In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.
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Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
CVS Pharmacy is bringing a more streamlined digital focus to its in-store offerings while beefing up its loyalty memberships by enabling ExtraCare Rewards members to receive mobile-optimized digital receipts via email.
British beauty brand and retailer Lush Cosmetics today launches its first mobile application for the United States, recreating the store experience through the ability to shop by scent or mood and purchase directly from social content.
Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions.
Seattle Children’s Hospital is inspiring more donations by fostering a partnership between several donation-based shops and a mobile marketplace application, which contacts potential buyers via a messaging feature.
Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.
Sephora is the latest retailer attempting to push mobile innovation by supporting several entrepreneurs with forward-looking takes on the role of smartphones in booking beauty appointments and inspiring shoppers.
Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.