Hearst’s Good Housekeeping magazine is partnering with RetailMeNot to have the mobile coupon app offer items for sale that are featured in the publication.
Home furnishings and housewares
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Brazilian furniture store Tok&Stok is bringing Pinterest to life through an in-store activation that allows users to pin items to their personal accounts through a real-life button equipped with Bluetooth and paired with a mobile application.
Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.
NEW YORK – An IKEA executive at the Mcommerce Summit: State of Mobile Commerce 2016 revealed that the retailer is testing a mobile program that generates QR codes for the products in customers’ carts to speed up checkout, part of an ongoing focus on in-store technology that makes shoppers’ lives easier.
Home furnishings retailer Wayfair is adding a slew of new capabilities into its mobile application after its recent sales success, allowing users to buy gift cards, update the shipping speed of purchases and access category pages containing more personalized content.
Bed Bath and Beyond is putting more faith in mobile with upgrades to its applications and plans to introduce mobile devices to store floors, part of a new strategic focus on personalization.
Kitchenware marketer World Kitchen saw a spike in traffic from millennials following a Web site refresh that values mobile-first experiences, relevant content and social media integration to drive sales.
Home furnishings retailer Wayfair revealed that one of its digital tools, an Idea Board that enables consumers to create product wish lists and plan redecorating initiatives, is responsible for 31 percent of mobile application revenue.
Home décor retailer Joss & Main is capitalizing on the 65 percent of traffic it receives from mobile devices by redesigning its iPhone application, allowing users to create idea boards, check out via Apple Pay and track orders.
Water filtration product manufacturer Brita has integrated Amazon’s Dash Replenishment functionality into its latest pitcher for a connected experience that automatically reorders filters when needed.