StubHub is introducing event-goers to a slew of new ecommerce features within its mobile Web and application platforms, including a ticket recommendation tool and the ability to instantly relist purchased tickets if fans can no longer attend.
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The Walt Disney Company and Lionsgate are two of the studios making a hefty investment in the Atom Tickets mobile application, proving that the potency of smartphone-enabled ticketing will continue to skyrocket this year.
Amazon is competing with Spotify in an attempt to gain fans of The Beatles as Prime members through a playlist on its mobile application, alongside a series of social media posts.
AMC Theatres is appealing to teens in an attempt to drum up ticket and concession sales with digital coupons advertised through a promoted tweet, a strategy known for its effectiveness with young demographics.
The Force was with mobile movie tickets this past weekend, with one in three tickets to Star Wars: The Force Awakens purchased via smartphones or desktops, reveals Fandango.
Justin Bieber hopes to secure his new album’s place at the top of the music charts by teaming up with ridesharing application Lyft, offering a $5 credit to users who purchase his album for $5 during their ride.
RANCHO MIRAGE, CA – An UpOut executive at the Mobile Shopping Summit 2015 stressed the importance of user segmentation for event marketers, especially as third-party applications attempt to catapult themselves up to the selling levels of behemoths such as StubHub and SeatGeek.
Disney is streamlining mobile ticketing and loyalty opportunities for its Movie Rewards members via a new Fandango partnership appealing to families and younger users.
Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.
Miami Heat is enhancing the fan experience by updating its application with commerce-friendly features such as ticketing and purchasing within an in-app wallet, proving that sports teams have major opportunities to score sales via mobile.