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Submissions invited for new Classic Guide to Mobile Commerce

May 17, 2012

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.


Personalizing your SMS text marketing campaign

May 17, 2012

Text messaging has replaced the phone call as the preferred method of communication. In fact, in 2012, wireless carriers are likely to handle more text messages than mobile phone call minutes.

Macy’s, Foot Locker expand mobile payment efforts via Isis partnership

May 16, 2012

Another piece of the puzzle is falling into place for mobile wallet solution Isis, which this week revealed a list of retailers it is partnering with, including Macy’s, Foot Locker and Jamba Juice.

American Express pilots mobile offers service to deliver relevant, personalized deals

May 16, 2012

American Express has rolled out a new mobile offers service that recommends and ranks relevant merchant deals based on a cardmember’s spending history and location.

20pc of app revenue comes from 3pc of users: study

May 16, 2012

Speaking to a bigger issue from marketers to monetize content, 20 percent of revenue from mobile applications comes from three percent of users, according to a new study from ABI Research.

RBS Citizens Financial Group furthers mobile offerings with Android app

May 16, 2012

RBS Citizens Financial Group is building its mobile repertoire via an application for Android devices that lets both consumers and business clients manage their money.

Mobile data traffic takes off, outpacing revenue opportunities – Mobile Marketer

May 16, 2012

Mobile Marketer today – Mobile data traffic takes off, outpacing revenue opportunities; Sunkist ramps up mobile CRM efforts to build stronger brand engagment.

American Express taps app for exclusive insider’s guide – Luxury Daily

May 16, 2012

Luxury Daily today – American Express taps app for exclusive insider’s guide; Marc Jacobs pushes menswear via desert-set social video.

Marketing your mobile products by leveraging social media

May 16, 2012

Some of the ways that marketers with a mobile play can go beyond the norm with social media and more meaningfully connect with consumers.

EBay adds on personalized features to drive mcommerce efforts

May 15, 2012

EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.