Home furnishings and housewares

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Target turns college-bound shoppers’ smartphones into virtual interior designer

July 31, 2015

Target has launched a new mobile tool that acts as an interior designer for college-bound shoppers, linking with their social media profiles to provide a personalized and interactive selection of merchandise.

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Zola enables iPad users to explore real-world wedding registry showrooms

July 27, 2015

Wedding registry marketplace Zola is attempting to merge offline and online shopping by enabling users to view items in a real-world showroom via an iPad application and register those they like.

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Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma

June 5, 2015

Williams-Sonoma, in partnership with Visa Checkout, is blending mobile video with shopping, making it easy for on-the-go consumers to purchase showcased products by clicking directly from a video.

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Bed Bath and Beyond marries wedding registry with augmented reality

April 13, 2015

Bed Bath and Beyond is taking its wedding registry to the next level via a new print-to-digital tool that easily adds an item from a catalog by holding a smartphone over the page and tapping a hot spot.

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Williams-Sonoma cookbooks create extra revenue through new recipe app

March 23, 2015

Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”

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IKEA exec: Selling through Instagram creates personalized user experience

March 18, 2015

NEW YORK – An IKEA executive at the 2015 Mobile Marketing Association Forum New York revealed that focusing locally and selling through Instagram are key to the retailer’s mobile strategy.

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OFM leverages B2B mobile site to offer streamlined sales

January 9, 2015

Office and school furniture brand OFM is enabling its customers to sell its products more easily on the road with a new business-to-business mobile site, suggesting that more sales companies can benefit from providing a competitive mobile edge to their employees.

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Softcard freshens up NFC payments with laundromat collaboration

September 26, 2014

Payment solutions provider USA Technologies’ collaboration with mobile wallet solution Softcard recasts the mundane task of doing the laundry while driving momentum for NFC adoption.

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Smart Furniture sees gains in mcommerce with responsive design

September 2, 2014

Custom-furnishings retailer Smart Furniture said it has seen a 20 percent increase in its conversion rates on smartphones and tablets since launching a responsively designed Web site on Aug. 6.

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Classy app trumps Craigslist for Boston college students

August 20, 2014

Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.

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