Jewelry

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Swarovski fortifies global appeal with trend-conscious microsite

March 26, 2014

Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.

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Alex and Ani exec: Personalization extends across channels for retargeting halo effect

March 6, 2014

SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.

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Alex and Ani aims for mobile, in-store conversions via ad campaign

February 10, 2014

Alex and Ani is running a commerce-enabled mobile campaign that plugs both store locator features and mobile commerce.

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Hamilton Jewelers ‘pins’ down mobile in Valentine’s Day sweepstakes

February 6, 2014

Hamilton Jewelers is building buzz around Valentine’s Day sales with a new campaign that ties together Pinterest with a mobile catalog application.

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Pandora triggers purchases via Valentine’s Day mobile initiative

January 29, 2013

Jewelry retailer Pandora is getting consumers prepared for Valentine’s Day with a mobile campaign that aims to create unforgettable moments and, ultimately, drive sales.

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How Zales could have driven sales through its mobile campaign

December 27, 2012

Zales is currently running a mobile ad campaign that entices consumers to shop its collection. Although the company has great intentions with the initiative, it falls short in many ways.

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Alex and Ani cut in-store queues via mobile POS

November 30, 2012

Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.

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Zales marries mobile, social and commerce via new Pinterest initiative

July 16, 2012

Jewelry retailer Zales is enlisting mobile to link an ad in an upcoming issue of Cosmopolitan magazine to its Pinterest page as a way to drive engagement for its products and, ultimately, sales.

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Hearts on Fire aims to bolster diamond sales via mobile app

May 30, 2012

Jewelry brand Hearts on Fire is expanding its mobile strategy with an iPhone and iPad application that lets consumers shop their favorite diamond pieces.

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