Marketing

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Uber taps Chelsea FC partnership to deliver club kits to soccer fans

July 20, 2015

Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.

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Chipotle brings mobile-exclusive offers to educational game and campaign

July 16, 2015

Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.

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Claire’s attempts to get back to cool and drive sales through YouTube

July 7, 2015

As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.

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Wyndham’s daily social media challenge unlocks swag on mobile

July 1, 2015

Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.

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Sports World Chicago’s sales double play assisted by micro-targeting

June 29, 2015

Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.

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Realtor.com opens new doors on mobile via Airbnb partnership

June 25, 2015

Move Inc.’s Realtor.com is teaming up with rent listing marketplace Airbnb, enabling interested homebuyers to use the mobile-optimized real estate site to book a property near their desired neighborhood in an effort to test out the location.

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Mondelez renews commitment to video-driven commerce on Facebook

June 24, 2015

Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.

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Starbucks drives sales for new Frappuccino flavors with fan voting on mobile

June 23, 2015

Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.

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Retailers must show value of in-store identification efforts, says BRP analyst

June 19, 2015

NEW YORK – A Boston Retail Partners analyst said at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 that retailers’ goal in five years to be able to identify shoppers via smartphones when they walk in a store points to the need to engage consumers with offers and games that deliver a real-time experience.

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TGI Fridays makes friends with customers through marketing innovation

June 10, 2015

NEW YORK – An executive from TGI Fridays at the 2015 Integrated Marketing Week detailed how focusing on customer relationships is at the forefront of its business plan and that the key to the success of this strategy is unique and innovative marketing techniques.

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