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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 24, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Stella Artois ferments seasonal promotion strategy with interactive digital videos – Mobile Marketer

June 24, 2016

Mobile Marketer today – Stella Artois ferments seasonal promotion strategy with interactive digital videos; Urban Decay’s Snapchat filter mimics capabilities of augmented reality app.

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Forrester analyst: Simplified, speedy experiences trump optimizing for conversions

June 23, 2016

NEW YORK – Two analysts at Forrester’s CXNYC 2016 advised brands to follow guidelines for optimizing mobile engagement and driving revenue – such as simplifying tasks, avoiding taunting error messages and removing unnecessary steps – instead of focusing solely on conversion rates when testing new features.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 23, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Mobile Minutes: Mobile World Congress lands in US; InMobi’s $4M fine; Samsung Pay; Vine on monetization

June 23, 2016

Today in mobile marketing ­– Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won’t charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).

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Macy’s creates mobile interactive audience experience for July 4 fireworks – Mobile Marketer

June 23, 2016

Mobile Marketer today – Macy’s creates mobile interactive audience experience for July 4 fireworks; AT&T exec: Big data enables customer-first predictive strategies for omnichannel.

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Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips

June 23, 2016

CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France.

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IBM exec: Anticipating purchase intent requires 360-degree view of customers

June 22, 2016

NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.

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Webinar on June 29: Getting Your Mobile Experience Right the First Time for a Global Audience

June 22, 2016

How can retailers and marketers get their mobile experience right the first time even as mcommerce transactions rise to $142 billion this year? Find out which global trends are driving the need for localized mobile experiences and more in this free webinar on Wednesday, June 29 at 2 p.m. ET.

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Ford’s mobile-driven reach beyond sales gains traction – Mobile Marketer

June 22, 2016

Mobile Marketer today – Ford’s mobile-driven reach beyond sales gains traction; Mobile is a data treasure trove – not just another touchpoint: Forrester analyst.

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