Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
Food and beverage
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Chick-fil-A is playing catch-up to the slew of quick service restaurant chains incorporating Apple Pay into their mobile applications by gradually rolling out the payment platform’s capabilities to locations nationwide.
Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.
Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.
Domino’s is continuing its innovative mobile-ordering streak by integrating Amazon Echo prior to the Super Bowl, an attempt to drum up sales during one of food takeout’s biggest days of the year.
Whole Foods has introduced digital coupons that are exclusive to its iPhone and Android phone applications, enabling shoppers to show a bar code at checkout to automatically apply eligible discounts.
Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.
Taco Bell is pairing the lure of mystery with the Super Bowl’s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.
Fast food chain Bojangles is hoping to drive sales ahead of this year’s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media.
Krispy Kreme is lacing up its mobile sales strategy with a Super Bowl tie-in, creating two football-themed donuts and tracking their popularity on social media daily leading up to the big game.