Food and beverage

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Wawa challenges Dunkin’ Donuts, Starbucks with in-app mobile payments and loyalty

January 23, 2015

Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.

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Saucey drives in-app sales by serving up Absolut Vodka cocktails, mixologists

January 21, 2015

Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases.

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How Starbucks’ social strategy won the holidays and drove sales

January 20, 2015

Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.

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Kohl’s data deep dive yields more resonant app

January 14, 2015

NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.

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TGI Friday’s makes room for future innovation with mobile POS

January 14, 2015

NEW YORK – A TGI Friday’s executive at the NRF 104th Annual Convention & Expo said that the restaurant chain prides itself in taking a different approach toward tablet integration in its locations in contrast to its competitors, such as Applebee’s, by placing tablets in the hands of servers rather than on tables.

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TGI Friday’s equips servers with tablets to streamline customer experience

January 13, 2015

Restaurant chain TGI Friday’s is equipping servers with Microsoft tablets to help make the customer experience more streamlined and convenient.

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Marsh Supermarkets pioneers iBeacon-Apple Watch integration

January 12, 2015

Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.

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McDonald’s borrows from Starbucks playbook with in-store wireless charging

January 12, 2015

In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.

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Taco Bell tempts app users with free taco after mobile purchase

January 8, 2015

Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.

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Girl Scouts cook up interest in gluten-free treats with enhanced app

January 6, 2015

Girl Scouts of the USA is drumming up interest in the debut of three cookie varieties this year, including gluten-free options, with enhancements and new features for its Girl Scout Cookie Finder mobile application that allow for easier purchasing.

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