Gaming

Financial services giant Barclaycard is targeting high-value consumers with the debut of a free iPad version of its Rollercoaster Extreme game in the App Store.

Mobile payments for digital goods is a growing trend, with gaming sites and social networks creating huge demand for user-friendly purchase mechanisms.

British credit card and loan provider Barclaycard is targeting iPhone users with the launch of the free Rollercoaster Extreme branded mobile game.

Electronic Arts assumed a vice grip on the Apple App Store’s mobile game section soon after the iPhone 4 launch.

Powermat is rewarding consumers for in-application activity and interacting with its brand in Booyah’s MyTown location-based game.

Reader’s Digest launched a suite of pay-per-download digital games focused on promoting healthy brain activity—and boosting revenues for the publisher.

Indiagames and Sidebar, a company specializing in merchandising services for mobile content recommendations, are partnering to drive sales of mobile games.

There have been 10,000-plus purchases made from the App Store via the Game Trail, an app for Apple’s iPhone that claims a 10 percent browser-to-buyer conversion rate.

Gameloft, a developer of video games, has turned its attention to the iPad and is driving sales of eight paid applications for Apple’s tablet in the App Store.

G4Box has partnered with Mopay to let consumers charge online gaming points directly to their wireless carrier bills.