Fulfillment and returns

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Cross-functional collaboration fuels mobile ROI

August 21, 2014

Approaching mobile initiatives such as application development and mobile-influenced commerce in a holistic manner that involves multiple teams within an organization yields the best results, marketers said in various presentations at eTail East 2014 in Philadelphia last week.

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Uber takes on Google in the instant-delivery realm

August 21, 2014

Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

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Citgo uses mobile to reward loyal customers with gifts of gas

July 15, 2014

CITGO customers in Southern Illinois and Indiana who downloaded a mobile application recently received thousands of dollars in gift cards as part of a free-gas giveaway.

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Sears, Kmart continue to expand mobile-enabled store pick-up

July 11, 2014

For retail giants Sears and Kmart, mobile ordering and free store pick-up services have aimed to alleviate stress for its consumers, and the retailers are taking it a step further by making both chains available for interchangeable pick up.

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Merchants uncovering how to drive loyalty through coupon apps

February 24, 2014

With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.

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Best Buy competes with online giants via Ibotta deals

February 21, 2014

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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Smaller merchants drive traffic with customized mobile deals

February 13, 2014

While larger merchants are developing more complex mobile strategies, smaller retailers are still trying to figure out how the mobile medium can serve their needs.

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Caribou’s new loyalty program surprises customers with SMS rewards

January 7, 2014

Caribou Coffee is rolling out a new loyalty program to offer rewards and deals and enhance its customers’ experience.

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Skinny Cow launches mobile, social daily giveaway

January 6, 2014

Skinny Cow is asking consumers to make the brand a part of their New Year’s resolution in a mobile, social contest.

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Pie Face rewards selfies with free pies

December 31, 2013

Pie Face has planted a billboard in New York’s Times Square, promising free pies in exchange for selfies that display the billboard in the background.

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