Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
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Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.
Seattle Children’s Hospital is inspiring more donations by fostering a partnership between several donation-based shops and a mobile marketplace application, which contacts potential buyers via a messaging feature.
Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.
Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.
Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.
The Body Shop UK is integrating its loyalty program into its shopping application after confirming mobile’s unstoppable role in commerce, enabling users to view and spend rewards points, as well as add a branded widget to their home screens.
PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.
Clinique is appealing to millennial cosmetics fans by rolling out a mobile-optimized music video featuring pop star Zara Larsson, enabling viewers to toggle through different beauty looks and instantly purchase the products shown via Clinique’s mobile site.
Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.