Gaming

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Dave & Buster’s showcases mobile games’ growing role with in-store rewards

July 17, 2015

Restaurant and entertainment complex chain Dave & Buster’s is tapping three new mobile games to drive customer engagement in-store and offsite while offering prizes redeemable at its locations.

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Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

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Popeyes scores with sports fans on mobile in $25,000 contest

February 25, 2015

Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan’s dream experience, whether it is courtside seats, season’s tickets or a championship trip anywhere in the world.

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Dunkin’ Donuts’ mobile instant win game is a sweet deal

February 10, 2015

Dunkin’ Donuts is offering mobile device users in select markets the opportunity to play a Valentine’s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set.

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Tim Hortons venerable cup contest finds younger fans via social

February 3, 2015

Tim Hortons is leveraging a mobile game to engage consumers in its longstanding RRRoll Up the Rim to Win contest which lets consumers win prizes, including a chance at a 2015 Toyota Camry car, with the purchase of any hot beverage.

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Carnival, MSC ramp up mobile offerings with shipboard gaming platforms, apps

January 27, 2015

Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.

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Buffalo Wild Wings attracts college football bowl fans with mobile game

December 10, 2014

Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge.

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Skylanders hosts social contest to promote new tablet-compatible game

November 24, 2014

Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.

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Buffalo Wild Wings launches multi-platform sports and gaming experience

September 3, 2014

Sports restaurant Buffalo Wild Wings is launching a multi-platform experience for Web and application users that incorporates fantasy sports and competitive gaming experiences.

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WWE pins new fans with 1.5M downloads of SuperCard game

August 26, 2014

WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

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