Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
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Ride-sharing application Uber is leveraging a partnership with British soccer club Chelsea FC to deliver the team’s limited-edition club kits to riders in select cities worldwide.
Chipotle Mexican Grill is bringing an educational twist to a new mobile-optimized game and sweepstakes that enables entrants to receive a buy one, get one free offer that is redeemable only on smartphones.
As accessories retailer Claire’s continues to revamp its marketing strategy under new leadership, a clear focus on leveraging social media is emerging, as evidenced by a recent campaign featuring YouTube stars.
Wyndham Vacation Rentals is rolling out a new sweepstakes that asks consumers to unlock daily social media challenges for a chance to win prizes such as car rentals, a DSLR camera and vouchers to one of the hotel conglomerate’s rental properties.
Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.
Move Inc.’s Realtor.com is teaming up with rent listing marketplace Airbnb, enabling interested homebuyers to use the mobile-optimized real estate site to book a property near their desired neighborhood in an effort to test out the location.
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.
Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.
NEW YORK – A Boston Retail Partners analyst said at Mobile Commerce Daily’s Mobile Research Summit: Data & Insights 2015 that retailers’ goal in five years to be able to identify shoppers via smartphones when they walk in a store points to the need to engage consumers with offers and games that deliver a real-time experience.