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Push notifications, mobile appointment booking dominate back-to-school commerce efforts

July 25, 2016

As retailers double down on driving back-to-school sales, they are increasingly focused on leveraging mobile to influence in-store purchases, such as with push notifications containing nearby deals and by enabling users to book styling appointments on their smartphones.

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How to create Facebook videos that break through and get noticed – Mobile Marketer

July 25, 2016

Mobile Marketer today – How to create Facebook videos that break through and get noticed; Ghostbusters rolls the dice on mobile gaming.

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Branded, sponsored content are working in early efforts to evade ad-blocking – Mobile Marketer

July 22, 2016

Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports.

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Can subscription services help CPG marketers find mobile success? – Mobile Marketer

July 21, 2016

Mobile Marketer today – Can subscription services help CPG marketers find mobile success?; Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes.

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Google’s AMP meets mobile ads for faster brand experiences – Mobile Marketer

July 20, 2016

Mobile Marketer today – Google’s AMP meets mobile ads for faster brand experiences; Snapchat, Bitmoji partnership has potential for personalized engagements.

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88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer

July 19, 2016

Mobile Marketer today – 88pc of marketers invest in mobile to match escalating demands: report; Marriott promotes venue inspiration with event-planning mobile destination.

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News organizations, social platforms must work together as industries merge – Mobile Marketer

July 18, 2016

Mobile Marketer today – News organizations, social platforms must work together as industries merge; M&As in mobile application subsector rise 18pc this year: report.

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86pc of back-to-school shoppers will use mobile in-store: report

July 15, 2016

Mobile should be at the forefront of retailers’ minds as the back-to-school season draws closer, as 86 percent of shoppers plan to leverage their smartphones while browsing in-store, according to a survey from the International Council of Shopping Centers.

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Can Pokémon Go help brands catch consumers via sponsored locations? – Mobile Marketer

July 15, 2016

Mobile Marketer today – Can Pokémon Go help brands catch consumers via sponsored locations?; Emojis a missed opportunity for targeting 25-44 year olds: report.

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Coca-Cola taps social influencers to highlight everyday winning moments during Olympics – Mobile Marketer

July 14, 2016

Mobile Marketer today – Coca-Cola taps social influencers to highlight everyday winning moments during Olympics; Whole Foods’ chatbot cooks up special connections with personalized recipes.

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