Events

We are announcing the annual holiday-focused Mobile Marketing Summit, marking an expansion of the company’s conference strategy and offerings to readers and advertisers.

NEW YORK – In order for a brand or retailer to truly master and become successful at mobile commerce, it must follow the consumer, not the platform.

While the virtues of mobile coupons are obvious, key challenges are growing the installed base of users and convincing retailers, mobile experts told CTIA last week.

LAS VEGAS – When mobile gets a salute instead of a coachmen’s nod from the CEOs of Macy’s and eBay in their Shop.org keynotes, it is time to acknowledge a simple fact: that the mobile commerce train is taking off.

LAS VEGAS – Within the first five minutes of his keynote at Shop.org’s annual summit, Terry Lundgren, chairman, president and CEO of Macy’s unveiled a major mobile initiative.

LAS VEGAS – Executives from Harrah’s Entertainment, Moosejaw and Fandango made a case for mobile marketing and commerce during a session at Shop.org.

This year’s Shop.org annual summit places a greater focus on mobile than ever before since retailers are increasingly turning to the channel for an intimate connection with customers.