Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.
Health and beauty
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In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
Fabricated eyelash brand Ardell is bringing augmented reality beauty application YouCam Makeup into mobile retail following an install surge, providing users the ability to virtually test and purchase products.
Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.
Sephora’s newest retail concept is a bricks-and-mortar connected boutique that creates a disruptive shopping experience via interactive in-store tablets, phone-charging stations and a selfie mirror.
RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.
Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.