Home furnishings and housewares

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Softcard freshens up NFC payments with laundromat collaboration

September 26, 2014

Payment solutions provider USA Technologies’ collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while driving momentum for NFC adoption.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Classy app trumps Craigslist for Boston college students

August 20, 2014

Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.

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Lovesac, Moret Group reevaluate mobile strategies while balancing multichannel

August 13, 2014

PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014.

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IKEA blends ease-of-use with high functionality for mobile

August 1, 2014

IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.

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IKEA creates omnichannel shopping experience from favorited items in app

July 29, 2014

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.

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Sears, Kmart continue to expand mobile-enabled store pick-up

July 11, 2014

For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.

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JCPenney scores on Twitter with finely targeted World Cup strategy

June 30, 2014

JCPenney recently boosted a new strategic push into its U.S. World Cup initiatives by targeting Hispanics using mobile and social.

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Sears, Lacoste approach Father’s Day differently to build community

June 3, 2014

Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.

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Anthropologie hosts Pinterest contest to gain inspiration for summer

May 29, 2014

Lifestyle brand Anthropologie is hosting a Pinterest contest to promote the discovery of new trends among home and decorating platforms for the summer by incorporating style insight from its fans.

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