Dunkin’ Donuts is dispersing mobile gift cards to winners of its latest social media sweepstakes and is offering a coupon to application users ahead of back-to-school season, proving it has the wherewithal to dethrone Starbucks as a food and beverage leader in mobile.
Food and beverage
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Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made.
Auntie Anne’s is the latest food marketer to slip into the mobile delivery sector following an integration with the Postmates delivery application, enabling consumers in seven test markets to receive salty and sweet snacks in under an hour.
Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers.
Retailer Saks Fifth Avenue is bringing the culinary expertise of its in-store chefs to its consumers’ homes with a new online series.
Fast food chain Taco Bell and books retailer Barnes & Noble College are among the 33 new merchants that have integrated with mobile-optimized checkout service Visa Checkout, proving that the payments platform sector continues to become more saturated and cutthroat.
Chinese-American supermarket chain 99 Ranch Market is leveraging a beacon-powered mobile game that shoppers may play via the WeChat messaging application for a chance to win in-store prizes, proving that grocery stores are an ideal location for wide-scale beacon deployments.
West Coast-based sandwich chain Port of Subs is unlocking a new application that enables loyal consumers to customize their favorite meals and place orders via mobile, underscoring the need for fast-casual restaurants to offer pay-now, pick-up-later options.
Firehouse Subs is rolling out a revamped application that includes mobile ordering capabilities, a must-have for fast-casual chains, as well as in-app gaming that enables consumers to receive additional loyalty points for extended engagement.
Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.