Atom Tickets is positioning itself as a competitor to Fandango and others in the mobile movie ticketing space by rolling out to new markets and adding another theater chain ahead of a planned national launch.
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Ringling Bros. and Barnum & Bailey is ushering in mobile sales by unveiling its first-ever mobile application, enabling users to purchase seat tickets, access exclusive offers to help plan their visits and apply filters for a circus-themed selfie.
Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers.
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
Last-minute mobile ticketing application Gametime now lets users see which games and shows their friends are planning to attend and find the closest available seats via a new feature called Connect.
NEW YORK – A Blingby executive at Intersect Fashion New York said consumers on mobile are looking for a holistic experience that goes beyond just making a purchase.
Warner Bros. is ushering in ticket sales with its target audience through a native purchasing experience in an Instagram ad that combines trailer footage with local show times for maximum engagement.
Snapchat could overtake Facebook as the must-have social platform for movie ticket sales, as evidenced by an ad for the X-Men: Apocalypse film that swipes up to purchase tickets, underscoring the photo-sharing application’s commerce-driving opportunities.
Best Buy ramped up sales of classic horror films by celebrating Friday the 13th on Twitter, pairing the social media platform’s polling feature with a mobilized curated film list for easy purchase.
With a growing number of consumers turning to mobile platforms to research local events and make plans with friends, event marketers are striking while the iron is hot and introducing new social ticketing solutions on Facebook.