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Sephora, Starbucks offer best digital gift card experiences: report

August 24, 2016

Sephora and Starbucks’ exemplary mobile gifting experiences are results of the retailers’ mastery of customer-facing strategies such as discoverability, wide range of payment options and quick delivery, according to a new report from Retail Systems Research.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

August 24, 2016

Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

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Mobile Minutes: Facebook’s Lifestage app; Microsoft’s new bot; Google’s Nougat rollout; Apple’s AI medical start-up

August 23, 2016

Today in mobile marketing – Facebook launches Lifestage app for school teens; Microsoft buys Genee, maker of a virtual scheduling assistant bot; Google’s new version of Android is available for these devices now; Apple acquires AI medical start-up Gliimpse: report.

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Under Armour recruits runners with emotional mobile video, social sharing – Mobile Marketer

August 23, 2016

Mobile Marketer today – Under Armour recruits runners with emotional mobile video, social sharing; Hilton’s mobile-optimized local guides transform smartphones into travel companions.

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Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads – Mobile Marketer

August 22, 2016

Mobile Marketer today – Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads; Flyers on United, American can now exchange location data for miles.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 19, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Value store associates as brand ambassadors to push out innovations: Tumi exec

August 19, 2016

BOSTON – An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success.

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Ford revs up mobile storytelling with consumer-facing virtual reality app – Mobile Marketer

August 19, 2016

Mobile Marketer – Ford revs up mobile storytelling with consumer-facing virtual reality app; T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises.

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Mobile demands convergence of marketing and commerce: Kohl’s exec – Mobile Marketer

August 18, 2016

Mobile Marketer today – Mobile demands convergence of marketing and commerce: Kohl’s exec; Moe’s Southwest Grill cooks up AR art installations to drive loyalty.

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