Kentucky Fried Chicken UK and Ireland is ramping up its mobile payment ambitions through a new initiative with PayPal that cuts down on the number of steps that it takes consumers to place an order.
Food and beverage
Restaurant chain Mama Fu’s Asian House has taken its loyalty program to the next level with mobile and social integration to cater to tech-savvy customers.
Michigan-based restaurant chain Bagger Dave’s Freshly-Crafted Burger Tavern has launched a mobile rewards campaign to better understand its consumers while offering them the chance to win exciting prizes.
American grill and sushi bar Kona Grill has revamped its gift card platform with a mobile component as holiday sales begin to ramp up.
With numerous mobile checkout solutions in the space, restaurants need to determine whether or not the various offerings make sense for their consumer base before jumping on board.
Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.
McDonald’s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.
Burger King, Chili’s and Smashburger are the first three restaurants to leverage the Ibotta mobile application to let consumers earn cash rewards in an effort to drive repeat visits and loyalty.
Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.
Sandwich chain Jersey Mike’s Subs is upping its investments in mobile with a revamped mobile application that lets consumers place orders for pick up and tightly integrates with the company’s loyalty program.