Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
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Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge.
Activision Publishing is requesting photos and videos of fans playing the new Skylanders game for a chance to win prizes since it is now compatible on the latest tablet devices for play.
Sports restaurant Buffalo Wild Wings is launching a multi-platform experience for Web and application users that incorporates fantasy sports and competitive gaming experiences.
WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.
Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.
Panini America, the world’s largest sports and entertainment collectibles company, has launched a rewards program in cooperation with Kodak to allow trading card and memorabilia collectors to earn points by scanning randomly inserted rewards cards with their mobile devices.
A mobile promotion for the Dollywood theme park’s newest ride holds promise for effectively connecting the digital and physical worlds by offering real-time benefits for skilled gamers.
Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.
TVG, the largest legal online gaming platform in the United States, launched the first native horseracing wagering application for iOS devices, following suit to the sharp increase in mobile gambling.