BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.
Home furnishings and housewares
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Sur La Table is hoping to convert its massive online and mobile traffic into actual sales through a new solution that helps users find the best product for their needs and makes product detail jargon more shopper friendly.
Home décor online retailer Joss & Main is adhering digital stickers to its mobile application to enhance the shareability of idea boards and make the experience more fun.
Jo-Ann Fabric and Craft Stores is leveraging mobile shopping application Ibotta’s customer relationship management platform and segmentation capabilities to serve cash-back rebates and personalized content based on previous purchase behavior.
Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.
IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.
BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application.
Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.