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Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments

February 27, 2015

Today in mobile marketing – Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into ‘mobile moments.’

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Toyota builds ties with TV viewers via mobile-enabled interactive ad – Mobile Marketer

February 27, 2015

Mobile Marketer today – Toyota builds ties with TV viewers via mobile-enabled interactive ad; Facebook TV ads touting power of friendship reflect exodus of teens.

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Mobile Minutes: Google’s marketing acquisition; UberX free in Seoul; Apple’s patent payout; Pebble’s color smartwatch

February 26, 2015

Today in mobile marketing – Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement; Pebble watch goes color on Kickstarter.

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Snickers satisfies need for authenticity with new selfie-driven effort – Mobile Marketer

February 26, 2015

Mobile Marketer today – Snickers satisfies need for authenticity with new selfie-driven effort; John Frieda promotes revived line with social media-geared party.

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Mobile Minutes: Google’s mobile payments deal; Visa’s mobile security; Samsung tops Indian market; Medical wearables

February 25, 2015

Today in mobile marketing – Google makes mobile-payments deal with wireless carriers; Visa Europe plans new security that could pave way for Apple Pay; Samsung tops Indian smartphone shipments as market contracts; Top wearable tech for medical issues.

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Digital, tech brands more buzzworthy than traditional marketers: report – Mobile Marketer

February 25, 2015

Mobile Marketer today – Digital, tech brands more buzzworthy than traditional marketers: report; Black Opal joins empowering marketing trend with social media campaign.

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Mobile Minutes: The smartphone car dashboard fight; Samsung teases Galaxy S6; New police app; Shared links in dashboard

February 24, 2015

Today in mobile marketing – Google and Apple fight for the Car Dashboard; Samsung releases Galaxy S6 teasers that appear to confirm metal design and curved displays; Mobile app gives police all the information they need at their fingertips; Open shared Dropbox links in the Dropbox mobile app.

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GameStop, Travelocity execs: Mobile apps, sites must cater to different types of consumers

February 23, 2015

PALM DESERT, CA – Executives from GameStop, Travelocity, HauteLook and PayPal at eTail West 2015 discussed how their brands differentiate mobile applications from mobile Web sites, and how both have different end goals to fulfill consumers’ needs that other marketers must keep in mind.

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Target exec says bricks-and-mobile commerce is logical next step

February 20, 2015

PALM DESERT, CA – A Target executive at eTail West 2015 discussed the retailer’s challenges and successes in integrating mobile with the physical in-store experience, claiming that guests using its mobile application while shopping in a bricks-and-mortar store spend more than those that do not.

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Brands should shift digital focus from creative to content: FGL Sports exec

February 18, 2015

PALM DESERT, CA – An FGL Sports executive at eTail West 2015 discussed the need for a content-first focus to aid in digitizing the retail journey, using an example of adapting Canadian retailer Sports Chek’s print circulars for Facebook to reach more people and ramp up sales.

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