Inventory management

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McDonald’s taps augmented reality, mobile check-ins for Smurfs promotion

August 3, 2011

Fast Food giant McDonald’s is increasing Happy Meal sales by using mobile to engage consumers of all ages via a worldwide Smurfs campaign that includes augmented reality and mobile check-ins.

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How retailers can leverage SMS for inventory management

May 7, 2010

One of the most recent trends on the retail scene is the private sale for inventory management, and SMS can serve as a great tool to get customers in for one.

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