Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.
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Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.
As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
Mobile Marketer today – Product ads transform search marketing but mobile potential is unfulfilled; DTS says mobile marketers should focus on better audio over video.
LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.
Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.
As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.
Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.
New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.
Global payments via mobile devices will reach close to $507 billion this year, a rise of nearly 40 percent year over year, according to a new report from Juniper Research.