Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.
Hardware and home improvement
Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.
Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.
Lowe’s has updated its mobile application with targeted, in-store features that help consumers looking for something specific while shopping.
Lowe’s is marrying mobile and social media this spring with a round of new digital marketing initiatives that inspires consumers to create their own home projects.
Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.
SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.
With a refreshed site, new application features and various forms of advertising, Home Depot’s mobile conversions doubled from the first half of 2012 compared to the same time period in 2011, according to a new case study from Google.
Home Depot is marrying mobile advertising and location-based technology to offer consumers relevant content, as well as increase in-store foot traffic.
Ace Hardware is continuing to show that mobile advertising is a workhorse for the company with a new time-sensitive, targeted campaign.