Cumberland Farms is taking its mobile application up a notch by integrating rewards into the program to incentivize consumers for paying for gas via their mobile devices.
On Sept. 4, Mobile Commerce Daily published an article about two gas chains using mobile payments in southern California. However, Arco was misspelled throughout the story. Apologies for the mistake.
An Arco gas station in Santa Monica, CA saw mobile represent six percent of sales after one month of rolling out a mobile wallet.
7-Eleven is continuing to pull out all of its mobile bells and whistles this summer with a multichannel campaign that is aimed at driving in-store traffic for its 7-Eleven Day this week.
Convenience store chain Spinx Co. is developing a mobile application that will speed up and simplify the gas-buying process.
Kangaroo Express is enlisting mobile this summer to promote its popular collector’s Roo Cup with a new application.
With encouraging results for its mobile payments application pilot, Cumberland Farms is expanding the effort to include transactions funded by a user’s checking account.
Convenience store chain Speedway sped into mobile this fall with a mobile application for its loyalty program members that has already been downloaded more than 100,000 times.
7-Eleven is using the presidential election as a way to build hype around a new Slurpee flavor that ultimately builds the company’s SMS database and drives in-store traffic.
Mobile Marketer Daily – 7-Eleven sinks its claws deeper into mobile with new marketing strategy; Tablet paid search will surpass smartphone search in the future: report.