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Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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SeatGeek reaches ticket seekers on social with targeted ads

September 17, 2014

As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.

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Disneyland scares up mobile ticketing for Halloween

September 16, 2014

Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.

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Sony streamlines TV commerce via mobile

September 8, 2014

Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

July 21, 2014

Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.

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Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites

July 8, 2014

Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film.

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Dollywood mobile game promotion offers instant rewards

June 23, 2014

A mobile promotion for the Dollywood theme park’s newest ride holds promise for effectively connecting the digital and physical worlds by offering real-time benefits for skilled gamers.

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Cineplex brings mobile offers program to 725 theaters across Canada

March 26, 2014

Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.

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Golden State Warriors enhance game day with beacon technology

March 25, 2014

National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.

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