IKEA will be enhancing the shopping experience with new augmented reality features in its mobile application for the 2014 catalog.
Home furnishings and housewares
NEW YORK – A Design Within Reach executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that there are differences in how devices are used for utility and discovery purposes.
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, ForresterApril 11, 2013
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.
Crafts retailer Michaels is leveraging SMS to not only drive donations for an Earth Day-themed campaign but also increase its number of opted-in consumers.
Home Depot is running several sets of mobile advertising creatives that encourage consumers to either download the company’s application or shop from their handsets.
Swedish furniture retailer IKEA has rolled out an iPhone application that lets consumers browse the company’s collection and find in-store items.
Zillow has rolled out its first rental iPad application that is designed specifically for renters and offers a shopping experience optimized for the tablet.
Home Depot is continuing to rely on mobile advertising as a marketing channel to drive online sales and in-store traffic.
Pier 1 is running a mobile advertising campaign to not only showcase seasonal products, but also educate consumers about shopping from their mobile devices.
Hobby Lobby is using mobile coupons and location to its advantage with an advertising campaign that encourages consumers to visit a store to redeem a time-sensitive offer.