Health and beauty


Sephora streamlines shopping experience with new My Beauty Bag mobile, digital effort

June 13, 2013

Sephora is letting consumers collect their favorite products, organize them in one place and keep track of online and in-store purchases through its new My Beauty Bag initiative.

L’Occitane brings shopping experience to life with augmented reality catalog

June 10, 2013

Cosmetics retailer L’Occitane en Provence has updated its mobile application to let consumers point their smartphone to the company’s catalog and get additional content about products and add them to a shopping list.

Clinique bolsters product sales via mobile commerce-enabled initiative

June 3, 2013

Clinique is letting consumers learn about its new CC Cream product and buy it on the spot via a mobile commerce-enabled advertising effort.

Carol’s Daughter looks to mobile app to drive loyalty and sales

May 9, 2013

Natural hair care products brand and retailer Carol’s Daughter has launched a mobile application to make it easier for customers to shop, get advice and interact with the brand.

Crabtree & Evelyn taps responsive design to deliver seamless mobile shopping experience

April 17, 2013

Crabtree & Evelyn is leveraging responsive design to deliver a seamless digital shopping experience across devices, including smartphones and tablets.

Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

April 11, 2013

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

Beauty buyers rely on mobile reviews in-store before making a purchase: report

April 8, 2013

Beauty buyers are leveraging mobile reviews and other content to help them make in-store purchases, with Totalbeauty.com reporting 1.8 million sessions and 679,000 reviews read on its mobile application last year.

Sephora flaunts limited-edition collection via mobile advertising

March 22, 2013

Sephora is using a targeted mobile advertising campaign that aims to bolster sales of its limited-time beauty products.

Julep taps SMS to drive loyalty, sales

March 19, 2013

Beauty brand Julep is using SMS to build up its Mobile Insider database and enticing consumers to opt-in with a 50 percent-off offer.

Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, Forrester

March 12, 2013

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.