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80pc of consumers experience mobile shopping satisfaction despite security concerns: report

September 30, 2016

Mobile commerce is now a global phenomenon, says a new report from the Interactive Advertising Bureau, with 80 percent of customers from around the world saying they are satisfied with their smartphone shopping options.

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Announcing Mobile FirstLook 2017 New York Jan. 18

September 30, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Mobile Minutes: Facebook at Work; Citigroup vs. Venmo; Spotify in Japan; AI ethics group

September 30, 2016

Today in mobile marketing – Facebook at Work to start doing the business next month; Citigroup teams up with rival banks to fight Venmo; Spotify debuts in Japan, complete with karaoke lyrics; Facebook, Google, Amazon, IBM and Microsoft join forces on AI ethics.

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Why BlackBerry’s departure from smartphone production means little to mobile marketers – Mobile Marketer

September 30, 2016

Mobile Marketer today – Why BlackBerry’s departure from smartphone production means little to mobile marketers; Lay’s unpacks new fan-favorite flavors with hourly text-to-win contest.

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Mr Porter builds two-screen shopping experience with Apple TV app – Luxury Daily

September 30, 2016

Luxury Daily today – Mr Porter builds two-screen shopping experience with Apple TV app; UHNW population to grow 50pc by 2020: Wealth-X.

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Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay’s coupons; Meerkat’s new venture

September 29, 2016

Today in mobile marketing – BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay’s first birthday; Meerkat lives on as live group video chat app Houseparty.

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Sentient Jet rolls out booking app behind its most successful summer – Luxury Daily

September 29, 2016

Luxury Daily today – Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.

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Mobile’s disruption power extends from big brands to small, says FedEx exec

September 28, 2016

NEW YORK – An executive from FedEx at the MMA SM2 Innovation Summit 2016 spoke about mobile’s ability to empower brands of any size, ultimately enabling smaller companies to become multinational firms.

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Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

September 28, 2016

NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

September 28, 2016

Today in mobile marketing – More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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