Mobile Marketer today – Bacardi offers valuable lesson on how to protect against app burnout; Hyatt Regency Bellevue ups guest communication with SMS strategy.
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Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.
Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.
Mobile Marketer today – Audio vs. beacons: Which is better at driving in-store engagements?; Royal British Columbia Museum leverages beacons to enhance visitor experience.
Mobile Marketer today – Marketers quickly embrace simplicity of Yo app; Use mobile to make customers feel cared for: report.
Mobile Marketer today – Why are mobile email open rates declining?; State Farm taps object recognition with CarCapture app.
Mobile Marketer today – Mobile security advances, but threats still loom; Mondelez drives conversion rates partnering with Australian mobile startups.
Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game.
Luxury Daily today – Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch.