Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.
Health and beauty
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Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.
Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.
Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.
Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.
Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.
Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.
Benefit Cosmetics’ new Wing Women campaign promotes friendship while giving customers a way to win the line’s most popular products.
Beauty marketer L’Oreal USA Professional Products Division is teaming up with online beauty service StyleSeat to implement an ecommerce feature enabling beauty stylists to sell products directly through the application.
Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.