In mere months, health and wellness brand Jamba Juice has seen 1 million transactions through an Isis mobile wallet giveaway promotion and 1 million more mobile subscribers to its loyalty rewards program.
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Family entertainment center chain Chuck E. Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience.
Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.
Olive Garden announced a new mobile ordering To Go experience as part of its ongoing brand renaissance, but the browser-based platform could place the chain at a disadvantage compared with the competition, which has embraced more consumer-friendly applications for the most part.
Frozen yogurt chain Yogurtland is keeping customers cool this summer with 10 new flavors and by rewarding consumers for each visit and each flavor they try.
Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film.
Kroger Co. will add to its mobile-commerce know-how through the acquisition of Vitacost, an online-only retailer of consumable health products.
Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.