Meredith Corporation’s digital food hub Allrecipes is joining forces with Instacart to enable cooking enthusiasts to shop for ingredients for their favorite meals on mobile and have products delivered from local grocery stores to their homes in as little as one hour.
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Vincast, a digital tool for wine lovers, is helping connoisseurs maintain their collections through investment-grade analytics.
A heaping of smaller to mid-size pizza brands are leveraging mobile loyalty and geofencing to attract more consumers and their taste buds during National Pizza Month in October, proving that rewards programs are paramount in starving off competition from heavyweights such as Pizza Hut and Domino’s.
Anheuser-Busch’s Bud Light brand is uncapping its foray into smart home devices with a Wi-Fi-enabled refrigerator, allowing consumers to control the appliance’s interior temperature and order beer for home delivery via a complementary mobile application.
Walmart is expanding its grocery pickup service, which enables customers to shop their lists online or on mobile and retrieve items at a pre-selected time, bringing it to eight new regions as mass-market retailers compete for a larger share of consumers’ wallets.
California Pizza Kitchen is inviting consumers to discover their pizza personality on a mobile and online platform, evoking the quizzes often seen on social media to drive sales for two-limited edition menu items.
NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.
With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.
Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones.