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GameStop, Chili’s ramp up St. Jude’s Hospital donations via mobile

October 30, 2014

GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.

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FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer

October 30, 2014

Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software.

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Yellow Pages drives local commerce with social campaign

October 29, 2014

Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its “Shop The Neighbourhood” social campaign.

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Facebook’s mobile ad prowess may be matched only by Google – Mobile Marketer

October 29, 2014

Mobile Marketer today – Facebook’s mobile ad prowess may be matched only by Google; Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover.

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Meineke heads top merchants for local relevance in mobile marketing

October 28, 2014

Meineke Car Care Centers’ ability to drive foot traffic with locally relevant content pushed it to the head of a list of 150 national brands competing effectively in local markets, according to a new survey.

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Twitter’s developer push to boost reach has mixed reception – Mobile Marketer

October 28, 2014

Mobile Marketer today – Twitter’s developer push to boost reach has mixed reception; Expedia reduces friction for mobile engagement with sponsored data.

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Inviting opinion pieces on mobile commerce

October 28, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Significant app development backlog costs companies revenue, customers: report – Mobile Marketer

October 27, 2014

Mobile Marketer today – Significant app development backlog costs companies revenue, customers: report; Fox’s Sleepy Hollow promoted in Waze app for Halloween scares.

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile Marketer

October 24, 2014

Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns.

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Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

October 23, 2014

Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.

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