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Mobile infrastructure, marketing advances face test in winter storm Juno – Mobile Marketer

January 27, 2015

Mobile Marketer today – Mobile infrastructure, marketing advances face test in winter storm Juno; Kia’s Game On tennis app serves up wearable thrill.

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For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift – Mobile Marketer

January 26, 2015

Mobile Marketer – For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift; IHeartRadio rocks 60M users by blending live, digital events.

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How marketers face heartbreak by spoiling Valentine’s Day surprises – Mobile Marketer

January 23, 2015

Mobile Marketer today – How marketers face heartbreak by spoiling Valentine’s Day surprises; Pepsi drops the ball in Super Bowl ads on USA Today app.

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NFL undercuts Super Bowl’s group-watching heritage with mobile streaming – Mobile Marketer

January 22, 2015

Mobile Marketer today – NFL undercuts Super Bowl’s group-watching heritage with mobile streaming; Hipcricket files for Chap. 11 bankruptcy in a reflection of SMS troubles.

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Will Mazda’s 3D mobile ad spare the banner from execution? – Mobile Marketer

January 21, 2015

Mobile Marketer today – Will Mazda’s 3D mobile ad spare the banner from execution?; Twitter looks to missed call marketing with ZipDial buyout.

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StubHub sees no easy solution to mobile Web vs. apps question

January 20, 2015

NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.

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Budweiser says Super Bowl digital strategy as important as ad buy – Mobile Marketer

January 20, 2015

Mobile Marketer today – Budweiser says Super Bowl digital strategy as important as ad buy; Marketers remain committed to Google Glass despite repositioning.

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Wearables set to expand influence of push notifications: Mindshare exec – Mobile Marketer

January 16, 2015

Mobile Marketer today – Wearables set to expand influence of push notifications: Mindshare exec; GE exec: Virtual reality play stirs passion about science, tech.

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Coca-Cola isolates mobile’s value, driving groundbreaking new experiences – Mobile Marketer

January 15, 2015

Mobile Marketer today – Coca-Cola isolates mobile’s value, driving groundbreaking new experiences; Time Inc.’s mobile ad revenue growth outpaces traffic surge.

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Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content – Mobile Marketer

January 14, 2015

Mobile Marketer today – Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content; Social listening is not ready for prime time: Forrester.

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