The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.
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Hidden Valley is commemorating America’s favorite condiment-based holiday in style this year, debuting a mobile-optimized retail swag store in addition to a promotion held on Instagram and a music video parody.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Pizza Hut is hoping to repeat its last year’s Super Bowl results, a record-breaking sales day, by providing fans with a ready-made bracket on mobile to make the game more interesting.
Luxury Daily today – Jaeger-LeCoultre brings counter service to Facebook with chatbot; Millennial attention will be vital for diamond industry’s future: Bain.
Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs – Mobile MarketerNovember 7, 2016
Mobile Marketer today – Dos Equis debuts Snapchat filters as official beer sponsor of College Football Playoffs; Royal Caribbean tries to get millennials to change their Thanksgiving plans with online contest.
NEW YORK – Programmatic video had a big year, but the next stop will see it take a mobile-first focus, said an executive from Google in an ad:tech New York 2016 panel hosted by The Drum.
To prepare for Small Business Saturday, American Express is offering a number of tools and resources for small businesses to connect with consumers and make the most of the holidays.
Victoria’s Secret has partnered with the Joe Jonas-led pop band DNCE for a new music video that showcases the retailer’s newest lingerie collection and enables viewers to shop the featured products via a link in the caption.
Subway has acquired both a team and assets from Avanti Commerce, a digital technology platform based in Vancouver, Canada, suggesting the company’s investment in mobile and digital is more than just gesture.