In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.
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A handful of merchants located in Atlanta’s Midtown district are participating in a new beacon-based mobile rewards and payments program to meet the needs of the neighborhood’s young, tech-savvy residents.
Domino’s is allowing customers to easily track orders from the time they are taken to the point of delivery by integrating its Domino’s Tracker application with the Pebble smartwatch.
Mobile applications such as The List are lending convenience to customers met with long wait times at restaurants with updates via text message when their table is ready.
WeDeliver, an online delivery service based in Chicago, is aiming to streamline the payment process with the launch of its mobile commerce application WeDeliver Locally ahead of the busy holiday season.
Natural foods grocer New Seasons Market is updating and customizing its in-store checkout experience, a strategy that will include the rollout of iBeacons next year.
NEW YORK – Budweiser and Discover executives at the ad:tech New York conference discussed how their brands reach consumers at the point of sale using contextual experiences, which may include digital interactivity and social conversations.
In a bet that near-field communications mobile payments may still not be ready for prime time, Burger King has opted to power its application with PayPal’s cloud-based, PIN-driven solution.
Australia’s Domino’s Pizza Enterprise has seen thousands of sign-ups for its crowdsourcing application enabling local consumers to design their own pizzas, advertise them on social media sites and receive a part of the sales.
As holiday shopping continues to evolve away from malls and bricks-and-mortar retail locations to mobile-enabled online shopping, Starbucks is fighting back with a new holiday strategy that includes a big emphasis on gift cards and the opportunity to win Starbucks for life.