NEW YORK – A Southwest Airlines executive at Forrester’s Marketing 2016 Forum explained that in a time of social media and ad blocking, it is imperative that retailers show consumers they can be trusted through their customer service and business practices.
Fulfillment and returns
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Restaurant chain Shake Shack saw a spike in new customers after joining the new Visa Commerce Network, a platform that connects consumers to multiple retailer discounts via mobile notifications.
Convenience store chain 7-Eleven is expanding its mobile rewards program via a verification system for age-restricted promotions, enticing shoppers interested in alcohol, tobacco and gambling products to sign up for the application.
Italian chain restaurant Carrabba’s is pushing mobile and in-store traffic conversion through a Web site where users can register for coupons to be redeemed at bricks-and-mortar locations.
Church’s Chicken is moving deeper into mobile rewards by becoming the latest quick-service restaurant chain to let customers earn savings, offers and coupons through a mobile application.
Footwear brand Chinese Laundry has seen a 54 percent increase in mobile commerce sales, among several other achievements, since its integration of a new point-of-sale retail management platform with Celerant, a retail technology provider.
Mobile rewards are becoming an alternative form of payment for frequent fliers who use their devices for in-store purchases at major retailers and earning miles for each dollar spent.
Healthcare company Humana’s mobile application integration with Apple’s HealthKit aims to keep consumers coming back to the app by offering rewards to users that log their exercise.
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
Consumer-packaged goods companies Unilever, Kellogg’s, Johnson & Johnson, Mondelez, SC Johnson, General Mills and Heinz are some that have aided couponing mobile application Checkout 51 in its milestone of obtaining two million users.