Wakefern Food Corp., the owner of grocery chains ShopRite and Fresh Grocers, is updating its sales systems in a mobile way with the addition of support for Chase Pay.
Food and beverage
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OpenTable, the restaurant reservation application, is working on a pilot program in Boston that rewards frequent diners with special reservations at hard-to-book restaurants, encouraging users to leverage the app for more than just casual dining.
Fast casual burger chain Shake Shack is hoping to compete with fast food chains by testing a new mobile ordering application for iOS customers at its Midtown East location, as its loyal fans support its growth.
American honey producer Sue Bee Honey has recently had a measure of success in an experiment with beacon technology to augment customers’ in-store experiences.
Ecommerce marketplace Groupon is reinforcing a commitment to amending its mobile presence by debuting the Groupon To Go delivery service in its third market, St. Louis.
Slice, a platform that helps connect consumers with local pizzerias, has debuted its new mobile application, providing a tool for small businesses that should have big brands paying attention.
Grubhub is gearing up for the holiday season with new customizable e-gift cards that users can send to each other through the food ordering service’s mobile app.
Mondelez International’s Cadbury brand recently teamed up with Mac’s Convenience Stores to reward shoppers for logging into the locations’ Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.
Quiznos is embracing rewards as a way of recruiting new customers and retaining old ones with a new loyalty application called Toasty Points.
PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion.