Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.
Home furnishings and housewares
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IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.
BeddingStyle.com saw a nine percent increase in average order volume after making search on mobile much easier for customers, streamlining the technology capabilities for greater product viewability and relevant results.
Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application.
Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.
NEW YORK – An IKEA executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers’ carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers’ lives easier.
Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.