NEW YORK – A Coldwell Banker executive at the sixth annual Mobile Marketing Day revealed that the real estate brand’s mobile sites and applications function as an optimal sharing medium for its buyers, sellers and agents by allowing for personal anecdotes, videos and photos that augment the sales process.
Hardware and home improvement
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Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.
Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates.
Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.
PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
Decking building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.
Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.
A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.
Acme Tools continues to drill into a better customer shopping experience with a new mobile site.