Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.
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Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.
McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.
McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.
Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.
The Perkwave mobile application has teamed up with Apple Pay to bring quick payment options to customers of a slew of local restaurants including the Crown & Anchor Pub in Las Vegas, NV, Café Vico in Fort Lauderdale, FL and The Grille in San Diego, CA.
Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization.
Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.
European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.
Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.