Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”
Tropicana Atlantic City Casino & Resort is making it easier for consumers to gamble with a new iOS application.
While larger merchants are developing more complex mobile strategies, smaller retailers are still trying to figure out how the mobile medium can serve their needs.
Ticket Liquidator has integrated Google Wallet as a payment option to help consumers easily purchase tickets on mobile devices.
Dutch theme park Fluwel’s Tulpenland is leveraging iBeacons to help guide visitors through the park with relevant messaging.
Several Colorado professional sports teams are doubling down on Facebook with new tools that drive ticket sales straight from the social media site.
Fandango is reporting a record-breaking year, pointing to mobile as the main force behind a boost in movie ticket sales.
Live Nation has overhauled its iPhone application to offer consumers exclusive mobile-only pre-sale tickets and promotions.
San Francisco’s Safeway Holiday Ice Rink in Union Square has launched a mobile application to spice up the holiday season with mobile offers and a virtual queue.
Mobile ticketing aggregator SeatGeek is leveraging mobile advertising to retarget consumers that have downloaded the company’s application to drive repeat traffic and sales.