Lowe’s is marrying mobile and social media this spring with a round of new digital marketing initiatives that inspires consumers to create their own home projects.
Hardware and home improvement
Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.
SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.
With a refreshed site, new application features and various forms of advertising, Home Depot’s mobile conversions doubled from the first half of 2012 compared to the same time period in 2011, according to a new case study from Google.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.
Ace Hardware is continuing to show that mobile advertising is a workhorse for the company with a new time-sensitive, targeted campaign.
Ace Hardware is relying on mobile video as a vessel to drive in-store summer sales as part of a multichannel campaign.
Home Depot is continuing to prove that mobile advertising plays a critical role in its mobile commerce strategy with a new campaign that aims to bolster sales for its power tools and home appliances.
When Home Depot wanted to create a digital style guide for do-it-yourself home remodelers, the retailer decided on an iPad-first strategy because of the device’s ability to provide engaging content and product experiences that can help drive sales.
Ace Hardware is letting consumers apply for a branded credit card via the company’s new mobile application.