On The Border Mexican Grill & Cantina is promoting its recent foray into mobile payments and educating customers about how to take control of their dining experience via in-store signage that showcases the necessary steps and convenience of paying via smartphones.
Food and beverage
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The younger demographics and plentiful store locations of quick service restaurants and some retailers make these merchants well-suited for leveraging Snapchat’s new sponsored geofilters to drive sales, but look for savvy marketers to sweeten the pot with rewards in the near future.
The Wendy’s Co. saw its microsite for new seasonal drinks become overloaded during a promotional day with YouTube stars Rhett and Link on Periscope, suggesting brands may not be ready for the viewing power that social media influencers can bring to live-streaming applications.
Coinciding with new research revealing that millennials are increasingly leveraging digital and mobile video when making purchases online, Mondelez International is astutely ramping up its video commerce efforts on Facebook.
Starbucks is experimenting with the power of personal pricing by asking fans to vote on a mobile-optimized site for their favorite flavor out of six new Frappuccino drinks, with the winning beverage to be offered at a special price in July.
Chiquita Bananas is teaming up with Universal Pictures’ upcoming Minions movie for an image recognition campaign that enables consumers to scan stickers with their smartphones to unlock digital content such as mobile postcards, sweepstakes and other prizes.
NEW YORK – Executives from Panera Bread and Westfield Group claimed at CXNYC 2015 that mobile has a critical role in driving the future of commerce at shopping centers and restaurant locations, thanks to disruptive innovations and the growing use of technology such as beacons.
Starbucks is rolling out its mobile order-and-pay feature to thousands of United States stores after recognizing its potential in Portland, the initial test market, to increase sales, shorten store lines and drive customer satisfaction.
Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.
Unilever’s Magnum brand is celebrating the start of summer, a high-selling season for the ice cream brand, by teaming up with grocery chain Tesco to bring beacon-enabled offers and discounts to shoppers via mobile.