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Target bridges mcommerce with print, TV via Shazam app

May 29, 2015

Target is giving consumers a new way to explore and purchase its products through a partnership with Shazam, with users of the application able to scan any print or television ad to access shoppable content.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 29, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Mobile Minutes: Uber vs. Lyft; Jawbone sues Fitbit; Huawei’s smartphone growth; Health-monitoring wearable

May 29, 2015

Today in mobile marketing – Uber and Lyft fight proposed NYC rules – and each other; Jawbone sues Fitbit, alleges theft of trade secrets; China’s Huawei sees strong smartphone growth in southeast Asia; This wearable prototype can see through skin to scan your blood.

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Mary Meeker spotlights messaging apps’ potential as central communications hubs – Mobile Marketer

May 29, 2015

Mobile Marketer today – Mary Meeker spotlights messaging apps’ potential as central communications hubs; Project Brillo unlikely to scrub Android off mobile map, despite Google fanfare.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 28, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Mobile Minutes: Microsoft’s Cortana app; China’s payment wearable; Twitter courts Chinese ads; Pinterest’s media push

May 28, 2015

Today in mobile marketing – Microsoft’s Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content.

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Acura leverages hyper-targeted mobile engagement to tap community loyalty – Mobile Marketer

May 28, 2015

Mobile Marketer today – Acura leverages hyper-targeted mobile engagement to tap community loyalty; Time Inc.’s FanSided acquisition adds weight to Sports Illustrated’s mobile customization.

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Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail

May 27, 2015

Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.

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Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto; JD.com’s connected devices

May 27, 2015

Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; JD.com sets its sights on connected devices.

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Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

May 27, 2015

Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.

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