Almost half of consumers surveyed in a new report from InMobi said that mobile impacted an in-store purchase, showing the key role that the medium plays in influencing consumers to shop.
Foursquare is continuing to make a name for itself in local search with a new mobile application update that lets consumers find businesses on a more granular level.
Mobile Marketer today – Mobile, social video platforms proliferate, challenging marketers; 52pc of consumers used a mobile device when booking travel in the last 90 days.
Kenneth Cole, Timberland, Exhale Spa and Alex and Ani are a few retailers that are participating in a new pilot program that rewards consumers for downloading a mobile shopping application.
Mobile Marketer today – Mobile data collection increases, raising new privacy concerns; Walmart exec: Customers do not care about channels.
Capital Insurance Group has rolled out a new mobile application that aims to help consumers quickly file claims.
Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.
Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.
Mobile Marketer today – Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?; Pinterest courts The North Face, Modcloth with new mobile sharing tool.
Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
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May 25, 2013