Gaming

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Bon-Ton rings up mobile gift guide, instant win game for Mother’s Day

April 21, 2016

The Bon-Ton Stores is rolling out a mobile-optimized instant win game and offering easy access to a Mother’s Day gift guide for on-the-go shoppers in an attempt to stay top of mind for the upcoming holiday.

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Blimpie slices up customer engagement with social-heavy match-and-win contest

April 7, 2016

Submarine sandwich chain Blimpie is hosting a mobile-optimized match-and-win contest featuring a plethora of cash prizes and enabling consumers to earn additional entries by sharing the game with social media followers and interacting with the brand’s official accounts.

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McDonald’s banks on mobile gamification to boost app downloads

April 6, 2016

McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app offer during the month of April for a chance to win $50,000.

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Advance Auto Parts drives loyalty sign-ups with mobile game

March 29, 2016

Advance Auto Parts is revving up loyalty with a mobile puzzle game designed to let players experience the brand while encouraging them to sign up for the Speed Perks rewards program.

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Chipotle mixes mobile coupons with gaming to win back guacamole fans

March 22, 2016

Chipotle Mexican Grill is fusing gaming and coupons together in a push to get fans hooked on its guacamole that leverages social media to encourage participation in a photo hunt challenge to win free food.

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Sephora uncaps color-correcting product sales via interactive mobile quiz

March 15, 2016

Sephora is leveraging sponsored content on Facebook to promote its Color Correcting Crash Course, which lets consumers discover their best-suited colors for combating undereye circles before inviting them to shop these items on the retailer’s mobile site.

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Sears boosts St. Patrick’s Day anticipation with in-app instant win game

March 11, 2016

Sears is tapping into the luck of the mobile application this St. Patrick’s Day by introducing a themed instant win game for Shop Your Way members.

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Starwood Hotels brings MLB partnership into gamified loyalty contest

March 7, 2016

Starwood Hotels & Resorts is furthering its loyalty program perks via a partnership with Major League Baseball, giving Starwood Preferred Guest members the ability to play a responsively designed game for a chance to win World Series tickets.

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Fifth Third Bank’s mobile texting game showcases app’s speed

February 10, 2016

Fifth Third Bank is illustrating the speed of its mobile application through a game that lets users test their texting abilities while driving installs and customer use.

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Operation Smile plays Yahtzee with mobile users to raise funds

October 9, 2015

Nonprofit Operation Smile has partnered with the mobile gaming application Yahtzee With Buddies to push fundraising during October in a series of Halloween-themed challenges.

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