Gaming

Reader’s Digest launched a suite of pay-per-download digital games focused on promoting healthy brain activity—and boosting revenues for the publisher.

Indiagames and Sidebar, a company specializing in merchandising services for mobile content recommendations, are partnering to drive sales of mobile games.

There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate.

Gameloft, a developer of video games, has turned its attention to the iPad and is driving sales of eight paid applications for Apple’s tablet in the App Store.

G4Box has partnered with Mopay to let consumers charge online gaming points directly to their wireless carrier bills.

The Las Vegas Hard Rock Hotel & Casino has tapped Cantor Gaming to power its on-site mobile gambling initiatives.

H&M is promoting its new collection within the MyTown iPhone application.

Hooked Media Group is introducing a social gaming community for mobile devices that will be monetized via the sale of virtual currency.