Blue Nile drives mobile purchases via app
July 15, 2011Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products.
Gifts
Hallmark Cards exec: Mobile is critical for brand to remain relevant
April 22, 2011Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an exclusive interview.
Disney pursues multiple revenue streams with ToyHopper shopping app
October 20, 2010Disney is pursuing multiple revenue streams with FamilyFun magazine’s new commerce-enabled ToyHopper application, including pay-per-download, ad-support and a partnership with Amazon.com.
In-context delivery is key for holiday mobile coupons
October 13, 2010Coupons need to be part of the mobile strategy during the holidays when consumers are spending more and looking for a deal.
MyRegistry.com enables gift-giving via mobile bar codes
May 3, 2010Online gift registry MyRegistry.com launched an iPhone application with bar code scanning capabilities.
AreYouInterested sells virtual gifts via mobile to engage social networkers
March 10, 2010AreYouInterested.com’s iPhone application has been downloaded more than 100,000 times and thousands of dollars worth of virtual gifts are being bought daily, per a company executive.
IGiftGiver helps consumers find perfect gifts
February 16, 2010Vendo Concepts LLC has launched the iGiftGiver, an iPhone application designed to help consumers search for the perfect present without going from store to store.
CardRaven lets consumers buy, send greeting cards via mobile
February 4, 2010StoneRaven Media’s CardRaven has launched an iPhone application that lets consumers buy and send a physical greeting card from their smartphone.
Red Cross SMS appeal for Haiti raises $1M in single day
January 14, 2010The American Red Cross will have raised almost $1 million in the 24 hours since it issued an SMS call-to-action for victims of this week’s earthquake in Haiti.
Telescope runs mobile giving campaign in holiday greeting email
December 29, 2009Mobile marketing service provider Telescope Inc. included an SMS call-to-action for mobile giving in its holiday email greeting.
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