Food and beverage

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Jersey Mike’s layers on rewards, ordering as it links behavior across channels

May 5, 2016

Jersey Mike’s Subs is layering up its mobile strategy by rolling out a new ordering application and digital rewards program that allows customers to create a single account linking their loyalty points, email club and texting and app logins for a more streamlined experience.

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McDonald’s builds local push on mobile via teacher appreciation incentives

May 3, 2016

A number of regional McDonald’s locations are celebrating Teacher Appreciation Day by incentivizing customers to download the McD application, giving local educators a mobile coupon for a free beverage and encouraging them to partake in a Twitter contest for school supplies funding.

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EBay uncorks more extensive product inventory via wine app collaboration

May 2, 2016

In a reflection of its efforts to maximize mobile sales, eBay is rolling out a new digital shopping destination for wine enthusiasts powered by mobile application Drync, enabling consumers to browse a wider selection of bottles from the alcohol platform’s network of retailers.

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Will Dunkin’ Donuts’ mobile ordering expansion help overthrow Starbucks’ throne?

April 29, 2016

Dunkin’ Donuts is bringing mobile ordering to the metropolitan New York area this May while promoting the latest version of its application, suggesting the chain is barreling full steam ahead when it comes to tackling Starbucks’ stronghold in urban locations.

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OpenTable’s redesigned iPhone app strikes balance between dining and discovery

April 29, 2016

Restaurant reservation service OpenTable is ramping up mobile bookings by redesigning its iPhone application, enabling users to enjoy faster visual browsing of eateries based on elements such as proximity, availability and personal favorites.

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Philly Pretzel Factory fuels sales by leveraging Facebook’s election chatter

April 26, 2016

Philly Pretzel Factory is driving sales during National Pretzel Day – coinciding with the Pennsylvania presidential primary – by inviting consumers to share photos of pretzels made in the top candidates’ likeness on Facebook, showcasing how brands are increasingly tying in their sales strategies with current events.

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Starbucks’ mobile ordering program drives 20pc of transactions during peak hours

April 25, 2016

Mobile Order and Pay now accounts for 10 percent of transactions in Starbucks’ busiest stores, a number that rises to 20 percent during peak hours, while transaction volume has grown 150 percent over the past year in the launch city of Portland, OR.

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Tesco unpacks automated interconnected shopping via new mobile integration

April 21, 2016

Supermarket chain Tesco has teamed up with mobile application IFTTT to automatically update shoppers’ virtual carts by prompting them to sign up for various triggers – such as product price changes – to add the appropriate item when the specified parameters are met.

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McDonald’s unpacks in-store tablets as mobile-centric sales initiatives continue

April 20, 2016

McDonald’s UK is rolling out a new sales tactic enticing consumers to visit its stores and take advantage of new Samsung Galaxy tablets that enable users to browse the Internet, play games or interact on social media networks.

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Denny’s mobile location push brings 162pc increase in search impressions

April 20, 2016

In a reflection of the growing number of merchants tapping mobile location data, Denny’s bolstered its visibility across several sites and mobile applications, successfully reaching on-the-go consumers and urging them to visit a nearby restaurant.

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