Dunkin’ Donuts is stirring up sales ahead of Valentine’s Day by promoting its love-themed digital gift cards and featuring its heart-shaped donuts in a live stream session on Facebook, paving the way for food and beverage brands to capitalize on major holidays.
Food and beverage
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Foursquare is attempting to regain its footing as a popular local discovery application by enabling users to purchase groceries, food and alcohol, thanks to a partnership with ordering platform delivery.com.
M. Shanken Communications beverage and food publication Wine Spectator is appealing to wine-loving millennials with a new application that helps users find quality, less expensive offerings.
Pizza Hut enjoyed record-breaking sales on the day of the Super Bowl, with orders coming from mobile devices representing approximately one-third of total sales, underscoring consumer demand for on-the-go food purchases during major sporting events.
Chick-fil-A is playing catch-up to the slew of quick service restaurant chains incorporating Apple Pay into their mobile applications by gradually rolling out the payment platform’s capabilities to locations nationwide.
Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.
Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.
Domino’s is continuing its innovative mobile-ordering streak by integrating Amazon Echo prior to the Super Bowl, an attempt to drum up sales during one of food takeout’s biggest days of the year.
Whole Foods has introduced digital coupons that are exclusive to its iPhone and Android phone applications, enabling shoppers to show a bar code at checkout to automatically apply eligible discounts.
Convenience chain 7-Eleven Canada is fueling coffee sales by rolling out a Valentine’s Day promotion that allows customers to purchase a cup for $1, choose a sleeve depicting their relationship status and share it by uploading a picture to social media.