Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.
Hardware and home improvement
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PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.
Decking building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.
Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.
Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.
A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.
Acme Tools continues to drill into a better customer shopping experience with a new mobile site.
A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.
Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.
NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.