Food and beverage

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Pei Wei adds a side of loyalty to new mobile ordering app

September 29, 2016

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Doritos’ two-pronged mobile campaign drives product sales, voter registrations

September 27, 2016

One of PepsiCo’s flagship brands, Doritos, has teamed up with nonprofit organization Rock the Vote for a new campaign that encourages millennials to purchase a flavorless bag of chips through a mobile-optimized site in a bid to convince friends to vote in the upcoming election.

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Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes

September 26, 2016

Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.

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Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons

September 23, 2016

Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.

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TGI Fridays outpaces QSR competition with Messenger-enabled reservation bookings

September 21, 2016

TGI Fridays is enabling diners to engage in round-the-clock interactions with the chain via Facebook Messenger and make online reservations on the social platform, a first for the quick-service restaurant sector.

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Pizza Hut heats up impulse sales with fantasy football-themed ESPN contest

September 19, 2016

Pizza Hut is hosting a collaborative contest with ESPN that invites consumers to nominate their fantasy draft team’s commissioner for a prize and simultaneously order a pizza to sweeten their football-viewing experiences.

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Domino’s joins chatbot movement, unveils Facebook Messenger ordering

September 16, 2016

In an effort to cash in on the chatbot craze and expand its own digital ordering service, Domino’s is now allowing customers to order pizza through a Facebook Messenger chatbot.

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Taco Bell profits off of virtual reality hype with text-to-win giveaway

September 16, 2016

Thanks to a mobile sweepstakes held in partnership with Sony, Taco Bell customers who purchase a Big Box meal will become eligible to win a PlayStation virtual reality headset by texting in a code found on the packaging.

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Ruby Tuesday garnishes sales push via burger-themed mobile quiz, coupon

September 14, 2016

Casual dining chain Ruby Tuesday is ramping up online traffic ahead of National Cheeseburger Day by inviting consumers to take an interactive mobile quiz to determine which regionally-inspired burger best suits their personality and receive a coupon for a free cheeseburger, redeemable in-store.

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Subway’s Avanti deal signals continued commitment to mobile and digital

September 8, 2016

Subway has acquired both a team and assets from Avanti Commerce, a digital technology platform based in Vancouver, Canada, suggesting the company’s investment in mobile and digital is more than just gesture.

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