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Kohl’s is working on a gradual mobile transformation, says exec

January 18, 2017

NEW YORK — While Amazon may have the luxury of diving straight into ambitious retail projects, Kohl’s is focusing on slow but continuous innovations of its retail experience, according to an executive from the company.

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Staples exec: We are making a commerce a universal experience

January 18, 2017

NEW YORK — The Staples Easy Button is the symbol of the brand’s vision of “anywhere and everywhere” commerce, according to an executive from the company.

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Intel, Honeywell to develop in-store IoT platforms

January 18, 2017

Intel and productivity solutions manufacturer Honeywell have teamed up together to bring the Internet of Things into retail business operations for retailers to learn more about their customers to better serve them.

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Tory Burch exec: Retail needs to bridge the online and offline gap

January 18, 2017

NEW YORK — The future of retail lies in bridging the gaps between the online and in-store shopping experiences, according to an executive from Tory Burch.

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Mobile Minutes: Google’s smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand

January 18, 2017

Today in mobile marketing – Google’s upcoming smartwatches will borrow Apple’s ‘digital crown;’ There’s only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.

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Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage – Mobile Marketer

January 18, 2017

Mobile Marketer today – Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage; Verizon looks to simplify customer experience through new features in My Fios App.

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Maserati seeks to set consumers free to do what they want – Luxury Daily

January 18, 2017

Luxury Daily today – Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.

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The expanded power of context: M.A.D.E.

January 18, 2017

By 2020, brands will be held to the same standards as people, and they will have the wherewithal and self-interested, aligned motivation to deliver.

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Uber teams with Manchester United for global brand partnership

January 17, 2017

Uber is partnering with world-renowned English soccer team Manchester United for a global partnership that will see exclusive Man U content for Uber users around the world as well as branded rides to and from games in England.

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Regal Cinemas hosts Oscar film fest with benefits for loyalty users

January 17, 2017

Regal Entertainment is providing movie lovers with a way to see all the Best Picture nominees for this year’s Oscars back in theaters for a ten-day festival with exclusive bonuses for Regal loyalty mobile application users.

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