Health and beauty

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SuperDuper app allows drugstore brands to compete with luxury rivals

March 6, 2015

With the launch of the SuperDuper application, consumers can now easily search for drugstore duplicates of their favorite high-end cosmetic brands, thus filling a need in the marketplace.

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Sephora shapes mobile personalization with tailored, step-by-step experience

March 5, 2015

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, step-by-step instructions for makeup application.

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Sephora holds first sweepstakes on Snapchat to up social clout

February 27, 2015

Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.

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Rentbid.com exec says brands should delegate more resources to mobile

February 19, 2015

PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.

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United Healthcare’s Health4Me employs mobile payments for health claims

February 18, 2015

Health insurance provider United Healthcare’s mobile application Health4Me has introduced new features, including the ability to complete mobile payments for customers’ health claims and manage their healthcare expenses.

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Walgreens printing extended to Android users of greeting card app

February 13, 2015

Greeting card mobile application PhotoCard is appealing to Android smartphone and tablet users, offering Walgreens customers 30 percent off when they make a greeting card for Valentine’s Day and pick it up in-store.

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Q&A: StyleSeat prioritizes personalization to drive mobile growth

February 2, 2015

Online beauty booking service StyleSeat is hoping to continue its pace in the mobile booking space by putting its customers first and prioritizing personalization to make sure customers receive offers they want.

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European Wax Center taps Oscars, Fifty Shades for brow campaign

January 22, 2015

European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.

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Walgreens pioneers mhealth’s integration with mobile loyalty

January 8, 2015

As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.

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Priv, Tyler’s Trees deliver beauty appointments, Christmas trees via app

December 10, 2014

Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine their beauty appointments and Christmas tree deliveries.

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