Chicken wing restaurant Wingstop is innovating social media marketing with a live auction on Periscope where winners are determined by how many times they tap the heart button.
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McDonald’s revealed during its second-quarter earnings call that it has seen 12 million downloads of its application and an average check increase among consumers who redeem mobile offers, a feat likely accomplished due to the chain’s focus on welcome incentives for new users.
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.
Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.
Domino’s is altering pricing for a carryout special after customers voiced frustrations over its limited availability and is rectifying the situation with a mobile-optimized sweepstakes featuring a bevy of branded prizes for consumers who paid higher prices for weekend orders.
Thrillist’s new Eat Seeker digital hub is taking on Foursquare and other location-based platforms by enabling mobile and Web users to interact with an immersive map, find insider information on local restaurants and save potential venues to visit later.
Pizza Hut is competing with Domino’s extensive mobile ordering capabilities by capitalizing on the growing interest in conversational commerce with a chatbot for ordering food delivery.
Tropical Smoothie Café is working to streamline its customer service and operating system at store locations by adopting a mobile management system that cuts down on paper waste and saves employees time.
Fast-casual dining chain Penn Station East Coast Subs is rolling out a new application enabling users to order ahead, collect and redeem rewards points, send friend referrals and receive access to seasonal mobile games, underscoring the potency of all-in-one loyalty apps.
Grocery chain The Fresh Market is leveraging a new ereceipt program that enables customers to enjoy a more streamlined, paperless experience at in-store checkouts and opens wider opportunities for customized offers on mobile.