Wedding registry marketplace Zola is attempting to merge offline and online shopping by enabling users to view items in a real-world showroom via an iPad application and register those they like.
Home furnishings and housewares
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Williams-Sonoma, in partnership with Visa Checkout, is blending mobile video with shopping, making it easy for on-the-go consumers to purchase showcased products by clicking directly from a video.
Bed Bath and Beyond is taking its wedding registry to the next level via a new print-to-digital tool that easily adds an item from a catalog by holding a smartphone over the page and tapping a hot spot.
Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”
NEW YORK – An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are key to the retailer’s mobile strategy.
Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.
Payment solutions provider USA Technologies’ collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while driving momentum for NFC adoption.
Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.
Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.