Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.
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Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.
The National Basketball Association and the National Hockey League saw a spike in sales through ticketing application Rukkus after it was updated to provide a 360-degree view of venue seating locations.
Regal Entertainment Group is the latest movie theater chain to adopt digital ticketing by teaming up with mobile application Atom Tickets, which enables consumers to send invitations to friends via social media, pre-order concessions and purchase advance tickets.
NEW YORK – The biggest challenge in driving application downloads lies in finding unique experiences that drive interest while avoiding traditional cost-per-acquisition methods, according to an executive from Hulu at the 2016 IAB Mobile Marketplace.
In a move to make mobile movie tickets available at more theaters, Fandango is eliminating the need for scanning with a new format that asks moviegoers to swipe an unduplicatable ticket image on their phone to gain entrance to a film.
The band Fall Out Boy drove a 30-percent increase in merchandise sales through a personalized push on retail application Yoshirt in which concert attendees were prompted via text to order customized products.
The Minnesota Vikings is the latest sports team to incorporate food and beverage ordering, digital ticketing, loyalty rewards and push notifications into its application, showcasing how paramount mobile point-of-sale options are for game attendees in major stadiums.
StubHub is introducing event-goers to a slew of new ecommerce features within its mobile Web and application platforms, including a ticket recommendation tool and the ability to instantly relist purchased tickets if fans can no longer attend.