Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.
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Mobile Marketer today – Snapchat Discovery poses challenges as mobile ad platform; Banana Republic drives in-store traffic with Skinnygirl cocktails, Benefit Cosmetics.
Mobile Marketer today – Dallas Cowboys’ AT&T Stadium enhances in-event experience with mobile; Bebe offers diamonds in exchange for user submissions sporting its denim styles.
Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote.
Mobile Marketer today – How all detergent hits a home run with mobile moms; Office Depot eyes adding mobile activity to rewards program.
Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design.
Mobile Marketer today – Negative Google Glass sentiment raises questions for marketers; How Domino’s Pizza leverages mobile to reinvent customer interactions.
Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.
Mobile Marketer today – Hilton blends corporate strategy with brand expertise for social media; Puma fast tracks mobile with comprehensive theScore sponsorship.
Mobile Marketer today – Restaurant chains eat up mobile for more personal, timely relationships; Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign.