Health and beauty

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Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools

July 26, 2016

Sephora is bookending its recent sales-driving initiatives with two new mobile-first platforms, which enable consumers to use a fill-in-the-blank model to discover their ideal beauty product and leverage a Tinder-like interface to purchase items featured in favorite looks.

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Mary Kay uncaps sales via beauty consultant-geared virtual assistant app

July 26, 2016

Cosmetics brand Mary Kay is rolling out a mobile application geared specifically toward its direct sellers, enabling the independent beauty consultants to manage their inventory, create sales tickets and order new products while on the go.

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L’Oreal’s emojis insert brand into large social conversation about beauty – Mobile Marketer

July 8, 2016

Mobile Marketer today – L’Oreal’s emojis insert brand into large social conversation about beauty; Nat Geo Wild leans into mobile video for new series targeting millennials.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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Boots uncaps IBM’s inventory-based analytics platform for iOS shopping app

June 24, 2016

British pharmacy and beauty chain Boots is further integrating mobility into physical stores by leveraging IBM’s MobileFirst platform for its iOS application, enabling associates to browse inventory, give product recommendations based on online analytics and look up ratings and reviews.

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Sephora smells fragrance success with personalized mobile quiz

June 17, 2016

Sephora is ramping up sales for the Pinrose fragrance collection by providing a sneak peek on Snapchat of a mobile-optimized quiz designed to find users’ ideal scents and enabling quiz-takers to click through to make a purchase.

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Iman Cosmetics, Cover FX match users to products through selfies

June 16, 2016

Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.

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Sephora uncaps new mobile revenue stream via shoppable Snapchats

June 6, 2016

Sephora is continuing its efforts to tap into new ways of monetizing millennial-friendly mobile platforms, enabling its Snapchat followers to purchase products featured in live stories by taking a screenshot and downloading the ShopStyle application.

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Sephora boosts in-store services with mobile booking capability

May 26, 2016

In the latest sign that Sephora is putting more stock in mobile-enabled services, users of its application can now schedule appointments at nearby locations, a move that follows the launch of a quiz on Kik about users’ in-store interests.

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Sephora cultivates insight and Kik followers in interactive quiz

May 24, 2016

Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.

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