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Coca-Cola boosts mobile social app with second-screen integration – Mobile Marketer

September 16, 2014

Mobile Marketer today – Coca-Cola boosts mobile social app with second-screen integration; Sony Pictures, Chrysler test Flipboard video ads for deeper engagement.

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Social media grows too big for Apple to ignore – Mobile Marketer

September 15, 2014

Mobile Marketer today – Social media grows too big for Apple to ignore; EBay to launch mobile ad network as in-app opportunities grow.

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Omniplatform is biggest change in mobile this year, says Zappos exec – Mobile Marketer

September 12, 2014

Mobile Marketer today – Omniplatform is biggest change in mobile this year, says Zappos exec; Adidas leverages mobile video ads promising visual integration.

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LivingSocial claims trends point to big holiday season for mobile

September 11, 2014

NEW YORK – A LivingSocial executive at the Mobile Marketing Summit: Holiday Focus 2014 claimed that trends and increased mobile usage point to a bigger holiday season online and on mobile.

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Twitter exec: Mobile sparking seismic shift in holiday buying decisions – Mobile Marketer

September 11, 2014

Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game – Mobile Marketer

September 10, 2014

Mobile Marketer today – Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game; Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches.

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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

September 9, 2014

Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.

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The selfie: Is it here to stay, or just a fad? – Mobile Marketer

September 8, 2014

Mobile Marketer today The selfie: Is it here to stay, or just a fad?; Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes.

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Mobile marketing struts through New York Fashion Week – Mobile Marketer

September 5, 2014

Mobile Marketer today – Mobile marketing struts through New York Fashion Week; Google runs afoul of FTC’s perceived triple threat: apps, mobile and kids.

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