Health and beauty

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CVS Health boosts digital prowess with innovation lab in Boston

November 19, 2014

Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.

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Dr. Oz highlights health benefits of products in-store via Beep’N Go

November 14, 2014

Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.

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Walgreens’ new Android app exemplifies benefits of Lollipop for retailers

November 13, 2014

Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.

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Dove Hair lands on the doorstep via beauty services app promotion

October 14, 2014

Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

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Secret sniffs success from social in promotion of clinical-strength deodorant

October 13, 2014

Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.

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Humana rewards app users for exercise logged in via Apple HealthKit

September 30, 2014

Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.

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Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

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Benefit wings it with mobile social giveaway promoting friendship

September 23, 2014

Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.

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L’Oreal USA collaborates with StyleSeat to make beauty experts more profitable

September 2, 2014

Beauty marketer L’Oreal USA Professional Products Division is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.

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Allure Magazine on board with new beauty-appointment app

August 22, 2014

Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

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