Mobile Marketer today -Relevancy, context can transcend ad-blocking on mobile; GM steers branded push for metropolitan car-sharing to new app.
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Mobile Marketer today – Heineken simplifies mobile promotion and scores big; Subway unwraps mobile sweepstakes and SMS to court Redskins fans.
Mobile Marketer today – Dove pins hopes on Pinterest for connecting with millennial moms; Toyota revs up content for AOL and NBCUniversal’s mobile-first partnership.
NEW YORK – A HotelTonight executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 claimed that mobile search is imperative for the hospitality brand, and will continue its upward trajectory as paid search, application store optimization and app indexing take off.
Mobile Marketer today – Snickers campaign exhibits importance of noninstrusive mobile ads; What brands can learn from Volvo’s award-winning creative: Digital execs.
Mobile Minutes: Amazon’s app delivery gigs; Alibaba’s Paytm stake; Sonos upgrade; Google’s new devicesSeptember 30, 2015
Today in mobile marketing – Amazon taps ‘on-demand’ workers for one-hour deliveries; Alibaba takes stake in Indian mobile payments start-up; Sonos software upgrade allows speakers to tune to your room; Google unveils new devices to connect smartphone and TV.
NEW YORK – A PlaceIQ executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 advised retailers and marketers to leverage location-based targeting to drive sales and take advantage of mobile’s ability to act as a sensor for in-store traffic.
Mobile Marketer today – Higher mobile budgets correlate to higher revenue, says Coca-Cola exec; Maxus Global exec: Marketers need more thoughtful approach to mobile platforms.
Mobile Minutes: IPhone 6S debuts; Sprint vs. T-Mobile; Google’s antitrust woes; BlackBerry’s Android phoneSeptember 28, 2015
Today in mobile marketing – IPhone 6S global launch undeterred by Pope’s visit or bad weather; Sprint, T-Mobile escalate war for new iPhone customers; Google said to be under U.S. antitrust scrutiny over Android; BlackBerry to launch Android smartphone.
Mobile Marketer today – Heyday for hashtags has passed for marketers; Apple Music attracts new advertising dollars to streaming music: report.