As new application-based taxi services such as Uber and Lyft face challenges for not following regulations, a more conservative approach from Carmel Limousine shows how marketers can work within the legal system effectively.
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If passed, the Do Not Track Act will let consumers stop companies from gathering their personal information online, but experts agree that there is most cause for concern among mainstream brands rather than those in the luxury sector.
The Home Depot’s use of an in-store checkout system enabling shoppers to pay with PayPal and their mobile phone number is the focus of a patent infringement lawsuit brought by PayOne. However, with numerous other retailers also using the technology, the impact could be much broader.
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Maxim Integrated Products Inc. is suing Starbucks, Expedia, Capital One and Bank of the West, alleging these companies infringed several patents with their mobile payment apps.
M-Qube is suing Zong for patent infringement in the U.S. District Court for the Central District of California over a mobile trigger messaging system.
DataQuill is looking to cash in on the legal wrangling taking place in mobile and sell patents that cover the ability to shop via a mobile device.
PayPal’s suit against Google claiming the latter misappropriated trade secrets reflects the urgency around being the first to market with a viable mobile payments solution.
Retailers operating in the mobile space need to take consumers’ privacy concerns seriously or they risk a backlash from customers as well as the legal community.