Hardware and home improvement

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Home Depot’s visual search beta highlights technology’s appeal beyond apparel

June 25, 2015

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.

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HomeAdvisor ensures customer faith with new Apple Watch app

June 9, 2015

Home improvement services Web site HomeAdvisor just expanded its channels with the Apple Watch to create a more seamless, less complicated experience for consumers.

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Home Depot’s mobile checkout drives customer satisfaction during busy periods

May 21, 2015

Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.

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Home Depot doubles down on in-app interactive shopping tools

April 10, 2015

The Home Depot is supporting shoppers’ omnichannel needs with several new interactive tools available across its application and mobile Web site that are designed to simplify finding and buying the right products for the lawn and garden this spring.

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Coldwell Banker: Mobile is sharing medium for buyers, sellers and agents

March 13, 2015

NEW YORK – A Coldwell Banker executive at the sixth annual Mobile Marketing Day revealed that the real estate brand’s mobile sites and applications function as an optimal sharing medium for its buyers, sellers and agents by allowing for personal anecdotes, videos and photos that augment the sales process.

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Build.com’s product finder app matches home improvement items from a photo

March 12, 2015

Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.

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Home Depot’s remodeled associate smartphone showcases mobile in-store prowess

February 11, 2015

Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates.

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Toto plunges into mobile with ROI-calculation app

October 30, 2014

Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.

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Pool Supply World adapts its attribution model for mobile

August 14, 2014

PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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