Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.
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Kay Jewelers is gearing up to drive sales ahead of Mother’s Day with the rollout of Pinterest and Instagram pages that offer guests eye-catching visuals and more means of engagement with the brand, alongside a sweepstakes for a shopping spree at a local store, proving that social-enabled contests are still potent.
Sears is collaborating with diamond retailer James Allen to offer a unique, technological experience for engagement ring shoppers that uses a 360-degree, high-definition video displayed on a tablet interface.
ArtCarved, an engagement ring and wedding band ecommerce site, is hosting a selfie giveaway contest titled “Put A Ring On It,” where one winner will receive a set of wedding bands or an engagement ring.
EBay, Gilt and Airbnb are a few of the retailers showing their support of New York start-up Ringly’s smart ring by collaborating with the product’s mobile application.
Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce.