As the battle against shopping cart abandonment intensifies, 1800Flowers relied on segmentation, A/B testing and push notifications to effectively target mobile shoppers this past Valentine’s Day, resulting in a five percent lift of abandoned carts conversion.
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Whole Foods Market is joining forces with delivery service Instacart to enable mobile shoppers to order Mother’s Day bouquets, reflecting how consumers are increasingly turning to delivery options on mobile.
The American Red Cross is launching its first mobile application for blood donations today in an effort to drive increased frequency and better communicate with its donors.
Restaurant chain Pizza Hut and floral and gift retailer 1800Flowers are participating with Visa Checkout for its nationwide NFL campaign, offering promotions and exclusive deals to the platform’s enrollees.
Online floral marketplace BloomNation launched BloomSnap, a new project implemented to take the anxiety out of gifting flower arrangements with its mobile-optimized Web site and mobile ordering and payment options.
NEW YORK – A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazon’s syndicated search as a big opportunity for retailers to reach shoppers, despite marketers’ notorious disdain for the online giant.
1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.
SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers.
PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.