Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.
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National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.
NEW YORK – YPlan’s chief executive at the fifth annual Mobile Marketing Day conference revealed how the company plans to roll out its events-based mobile application to markets outside of New York, London and San Francisco.
Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”
Tropicana Atlantic City Casino & Resort is making it easier for consumers to gamble with a new iOS application.
While larger merchants are developing more complex mobile strategies, smaller retailers are still trying to figure out how the mobile medium can serve their needs.
Ticket Liquidator has integrated Google Wallet as a payment option to help consumers easily purchase tickets on mobile devices.
Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.
Several Colorado professional sports teams are doubling down on Facebook with new tools that drive ticket sales straight from the social media site.
Fandango is reporting a record-breaking year, pointing to mobile as the main force behind a boost in movie ticket sales.