Health and beauty

  • No categories


Dove Hair lands on the doorstep via beauty services app promotion

October 14, 2014

Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

Share on FacebookShare on LinkedInShare on Twitter

Secret sniffs success from social in promotion of clinical-strength deodorant

October 13, 2014

Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.

Share on FacebookShare on LinkedInShare on Twitter

Humana rewards app users for exercise logged in via Apple HealthKit

September 30, 2014

Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.

Share on FacebookShare on LinkedInShare on Twitter

Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

Share on FacebookShare on LinkedInShare on Twitter

Benefit wings it with mobile social giveaway promoting friendship

September 23, 2014

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.

Share on FacebookShare on LinkedInShare on Twitter

L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products Division is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

Share on FacebookShare on LinkedInShare on Twitter

Allure Magazine on board with new beauty-appointment app

August 22, 2014

Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

Share on FacebookShare on LinkedInShare on Twitter

Women, college-educated shoppers are top Ibotta users

August 22, 2014

Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

Share on FacebookShare on LinkedInShare on Twitter

StyleSeat sees 60pc of bookings made via mobile, prompting a redesign

August 18, 2014

Online beauty service StyleSeat has redesigned its mobile application in light of its success, with 60 percent of users booking appointments via the app.

Share on FacebookShare on LinkedInShare on Twitter

Roger Wilco capitalizes on mobile moment with wine app

August 13, 2014

PHILADELPHIA – Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices.

Share on FacebookShare on LinkedInShare on Twitter