Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new application feature that centers around the retailer’s loyalty program.
Health and beauty
Pointing to the wide appeal of mobile for loyalty programs, medical marijuana dispensaries in Colorado are the latest merchants to tap smartphones for driving repeat visits.
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program
Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.
Fitness applications including Nexercise, Livestrong and Calorie Tracker Lite are among a group of apps that are incentivizing users for checking into gyms to ultimately drive in-store retail traffic.
L’Oréal brand Maybelline is launching limited-time flash sales of exclusive products in Thailand, working with the Line social networking application to increase its mobile commerce presence in the country.
The online marketplace for beauty and wellness services StyleSeat has launched a mobile application to help consumers book beauty appointments on the go.
The Dollar Shave Club recently tested changes to its mobile and desktop site to improve conversion rates and saw a 126 percent increase in conversions on the Samsung Galaxy S3 as well as a 27 percent increase in conversions on the Nexus 7.
LITCHFIELD PARK, AZ –A Tria Beauty executive at the Mobile Shopping Fall Summit said that while responsive design can be a good first step for a mobile site, the format actually caused the online retailer’s conversion rates to drop 50 percent.
Natural hair care products brand and retailer Carol’s Daughter launched a mobile application five months ago and has since seen a 45 percent mobile coupon redemption rate along with a 4.1x return on investment.