Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.
Food and beverage
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El Pollo Loco is starting to play catch up with other fast food chains with the addition of a new mobile ordering application that integrates a loyalty program as well as other modern features into a single mobile package.
Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.
PepsiCo is merchandising out its emoji campaign for its namesake brand, hoping to get in on the holiday season and tooling together call-to-action mobile marketing techniques such as a White Elephant giveaway on social media.
Omaha Steaks is ringing in the holiday season with a newly launched mobile application for Apple devices that lets customers send the gift of beef to their loved ones.
Grubhub is making mobile ordering even easier for consumers with a tight schedule thanks to the introduction of preordering, express reordering and a new map-based search function.
A new campaign from BJ’s Restaurant aims to harness the power of mobile to let customers do a good deed for a veteran with its new Buy a Hero a Beer initiative.
McDonald’s fabled McRib is back, and this time the fast food chain is introducing a mobile solution for tracking the elusive sandwich.
The Coffee Bean & Tea Leaf, a coffee and tea specialty retailer, is taking a step towards mobile integration with the release of its new mobile rewards application.
Dunkin’ Donuts is rewarding its loyal customers as well as incentivizing new ones with Perks Week, a week-long celebration of its loyalty application users.