Food and beverage

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Coborn, Foodtown value personalization for mobile rewards push

May 27, 2016

Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

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Grubhub cooks up restaurant efficiency via in-house omnichannel platform

May 23, 2016

Grubhub is cementing its status as a mobile leader in the food and beverage industry by rolling out an in-restaurant technology tool – usable on any mobile, tablet or desktop device – that employees can leverage to manage menus, review finances and process orders.

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What Burger King’s new chatbot means for QSR chains’ order-ahead options

May 19, 2016

Burger King is piloting an order-ahead tool within Facebook’s Messenger application, leading the plethora of QSR marketers debating whether to invest in chatbots while lending credence to Facebook’s ability to serve as a viable mobile ordering option.

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Nearly two-thirds of consumers leverage smartphones while dining in restaurants: RetailMeNot

May 17, 2016

Nearly 66 percent of consumers opt to conduct a slew of tasks on their smartphones while dining out at restaurants, including browsing reviews and searching for coupons, pointing to restaurateurs’ opportunities to drive last-minute reservations and revenue, according to a study from RetailMeNot.

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Wendy’s exec: Mobile video mastery translates to in-store traffic spikes

May 12, 2016

NEW YORK – A Wendy’s executive at the MMA Mobile Marketing Leadership Forum revealed that the fast-food chain’s initiatives within mobile video pay off – especially among millennial consumers – when it comes to driving in-store traffic, lending support to video ads’ rise.

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Auntie Anne’s brings mobile gift cards to consumers, promoting shareability

May 10, 2016

Auntie Anne’s is angling for higher sales via a collaboration with digital gifting service Yiftee, enabling consumers to purchase mobile gift cards and send them to friends via SMS, email or Twitter, underscoring quick service restaurant marketers’ potential to capitalize on social shareability.

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Jersey Mike’s layers on rewards, ordering as it links behavior across channels

May 5, 2016

Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience.

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McDonald’s builds local push on mobile via teacher appreciation incentives

May 3, 2016

A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.

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EBay uncorks more extensive product inventory via wine app collaboration

May 2, 2016

In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

April 29, 2016

Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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