The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.
Food and beverage
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Mobile has driven the efforts of adult-beverage delivery service Drizly, which has recently integrated Web ordering to offer a multi-screen experience.
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
Restaurant chain Pizza Hut and floral and gift retailer 1800Flowers are participating with Visa Checkout for its nationwide NFL campaign, offering promotions and exclusive deals to the platform’s enrollees.
Marble Slab Creamery and MaggieMoo’s Ice Cream & Treatery have developed a mobile application offering coupons and customer rewards to boost client loyalty.
An independent restaurant in Kentucky is using a new function on its DineTime Host iPad application that will make it easier to manage reservations and conduct follow-up messaging to guests.
Sports restaurant Buffalo Wild Wings is launching a multi-platform experience for Web and application users that incorporates fantasy sports and competitive gaming experiences.
Restaurant chain IHOP is hosting a contest enticing crepe lovers to try its new entrees and tweet their favorite using one of two hashtags.
In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.