Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.
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NEW YORK – A StubHub executive at the 2015 Mobile: IAB Marketplace revealed the brand’s increased dedication to mobile this year, as 50 percent of transactions involve a mobile device or the StubHub application, prompting the company to explore strategies such as geo-fencing and co-branded landing pages.
Guests planning to attend the South by Southwest Festival in Austin, TX, this year will be able to leverage a mobile application featuring mobile ticketing and purchase of rail and bus fares, allowing for streamlined public transit and potentially becoming a game-changer for how mobile is used during large-scale events.
Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.
Movie ticket marketplace Fandango saw record-breaking ticket sales come from mobile devices this past weekend, following the premiere of Universal Pictures’ film Fifty Shades of Grey.
Wedding destination Web site and mobile application WeddingWire has already seen 6,000 uses of the hashtag it created for its campaign that is giving away a honeymoon trip to Mexico to a winning couple that posts a photo upon their engagement on Instagram and attaches the hashtag #JustSaidYes.
As residents of the New York and Boston regions enjoyed a snow day yesterday thanks to winter storm Juno, marketers fit themselves into the conversation on social media by offering solutions involving their products or services for the long day spent inside.
European Wax Center’s Red Carpet Worthy Eyebrows ad campaign spanning the 2015 Oscars Awards and upcoming film Fifty Shades of Grey is also leveraging NBC’s Fandango and remaining family of Web sites to drive ticket sales and waxing bookings.
NEW YORK – A StubHub executive at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference said that as the company looks to build its mobile presence, an ongoing challenge is where to maintain its presence, whether it be mobile Web or mobile applications.
Fox Networks is aiming to entice a wider audience of consumers on mobile devices by offering DirecTV’s customers access to Fox television shows via its mobile applications, likely garnering additional subscribers to DirecTV’s services.