Convenience chain Wawa is attempting to compete with brands such as Dunkin’ Donuts and Starbucks by launching a new mobile application featuring a payment function and rewards program.
Food and beverage
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Alcohol delivery mobile application Saucey is stirring up sales by introducing new weekly packages featuring Absolut Vodka cocktails in addition to launching an on-demand bartender service, proving that consumers are increasingly turning to home delivery apps for their food and beverage purchases.
Social media chatter around Starbucks and its specialty offerings was at an all-time high in December as the chain leveraged holiday by encouraging guests to upload drink photos and urge friends to visit its bricks-and-mortar storefronts to get their own taste of the themed beverages.
NEW YORK – A Kohl’s executive at the NRF 104th Annual Convention & Expo discussed how the retailer leveraged data analytics to create a mobile application that resonates better with consumers.
NEW YORK – A TGI Friday’s executive at the NRF 104th Annual Convention & Expo said that the restaurant chain prides itself in taking a different approach toward tablet integration in its locations in contrast to its competitors, such as Applebee’s, by placing tablets in the hands of servers rather than on tables.
Restaurant chain TGI Friday’s is equipping servers with Microsoft tablets to help make the customer experience more streamlined and convenient.
Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.
In an attempt to thwart declining sales, fast food brand McDonald’s is providing wireless charging for its customers in Britain to drive in-store sales.
Taco Bell is driving downloads of its mobile application and ramping up awareness of its mobile ordering function by tempting customers with a free Doritos Locos Taco with each mobile purchase made this month.
Girl Scouts of the USA is drumming up interest in the debut of three cookie varieties this year, including gluten-free options, with enhancements and new features for its Girl Scout Cookie Finder mobile application that allow for easier purchasing.