The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.
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Mobile Minutes: Facebook app’s new feature; Yahoo’s mobile sales; TripAdvisor’s mobile strategy; Glucose-monitoring appJanuary 29, 2015
Today in mobile marketing – Facebook is testing a voice-to-text feature for its Messenger app; Yahoo’s mobile sales now make up 20 percent of total revenue; TripAdvisor mobile strategy: Forget ads on those tiny screens, instead optimize for clicks and commissions; First medical app system to monitor glucose cleared in U.S.
Mobile Minutes: Facebook denies hack; Twitter predicts heart disease; Lyft app rebranding; Message apps still trendingJanuary 28, 2015
Today in mobile marketing – Facebook denies ‘lizard squad’ hacking claim; Twitter can help to predict heart disease; Lyft is completely overhauling its look, starting with its fuzzy pink mustaches; Why apps for messaging are trending.
Mobile Minutes: Cablevision’s Wi-Fi phone plan; Apple vs Android war; Mobile ‘supercookies’; Motorola’s new phonesJanuary 27, 2015
Today in mobile marketing – Cablevision to introduce Wi-Fi-based phone plan; Apple vs Android war escalates with crippled Nexus 6 blame game; Use of mobile ‘supercookies’ is seen as a threat to privacy; What Google’s wireless plans mean for Verizon, AT&T and you.
Mobile Minutes: Apple’s iOS 8 crisis; Tumblr’s advertising plan; Kik versus Snapchat; SkyMall files for Chapter 11January 26, 2015
Today in mobile marketing – Apple’s iOS 8 crisis continues with controversial new bug; Tumblr taps its community to work with advertisers; How Kik plans to steal Snapchat’s teen hearts; In-flight retailer SkyMall files for Chapter 11 bankruptcy protection.
Mobile Minutes: Google’s wireless service; LG’s curved smartphone; Samsung drops Qualcomm chips; Microsoft’s 4K displayJanuary 23, 2015
Today in mobile marketing – Google to sell wireless service in deals with Sprint, T-Mobile; LG to launch curved G Flex 2 smartphone next week; Samsung drops Qualcomm chip from next Galaxy smartphone; Microsoft launches its own 4K display made for Windows 10.
Mobile Minutes: Microsoft’s HoloLens; T-Mobile lures subscribers; Shazam’s $1B value; Mobile targets Latin AmericaJanuary 22, 2015
Today in mobile marketing – Microsoft shows off Windows 10 and ‘HoloLens’; T-Mobile outshines rivals in luring new subscribers; Shazam at $1 billion valuation after investment; Why savvy smartphone developers will follow the money and target Latin America.
Mobile Minutes: Facebook adds $200 billion to economy; Turkey’s Twitter ban; “Tinder for fashion” app; Charlie Hebdo appJanuary 21, 2015
Today in mobile marketing – Facebook report says it adds more than $200 billion to global economy; Turkey threatens to ban Twitter (again); ‘Tinder for fashion’ app Grabble targets 1m users as ecommerce moves to mobile; Charlie Hebdo launches app version of latest issue.
Mobile Minutes: Google’s build-your-own phone; Personal Wi-Fi at Marriott; Google’s Classroom app; Alibaba messaging appJanuary 20, 2015
Today in mobile marketing – Google launches build-your-own mobile phone trial; Marriott agrees not to block personal Wi-Fi networks; Google is bringing the paperless classroom to teachers’ phones; Alibaba’s latest mobile messaging effort: social networking for businesses.
Mobile Marketer presented its Mobile FirstLook: Strategy 2015 conference on Wednesday and Thursday, Jan. 14 and 15, in New York. Here are some pictures from the event.