As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.
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European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.
NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.
Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.
Regal Entertainment Group, the company behind movie theatre chain Regal Cinemas, is aiming to drive last-minute holiday sales online and on mobile devices by enticing consumers with a free $10 mobile-optimized Regal eGift card for every $50 in eGift cards purchased.
Online ticket services such as SeatGeek as well as movie studios are seeking out Twitter for mobile ticket sales through Promoted Tweets and embedded links, reflecting the social network’s potential as a platform for mcommerce.
American Express and the Brooklyn Nets are teaming up to participate in a pilot program powered by Brooklyn eWallet that allows consumers to use their mobile devices to purchase food and drinks from their seats at Barclays Center events.
GameStop and Chili’s are hoping to ramp up donations for St. Jude’s Children Research Hospital’s annual campaign by encouraging consumers to donate via mobile devices, online and in-store.
MovieTickets.com, a provider for consumers looking to purchase advance movie tickets, is introducing a virtual mobile ticket for smartphones that can be visually verified by theater employees in a move to circumvent the use of costly scanners.
A multitude of events surrounding mobile payments will be seen during this year’s World Series, including MasterCard and Major League Baseball’s support for Apple Pay.