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62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer

December 17, 2014

Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.

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Audio vs. beacons: Which is better at driving in-store engagements? – Mobile Marketer

December 16, 2014

Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.

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Marketers quickly embrace simplicity of Yo app – Mobile Marketer

December 15, 2014

Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.

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Why are mobile email open rates declining? – Mobile Marketer

December 12, 2014

Mobile Marketer today – Why are mobile email open rates declining?; State Farm taps object recognition with CarCapture app.

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Mobile security advances, but threats still loom – Mobile Marketer

December 11, 2014

Mobile Marketer today – Mobile security advances, but threats still loom; Mondelez drives conversion rates partnering with Australian mobile startups.

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Sponsored content campaigns play a happy tune on Internet radio – Mobile Marketer

December 10, 2014

Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game.

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Selfridges pushes use of personalized shoppers with mobile gaming – Luxury Daily

December 10, 2014

Luxury Daily today – Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch.

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Panasonic, Universal Studios boost results with self-booking social media platforms – Mobile Marketer

December 9, 2014

Mobile Marketer today – Panasonic, Universal Studios boost results with self-booking social media platforms; Walgreens offers virtual doctor visits through app in mhealth expansion.

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Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

December 8, 2014

Mobile Marketer today – Yahoo pitted against Twitter as mobile advertising opportunities expand; Johnnie Walker powers alcohol safety message with free Uber rides.

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Marketers making mobile moments more personal as investment surges – Mobile Marketer

December 5, 2014

Mobile Marketer today – Marketers making mobile moments more personal as investment surges; Strategy will beat out tactics for 2015 mobile marketers.

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