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Business intelligence users demand robust mobile apps: report

January 24, 2017

Companies that offer data analytics need to be mobile in light of a new report that found 70 percent of business intelligence users say that a mobile application is critical for their data analytics needs.

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Mobile Minutes: Samsung Note 7; EU cybersecurity; Uber drivers’ set up camps; Twitter’s POTUS issues

January 24, 2017

Today in mobile marketing – Samsung answers burning Note 7 questions, vows better batteries; As attacks grow, EU mulls banking stress tests for cyber risks; When their shifts end, Uber drivers set up camp in parking lots across the U.S.; Twitter fixes follow issues with ‘POTUS’ transition.

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Mattel asks dads to play Barbie with their daughters in new campaign – Mobile Marketer

January 24, 2017

Mobile Marketer today – Mattel asks dads to play Barbie with their daughters in new campaign; Sprint acquires 33pc of Tidal.

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Mobile Minutes: Inauguration on social media; Amazon Dash; Snapchat’s valuation; Uber deceived drivers

January 23, 2017

Today in mobile marketing – At Trump’s inauguration, tech can’t get the word out; Amazon’s Dash button goes online; Snapchat is justifying its $20 billion valuation by emphasizing user engagement; Uber deceived drivers with promise of lofty pay, FTC says.

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American Eagle unveils inspirational video series aimed at Gen Z – Mobile Marketer

January 23, 2017

Mobile Marketer today – American Eagle unveils inspirational video series aimed at Gen Z; Chuck E. Cheese’s celebrates 40th anniversary with social media contest.

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Mobile Minutes: Trump’s effect on tech; No defects in Tesla accident; Google AI; Zuckerberg sues Hawaii family

January 20, 2017

Today in mobile marketing – What does a Trump presidency mean for tech?; U.S. regulator finds no evidence of defects after Tesla death probe; Google’s Sergey Brin ‘surprised’ by speed of AI advancements; Facebook CEO Mark Zuckerberg sues Hawaiian families over Kauai land.

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Best marketers in multichannel space pay attention to lifetime value: Google exec – Mobile Marketer

January 20, 2017

Mobile Marketer today – Best marketers in multichannel space pay attention to lifetime value: Google exec; Mobile has disrupted media, created opportunities, say Time, Gannett execs.

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Mobile search correlates to higher purchase conversion rate

January 19, 2017

NEW YORK – Customers who search for products on mobile are 57 percent more likely to visit a store and 51 percent more likely to make a purchase, suggesting that understanding mobile shopping and search behavior is more important than ever, according to an ecommerce executive.

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Mobile Minutes: Government social media; Women’s March start-up; Samsung heir prosecuted; Brexit affects apps

January 19, 2017

Today in mobile marketing – Governments suck at social media, but you deserve some blame; Women’s March gives boost to start-up for bus sharing; Prosecutor makes case today for putting Samsung heir in jail; Brexit hangover results in higher prices for Apple apps.

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In an age of democratized content, consumers still expect the unexpected: Hershey’s exec – Mobile Marketer

January 19, 2017

Mobile Marketer today – In an age of democratized content, consumers still expect the unexpected: Hershey’s exec; Before mobile emphasis, underinvestment in tech led to bleak growth prospects: PetSmart exec.

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