Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.
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NEW YORK – A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazon’s syndicated search as a big opportunity for retailers to reach shoppers, despite marketers’ notorious disdain for the online giant.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers.
PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.
Floral service H.Bloom has launched a new mobile gifting application that lets consumers send gifts to friends, family and corporate audiences via their smartphones.
1800Flowers is taking a step out of the buying process by incorporating Google Wallet into the company’s mobile site to give users another way to shop.
BOSTON – A 1800Flowers executive at the eTail Boston Mobile Shopping Summit said that mobile is changing the way that multichannel retailers operate.
NEW YORK – Due to the rise in smartphone ownership, consumers want more out of mobile experiences, according to a senior executive from 1800Flowers.