Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce.
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American Express and the Brooklyn Nets are teaming up to participate in a pilot program powered by Brooklyn eWallet that allows consumers to use their mobile devices to purchase food and drinks from their seats at Barclays Center events.
GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.
MovieTickets.com, a provider for consumers looking to purchase advance movie tickets, is introducing a virtual mobile ticket for smartphones that can be visually verified by theater employees in a move to circumvent the use of costly scanners.
A multitude of events surrounding mobile payments will be seen during this year’s World Series, including MasterCard and Major League Baseball’s support for Apple Pay.
Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.
Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.
Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.