Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from Sears, American Eagle Outfitters, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
Mobile Marketer today – Instagram eyes video integration as YouTube, Vine gain steam; Smart Puffs strengthens SMS efforts with movie-themed campaign.
Luxury Daily today – Harrods boosts global sales via new mcommerce site; Prada teases new collection to all ages in star-heavy video.
Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
Marriott has rolled out its Travel Brilliantly multichannel campaign in a move to amplify the brand’s dedication to envision the future of travel.
Mobile Marketer today – Why getting mobile SEO right is critical; Rewards-based ads double mobile advertising engagement: report.
Mobile Marketer today – Apple’s iAd drops minimum spend to $50 in bid to win over developers; Amazon, Toyota, Google the biggest mobile advertisers by volume: report.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
7-Eleven is using mobile advertising and social media to get consumers hyped up about an ongoing summer giveaway, as well as bolster entries for it.
Mobile Marketer today – The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service; Build-A-Bear exec claims QR codes alter repeat in-store experiences.
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June 19, 2013