Health and beauty

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Supercuts grooms mobile strategy via same-day check-ins

April 22, 2015

Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.

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Sexy Hair teases mobile sales in Cosmopolitan via scan-to-shop ad

April 9, 2015

Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from a mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce.

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L’Oreal moves pawn into mobile space with scanning platform partnership

March 16, 2015

L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers.

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Urban Decay’s mobile conversion jumps 150pc with Pinterest-like experience

March 16, 2015

Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.

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Sephora’s digital gifting revenue takes off with CashStar

March 12, 2015

Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar, proving that offering the capability on standalone mobile applications can ramp up gift card sales.

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Sephora’s commitment to digital beauty leadership includes beacons, augmented reality

March 9, 2015

Sephora is freshening up its commitment to being a leader in digital beauty retail with mobile tactics playing a key role, including the introduction of in-store beacons to send birthday alerts and loyalty program updates as well as an augmented reality application.

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SuperDuper app allows drugstore brands to compete with luxury rivals

March 6, 2015

With the launch of the SuperDuper application, consumers can now easily search for drugstore duplicates of their favorite high-end cosmetic brands, thus filling a need in the marketplace.

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Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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Sephora holds first sweepstakes on Snapchat to up social clout

February 27, 2015

Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.

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Rentbid.com exec says brands should delegate more resources to mobile

February 19, 2015

PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.

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