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Twitter may have advantage over Facebook in mobile payments

October 15, 2014

The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.

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Smartwatch payments challenged by lack of consumer interest: report

October 14, 2014

While smartwatches are expected to give mobile payments a much-needed boost, a new report suggests that consumers are not exactly clamoring to pay for purchases using one of these devices.

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Mobile blurs distinction between customer acquisition, experience: BloomReach

October 10, 2014

LITCHFIELD PARK, AZ – A BloomReach executive at the Mobile Shopping Summit 2014 said that retailers should build more unified offerings to take advantage of how mobile is blurring the distinction between customer acquisition and customer experiences.

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SC Johnson, Naked Juice among brands leveraging Shopmium couponing app

October 7, 2014

SC Johnson and Naked Juice are two of the brands leveraging Shopmium, an interactive mobile coupon experience developed to save consumers money for no charge.

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Stony Brook University taps beacons to enhance campus life

October 6, 2014

Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 2, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 1, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Discovery, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Forrester analyst: Marketers must create mobile moments to stay relevant

October 1, 2014

NEW YORK – A Forrester Research analyst at the Mobile Marketing Association’s SM2 Innovation Summit outlined ways for marketers to create effective mobile moments to connect with customers and stay relevant in the increasingly competitive mobile space.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

September 30, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Discovery, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

September 29, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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