Food and beverage

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How better Wi-Fi will help Burger King sell more burgers

April 17, 2014

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Drync wine application taps into tablets and new talent

April 14, 2014

Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.

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Denny’s app drops geo-targeting in favor of customization, gaming

April 8, 2014

Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.

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Subway takes bigger bite of mobile ordering with New York expansion

April 7, 2014

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Domino’s pares down mobile checkout to propel orders

April 4, 2014

Domino’s Google Wallet integration into its Android application highlights how pizza chains are focusing on tweaking small features to grow mobile order volume.

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Buffalo Wild Wings bets on EMV to grow tablet payments

April 4, 2014

Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.

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QSRs’ ordering apps fall short of leveraging mobile’s full potential

April 4, 2014

While restaurants of all sizes are embracing mobile ordering, these strategies fall short in many cases of leveraging mobile’s full potential for social, entertainment and utility-based offerings that can drive engagement and loyalty with customers.

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Yogen Fruz treats customers with new mobile payment option

April 3, 2014

Following the successful launch of a mobile loyalty program, frozen yogurt chain Yogen Fruz has released an application that offers mobile payment options and digital rewards.

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