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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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PayPal tries fingerprinting to cement smart watch-triggered sales

April 14, 2014

As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.

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Google’s lofty mobile payments goals face significant threat from retailers

April 11, 2014

Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.

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American Express, Coupons.com court retailers with new digital offerings

April 10, 2014

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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Mobile payments to rise 40pc this year: Juniper

April 9, 2014

Global payments via mobile devices will reach close to $507 billion this year, a rise of nearly 40 percent year over year, according to a new report from Juniper Research.

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Magna Global exec: Mobile translation to purchase is biggest obstacle

April 9, 2014

NEW YORK – A Magna Global executive at the 2014 IAB Mobile Marketplace admitted that although the ultimate goal for mobile advertising is to prove that the medium influenced a sale, there is still quite a big of work to be done in the space.

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How Starbucks, Target are getting millennial mom marketing right – Mobile Marketer

April 7, 2014

Mobile Marketer today – How Starbucks, Target are getting millennial mom marketing right; Mobile’s rapid evolution is far from over: comScore.

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How mobile helps Lowe’s and IKEA customize digital engagements – Mobile Marketer

April 4, 2014

Mobile Marketer today – How mobile helps Lowe’s and IKEA customize digital engagements; Nissan boosts interactivity for tablet video ad via hot spots.

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Top 10 luxury brand social marketers of Q1

April 3, 2014

Social campaigns seen during the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.

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What FTC’s Cole Haan ruling means for marketers’ Pinterest contests – Mobile Marketer

April 3, 2014

Mobile Marketer today – What FTC’s Cole Haan ruling means for marketers’ Pinterest contests; How mobile boosts Sudafed’s community-building for sinus sufferers.

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