Film studio 20th Century Fox is putting consumers into the middle of the storyline of its recently released film, The Martian, through a mobile gaming app that integrates with mobile ticketing and reflects the growth of mcommerce for entertainment platforms.
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Miami Heat is enhancing the fan experience by updating its application with commerce-friendly features such as ticketing and purchasing within an in-app wallet, proving that sports teams have major opportunities to score sales via mobile.
NBCUniversal’s Fandango is expanding its digital presence and bringing one of Brazil’s largest online movie ticketing services to its mobile application to gain greater traction within the Latin America film market.
International auction house Sotheby’s is partnering with Web-based art platform Artsy to create an online-only marketplace for contemporary art.
Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption.
MasterCard is attempting to help drive adoption of new payment technologies among golf fans at The Barclays in New Jersey by offering its cardholders a 10 percent discount when they use their MasterCard cards at the point of sale or leveraging Qkr! with MasterPass to order ahead.
Cleveland Cavaliers fans are now able to use their smartphones to purchase drinks, food and merchandise directly from their stadium seats while watching the 2015 National Basketball Association Playoffs and Finals, proving that in-seat mobile ordering is a must-have feature for sports arenas.
Ride-sharing application Uber is partnering with StubHub to help users organize all aspects of their night out by enabling them to order a ride after purchasing tickets for an event, all from a smartphone.
Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.
Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.