Health and beauty

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Humana rewards app users for exercise logged in via Apple HealthKit

September 30, 2014

Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.

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Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

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Benefit wings it with mobile social giveaway promoting friendship

September 23, 2014

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.

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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products Division is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Allure Magazine on board with new beauty-appointment app

August 22, 2014

Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

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Women, college-educated shoppers are top Ibotta users

August 22, 2014

Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

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StyleSeat sees 60pc of bookings made via mobile, prompting a redesign

August 18, 2014

Online beauty service StyleSeat has redesigned its mobile application in light of its success, with 60 percent of users booking appointments via the app.

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Roger Wilco capitalizes on mobile moment with wine app

August 13, 2014

PHILADELPHIA – Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices.

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Fitocracy leverages text messaging for transparent referral program

August 4, 2014

Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.

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Giant Eagle launches stand-alone pharmacy app

July 22, 2014

Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.

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