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Are the days of cheap mobile search over? – Mobile Marketer

May 27, 2016

Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content.

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Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer

May 26, 2016

Mobile Marketer today – Mountain Dew scales up VR content strategy with Shazam, dedicated hub; Mobile messages lack real-time context, causing 90pc to opt out: Forrester.

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Kraft Heinz ups commitment to mobile shopper marketing following initial success – Mobile Marketer

May 25, 2016

Mobile Marketer today – Kraft Heinz ups commitment to mobile shopper marketing following initial success; PetSmart unleashes round-the-clock veterinary support via pet wellness app.

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Announcing Mobile Insights Summit 2016 New York June 23

May 24, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Why marketers should act now on Firebase, closely weigh Allo, Home – Mobile Marketer

May 24, 2016

Mobile Marketer today – Why marketers should act now on Firebase, closely weigh Allo, Home; Kellogg Co. defeats advertising aversion with Captain America VR game

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Announcing Mobile Insights Summit 2016 New York June 23

May 23, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game – Mobile Marketer

May 23, 2016

Mobile Marketer today – Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game; New England Patriots scores mobile touchdown with branded emojis.

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Announcing Mobile Insights Summit 2016 New York June 23

May 20, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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How VR commerce could transform bricks-and-mortar retail

May 20, 2016

The growing number of brands leveraging virtual reality is opening the door to VR commerce, which marketers are tapping to showcase products out of bricks-and-mortar contexts and offer in-store shoppers unique customer experiences.

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Mobile targeting improves, making fresh campaign creative a challenge – Mobile Marketer

May 20, 2016

Mobile Marketer today – Mobile targeting improves, making fresh campaign creative a challenge; Personalizing push notifications can increase open rates up to 800pc: report.

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