Food and beverage

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Church’s Chicken plucks music streaming, photo filters for revamped app

June 29, 2016

Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps.

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OpenTable rolls out in-app virtual tab, eliminating on-the-spot mobile payments

June 28, 2016

OpenTable’s newest tool allows diners to tap on the Tab feature within its mobile application when booking a reservation, inform servers of their virtual Tab and leave a restaurant once a meal is finished without having to enter payment information on the premises.

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QSRs brainstorm next-generation in-store engagement tactics to gain competitive edge

June 27, 2016

With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.

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Tasty Burger, Fasten partner to drive Boston customers to store locations

June 24, 2016

Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.

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Starbucks heats up awareness for summer drinks via themed Snapchat lenses

June 16, 2016

Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.

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Giant Eagle soars on mobile, digital experiences in omnichannel shopping push

June 14, 2016

Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.

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Wingstop soars with conversational commerce via chatbot initiative

June 9, 2016

Conversational commerce continues to grow with chicken wing restaurant chain Wingstop the latest to introduce an ordering option through Twitter and Facebook Messenger, bringing its products to where consumers are spending time.

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Sodexo introduces mobile ordering to 25pc of college campuses

June 9, 2016

Food service company Sodexo is leveraging a partnership with the Tapingo application to deploy mobile ordering options to more than 850 colleges nationwide, a move that could transform the format of campus dining programs in the near future.

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Chick-fil-A revamps mobile ordering experience with personalized reward offers

June 2, 2016

Chick-fil-A is firing up a new mobile application, called Chick-fil-A One, enabling users to customize meals, order ahead and take advantage of a new feature that surprises consumers with complimentary favorite items, highlighting the need for preference-based loyalty programs.

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Coborn, Foodtown value personalization for mobile rewards push

May 27, 2016

Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

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