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Mobile Minutes: Amazon’s Prime Day; IPhone 6S photos; Waze’s carpooling program; BSNL’s pre-paid mobile wallet

July 7, 2015

Today in mobile marketing – Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google’s Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet.

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Why Doritos’ mobile-only promotion may fuel copycats from CPG brands – Mobile Marketer

July 7, 2015

Mobile Marketer today – Why Doritos’ mobile-only promotion may fuel copycats from CPG brands; Remy Martin splashes NFC technology on its connected bottle experience.

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Marketers not keeping up with shift to contextual coupons: Forrester

July 6, 2015

Marketers are not keeping up with the overwhelming shift to digital and mobile when it comes to how consumers find, store and use coupons, according to a new report from Forrester Research.

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Mobile Minutes: Facebook’s smartphone ads; Snapchat’s control features; Amazon expands to India; Best airline apps

July 6, 2015

Today in mobile marketing – How Facebook and Campbell Soup are trying to read your mind; Snapchat introduces ‘tap to view’ controls; Amazon follows Microsoft’s footsteps, announces India region; Which airline apps make flying easier?

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Polo Ralph Lauren needs to try on new mobile strategies: analysis – Mobile Marketer

July 6, 2015

Mobile Marketer today – Polo Ralph Lauren needs to try on new mobile strategies: analysis; Why concierge apps are way of the future in hospitality.

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Top 10 Q2 mobile-offline activations

July 2, 2015

Starbucks, Domino’s and Macy’s are paving the way in bringing mobile into real-world retail experiences, furthering the integration between the digital space and bricks-and-mortar while bringing mobile ordering and payments to the forefront.

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Happy 4th of July! Let freedom ring!

July 2, 2015

Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.

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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

July 2, 2015

Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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Skippy cracks open auto-play video’s potential on Pandora – Mobile Marketer

July 2, 2015

Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game.

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Pinterest boosts sales with targeting based on purchase history

July 1, 2015

Pinterest’s new update for sponsored pins gives brands the tools to generate higher sales by incorporating past purchasing history to serve more relevant content to consumers.

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