Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.
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Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan’s dream experience, whether it is courtside seats, season’s tickets or a championship trip anywhere in the world.
Dunkin’ Donuts is offering mobile device users in select markets the opportunity to play a Valentine’s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set.
Tim Hortons is leveraging a mobile game to engage consumers in its longstanding RRRoll Up the Rim to Win contest which lets consumers win prizes, including a chance at a 2015 Toyota Camry car, with the purchase of any hot beverage.
Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge.
Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
Sports restaurant Buffalo Wild Wings is launching a multi-platform experience for Web and application users that incorporates fantasy sports and competitive gaming experiences.
WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.
Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.