Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”
Home furnishings and housewares
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NEW YORK – An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are key to the retailer’s mobile strategy.
Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.
Payment solutions provider USA Technologies’ collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while driving momentum for NFC adoption.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.
IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.