Food and beverage

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Pizza Hut scores Super Bowl sales touchdown with mobile orders

February 10, 2016

Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.

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Chick-fil-A heats up mobile sales with Apple Pay integration

February 10, 2016

Chick-fil-A is playing catch-up to the slew of quick service restaurant chains incorporating Apple Pay into their mobile applications by gradually rolling out the payment platform’s capabilities to locations nationwide.

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Jack in the Box unleashes mobile coupon tied to 1M burger giveaway

February 9, 2016

Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.

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Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics

February 5, 2016

Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.

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Domino’s maintains spot as mobile-ordering innovator with Amazon Echo integration

February 4, 2016

Domino’s is continuing its innovative mobile-ordering streak by integrating Amazon Echo prior to the Super Bowl, an attempt to drum up sales during one of food takeout’s biggest days of the year.

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Whole Foods’ app-only digital coupons simplify in-store use

February 4, 2016

Whole Foods has introduced digital coupons that are exclusive to its iPhone and Android phone applications, enabling shoppers to show a bar code at checkout to automatically apply eligible discounts.

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7-Eleven brews up Valentine’s Day sales with shareable relationship statuses

February 3, 2016

Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.

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Taco Bell ramps up secret product launch through mobile pre-order

February 2, 2016

Taco Bell is pairing the lure of mystery with the Super Bowl’s substantial reach in a campaign that prompts users to pre-order a not-yet-unveiled new product through a mobile-optimized platform.

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Bojangles brings social media followers on journey to Super Bowl

February 2, 2016

Fast food chain Bojangles is hoping to drive sales ahead of this year’s Super Bowl through a publicized road trip to support the Carolina Panthers, during which fans can request a stop in their town through social media.

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Krispy Kreme gears up for social media-supported sales touchdown

February 1, 2016

Krispy Kreme is lacing up its mobile sales strategy with a Super Bowl tie-in, creating two football-themed donuts and tracking their popularity on social media daily leading up to the big game.

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