Food and beverage

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McDonald’s builds free breakfast delivery promotion around mobile nominations

May 21, 2015

McDonald’s is asking customers in Northern California to text or tweet their nominations for who should receive a free breakfast delivered by McDonald’s employees, pointing to how mobile is at the center of efforts to surprise and delight consumers.

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Starbucks and Spotify partnership highlights link between mobile loyalty, content

May 20, 2015

Starbucks’ partnership with streaming service Spotify points to the untapped potential of combining food and beverage marketers’ mobile loyalty programs with music, as younger demographics put smartphones at the center of their content consumption and may be swayed to join programs with cross-partnership perks.

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Domino’s pizza ordering reduced to seconds with emojis on Twitter

May 15, 2015

Domino’s continues to lead the way in innovating the digital ordering experience, with its latest strategy promising to enable customers to order a pizza in seconds using an emoji on Twitter.

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Applebee’s broadcasts Times Square menu tasting via Periscope

May 11, 2015

Applebee’s Neighborhood Grill and Bar is the latest food marketer to leverage Periscope, using Twitter’s streaming application to broadcast a public menu sampling taking place in New York’s Times Square as part of a bigger effort to drive awareness and sales for the new items.

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7-Eleven drinks up sales from mobile-enabled summer sweepstakes

May 8, 2015

National convenience store chain 7-Eleven has rolled out the Slurpee All Access Chill sweepstakes contest, which incorporates the retailer’s mobile application to drive summer sales for limited-edition flavor Mtn Dew Solar Flare as well as app engagement.

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Pizza Hut tops off mobile ordering with pizza-tracking feature

May 7, 2015

Pizza Hut is following in Domino’s footsteps by rolling out a mobile-enabled order navigation platform that allows customers to track their pizza orders from the oven to delivery at their homes, proving that quick service restaurants must innovate digital ordering to stay competitive in the sector.

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Mobile video can boost QSR’s sales and outreach: report

May 7, 2015

Consumers who frequent quick service restaurants are often the same target groups who consume the largest amount of video on mobile, suggesting that many food and beverage brands are missing a crucial marketing opportunity if they are not leveraging video advertising to engage this audience, according to a report from BrightRoll.

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McDonald’s fulfills consumer demands for mobile delivery with Postmates

May 5, 2015

McDonald’s is joining the shift towards mobile delivery by partnering with mobile application Postmates for a test at 88 New York locations, news that coincides with a business turnaround plan to increase profits and focus on consumer-driven decisions.

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Starbucks’ new express store showcases mobile POS, ordering

May 4, 2015

Starbucks is bringing its popular Mobile Order and Pay feature east as the brand introduces New York residents to its first express format store, offering busy consumers a streamlined experience for getting their favorite beverages and proving the coffeehouse chain is still the mobile leader in the food and beverage sector.

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Taco Bell unrolls Periscope for Cinco de Mayo giveaway

May 1, 2015

Taco Bell recently made a special announcement via live-streaming application Periscope, alerting consumers of a Biscuit Taco giveaway on Cinco de Mayo while testing the latest buzzed-about mobile platform’s ability to drive awareness and store traffic.

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