Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.
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MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.
Cleveland Cavaliers fans are now able to use their smartphones to purchase drinks, food and merchandise directly from their stadium seats while watching the 2015 National Basketball Association Playoffs and Finals, proving that in-seat mobile ordering is a must-have feature for sports arenas.
Ride-sharing application Uber is partnering with StubHub to help users organize all aspects of their night out by enabling them to order a ride after purchasing tickets for an event, all from a smartphone.
Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.
Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.
TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.
Brands seeking to target consumers on second-screen devices have access to a virtually untapped market of movie theaters’ 3.5 million mobile touch points for engagement which can provide massive commerce potential, suggesting that marketers should leverage more geofencing tactics to target mobile users inside and outside of cinemas.
Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.
Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.