Food and beverage

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Outback Steakhouse innovates reservations with mobile-enabled wait lists

October 30, 2014

Outback Steakhouse claims to be the only national restaurant chain to offer mobile access to real-time data about wait times for tables, reflecting how smartphones are innovating customer experiences.

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Taco Bell fires up mobile ordering with customization, marketing blitz

October 29, 2014

Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.

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McDonald’s doubles down on NFC with both Softcard and Apple Pay

October 29, 2014

McDonald’s is extending nationwide its partnership with mobile payments platform Softcard in an effort to push sales and offer more convenience to consumers.

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McDonald’s needs right message, products along with mobile to drive sales

October 27, 2014

McDonald’s is a mobile marketing leader but with same-store sales dropping 3.3 percent in the most recent quarter, the chain’s experience highlights the need for mobile to be paired with the right message and products to be successful.

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Dunkin’ Donuts swirls up donut sales with spooktacular social media challenge

October 23, 2014

Dunkin’ Donuts is aiming to drive holiday sales and promote its Halloween-themed Boston Scream Donut and Halloween Pumpkin Donut with a cup-decorating challenge on Twitter and Instagram.

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Local restaurants streamline pay-at-the-table with Apple Pay

October 22, 2014

The Perkwave mobile application has teamed up with Apple Pay to bring quick payment options to customers of a slew of local restaurants including the Crown & Anchor Pub in Las Vegas, NV, Café Vico in Fort Lauderdale, FL and The Grille in San Diego, CA.

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Mister Donut extends mobile loyalty following 3,000 member sign-ups

October 22, 2014

Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization.

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Starbucks ramps up in-store mobile strategy for the holidays

October 20, 2014

Starbucks has revamped its retail experience for the 2014 holiday season, with a focus on mobile via new content and offers for loyalty program members and the launch of mobile ordering.

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London restaurants attract traffic via beacons and Bookatable app

October 20, 2014

European online restaurant booking site and mobile application Bookatable has launched beacon technology that alerts smartphone users with offers when they pass by participating restaurants.

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Restaurant chains can enhance mobile ordering with gender-based targeting

October 17, 2014

Mobile ordering has picked up significantly in the past year, but one potential area of differentiation that not a lot of restaurants have taken advantage of yet is how behaviors differ between men and women.

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