StubHub’s mobile and tablet applications have undergone a significant update to customize the process of purchasing event tickets even more, including adding a personalization algorithm to recommend activities, ESPN content for sports fans, enhanced mobile ticketing options to replace physical tickets and mobile payment options for Android users.
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The American Airlines Center in Dallas is bringing mobile point-of-sale systems to consumers attending events in the stadium, allowing servers to accept contactless payments as well as Apple Pay, and providing a streamlined purchasing experience for food and beverages.
NEW YORK – A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.
Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.
NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.
Guests planning to attend the South by Southwest Festival in Austin, TX, this year will be able to leverage a mobile application featuring mobile ticketing and purchase of rail and bus fares, allowing for streamlined public transit and potentially becoming a game-changer for how mobile is used during large-scale events.
Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.
Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.
Wedding destination Web site and mobile application WeddingWire has already seen 6,000 uses of the hashtag it created for its campaign that is giving away a honeymoon trip to Mexico to a winning couple that posts a photo upon their engagement on Instagram and attaches the hashtag #JustSaidYes.
As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.