Food and beverage

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Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

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London restaurants attract traffic via beacons and Bookatable app

October 20, 2014

European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.

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Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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Greene Turtle restaurant chain gamifies loyalty program for mobile

October 17, 2014

The Greene Turtle, a sports bar restaurant chain, has teamed up with Paytronix and Gamescape to develop a new mobile loyalty program centered on brand-related games.

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7-Eleven taps beacons to chase runners into stores

October 16, 2014

Convenience store retailer 7-Eleven is working with Japanese soft drink manufacturer Pocari Sweat on a beacon campaign in Singapore that tracks runners’ progress and offers rewards when they pass one of the chain’s locations.

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OpenTable leverages mobile payments to serve up quicker dining

October 15, 2014

Online and mobile reservation service OpenTable has announced the availability of mobile payments, currently accessible in the New York, San Francisco and Washington metropolitan areas.

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Whole Foods exec: Mobile should not inhibit in-store experiences

October 8, 2014

LITCHFIELD PARK, AZ – A Whole Foods executive at the Mobile Shopping Summit 2014 said that the brand’s planned rollout of a new mobile platform would aim to not take over but serve as a companion during the in-store experience.

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Capital Teas leverages Passbook and loyalty app to drive sales

October 6, 2014

Capital Teas is leveraging Passbook with a new loyalty mobile application designed to enhance consumers’ mobile experiences and streamline payments.

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Groupon launches standalone app for receipts-based offers

October 3, 2014

Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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