Health and beauty

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Tarte serves matches to mobile users’ favorite shades via augmented reality

August 27, 2015

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

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Sephora cedes Snapchat to Clinique for chummy sales pitch

August 18, 2015

Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.

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Sephora muscles into subscription services with help from mobile offers

August 11, 2015

Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.

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Cigna eases pain of submitting claims through mobile app

July 30, 2015

Global health insurance company Cigna has launched a feature for customers to submit claims through its mobile application, easing what is a stressful experience for some customers.

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Sephora boosts relevancy of Beauty Board recommendations with personalized search

July 8, 2015

Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.

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Supercuts grooms mobile strategy via same-day check-ins

April 22, 2015

Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.

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Sexy Hair teases mobile sales in Cosmopolitan via scan-to-shop ad

April 9, 2015

Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from a mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce.

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L’Oreal moves pawn into mobile space with scanning platform partnership

March 16, 2015

L’Oreal is furthering its stake in the mobile space by partnering with commerce platform PowaTag to enable users to purchase beauty products by scanning cosmetics in magazine ads or in stores with their smartphones, proving that scan-to-shop abilities are still a hit with consumers.

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Urban Decay’s mobile conversion jumps 150pc with Pinterest-like experience

March 16, 2015

Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.

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Sephora’s digital gifting revenue takes off with CashStar

March 12, 2015

Sephora is experiencing a digital gifting revenue growth rate that is eight times faster after its integration with prepaid commerce solution CashStar, proving that offering the capability on standalone mobile applications can ramp up gift card sales.

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