Chili’s is serving up a double helping of mobile with plans for a new loyalty program that will integrate with the chain’s order-and-pay tablets as well as a new service for texting guests when their reserved tables are ready.
Food and beverage
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Coffeehouse chain Caribou Coffee is attempting to steam up sales on mobile via its first application for iOS and Android devices that comes stocked with mobile payment and loyalty options, and suggests that mobile is a requisite offering for any coffee retailer seeking to reach on-the-go consumers.
In Boston, 150 local merchants including Grindr, Patty Chen’s Dumpling House and Sofa Cafe are delivering offers to passersby via beacon technology and the Howler mobile application, driving 52 percent of recipients into a venue.
Taco Bell is gearing up to overtake its competitors in mobile strategy by announcing plans to roll out a customer loyalty program as part of its mobile application later this year, placing it a step above other fast food chains such as McDonald’s and Burger King that do not offer rewards platforms.
MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.
Olive Garden is the latest restaurant chain to employ tablets in its bricks-and-mortar locations, enabling customers to order and pay via the devices, suggesting that mobile has a strong role to play in streamlining the dining experience and increasing tip percentages for servers.
NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence thanks to a scavenger hunt that helped drive sales last fall.
Papa John’s is introducing a new digital solution to consumers online and on mobile that enables them to split their pizza bill in a streamlined manner, suggesting that mobile payments sharing options are set to take off in 2015.
Dunkin’ Donuts and Seamless are aiming to order in more mobile sales by integrating with Google Wallet as a mobile payment option for Android users, proving that food and beverage marketers must offer mcommerce solutions for consumers of both iOS and Android platforms.
Supermarket chains Grocery Gateway and Longo’s are two of the brands teaming up with omnicommerce solution Unata to offer shoppers personalized circulars and customized deals on mobile, suggesting that grocery marketers may become reliant on digital platforms to stand out in the competitive sector.