Restaurant chain Mama Fu’s Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.
Fulfillment and returns
Burger King, Chili’s and Smashburger are the first three restaurants to leverage the Ibotta mobile application to let consumers earn cash rewards in an effort to drive repeat visits and loyalty.
Natural hair care products brand and retailer Carol’s Daughter launched a mobile application five months ago and has since seen a 45 percent mobile coupon redemption rate along with a 4.1x return on investment.
Valpak has made it easier for consumers to find coupons for nearby restaurants and services with its new augmented reality feature in its mobile application.
HSN is leveraging its mobile and online arcade to power a holiday sweepstakes that asks consumers to engage with games and videos for entry tickets.
Regal Cinemas is driving concessions sales by offering weekly mobile coupons for consumers who “Like” the Regal Cinemas page on Facebook and opt-in to an SMS program.
North Carolina-based grocery chain Food Lion has integrated with the Ibotta mobile application to let consumers earn cash rewards for completing tasks such as reading a recipe.
In a reflection of how mobile is helping merchants engage with their customers, Denver-based Udi’s Cafés and Restaurants has released a mobile application to reward its customers and keep them informed.
Interscope Records is offering fans a chance to win exclusive prizes when they use the Waze mobile application to celebrate the musician’s new single.
Walmart and EA Games are offering a unique promotion for the new Madden Football Game for Xbox via SMS and a phone’s camera.