Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.
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Coca-Cola and Nescafé are bringing mobile-optimized challenges and engagement experiences to shoppers in supermarkets in Beijing and Singapore, highlighting how smartphones are making it easier to connect with users at point-of-purchase.
Chinese-American supermarket chain 99 Ranch Market is leveraging a beacon-powered mobile game that shoppers may play via the WeChat messaging application for a chance to win in-store prizes, proving that grocery stores are an ideal location for wide-scale beacon deployments.
Restaurant and entertainment complex chain Dave & Buster’s is tapping three new mobile games to drive customer engagement in-store and offsite while offering prizes redeemable at its locations.
Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.
Popeyes Louisiana Kitchen and Coca-Cola are teaming up in a mobile contest that will let the winner design a $25,000 sports fan’s dream experience, whether it is courtside seats, season’s tickets or a championship trip anywhere in the world.
Dunkin’ Donuts is offering mobile device users in select markets the opportunity to play a Valentine’s Day-themed instant win game with a myriad of prizes and is driving enrollment in its DD Perks mobile loyalty program with a second sweepstakes option featuring a grand prize of two JetBlue flight vouchers and a Travelpro luggage set.
Tim Hortons is leveraging a mobile game to engage consumers in its longstanding RRRoll Up the Rim to Win contest which lets consumers win prizes, including a chance at a 2015 Toyota Camry car, with the purchase of any hot beverage.
Carnival Corporation & plc and MSC Cruises are further integrating mobile strategies onto their cruise ships as consumers look to personal devices for betting and gaming functions, as well as quick access to trip itineraries and the latest ship offers.
Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge.