Food and beverage

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IHOP pits new menu items against one another in Twitter contest

August 27, 2014

Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.

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Burger King ups ante on promoting apps with smartphone offer

August 26, 2014

In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.

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Women, college-educated shoppers are top Ibotta users

August 22, 2014

Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

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Uber takes on Google in the instant-delivery realm

August 21, 2014

Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

August 18, 2014

Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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Zachy’s looks to boost online success with responsive Web design

August 14, 2014

PHILADELPHIA – Wine and liquor retailer Zachy’s hopes to take its recent successful foray into targeting customers online and extend the reach into mobile with the upcoming launch of a responsive Web site.

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Roger Wilco capitalizes on mobile moment with wine app

August 13, 2014

PHILADELPHIA – Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices.

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Shari’s slices into mobile for shift toward building loyalty

August 13, 2014

Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.

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Subway’s Sharknado 2 comedic tweets bite back

August 1, 2014

Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting.

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LiveDeal gets faster with launch of redesigned iOS application

July 30, 2014

LiveDeal has sped up its discount-serving engine to meet consumers’ growing demand for fast restaurant offers.

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