The Dollar Shave Club recently tested changes to its mobile and desktop site to improve conversion rates and saw a 126 percent increase in conversions on the Samsung Galaxy S3 as well as a 27 percent increase in conversions on the Nexus 7.
Health and beauty
LITCHFIELD PARK, AZ –A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer’s conversion rates to drop 50 percent.
Natural hair care products brand and retailer Carol’s Daughter launched a mobile application five months ago and has since seen a 45 percent mobile coupon redemption rate along with a 4.1x return on investment.
Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.
Sephora is continuing to prove that the retailer is a leader in mobile with a new effort that builds hype for the company’s loyalty program via in-store signage.
Lancôme Canada is using mobile, Web, social media and email in a new contest that ultimately drives consumers to shop a line of eye makeup products online.
Hair salon chain Great Clips is seeing success with its online check-in service, particularly on mobile when consumers need to squeeze in a quick haircut.
Sephora is letting consumers collect their favorite products, organize them in one place and keep track of online and in-store purchases through its new My Beauty Bag initiative.
Cosmetics retailer L’Occitane en Provence has updated its mobile application to let consumers point their smartphone to the company’s catalog and get additional content about products and add them to a shopping list.
Clinique is letting consumers learn about its new CC Cream product and buy it on the spot via a mobile commerce-enabled advertising effort.