PALM DESERT, CA – A former Bath and Body Works executive at eTail West 2015 advised brands to allocate more resources, marketing and budgets to mobile strategy to stay competitive and truly personalize the omnichannel experience for each individual consumer.
Health and beauty
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Health insurance provider United Healthcare’s mobile application Health4Me has introduced new features, including the ability to complete mobile payments for customers’ health claims and manage their healthcare expenses.
Greeting card mobile application PhotoCard is appealing to Android smartphone and tablet users, offering Walgreens customers 30 percent off when they make a greeting card for Valentine’s Day and pick it up in-store.
Online beauty booking service StyleSeat is hoping to continue its pace in the mobile booking space by putting its customers first and prioritizing personalization to make sure customers receive offers they want.
European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.
As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.
Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine their beauty appointments and Christmas tree deliveries.
Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.
Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.
Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.