Entertainment

  • No categories


Pay-per-view jumps to mobile, despite slow payment adoption fears

August 28, 2015

Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.

Share on FacebookShare on LinkedInShare on Twitter

MasterCard tees up contactless payments with cardholder discounts at The Barclays

August 27, 2015

MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.

Share on FacebookShare on LinkedInShare on Twitter

Cleveland Cavaliers jumpstart concession sales with mobile in-seat ordering

August 19, 2015

Cleveland Cavaliers fans are now able to use their smartphones to purchase drinks, food and merchandise directly from their stadium seats while watching the 2015 National Basketball Association Playoffs and Finals, proving that in-seat mobile ordering is a must-have feature for sports arenas.

Share on FacebookShare on LinkedInShare on Twitter

Uber, StubHub find symbiotic relationship between mobile tickets, ride-sharing

July 31, 2015

Ride-sharing application Uber is partnering with StubHub to help users organize all aspects of their night out by enabling them to order a ride after purchasing tickets for an event, all from a smartphone.

Share on FacebookShare on LinkedInShare on Twitter

Discovery Channel feeds Shark Week frenzy with Twitter daily deals

July 8, 2015

Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.

Share on FacebookShare on LinkedInShare on Twitter

Dope film has fun with fashion via Covet Fashion app

June 24, 2015

Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.

Share on FacebookShare on LinkedInShare on Twitter

TLC’s Love Lust or Run hangs up shoppable clothing on social

June 12, 2015

TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.

Share on FacebookShare on LinkedInShare on Twitter

Why brands should leverage cinemas’ 3.5 million mobile touch points

June 2, 2015

Brands seeking to target consumers on second-screen devices have access to a virtually untapped market of movie theaters’ 3.5 million mobile touch points for engagement which can provide massive commerce potential, suggesting that marketers should leverage more geofencing tactics to target mobile users inside and outside of cinemas.

Share on FacebookShare on LinkedInShare on Twitter

Redbox seeks more customers with mobile giveaways

June 1, 2015

Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.

Share on FacebookShare on LinkedInShare on Twitter

Fox launches new app to profit from flash deals

May 29, 2015

Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.

Share on FacebookShare on LinkedInShare on Twitter