Food and beverage

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How On The Border gets mobile payments right

June 30, 2015

On The Border Mexican Grill & Cantina is promoting its recent foray into mobile payments and educating customers about how to take control of their dining experience via in-store signage that showcases the necessary steps and convenience of paying via smartphones.

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QSRs, retailers have highest commerce potential with Snapchat geofilters

June 29, 2015

The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.

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Wendy’s microsite overloaded by popular Periscope stream with YouTube stars

June 24, 2015

The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications.

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Mondelez renews commitment to video-driven commerce on Facebook

June 24, 2015

Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.

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Starbucks drives sales for new Frappuccino flavors with fan voting on mobile

June 23, 2015

Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.

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Chiquita Banana finds Minions are marketable bunch on mobile

June 23, 2015

Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes.

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Panera exec: Personalization, loyalty paramount to new mobile initiatives

June 18, 2015

NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.

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Starbucks raises the stakes on mobile ordering with significant expansion

June 17, 2015

Starbucks is rolling out its mobile order-and-pay feature to thousands of United States stores after recognizing its potential in Portland, the initial test market, to increase sales, shorten store lines and drive customer satisfaction.

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Domino’s adds text to growing roster of mobile ordering capabilities

June 17, 2015

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.

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Magnum kicks off summer with beacon-enabled deals for Tesco shoppers

June 15, 2015

Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.

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