Today in mobile marketing – Facebook’s Like button set to get more emotive; Samsung says personal payment information not at risk; Beautiful new app is like a stress-relieving lava lamp; IPhone 7 rumors: Apple Inc. patent points to wireless charging through speaker coil, taptic engine.
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Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship – Mobile MarketerOctober 9, 2015
Mobile Marketer today – Coca-Cola uncaps esports’ marketing potential with mobile-driven content sponsorship; NY Times embraces Google’s AMP to better optimize mobile Web content.
Mobile Minutes: Google accelerates mobile pages; Android crushes iOS; Facebook tackles home repair; FanDuelOctober 8, 2015
Today in mobile marketing – Google tests mobile instant publishing service to rival Facebook, Apple; Apple’s iOS is still getting crushed by Android in the US; Facebook plunges into home repair matchmaking service; FanDuel bans employees from playing daily fantasy contests for money.
Mobile Marketer today – Predictive marketing a growing opportunity on mobile for nimble brands; Universal’s Everest lends itself to virtual reality experience on mobile.
Mobile Marketer today – Unilever showcases multinational reach of emojis with Wall’s keyboard; MLB brings fans together with baseball-devoted social media app.
Mobile Marketer today – Top 10 mobile advertising campaigns of Q3; Campbell’s devotes 40pc of media buy to digital, mobile platforms.
Mobile Marketer today -Relevancy, context can transcend ad-blocking on mobile; GM steers branded push for metropolitan car-sharing to new app.
Mobile Marketer today – Heineken simplifies mobile promotion and scores big; Subway unwraps mobile sweepstakes and SMS to court Redskins fans.
Mobile Marketer today – Dove pins hopes on Pinterest for connecting with millennial moms; Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership.
NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.