Church’s Chicken is fueling more engagement on its mobile application with a suite of new features, including access to a music streaming channel, instant win promotions and branded photo filters, showcasing the importance of enhancing loyalty apps.
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OpenTable’s newest tool allows diners to tap on the Tab feature within its mobile application when booking a reservation, inform servers of their virtual Tab and leave a restaurant once a meal is finished without having to enter payment information on the premises.
With quick service restaurant chains trying harder than ever to fuel in-store foot traffic and sales, next-generation customer engagement strategies will likely see brands leverage multiple mobile technologies, such as portable chargers for smartphones and virtual reality headset packaging.
Boston’s burger joint Tasty Burger is partnering with ride-sharing application Fasten to drive in-store traffic by offering $20 off on rides and a free burger, in a partnership that leans on the complementary aspects of the two businesses.
Starbucks is keeping its chilled drinks at the forefront of consumers’ minds as warmer weather arrives with Frappucino and party-themed content across social media, including Snapchat lenses.
Supermarket chain Giant Eagle is taking a bigger stance on mobile and digital to create a commerce-driven omnichannel experience that features curbside pickup and shopping list management.
Conversational commerce continues to grow with chicken wing restaurant chain Wingstop the latest to introduce an ordering option through Twitter and Facebook Messenger, bringing its products to where consumers are spending time.
Food service company Sodexo is leveraging a partnership with the Tapingo application to deploy mobile ordering options to more than 850 colleges nationwide, a move that could transform the format of campus dining programs in the near future.
Chick-fil-A is firing up a new mobile application, called Chick-fil-A One, enabling users to customize meals, order ahead and take advantage of a new feature that surprises consumers with complimentary favorite items, highlighting the need for preference-based loyalty programs.
Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.