McDonald’s deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.
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Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants’ loyalty platforms with the release of its My Krispy Kreme Treats mobile application.
Courtyard New York Manhattan/SoHo is aiming to ramp up business by leveraging a mobile application that enables guests to check-in and checkout of the hotel without waiting in long lines.
Papa John’s continues to be a force to reckon with in mobile ordering with its digital and mobile channels recently reaching a new milestone to account for more than 50 percent of sales in the United States.
Chick-Fil-A is updating its mobile application to include two features paramount for driving mcommerce: in-app mobile payments and mobile ordering in more than 130 of its chain restaurants.
Buffalo Wild Wings is attracting college football bowl fans and aiming to drive traffic to restaurants with its GameBreak gaming platform, available on mobile devices and on tablets in restaurants, that currently features the Million Dollar Pick’Em Challenge.
In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.
Bravo Brio Restaurant Group, the parent company of Brio Tuscan Grille, has joined forces with Paytronix to offer a new Eat, Repeat, Reward loyalty program on its updated mobile application that also leverages enhanced employee training tools.
The Girl Scouts of the United States has introduced Digital Cookie, a new digital platform that reimagines how the organization sells cookies while teaching young saleswomen about online marketing, mobile application usage and ecommerce.
In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.