Home furnishings and housewares

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Ace Hardware debuts first app for loyalty, product research

February 26, 2014

Ace Hardware is making its first foray into applications with an iPhone app that stores a digital version of loyalty cards and pushes in-store and online commerce.

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IKEA entices potential consumers with augmented reality

July 22, 2013

IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog.

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Design Within Reach exec: Smartphones are for utility, tablets are for discovery

May 3, 2013

NEW YORK – A Design Within Reach executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that there are differences in how devices are used for utility and discovery purposes.

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Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

April 11, 2013

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

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Michaels builds SMS database through Earth Day donations

April 10, 2013

Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.

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Home Depot prompts app downloads, mobile traffic with advertising

April 10, 2013

Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.

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IKEA plunges further into mobile with shopping companion app

March 28, 2013

Swedish furniture retailer IKEA has rolled out an iPhone application that lets consumers browse the company’s collection and find in-store items.

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Zillow helps consumers find dream home with iPad app

February 21, 2013

Zillow has rolled out its first rental iPad application that is designed specifically for renters and offers a shopping experience optimized for the tablet.

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Home Depot triggers mobile sales via commerce-enabled advertising

January 29, 2013

Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.

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Pier 1 shows off mcommerce site via mobile advertising

December 20, 2012

Pier 1 is running a mobile advertising campaign to not only showcase seasonal products, but also educate consumers about shopping from their mobile devices.

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