Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.
Food and beverage
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Domino’s is altering pricing for a carryout special after customers voiced frustrations over its limited availability and is rectifying the situation with a mobile-optimized sweepstakes featuring a bevy of branded prizes for consumers who paid higher prices for weekend orders.
Thrillist’s new Eat Seeker digital hub is taking on Foursquare and other location-based platforms by enabling mobile and Web users to interact with an immersive map, find insider information on local restaurants and save potential venues to visit later.
Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.
Tropical Smoothie Café is working to streamline its customer service and operating system at store locations by adopting a mobile management system that cuts down on paper waste and saves employees time.
Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps.
Grocery chain The Fresh Market is leveraging a new ereceipt program that enables customers to enjoy a more streamlined, paperless experience at in-store checkouts and opens wider opportunities for customized offers on mobile.
Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers.
Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps.
OpenTable’s newest tool allows diners to tap on the Tab feature within its mobile application when booking a reservation, inform servers of their virtual Tab and leave a restaurant once a meal is finished without having to enter payment information on the premises.