Flowers

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1800Flowers delivers on the value of sentiment via crowdsourcing

April 8, 2014

1800Flowers is exploring crowdsourcing to reduce costs and enhance the delivery experience for customers.

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1800Flowers’ mobile retargeting efforts bloom with fingerprinting

March 7, 2014

SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.

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Online florists crank up mobile for acquisition

February 10, 2014

Online retailers including 1800Flowers and ProFlowers are leveraging Valentine’s Day to turn one-time flower shoppers into loyal shoppers.

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1800Flowers tests mobile fingerprinting for tracking cross-channel shoppers

August 15, 2013

PHILADELPHIA – A 1800Flowers executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.

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H.Bloom makes gift-giving personal with new mobile app

April 26, 2013

Floral service H.Bloom has launched a new mobile gifting application that lets consumers send gifts to friends, family and corporate audiences via their smartphones.

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1800Flowers implements Google Wallet to streamline mobile commerce site

November 6, 2012

1800Flowers is taking a step out of the buying process by incorporating Google Wallet into the company’s mobile site to give users another way to shop.

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1800Flowers exec: Mobile disrupts every marketing channel

August 17, 2012

BOSTON – A 1800Flowers executive at the eTail Boston Mobile Shopping Summit said that mobile is changing the way that multichannel retailers operate.

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1800Flowers revamps mobile site to increase holiday conversions

September 9, 2011

NEW YORK – Due to the rise in smartphone ownership, consumers want more out of mobile experiences, according to a senior executive from 1800Flowers.

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FTD rolls out mobile commerce strategy for Mother’s Day

May 5, 2010

FTD has launched the mobile version of its FTD.com Web site, adding another convenient way for consumers to send flowers to their friends and family.

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1-800-Flowers expands mobile commerce to Android devices

September 29, 2009

Florist 1-800-Flowers.com Inc. has extended its mobile commerce initiative to the Android platform.

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