McDonald’s is one of the few brands still leveraging SMS strategies by introducing a text-to-win sweepstakes that commemorates its extended partnership with the Philadelphia Eagles and serves as a call-to-action to download the McD application.
Food and beverage
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American Homebrewers Association has created a mobile application that acts as a hub for at-home beer brewers and fans, connecting users with deals and information for all things related to beer.
Sam’s Club is ramping up for a nationwide rollout of its revamped Scan & Go mobile application this fall after a successful regional pilot, enabling in-store shoppers to use their smartphones to scan items and pay directly within the app instead of using the self-checkout lane.
Dunkin’ Donuts is getting an early start on promoting sales for its pumpkin-flavored products with a sweepstakes on Twitter that prompts users to retweet a photo to celebrate the flavor’s arrival.
Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.
McDonald’s attempt to piggyback on the renewed interest in wearables by giving away a free Step-it activity tracker with each Happy Meal encountered an obstacle after it received complaints of the fitness band causing skin irritations, resulting in the item being withdrawn.
Wendy’s is attempting to break the mold for me-too selfie contests by inviting social media users to buy a discounted Frosty and upload a photo with it using a specific hashtag in exchange for a complimentary subscription to MLB.com’s live streaming sports service.
Lowes Foods is digitizing its circular program and Web site to offer more seamless grocery shopping experiences, a feat made possible by the introduction of mobile-optimized coupons that rewards members can clip and apply directly to their shopping cart totals.
Starbucks is ushering in its annual Starbucks for Life promotion four months early this year, enabling rewards members to earn an instant win contest entry each time they make a purchase with its mobile application, displaying how marketers can use the element of surprise in their campaigns.
Starbucks is looking to unearth new streams of revenue by expanding its mobile payment capabilities to a wider range of consumers, this time rolling out its application for smartphones on the Windows 10 operating system.