPG play with recipe start-up.
Mobile Marketer today – Beacons put a dent in CPG brands’ in-store strategies; FEC split decision could lead to fewer political mobile campaigns.
Mobile Marketer today – How Burger King throws away money with mass-market SMS approach; Oscars’ Twitter strategy makes fans part of red carpet experience.
Mobile Marketer today – How Amazon is clobbering Walmart in mobile paid search; Q&A: Kia’s David Schoonover explains how responsive Web fuels in-dealership experiences.
Mobile Marketer today – Here’s how Unilever leverages programmatic buying for all-inclusive mobile push; Ford tackles Sync’s reliability issues as connected car’s importance grows.
Mobile Marketer today – How P&G’s mobile social strategy helps build its brands; Amtrak exec: Majority of tickets are redeemed electronically.