IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.
Home furnishings and housewares
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IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.
For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.
JCPenney recently boosted a new strategic push into its U.S. World Cup initiatives by targeting Hispanics using mobile and social.
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.
Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social network’s News Feed.
Online linen retailer BeddingStyle’s new mobile site mixes up its promotions with specific offers meant to capitalize on the growth in smartphone and tablet shopping.
Ace Hardware is making its first foray into applications with an iPhone app that stores a digital version of loyalty cards and pushes in-store and online commerce.
IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog.