Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.
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Today in mobile marketing – Facebook at Work to start doing the business next month; Citigroup teams up with rival banks to fight Venmo; Spotify debuts in Japan, complete with karaoke lyrics; Facebook, Google, Amazon, IBM and Microsoft join forces on AI ethics.
Why BlackBerry’s departure from smartphone production means little to mobile marketers – Mobile MarketerSeptember 30, 2016
Mobile Marketer today – Why BlackBerry’s departure from smartphone production means little to mobile marketers; Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest.
Luxury Daily today – Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.
Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay’s coupons; Meerkat’s new ventureSeptember 29, 2016
Today in mobile marketing – BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay’s first birthday; Meerkat lives on as live group video chat app Houseparty.
Luxury Daily today – Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.
NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.
NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.
Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestoneSeptember 28, 2016
Today in mobile marketing – More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.