With new coupon and deal applications surfacing every day, retailers and merchants are challenged to figure out which best serve their needs, but are now starting to uncover how to better reap the benefits of customers.
Fulfillment and returns
Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.
While larger merchants are developing more complex mobile strategies, smaller retailers are still trying to figure out how the mobile medium can serve their needs.
Caribou Coffee is rolling out a new loyalty program to offer rewards and deals and enhance its customers’ experience.
Skinny Cow is asking consumers to make the brand a part of their New Year’s resolution in a mobile, social contest.
Pie Face has planted a billboard in New York’s Times Square, promising free pies in exchange for selfies that display the billboard in the background.
Bon-Ton Stores Inc. has announced its first gift card New Year promotion, offering a mobile coupon for shoppers who redeem gift cards on New Year’s Day.
Cumberland Farms sent its mobile customers a holiday present with an in-application coupon for a free chocolate bar.
Restaurant chain Mama Fu’s Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.
Burger King, Chili’s and Smashburger are the first three restaurants to leverage the Ibotta mobile application to let consumers earn cash rewards in an effort to drive repeat visits and loyalty.