Gaming

Taco Bell is partnering with Sony to reward users who play a mobile game with a chance to win a new PlayStation device.

The Humane Society of the United States is letting animal lovers experience what it is like to rescue pets via a new mobile game called Fluff Friends Rescue while also trying to raise funds to help protect animals.

HSN has teamed up with PlayFirst to roll out a new update to the Cooking Dash application that incorporates chef Emeril Lagasse’s cookware and kitchen electrics line and lets players buy the products without leaving the app.

Irish horse betting organization Tote Ireland has launched a mobile gambling application that enables live betting on Irish and British horse racing pools.

Dunkin’ Donuts is engaging customers via a new in-store mobile game as a way to promote new menu items.

Coca-Cola is expanding its interactive mobile challenge game “Happiness in Numbers” that was launched this summer and bringing it to GameStop stores throughout the United States.

Sporting apparel retailer New Balance is driving consumers to its recently opened flagship New York store with a scavenger hunt campaign where consumers can win free athletic shoes and other prizes.

Booyah and Yumemi Inc. have teamed up to offer location-based mobile game MyTown – which centers around real time check-ins – to the Japanese market.

Zynga is looking to raise funds through an initial public offering so it can invest in driving further growth in mobile and in-game purchases.

Paul Frank is letting consumers interact with the brand and its mascot Julius through an interactive mobile game.