Food and beverage

Grocery store chain Safeway is beefing up its mobile strategy with a new shopping application that delivers coupons and other offers to a customer’s loyalty card.

Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.

Nestlé Waters is rolling out a mobile campaign for brands including Arrowhead, Deer Park and Ice Mountain that combines QR codes, SMS and mobile Web sites to let consumers vie for a chance at winning a travel package or gift cards.

British supermarket chain Sainsbury’s is expanding its mobile commerce strategy with a new version of its online site for groceries that lets users shop and buy via a mobile device.

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Online dining destination Delivery.com is rolling out an Android application to let users place orders from their handsets after seeing approximately 10 percent of orders being made from mobile devices.

Online dining site Restaurant.com has rolled out an Android application that lets hungry diners buy gift certificates from their favorite restaurants via their handsets.

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Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company’s email database, but also reward consumers with prizes for playing games.

Fast casual restaurant chain P.F. Chang’s is letting hungry diners order food from their handsets via a new mobile application for iPhone and Android smartphones.