Marketing

  • No categories


Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer

October 20, 2014

Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.

Share on FacebookShare on LinkedInShare on Twitter

Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

Share on FacebookShare on LinkedInShare on Twitter

CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

October 17, 2014

Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on mobile commerce

October 17, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Share on FacebookShare on LinkedInShare on Twitter

How American Eagle Outfitters provides customer value via beacons – Mobile Marketer

October 16, 2014

Mobile Marketer today – How American Eagle Outfitters provides customer value via beacons; BP, McDonald’s are betting on mobile to transform their images.

Share on FacebookShare on LinkedInShare on Twitter

American Greetings scares up Halloween sales with digital e-cards

October 15, 2014

American Greetings is hoping to drive sales through its Halloween-themed card collections, available on multiple mobile and tablet applications.

Share on FacebookShare on LinkedInShare on Twitter

Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

October 15, 2014

Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.

Share on FacebookShare on LinkedInShare on Twitter

Mobile must transform customer experience, not merely simplify communication: KPMG – Mobile Marketer

October 14, 2014

Mobile Marketer today – Mobile must transform customer experience, not merely simplify communication: KPMG; Mobile TV use differs by demographics but is universally embraced.

Share on FacebookShare on LinkedInShare on Twitter

Snapchat ads will spur flood of creative content – Mobile Marketer

October 13, 2014

Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.

Share on FacebookShare on LinkedInShare on Twitter

Top 10 mobile-social initiatives from Q3 – Mobile Marketer

October 10, 2014

Mobile Marketer – Top 10 mobile-social initiatives from Q3; Mobile know-how propels brand value of Apple, Google, Facebook: report.

Share on FacebookShare on LinkedInShare on Twitter