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Mobile Minutes: Kenya’s mobile money; Trump-free news; Uber apologizes; Verizon 5G

February 23, 2017

Today in mobile marketing – Kenya’s been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.

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How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

February 23, 2017

Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.

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92pc of shoppers visit a brand’s Web site to do something other than shop: report

February 22, 2017

Given how quickly the field is developing, consumer ecommerce behavior is still a mystery to many working in mobile, making the online shopping ecosystem one largely bereft of personalization, according to a new report from Episerver.

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Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

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WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

February 22, 2017

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

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Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

February 21, 2017

Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

February 21, 2017

Mobile Marketer today – The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

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British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

February 21, 2017

Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

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Visa, IBM make every connected device a possible point of sale

February 17, 2017

Visa has partnered up with IBM Watson to bring its mobile payment system to all of IBM’s IoT-connected devices as consumers become more comfortable with the technology, driving mcommerce further into a futuristic era.

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What to expect from eTail West 2017

February 17, 2017

With the lead up to this year’s eTail West in full swing, here is what is awaiting attendees of the conference, which begins on February 27 and touts 60 percent retail attendance.

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