Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products.
Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an exclusive interview.
Disney is pursuing multiple revenue streams with FamilyFun magazine’s new commerce-enabled ToyHopper application, including pay-per-download, ad-support and a partnership with Amazon.com.
Coupons need to be part of the mobile strategy during the holidays when consumers are spending more and looking for a deal.
Online gift registry MyRegistry.com launched an iPhone application with bar code scanning capabilities.
AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.
Vendo Concepts LLC has launched the iGiftGiver, an iPhone application designed to help consumers search for the perfect present without going from store to store.
StoneRaven Media’s CardRaven has launched an iPhone application that lets consumers buy and send a physical greeting card from their smartphone.
The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.
Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.