Health and beauty

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Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Meitu joins with celebrity beauty blogger for augmented reality app

November 22, 2016

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge.

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Clairol eases hair-dye customers’ worries by letting them test colors

November 15, 2016

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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Sephora debuts chatbot features for consumers at home and in-store

November 7, 2016

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

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Ardell and YouCam Makeup offer augmented reality Halloween looks

October 7, 2016

Ardell, a supplier of eyelashes and eyebrow beauty products, is bringing eight Halloween-inspired looks to the augmented reality application YouCam Makeup.

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Walgreens debuts new subset of loyalty app targeting beauty fans

October 5, 2016

Walgreens is introducing a new subset of its Balance Rewards application, called Beauty Enthusiast, that offers users rewards points and personalized product recommendations, showcasing the potency of targeting specific groups of consumers with relevant content.

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Rimmel unveils augmented reality mirror, virtual try-on options for cosmetics

October 4, 2016

Rimmel London is helping consumers make their style inspirations a reality with a new application that lets users take photos of styles they admire and suggests products that can help them recreate those looks.

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Macy’s partnership with cosmetic service app combines beautification with at-home shopping

September 23, 2016

Macy’s is partnering with at-home style service application beGlammed to bring the retailer’s cosmetic services straight to customers’ homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.

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Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers

September 22, 2016

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.

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How Sephora’s new Android shopping app expands its education-driven monetization

September 16, 2016

Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.

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