Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.
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European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.
Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.
The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games.
Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.
Online and mobile reservation service OpenTable has announced the availability of mobile payments, currently accessible in the New York, San Francisco and Washington metropolitan areas.
LITCHFIELD PARK, AZ – A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand’s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience.
Capital Teas is leveraging Passbook with a new loyalty mobile application designed to enhance consumers’ mobile experiences and streamline payments.
Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.
A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.