Convenience store chain 7-Eleven is putting a mobile application at the center of a summer-themed promotion, providing users an opportunity to access exclusive coupons and offers.
Food and beverage
Grocery store chain Kroger is leveraging mobile to make its loyalty program more convenient for members, who can now download coupons, renew prescriptions and perform other tasks via the retailer’s application.
Following the success of a mobile ordering pilot with PayPal, Jamba Juice is working on developing its own branded mobile ordering and payment solution that can be rolled out more broadly across its store base.
Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
Cinnamon roll bakery chain Cinnabon is leveraging mobile to help drive donations for the National Breast Cancer Foundation via a new in-store initiative.
Seamless and GrubHub have signed a definitive agreement to merge as the two companies look to build an organization with enhanced financial strength that can better scale in the rapidly growing food-ordering industry.
Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.
Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.