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StubHub exec: Increased mobile focus will amplify user experience

March 31, 2015

NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.

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SXSW taps in-app mobile ticketing and fares for streamlined transit

March 10, 2015

Guests planning to attend the South by Southwest Festival in Austin, TX, this year will be able to leverage a mobile application featuring mobile ticketing and purchase of rail and bus fares, allowing for streamlined public transit and potentially becoming a game-changer for how mobile is used during large-scale events.

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StubHub, Spotify partnership aims for more personalized mobile experience

March 9, 2015

Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.

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Fandango sees 65pc ticket sales via mobile for Fifty Shades

February 18, 2015

Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.

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WeddingWire sees 6K uses of hashtag aimed toward honeymooners

February 5, 2015

Wedding destination Web site and mobile application WeddingWire has already seen 6,000 uses of the hashtag it created for its campaign that is giving away a honeymoon trip to Mexico to a winning couple that posts a photo upon their engagement on Instagram and attaches the hashtag #JustSaidYes.

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Netflix, Royal Caribbean cozy up to snowbound on mobile

January 28, 2015

As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.

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European Wax Center taps Oscars, Fifty Shades for brow campaign

January 22, 2015

European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.

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StubHub sees no easy solution to mobile Web vs. apps question

January 20, 2015

NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.

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Fox Networks taps DirecTV to entice more consumers on mobile

December 23, 2014

Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.

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Regal Entertainment pushes eGift cards sales with mobile-optimized incentive

December 23, 2014

Regal Entertainment Group, the company behind movie theatre chain Regal Cinemas, is aiming to drive last-minute holiday sales online and on mobile devices by enticing consumers with a free $10 mobile-optimized Regal eGift card for every $50 in eGift cards purchased.

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