Jewelry


Pandora triggers purchases via Valentine’s Day mobile initiative

January 29, 2013

Jewelry retailer Pandora is getting consumers prepared for Valentine’s Day with a mobile campaign that aims to create unforgettable moments and, ultimately, drive sales.


How Zales could have driven sales through its mobile campaign

December 27, 2012

Zales is currently running a mobile ad campaign that entices consumers to shop its collection. Although the company has great intentions with the initiative, it falls short in many ways.

Alex and Ani cut in-store queues via mobile POS

November 30, 2012

Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.

Zales marries mobile, social and commerce via new Pinterest initiative

July 16, 2012

Jewelry retailer Zales is enlisting mobile to link an ad in an upcoming issue of Cosmopolitan magazine to its Pinterest page as a way to drive engagement for its products and, ultimately, sales.

Hearts on Fire aims to bolster diamond sales via mobile app

May 30, 2012

Jewelry brand Hearts on Fire is expanding its mobile strategy with an iPhone and iPad application that lets consumers shop their favorite diamond pieces.

Danone Asia trials NFC to enhance in-store consumer connections

April 4, 2012

International food manufacturer Danone’s baby nutrition Asia division is testing NFC technology in Singapore to educate moms on parenting resources.

Fred Meyer Jewelers takes a shine to mobile, introduces two mobile sites

February 6, 2012

Just in time for Valentine’s Day, Fred Meyer Jewelers has introduced two mobile sites to make it easier for on-the-go customers to shop for their sweethearts.

Ashford.com aims to increase sales via mobile site

December 23, 2011

Watch and jewelry retailer Ashford.com is aiming to increase its sales this holiday season via a new mobile-optimized, commerce-enabled site.

Mikimoto deepens shopping experience via commerce-enabled mobile site

December 1, 2011

Luxury pearl jeweler Mikimoto has unveiled a new commerce-enabled mobile site that is aimed to drive sales and let consumers experience the brand no matter where they are.

Zales aims to increase jewelry sales via mcommerce-enabled site

August 31, 2011

Jewelry retailer Zales has rolled out a mobile commerce-enabled site that lets consumers browse and buy products from the company’s entire inventory.