Krispy Kreme is foraying into mobile loyalty for the first time by implementing a rewards program in its application, enabling customers to receive points for each visit as well as notifications when fresh donuts are available at nearby locations.
Food and beverage
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Burger King has joined forces with ordering application Swiggy to bring seamless delivery options to consumers in India, highlighting the brand’s dedication to reaching new markets via mobile.
Wine.com has introduced a slew of new features to cement its status as the largest mobile wine store, including additional filtering options, wider product selection and a round-the-clock live chat sommelier service.
Take-and-bake pizza chain Papa Murphy’s hopes to boost sales among busy customers with a mobile ordering application that reimagines phone-in orders for a new era.
Dunkin’ Donuts is uncapping mobile ordering and delivery services this week for Portland and Dallas residents, respectively, highlighting its dedication to staying competitive with Starbucks by targeting on-the-go consumers.
The Cincinnati Bengals is the first National Football League team to tap mobile technology to deliver purchased food and beverage concessions directly to game attendees’ seats.
Chipotle Mexican Grill is highlighting the potency of offering promotions via third-party mobile ordering applications by enabling Postmates users to partake in a social media contest to win 100 days of free burritos.
On-demand dining application AirGrub is celebrating its expansion to airports in Boston and New York by enabling American Airlines AAdvantage members to earn loyalty miles for each dollar spent on food.
Jamba Juice is stirring up sales by rolling out a new application functionality that enables customers to order before their arrival on premises, capitalizing on the brand’s recent digital payments integration.
McDonald’s in Japan is partnering with wireless carrier NTT Docomo, enabling customers who pay at most of the chain’s 3,000 locations nationwide using the iD mobile payment platform to receive discounts on their purchases.