Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.
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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheldJuly 2, 2015
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game.
Pinterest’s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers.
Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changesJuly 1, 2015
Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Mobile messaging apps challenge marketers to get as personal as possible.
Mobile Minutes: IPhone 6 in China; PayPal, eBay split; Samsung’s Tizen inventory; Google’s Oracle appeal deniedJune 30, 2015
Today in mobile marketing – Apple’s iPhone 6 ends China’s cheap streak; PayPal and eBay to trade separately starting next month; Samsung Electronics plans more Tizen smartphones this year: source; Supreme Court denies Google appeal on Oracle suit.
Mobile Marketer today – Bud Light uncovers social’s role in millennials’ summer fun; P&G, esurance marry branding, same-sex ruling in mobile outreach.
Mobile Minutes: Siri and HomeKit; Mobile payments and tips; T-Mobile’s free upgrades; Apple’s Confederate flag removalJune 29, 2015
Today in mobile marketing – Here’s how Apple’s Siri will control your house under HomeKit program; Mobile payments are making people tip more at meals; T-Mobile offers free phone upgrades whenever you want; Apple purges online store of certain apps using Confederate flag.