Food and beverage

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Marsh Supermarket app gives customers free money for interacting with brands

December 6, 2016

Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.

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El Pollo Loco debuts new mobile ordering app

December 2, 2016

El Pollo Loco is starting to play catch up with other fast food chains with the addition of a new mobile ordering application that integrates a loyalty program as well as other modern features into a single mobile package.

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Starbucks mobile pay solutions increase to four with Chase Pay

December 1, 2016

Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.

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Pepsi takes notes from fashion brands with holiday pop-up

November 30, 2016

PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.

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Omaha Steaks unveils mobile gifting app

November 29, 2016

Omaha Steaks is ringing in the holiday season with a newly launched mobile application for Apple devices that lets customers send the gift of beef to their loved ones.

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Grubhub updates app with preordering and map search functions

November 21, 2016

Grubhub is making mobile ordering even easier for consumers with a tight schedule thanks to the introduction of preordering, express reordering and a new map-based search function.

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BJ’s customers can buy veterans a beer with new app campaign

November 21, 2016

A new campaign from BJ’s Restaurant aims to harness the power of mobile to let customers do a good deed for a veteran with its new Buy a Hero a Beer initiative.

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McDonald’s brings back McRib along with app to help find it

November 18, 2016

McDonald’s fabled McRib is back, and this time the fast food chain is introducing a mobile solution for tracking the elusive sandwich.

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The Coffee Bean introduces mobile rewards app in competitive move

November 18, 2016

The Coffee Bean & Tea Leaf, a coffee and tea specialty retailer, is taking a step towards mobile integration with the release of its new mobile rewards application.

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Dunkin’ Donuts doubles down on loyal customers with Perks Week

November 17, 2016

Dunkin’ Donuts is rewarding its loyal customers as well as incentivizing new ones with Perks Week, a week-long celebration of its loyalty application users.

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