Mobile Marketer today – Days numbered for mobile banners as brands embrace native advertising; Mobile payment companies try to break through with mass advertising.
Mobile Marketer today – Private equity giant Warburg Pincus looks to invest in mobile companies; Why Walmart prioritizes Twitter for building brand reputation.
Kimberly-Clark exec: Building brands in digital world requires versatile specialists – Mobile MarketerMarch 6, 2014
Mobile Marketer today – Kimberly-Clark exec: Building brands in digital world requires versatile specialists; Office Depot considers in-store role for smart watches.
Mobile Marketer today – Brands seek mobile data ownership, putting agencies’ role in question; Mondelēz strengthens ties to mobile users with social, sampling startups.
SAN ANTONIO, TX — Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the medium.
Mobile Marketer today – Responsive Web shifts conversion power from iOS to Android; ETail attendees say beacons’ marketing potential begins to emerge.
Mobile Marketer – Bad mobile ads damage brand perception and performance; Walmart eyes bigger mobile, digital CPG play with recipe start-up.
Mobile Marketer today – Beacons put a dent in CPG brands’ in-store strategies; FEC split decision could lead to fewer political mobile campaigns.
Mobile Marketer today – How Burger King throws away money with mass-market SMS approach; Oscars’ Twitter strategy makes fans part of red carpet experience.
Mobile Marketer today – How Amazon is clobbering Walmart in mobile paid search; Q&A: Kia’s David Schoonover explains how responsive Web fuels in-dealership experiences.