Food and beverage

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McDonald’s fulfills consumer demands for mobile delivery with Postmates

May 5, 2015

McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions.

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Starbucks’ new express store showcases mobile POS, ordering

May 4, 2015

Starbucks is bringing its popular Mobile Order and Pay feature east as the brand introduces New York residents to its first express format store, offering busy consumers a streamlined experience for getting their favorite beverages and proving the coffeehouse chain is still the mobile leader in the food and beverage sector.

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Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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Branded vs. centralized ordering apps: Will Chipotle tip the scales?

April 27, 2015

Chipotle has rolled out mobile-enabled delivery services for users of the Postmates application, following on the heels of Starbucks’ similar move, even as the latter also tests a branded solution, raising the question of whether consumers will prefer third-party or restaurants’ own mobile delivery offerings.

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Chili’s peppers up sales with mobile loyalty, wait-list feature

April 23, 2015

Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.

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Caribou Coffee steams up sales via app, mobile loyalty program

April 21, 2015

Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.

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Boston local merchants drive foot traffic with beacon-enabled Howler app

April 21, 2015

In Boston, 150 local merchants including Grindr, Patty Chen’s Dumpling House and Sofa Cafe are delivering offers to passersby via beacon technology and the Howler mobile application, driving 52 percent of recipients into a venue.

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Taco Bell’s in-app loyalty program adds filling to mobile strategy

April 20, 2015

Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.

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MasterCard’s order-ahead app makes US restaurant debut

April 20, 2015

MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.

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Olive Garden garnishes dining experiences via pay-at-the-table tablets

April 16, 2015

Olive Garden is the latest restaurant chain to employ tablets in its bricks-and-mortar locations, enabling customers to order and pay via the devices, suggesting that mobile has a strong role to play in streamlining the dining experience and increasing tip percentages for servers.

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