Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.
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GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.
Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software.
Canadian digital media company Yellow Pages is hoping to drive local commerce ahead of the holiday season with its “Shop The Neighbourhood” social campaign.
Mobile Marketer today – Facebook’s mobile ad prowess may be matched only by Google; Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover.
Meineke Car Care Centers’ ability to drive foot traffic with locally relevant content pushed it to the head of a list of 150 national brands competing effectively in local markets, according to a new survey.
Mobile Marketer today – Twitter’s developer push to boost reach has mixed reception; Expedia reduces friction for mobile engagement with sponsored data.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – Significant app development backlog costs companies revenue, customers: report; Fox’s Sleepy Hollow promoted in Waze app for Halloween scares.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile MarketerOctober 24, 2014
Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns.