Jewelry

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Bravelets pushes mobile ad optimization, turning impressions into conversions

July 5, 2016

Charity bracelet ecommerce retailer Bravelets recently saw a 48 percent decrease in customers abandoning its mobile platform to finalize purchases on desktop after streamlining the checkout process for smartphones.

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James Allen sees 466pc mobile sales increase with standalone site

March 9, 2016

Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.

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Kay Jewelers adds sparkle to Pinterest, Instagram for Mother’s Day

May 8, 2015

Kay Jewelers is gearing up to drive sales ahead of Mother’s Day with the rollout of Pinterest and Instagram pages that offer guests eye-catching visuals and more means of engagement with the brand, alongside a sweepstakes for a shopping spree at a local store, proving that social-enabled contests are still potent.

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Sears, James Allen redefine jewelry-shopping experience with tablet technology

November 12, 2014

Sears is collaborating with diamond retailer James Allen to offer a unique, technological experience for engagement ring shoppers that uses a 360-degree, high-definition video displayed on a tablet interface.

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ArtCarved integrates customers via mobile with selfie contest

September 15, 2014

ArtCarved, an engagement ring and wedding band ecommerce site, is hosting a selfie giveaway contest titled “Put A Ring On It,” where one winner will receive a set of wedding bands or an engagement ring.

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EBay, Gilt prioritize fashion-first wearable tech to push sales

July 2, 2014

EBay, Gilt and Airbnb are a few of the retailers showing their support of New York start-up Ringly’s smart ring by collaborating with the product’s mobile application.

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Anthropologie hosts Pinterest contest to gain inspiration for summer

May 29, 2014

Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Swarovski fortifies global appeal with trend-conscious microsite

March 26, 2014

Precision-cut crystal maker Swarovski is increasing its global appeal through a month-long interactive partnership with four international fashion bloggers to show off the brand’s jewelry collection for spring.

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Alex and Ani exec: Personalization extends across channels for retargeting halo effect

March 6, 2014

SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.

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