Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
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Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce.
Hamilton Jewelers is building buzz around Valentine’s Day sales with a new campaign that ties together Pinterest with a mobile catalog application.
Jewelry retailer Pandora is getting consumers prepared for Valentine’s Day with a mobile campaign that aims to create unforgettable moments and, ultimately, drive sales.
Zales is currently running a mobile ad campaign that entices consumers to shop its collection. Although the company has great intentions with the initiative, it falls short in many ways.
Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.
Jewelry retailer Zales is enlisting mobile to link an ad in an upcoming issue of Cosmopolitan magazine to its Pinterest page as a way to drive engagement for its products and, ultimately, sales.
Jewelry brand Hearts on Fire is expanding its mobile strategy with an iPhone and iPad application that lets consumers shop their favorite diamond pieces.