Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.
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As mobile ticketing becomes more competitive, ticket search engine SeatGeek is using promoted tweets that include targeted offers based on users’ favorite sports to promote its mobile application.
Theme park Disneyland has initiated a trek towards mobile ticketing with a new option to buy tickets via mobile devices for its Halloween celebrations.
Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.
Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.
Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film.
A mobile promotion for the Dollywood theme park’s newest ride holds promise for effectively connecting the digital and physical worlds by offering real-time benefits for skilled gamers.
Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.
National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.