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	<title>Mobile Commerce Daily &#187; Food and beverage</title>
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	<description>The news leader in mobile commerce and retail</description>
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		<title>Cinnabon taps mobile to drive donations for breast cancer education</title>
		<description><![CDATA[Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.]]></description>
		<link>http://www.mobilecommercedaily.com/cinnabon-taps-mobile-to-drive-donations-for-breast-cancer-education</link>
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		<title>Seamless, GrubHub merge to create mobile ordering powerhouse</title>
		<description><![CDATA[Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the rapidly growing food-ordering industry.]]></description>
		<link>http://www.mobilecommercedaily.com/seamless-grubhub-merge-to-create-mobile-ordering-powerhouse</link>
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		<title>Dairy Queen tries location-based advertising to increase summer foot traffic</title>
		<description><![CDATA[Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.]]></description>
		<link>http://www.mobilecommercedaily.com/dairy-queen-tries-location-based-advertising-to-increase-summer-foot-traffic</link>
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		<title>Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers</title>
		<description><![CDATA[Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.]]></description>
		<link>http://www.mobilecommercedaily.com/marble-slab-creamery-maggiemoo%e2%80%99s-builds-loyalty-programs-by-32000-consumers</link>
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		<title>Blimpie expands mobile repertoire with gift cards</title>
		<description><![CDATA[Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.]]></description>
		<link>http://www.mobilecommercedaily.com/blimpie-expands-mobile-repertoire-with-gift-cards</link>
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		<title>Applebee’s drives foot traffic via targeted location-based mobile campaign</title>
		<description><![CDATA[Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement. ]]></description>
		<link>http://www.mobilecommercedaily.com/applebee%e2%80%99s-drives-foot-traffic-via-targeted-location-based-mobile-campaign</link>
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		<title>Jersey Mike&#8217;s Subs unveils mobile ordering plans</title>
		<description><![CDATA[Jersey Mike’s Subs is tapping into the mobile ordering space with plans to launch an iOS and Android application. 
]]></description>
		<link>http://www.mobilecommercedaily.com/jersey-mikes-subs-unveils-mobile-ordering-plans</link>
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		<title>Cheeseburger in Paradise centers summer promotion around app</title>
		<description><![CDATA[Cheeseburger in Paradise is leveraging a new mobile application for a promotion that rewards consumers with offers and content throughout the summer.]]></description>
		<link>http://www.mobilecommercedaily.com/cheeseburger-in-paradise-centers-summer-promotion-around-app</link>
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		<title>Wendy&#8217;s trials mobile payments with commerce-enabled app</title>
		<description><![CDATA[Wendy’s is running a mobile commerce pilot that not only lets consumers use their mobile devices to pay for meals, but also bolsters downloads of the company’s application.]]></description>
		<link>http://www.mobilecommercedaily.com/wendy%e2%80%99s-enters-mobile-payment-space-with-upgraded-app</link>
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		<title>Outback Steakhouse drives in-store traffic, reinforces brand awareness with mobile site</title>
		<description><![CDATA[Outback Steakhouse is cementing its position in the mobile space with an optimized site that intends to build brand awareness and, ultimately, drive traffic to nearby locations. ]]></description>
		<link>http://www.mobilecommercedaily.com/outback-steakhouse-drives-in-store-traffic-reinforces-brand-awareness-with-mobile-site</link>
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