Health and beauty

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Macy’s partnership with cosmetic service app combines beautification with at-home shopping

September 23, 2016

Macy’s is partnering with at-home style service application beGlammed to bring the retailer’s cosmetic services straight to customers’ homes, showcasing how omnichannel marketers can marry mobile with in-person experiences.

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Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers

September 22, 2016

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.

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How Sephora’s new Android shopping app expands its education-driven monetization

September 16, 2016

Sephora’s latest mobile offering is an Android application that enables users to shop its inventory, scan products in-store to access how-to tutorials and watch videos, underscoring the beauty giant’s efforts to drive commerce with education-based content.

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Fitness First expands app, adding host of fitness-related mobile features

September 8, 2016

Fitness club chain Fitness First has added new features to its CustomFit mobile application designed to mobilize the brand for users both in the gym and at home.

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European Wax Center’s Android app beautifies mobile bookings, calendar reminders

September 2, 2016

European Wax Center is heating up sales by rolling out its application for Android devices, enabling customers to book reservations for waxing services, receive reservation reminders for their mobile calendars and take advantage of a first-time user welcome incentive.

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Sephora uncaps omnichannel expansion with new bricks-and-mortar connected boutique

August 30, 2016

Sephora is rolling out its third Beauty Tip workshop in the United States, enabling shoppers to take advantage of mobile-enabled experiences such as browsing products on in-store iPad stations and receiving customized digital makeover suggestions that can be emailed directly to their smartphones.

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Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

August 25, 2016

Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Mary Kay provides flexible payment capability for sellers, shoppers via mobile

August 25, 2016

Mary Kay is providing its beauty consultants in Canada with an easier method of bringing payments to customers through mobile, making credit and debit purchases more accessible.

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YouCam Makeup blends horoscope with beauty, recommending looks based on signs

August 24, 2016

Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.

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Walgreens expands mobile payments portfolio via Android Pay-supported Balance Rewards

August 23, 2016

Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.

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