Health and beauty

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Vitamin Shoppe slowly but surely making mobile a priority

January 19, 2017

NEW YORK – With a new mobile application on the horizon, Vitamin Shoppe is in the middle of a slow but steady modernization effort to bring real mobile value to its customers.

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Sephora innovates business practices with mobile buying platform

January 11, 2017

Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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L’Oréal joins other beauty retailers in adopting live chat

January 5, 2017

French cosmetics retailer L’Oréal is debuting a new mobile-friendly chat consultation tool that offers users personalized hair color counsel, following in the footsteps of makeup retailers such as Sephora.

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GNC to debut new app in conjunction with sweeping rebrand

December 19, 2016

Leading vitamin and supplements brand GNC will be rolling out a series of new offerings as part of its One New GNC rebrand, including a social media campaign, a new loyalty program, and a new GNC application.

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Esquire editorializes pop-up for Armani-sponsored Snapchat effort

December 15, 2016

Hearst-owned men’s lifestyle publication Esquire took the concept of a pop-up to the digital realm with a 48-hour Snapchat Discover experience.

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Sephora rewards social media users without having to go private

November 22, 2016

Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Meitu joins with celebrity beauty blogger for augmented reality app

November 22, 2016

Meitu, a beauty application provider, is letting consumers virtually try on makeup through its app before purchasing with the help of celebrity beauty blogger Lisa Eldridge.

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Clairol eases hair-dye customers’ worries by letting them test colors

November 15, 2016

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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Sephora debuts chatbot features for consumers at home and in-store

November 7, 2016

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both at home and in-store.

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Ardell and YouCam Makeup offer augmented reality Halloween looks

October 7, 2016

Ardell, a supplier of eyelashes and eyebrow beauty products, is bringing eight Halloween-inspired looks to the augmented reality application YouCam Makeup.

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