Hardware and home improvement

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Home Depot’s mobile strategy flowers for springtime home improvements

April 8, 2016

Mobile is flowering this spring at Home Depot via an application update integrating installation and rental services, a seasonal promotion, enhanced fulfillment services and scaled-up in-store experiences, pointing to the growing role for smartphones in home improvements and gardening.

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Sears Outlet exec: Mobile search results in higher in-store traffic

March 25, 2016

NEW YORK – A Sears Hometown & Outlet Stores executive at the Mobile Marketing Association’s Mobile Location Leadership Forum revealed that local discoverability is one of the company’s top uses of mobile, as four in five local mobile searches culminate in a purchase.

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Ace Hardware’s Facebook chat drives sales with paint product assistance

March 2, 2016

Ace Hardware is building on its innovative strategies for connecting consumers to home improvement help with a mobile-focused 31 Days of Color campaign that includes Facebook chatting with a paint expert.

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Q&A: Home Depot benefits from early investments in mobile

February 18, 2016

A Home Depot executive said that the chain is now reaping the rewards from starting to invest in mobile years ago and expects more good news in the future as it focuses on enhancing search capabilities, streamlining in-store checkout and experimenting with new innovations.

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Build.com exec: Speed and optimization are essential for mobile sales

August 14, 2015

BOSTON – An executive from Build.com at eTail East Boston 2015 stressed the importance of optimizing a mobile application to ensure higher sales and less customer frustration, including making the checkout process as fast as possible.

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Home Depot’s Project Color app paints best-in-class omnichannel experience

July 29, 2015

A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.

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IKEA builds in-store shopping companion with redesigned app

July 22, 2015

IKEA Canada is extending the shopping experience with an in-store companion application to help consumers create lists, check off collected items and find product locations from their mobile devices.

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Gardener’s Supply Company cultivates benefits of early introduction to Pinterest’s buyable pin

July 2, 2015

Horticulture retailer Gardener’s Supply Company is one of the first marketers to jump on board Pinterest’s new buyable pin option to reap the early-bird-gets-the-worm benefits.

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Home Depot’s visual search beta highlights technology’s appeal beyond apparel

June 25, 2015

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.

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HomeAdvisor ensures customer faith with new Apple Watch app

June 9, 2015

Home improvement services Web site HomeAdvisor just expanded its channels with the Apple Watch to create a more seamless, less complicated experience for consumers.

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