Hardware and home improvement

When Home Depot wanted to create a digital style guide for do-it-yourself home remodelers, the retailer decided on an iPad-first strategy because of the device’s ability to provide engaging content and product experiences that can help drive sales.

Ace Hardware is letting consumers apply for a branded credit card via the company’s new mobile application.

More than 1,500 independent retailers selling Benjamin Moore products have launched mobile-optimized sites through a program offered by the paint manufacturer and ChannelNet.

Lowe’s is finding success with a strategy to make its home improvement content more easily accessible via a new iPad application that has been one of the top-five iPad apps in Apple’s App Store for the past couple of weeks.

Furniture, lighting and home accessories store Heal’s has introduced a mobile commerce-enabled site that lets consumers search, browse and buy from its inventory.

Westlake Ace Hardware, which operates 88 Ace Hardware stores in several states, is delivering weather-related text alerts and special offers to help its customers be prepared when bad weather hits.

Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products.

Home Depot is continuing to prove that mobile is a prime part of its digital strategy by running commerce-enabled mobile ads.

Big box retailer Home Depot is ramping up its mobile strategy by testing a PayPal-enabled mobile payment solution at select stores.

Lowe’s is deploying approximately 42,000 iPhones in its stores to make it easier for employees to help shoppers and complete transactions.