Sephora’s newest retail concept is a bricks-and-mortar connected boutique that creates a disruptive shopping experience via interactive in-store tablets, phone-charging stations and a selfie mirror.
Health and beauty
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RANCHO MIRAGE, CA – A butter London executive at the Mobile Shopping Summit 2015 claimed that the beauty marketer is driving sales by enabling customers to select a gift set, share it with friends via social media and collectively donate money to send the item to the recipient.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales.
Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall.
Global health insurance company Cigna has launched a feature for customers to submit claims through its mobile application, easing what is a stressful experience for some customers.
Sephora maximizes mobile commerce possibilities with more relevant and personal content in a recent update to its iPhone application, which introduces a beauty match search feature into Beauty Board.
Salon chain Supercuts is attempting to extend its reach and book appointments via a new capability enabling customers to check-in for same-day hair services online or through its mobile application, underscoring how the service industry is becoming increasingly reliant on mobile to drive last-minute appointments.
Hair care brand Sexy Hair hopes to tease up sales from Cosmopolitan readers by enabling them to snap a photo of its print ad and purchase hairspray directly from a mobile device, proving that scan-to-shop ads are gaining traction as brands ramp up mcommerce.