Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
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Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
Social gifting brand eGifter claims to be the first iOS application to offer bitcoins as a payment option.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products.
Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an exclusive interview.
Disney is pursuing multiple revenue streams with FamilyFun magazine’s new commerce-enabled ToyHopper application, including pay-per-download, ad-support and a partnership with Amazon.com.
Coupons need to be part of the mobile strategy during the holidays when consumers are spending more and looking for a deal.
Online gift registry MyRegistry.com launched an iPhone application with bar code scanning capabilities.
AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.