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Announcing Mcommerce Summit 2016 New York May 5

February 10, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads – Mobile Marketer

February 10, 2016

Mobile Marketer today – Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads; 20th Century Fox makes mass Twitter appeal, bypassing targeted approach.

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Announcing Mcommerce Summit 2016 New York May 5

February 9, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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Super Bowl mobile marketing finds groove before and after game – Mobile Marketer

February 9, 2016

Mobile Marketer today – Super Bowl mobile marketing finds groove before and after game; Macy’s targets Gen Z through YouTube series to support new apparel collection.

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Announcing Mcommerce Summit 2016 New York May 5

February 8, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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How the Super Bowl gave retailers a mobile-enabled sales touchdown

February 8, 2016

Mobile commerce opportunities were rife during this year’s Super Bowl, with retailers such as Dick’s Sporting Goods serving relevant content to football fans via branded cross-partnerships, beacons and shoppable commercials.

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Is Twitter’s $1M price tag for branded emojis worth it? – Mobile Marketer

February 8, 2016

Mobile Marketer today – Is Twitter’s $1M price tag for branded emojis worth it?; Mobile marketing week in review: Data mining and the Super Bowl.

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Announcing Mcommerce Summit 2016 New York May 5

February 5, 2016

Register now for the nation’s No. 1 conference focused on how retailers are tapping mobile for driving on-device and in-store transactions and how mobile commerce will immensely influence consumer shopping decisions in 2016. Hear speakers from Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners share mcommerce strategy and best practice.

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Brands score touchdown with early release of Super Bowl ads on social – Mobile Marketer

February 5, 2016

Mobile Marketer today – Brands score touchdown with early release of Super Bowl ads on social; Axe and Men’s Fashion Week find balance on Snapchat Live Story.

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Kia revs up Super Bowl excitement with influencer-starred social content – Mobile Marketer

February 4, 2016

Mobile Marketer today – Kia revs up Super Bowl excitement with influencer-starred social content; Time Inc. doubles down on appeal to women with mobile-first sites.

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