Hardware and home improvement

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Ace Hardware finds high-value mobile offers are most popular

April 7, 2014

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.

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Ace Hardware pinpoints $183 as lifetime value of mobile opt-ins

February 28, 2014

Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.

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Lowe’s exec: Mobile to shake off outsider status in 2014

January 17, 2014

NEW YORK — A Lowe’s executive who delivered a keynote presentation at Mobile Marketer’s Mobile FirstLook: Strategy 2014 conference yesterday said that one of the big developments for 2014 will be the maturation of mobile.

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Home Depot tackles mobile gaming to score sales

October 1, 2013

Home Depot is making a bid to win over college football fans with a new mobile gaming application that lets consumers challenge their friends and family in games for a chance to win prizes.

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Lighthouz Furniture mobilizes home décor via augmented reality

September 30, 2013

Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.

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Ace Hardware mobile coupon pilot generates 49pc redemption rate

September 3, 2013

Ace Hardware recently wrapped up a trial as the first retailer to test a mobile initiative that tracks a coupon from discovery to redemption.

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Lowe’s personalizes mobile shopping via in-store app features

August 22, 2013

Lowe’s has updated its mobile application with targeted, in-store features that help consumers looking for something specific while shopping.

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Lowe’s spruces up spring initiatives with social media, mobile

May 1, 2013

Lowe’s is marrying mobile and social media this spring with a round of new digital marketing initiatives that inspires consumers to create their own home projects.

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Lumber Liquidators bets big on mobile with catalog efforts

February 7, 2013

Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.

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Lowe’s exec: Mobile represents 20pc of Web traffic

January 31, 2013

SAN FRANCISCO – A Lowe’s executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile represents 20 percent of the company’s Web traffic, showing how the medium is increasingly becoming a bigger priority.

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