Entertainment

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Dope film has fun with fashion via Covet Fashion app

June 24, 2015

Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.

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TLC’s Love Lust or Run hangs up shoppable clothing on social

June 12, 2015

TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.

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Why brands should leverage cinemas’ 3.5 million mobile touch points

June 2, 2015

Brands seeking to target consumers on second-screen devices have access to a virtually untapped market of movie theaters’ 3.5 million mobile touch points for engagement which can provide massive commerce potential, suggesting that marketers should leverage more geofencing tactics to target mobile users inside and outside of cinemas.

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Redbox seeks more customers with mobile giveaways

June 1, 2015

Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.

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Fox launches new app to profit from flash deals

May 29, 2015

Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.

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StubHub revamps apps with enhanced mobile ticketing, personalization algorithm

May 22, 2015

StubHub’s mobile and tablet applications have undergone a significant update to customize the process of purchasing event tickets even more, including adding a personalization algorithm to recommend activities, ESPN content for sports fans, enhanced mobile ticketing options to replace physical tickets and mobile payment options for Android users.

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American Airlines Center taps mobile POS for easy ordering

May 14, 2015

The American Airlines Center in Dallas is bringing mobile point-of-sale systems to consumers attending events in the stadium, allowing servers to accept contactless payments as well as Apple Pay, and providing a streamlined purchasing experience for food and beverages.

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GameStop exec: Beacons augment in-store experience, rewards usage

April 30, 2015

NEW YORK – A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.

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Twitter’s buy button entices event marketers via geo-location, instant purchases

April 23, 2015

Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.

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StubHub exec: Increased mobile focus will amplify user experience

March 31, 2015

NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.

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