Marketers

  • No categories


Mobile puts an end to back-to-school profits: Deloitte

July 29, 2015

Formerly one of the most important times of the year for retailers, back-to-school campaigns are losing their significance as consumers are less likely to rush to shop for supplies now that mobile offers immediate purchasing options and convenient product information, according to the latest edition of Deloitte’s annual back-to-school survey.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

July 29, 2015

How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough

July 29, 2015

Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.

Share on FacebookShare on LinkedInShare on Twitter

Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

July 29, 2015

Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

July 28, 2015

How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service

July 28, 2015

Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.

Share on FacebookShare on LinkedInShare on Twitter

Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora – Mobile Marketer

July 28, 2015

Mobile Marketer today – Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora; Facebook makes significant strides in improving user satisfaction: report.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post, Finish Line

July 27, 2015

How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Finish Line, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes

July 27, 2015

Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?

Share on FacebookShare on LinkedInShare on Twitter

How over-communicating can kill brand loyalty and sever symbiotic relationships – Mobile Marketer

July 27, 2015

Mobile Marketer today – How over-communicating can kill brand loyalty and sever symbiotic relationships; Univision taps Snapchat to score goal at Gold Cup.

Share on FacebookShare on LinkedInShare on Twitter