Home furnishings and housewares

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Ashley Furniture looks to mobile retail platform to streamline bricks-and-mortar experiences

November 30, 2016

Ashley Furniture, the country’s largest furniture manufacturer and retailer, is partnering with a mobile solutions firm to leverage a platform that will power mobile integration within its physical locations.

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Wayfair unveils IdeaSpace, VR app that lets users tour furnished rooms

November 11, 2016

Online home furnishing retailer Wayfair is releasing a new virtual reality app that lets users explore and shop for pieces from an interactive virtual showroom.

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Mobile influences retailers’ shift to loyalty programs, forgetting traditional coupons

October 28, 2016

After years of being a coupon-cutter’s dream, Bed, Bath & Beyond announced earlier this month that it would drop coupons in favor of a subscription loyalty-based system that gives a permanent 20 percent discount.

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Crate & Barrel recap emails drive subsequent sales

October 19, 2016

PALM SPRINGS, CA – A Crate & Barrel executive at the Mobile Shopping Summit 2016 discussed the home décor brand’s mobile and digital solutions it uses to make it simpler for consumers to make a purchase decision.

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Mobile Web’s pervasiveness demands innovation to bring products alive: Wayfair exec

August 19, 2016

BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop.

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Sur La Table spins online traffic into sales with better product discovery

August 11, 2016

Sur La Table is hoping to convert its massive online and mobile traffic into actual sales through a new solution that helps users find the best product for their needs and makes product detail jargon more shopper friendly.

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Joss & Main adheres to mobile progress with in-app stickers

August 10, 2016

Home décor online retailer Joss & Main is adhering digital stickers to its mobile application to enhance the shareability of idea boards and make the experience more fun.

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Jo-Ann Fabric prompts in-store visits via Ibotta-powered segmented mobile campaigns

August 4, 2016

Jo-Ann Fabric and Craft Stores is leveraging mobile shopping application Ibotta’s customer relationship management platform and segmentation capabilities to serve cash-back rebates and personalized content based on previous purchase behavior.

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Pottery Barn taps users to drive inspiration in shoppable digital gallery

July 19, 2016

Pottery Barn is leveraging user-generated content to drive sales from a digital gallery where items featured in customers’ photos can be purchased, driving inspiration and impulse buying.

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IKEA adds electric car charging station following positive adoption

July 8, 2016

IKEA is attracting electric vehicle owners and driving store traffic with a new charging station at its Las Vegas location, which follows successful installations at 13 other stores and enables consumers to pay for charging via a mobile application.

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