NEW YORK – A Domino’s Pizza executive at the Mobile Marketing Association’s SM2 Innovation Summit 2015 discussed the brand’s strong digital sales, which stem from enabling mobile-savvy consumers to place pizza orders via an application, social media, a virtual voice assistant and an online site to ensure maximum convenience and reach.
Food and beverage
- No categories
With Taco Bell’s mobile ordering application showing check growth of 30 percent, the chain is bringing digital ordering to a newly overhauled Web site as it continues to ramp up digital innovation.
Dunkin’ Donuts continues to ramp up its bet on Snapchat from both a content-creation and advertising standpoint, most recently by offering a one-day geofilter to boost engagement with its National Coffee Day promotion.
Pizza Hut’s 1,471 locations in mainland China are augmenting in-store dining by enabling customers to receive movie ticket prizes in the WeChat messaging application, as well as special discounts and offers, as a reward for interacting with beacon technology via their smartphones.
Starbucks is officially making its Mobile Order and Pay feature available for consumers nationwide with Android and iOS devices while preparing for its release in Britain and Canada next month.
Convenience store chain 7-Eleven hopes to increase store traffic by rolling out the 7-Eleven Bill Pay application, which enables shoppers to pay cash to more than 17,000 local and national billers with a bar code scan at participating locations.
Domino’s is continuing its mobile blitz this year by introducing a new loyalty program, Piece of the Pie Rewards, that enables consumers to order pizzas via its mobile application or online to begin earning points redeemable for free menu items.
Krispy Kreme hopes to boost in-store traffic this Saturday with a new mobile site, called the ArrPhone, that offers virtual accessories for dressing up on International Talk Like a Pirate Day while driving interest in the Kreme Filled Pirate donut.
The Wendy’s Co. is differentiating itself from the slew of fast food chains rolling out mobile-optimized games by attempting to bolster awareness and sales for the newly returned Pulled Pork BBQ Sandwich via a variety of choose-your-own-adventure YouTube videos.
Chipotle is ramping up sales through a new contest and partnership with Amazon built around a mobile-optimized book report platform while also leveraging text messaging to deliver related offers.