Fulfillment and returns

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Mobile rewards gain stature as currency for airlines

December 16, 2014

Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent.

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Humana rewards app users for exercise logged in via Apple HealthKit

September 30, 2014

Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.

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Budweiser tests Facebook promotions with mobile-only redemption

September 10, 2014

Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.

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Checkout 51 quickly gains two million users interested in CPG coupons

September 8, 2014

Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.

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Cross-functional collaboration fuels mobile ROI

August 21, 2014

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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Uber takes on Google in the instant-delivery realm

August 21, 2014

Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

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Citgo uses mobile to reward loyal customers with gifts of gas

July 15, 2014

CITGO customers in Southern Illinois and Indiana who downloaded a mobile application recently received thousands of dollars in gift cards as part of a free-gas giveaway.

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Sears, Kmart continue to expand mobile-enabled store pick-up

July 11, 2014

For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.

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Merchants uncovering how to drive loyalty through coupon apps

February 24, 2014

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

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Best Buy competes with online giants via Ibotta deals

February 21, 2014

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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