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Applebee’s consistent, interactive video experience across screens drives sales lift – Mobile Marketer

July 24, 2014

Mobile Marketer today – Applebee’s consistent, interactive video experience across screens drives sales lift; Facebook’s mobile app install ad business faces growing competition.

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Michelob Ultra turns up volume on mobile music with dedicated player – Mobile Marketer

July 23, 2014

Mobile Marketer today – Michelob Ultra turns up volume on mobile music with dedicated player; Apple sees opportunity in mobile-first business apps.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 22, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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How mobile millennials could revitalize the housing market – Mobile Marketer

July 22, 2014

Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.

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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

July 21, 2014

Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.

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Social shopping takes leap forward with ‘Buy’ button on Facebook – Mobile Marketer

July 21, 2014

Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.

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Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

July 18, 2014

Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 17, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Location-based, relevant push notifications will reign this holiday season – Mobile Marketer

July 17, 2014

Mobile Marketer today – Location-based, relative push notifications will reign this holiday season; How Apple’s IBM partnership will help its consumer business.

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How sports leagues use iBeacons to complement in-stadium SMS – Mobile Marketer

July 16, 2014

Mobile Marketer today – How sports leagues use iBeacons to complement in-stadium SMS; UNICEF’s mobile abstinence app boosts clean-water project by meeting a need.

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