AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
Sony Pictures Home Entertainment’s mobile campaign for the Hotel Transylvania DVD release saw 8,900 users tap to purchase the DVD or download the application.
Visa is letting consumers receive location-based information and deals as an incentive for linking their accounts to Fandango’s iPhone application.
ABC is giving viewers of its “Scandal” show a way to buy a variety of styles featured in the series directly from an iPad application.
The Broadway musical Spider-Man: Turn Off the Dark is making it easier for fans to reserve tickets via their mobile devices and help drive advanced ticket sales at the same time.
Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
Ticketmaster has rolled out a new set of digital tools to let consumers legally transfer tickets to friends and family members.
Open Road Films is taking to mobile advertising to spread the word about its upcoming film “Side Effects,” while also cementing pre-sale ticket sales.
Summit Entertainment is running a mobile ad campaign promoting its new “The Impossible” film. The initiative would have been successful had it been optimized for mobile devices.
HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card.