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Online travel giants lead next-generation app install marketing – Mobile Marketer

April 24, 2014

Today in mobile marketing – Online travel giants lead next-generation app install marketing; Home Depot, Coca-Cola leverage mobile photo-sharing to boost FIFA promotion.

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How Unilever balances inspiration with practicality on mobile – Mobile Marketer

April 23, 2014

Today in mobile marketing – How Unilever balances inspiration with practicality on mobile; McDonald’s pivots towards native ads to reach younger consumers.

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

April 18, 2014

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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Product ads transform search marketing but mobile potential is unfulfilled – Mobile Marketer

April 17, 2014

Mobile Marketer today – Product ads transform search marketing but mobile potential is unfulfilled; DTS says mobile marketers should focus on better audio over video.

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LevelUp cuts fees again but goal of total elimination remains elusive

April 16, 2014

LevelUp has cut back its processing fees from 2 percent to just 1.95 percent, bringing it one step closer to achieving its goal of reducing the investments that retailers traditionally pour into mobile payments.

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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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PayPal tries fingerprinting to cement smart watch-triggered sales

April 14, 2014

As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.

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Google’s lofty mobile payments goals face significant threat from retailers

April 11, 2014

Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.

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American Express, Coupons.com court retailers with new digital offerings

April 10, 2014

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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Mobile payments to rise 40pc this year: Juniper

April 9, 2014

Global payments via mobile devices will reach close to $507 billion this year, a rise of nearly 40 percent year over year, according to a new report from Juniper Research.

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