Significant sales jumps for food and beverage delivery applications during recent winter storm Juno point to the rich opportunity for retailers and brands to engage in partnership opportunities, as experts believe that they will help drive in-store commerce rather than detract from sales.
Food and beverage
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When it comes to leaving a tip in a casual restaurant, 68 percent of customers would prefer to do so via an iPad, according to a new report from Software Advice.
Pizza franchise Hungry Howie’s is encouraging customers to try its new multi-platform mobile ordering system with several promotions, including a free pizza when users make their first online order.
A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.
As its profits continue to drop, McDonald’s is turning to targeted mobile vouchers in a bid to salvage brand loyalty and drive in-store traffic as other food brands such as Dunkin’ Donuts and Starbucks go from strength to strength with their mobile rewards platforms.
Starbucks’ focus on mobile to help drive holiday foot traffic appears to have been a success, with the company reporting gains not only in traffic and but also a strong response to its holiday promotion, Starbucks for Life.
Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.
Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases.
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.