Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Health and beauty
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For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products.
Estée Lauder Cos.’ Clinique activated a new Web site on June 2 featuring numerous mobile components that allow consumers to choose the right color of foundation, watch informational videos and chat with online representatives.
Sephora hopes to transform how women shop for cosmetics with a new 3D augmented reality mirror that simulates the application of makeup on a user’s face photo-realistically in real-time.
NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.
Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.
Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.
Japanese skincare brand SK-II is aiming to increase awareness for its line of beauty products through a mobile banner advertisement on New York magazine’s fashion blog The Cut.
Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new application feature that centers around the retailer’s loyalty program.