Health and beauty

  • No categories


European Wax Center taps Oscars, Fifty Shades for brow campaign

January 22, 2015

European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.

Share on FacebookShare on LinkedInShare on Twitter

Walgreens pioneers mhealth’s integration with mobile loyalty

January 8, 2015

As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.

Share on FacebookShare on LinkedInShare on Twitter

Priv, Tyler’s Trees deliver beauty appointments, Christmas trees via app

December 10, 2014

Beauty and wellness mobile application Priv is spreading the holiday spirit through a partnership with Tyler’s Trees that enables users in New York to combine their beauty appointments and Christmas tree deliveries.

Share on FacebookShare on LinkedInShare on Twitter

CVS Health boosts digital prowess with innovation lab in Boston

November 19, 2014

Drugstore chain CVS Health is expanding its digital efforts with a new innovation lab in Boston as it looks to strike a more competitive pose in mobile marketing.

Share on FacebookShare on LinkedInShare on Twitter

Dr. Oz highlights health benefits of products in-store via Beep’N Go

November 14, 2014

Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.

Share on FacebookShare on LinkedInShare on Twitter

Walgreens’ new Android app exemplifies benefits of Lollipop for retailers

November 13, 2014

Walgreens stands out among retailers in leveraging the best features of Android’s new Lollipop software, such as interactive push notifications.

Share on FacebookShare on LinkedInShare on Twitter

Dove Hair lands on the doorstep via beauty services app promotion

October 14, 2014

Beauty brand Dove’s Dove Hair is using beauty and wellness mobile application Priv to bring its hair care products to New York and Los Angeles residents.

Share on FacebookShare on LinkedInShare on Twitter

Secret sniffs success from social in promotion of clinical-strength deodorant

October 13, 2014

Procter & Gamble’s Secret brand is promoting ads on Twitter to give away a free stick of deodorant and offer a coupon.

Share on FacebookShare on LinkedInShare on Twitter

Humana rewards app users for exercise logged in via Apple HealthKit

September 30, 2014

Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.

Share on FacebookShare on LinkedInShare on Twitter

Gaiam tests integrating mobile promo codes with checkout page

September 26, 2014

Gaiam, Quest Bars, ClubW, Rocktape and Newton Running are among the brands leveraging a new tool that enables consumers to use mobile rewards and promotional codes more easily and to checkout more quickly.

Share on FacebookShare on LinkedInShare on Twitter