Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.
Home furnishings and housewares
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NEW YORK – An IKEA executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers’ carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers’ lives easier.
Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.
Home furnishings retailer Wayfair revealed that one of its digital tools, an Idea Board that enables consumers to create product wish lists and plan redecorating initiatives, is responsible for 31 percent of mobile application revenue.
Home décor retailer Joss & Main is capitalizing on the 65 percent of traffic it receives from mobile devices by redesigning its iPhone application, allowing users to create idea boards, check out via Apple Pay and track orders.
Water filtration product manufacturer Brita has integrated Amazon’s Dash Replenishment functionality into its latest pitcher for a connected experience that automatically reorders filters when needed.
Home furnishings online retailer Wayfair is bolstering its digital footprint thanks to the two million downloads its applications have received, with 35 percent of orders stemming from mobile in 2015’s third quarter.
Mattress retailer Sleepy’s is fluffing its pillows for an uptick in sales as it begins rolling out contactless mobile payment terminals in all of its bricks-and-mortar stores, suggesting that more brands should streamline in-person checkouts with NFC capabilities.