Food and beverage

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Wendy’s catches up on mobile ordering frenzy with Frosty incentives

August 3, 2015

The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive.

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Minyard Sun Fresh Market adds mobile circulars, coupons to shoppers’ carts

August 3, 2015

Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience.

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Subway catches up with mobile ordering blitz via PayPal collaboration

July 30, 2015

Made-to-order sandwich chain Subway Restaurants is playing catch-up to other quick service marketers via a collaboration with PayPal to garnish its mobile offerings with a new application for placing and paying for orders that could culminate in a revenue uptick.

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The Cheesecake Factory snacks on mobile payments with app pilot

July 30, 2015

The Cheesecake Factory is piloting a new application that enables diners to split and pay the bill via their smartphones, as well as receive a complimentary slice of cheesecake upon sign-up, pointing to restaurants’ growing interest in mobile payments.

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Burger King taps MasterPass to gain wallet share among QSR fans

July 28, 2015

Burger King’s decision to offer MasterCard’s MasterPass alongside PayPal’s payment options speaks to its desire to market to Android customers and suggests more quick service marketers will broaden their mobile payment partners rather than rely on a single platform.

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Suja Juice turns Instagram into top referral site for mobile sales

July 28, 2015

Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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Why Starbucks thinks retailers will want to become its partners on mobile

July 27, 2015

Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.

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McDonald’s attempts mobile comeback with US app rollout

July 27, 2015

McDonald’s is tiptoeing behind its competitors by rolling out a mobile application to United States consumers this fall, but could reclaim some of its flagging revenue with in-app coupons.

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Chipotle says mobile payments, not loyalty, will drive customer insights

July 24, 2015

While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers.

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Starbucks continues driving partnerships with Lyft loyalty integration

July 24, 2015

Starbucks is continuing its streak of teaming up with major brands by tapping ride-sharing application Lyft to offer its employees My Starbucks Rewards gold status, and enable riders to tip their drivers with the chain’s egifts.

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