Food and beverage

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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Dunkin’ Donuts balances mobile, traditional marketing to protect brand personality

October 1, 2014

NEW YORK – A Dunkin’ Donuts executive at the Mobile Marketing Association’s SM2 Innovation Summit said that combining and balancing traditional and mobile marketing strategies will carry the brand toward the future.

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Old Chicago’s football challenge gets mobile makeover to drive retention

September 29, 2014

Restaurant chain Old Chicago’s digitized football challenge has returned for a second season with a bigger mobile focus, helping to drive more than 50 percent of use from smartphones and tablets.

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Facebook fans spend almost 50pc more at grocery stores: report

September 26, 2014

A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans.

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Papa John’s offers best mobile Web experience among leading restaurants: report

September 25, 2014

A new report being released today gives Papa John’s the highest score among leading restaurants for its fast-loading mobile Web experience.

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Dunkin’ Donuts supports menu expansion with mobile-ordering test

September 25, 2014

Dunkin’ Donuts’ recent announcement of a mobile-ordering test supports the brand’s ongoing efforts to expand its menu by encouraging customers to try new items without having to wait in line.

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YP looks to attract users with GrubHub mobile-ordering deal

September 25, 2014

YP is enabling online and mobile ordering via a new partnership with GrubHub, making it easy for anyone searching for local businesses on YP’s mobile app and Web site to convert.

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Tim Hortons drives foot traffic with scavenger hunt on social media

September 23, 2014

Tim Hortons Café & Bake Shop is offering a slew of ways for consumers to celebrate National Coffee Week, including a social media scavenger hunt for free gift cards across select cities in the United States.

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Apple Pay’s halo effect evident in Subway Softcard partnership

September 17, 2014

The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.

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Drizly integrates Web into its mobile-first strategy

September 12, 2014

Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.

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