Hardware and home improvement

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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Lowe’s strives for competitive advantage with life-size augmented reality experience

June 13, 2014

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

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Sears, Lacoste approach Father’s Day differently to build community

June 3, 2014

Retailer Sears and French apparel label Lacoste are both inviting Instagram selfies from dads in anticipation of Father’s Day on June 15.

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Ace Hardware increases mobile engagement 289pc via opt-in interactive game

May 12, 2014

A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.

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Acme Tools drills into better shopping experiences with new mobile site

April 24, 2014

Acme Tools continues to drill into a better customer shopping experience with a new mobile site.

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Ace Hardware finds high-value mobile offers are most popular

April 7, 2014

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.

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Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins

February 28, 2014

Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.

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Lowe’s exec: Mobile to shake off outsider status in 2014

January 17, 2014

NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

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Home Depot tackles mobile gaming to score sales

October 1, 2013

Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.

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