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Sony streamlines TV commerce via mobile

September 8, 2014

Sony is aiming to push direct TV commerce for avid television watchers through platform Delivery Agent.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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Lionsgate debuts Hunger Games trailer on Galaxy Tab S, driving ticket sales

July 21, 2014

Entertainment corporation Lionsgate is teaming up with South Korean conglomerate Samsung to give fans an exclusive inside peek at the Hunger Games: Mockingjay – Part 1 trailer at Comic-Con this week while promoting ticket sales for the film’s debut.

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Pizza Hut enlists Ninja Turtles, augmented reality to reintroduce Cheesy Bites

July 8, 2014

Pizza Hut is deploying augmented reality and a hashtag campaign to help reintroduce a menu favorite, Cheesy Bites pizza, as part of its partnership with Teenage Mutant Ninja Turtles around the upcoming reboot of the film.

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Dollywood mobile game promotion offers instant rewards

June 23, 2014

A mobile promotion for the Dollywood theme park’s newest ride holds promise for effectively connecting the digital and physical worlds by offering real-time benefits for skilled gamers.

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Cineplex brings mobile offers program to 725 theaters across Canada

March 26, 2014

Cineplex is expanding an in-theater mobile program enabling moviegoers to interact in real-time with content on the big screen and receive special offers from advertisers such as Pizza Pizza and Mazda.

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Golden State Warriors enhance game day with beacon technology

March 25, 2014

National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.

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YPlan exec claims real-time data is linchpin to mobile commerce

March 14, 2014

NEW YORK – YPlan’s chief executive at the fifth annual Mobile Marketing Day conference revealed how the company plans to roll out its events-based mobile application to markets outside of New York, London and San Francisco.

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Lionsgate targets mall shoppers to drive mobile ticket sales

March 10, 2014

Lionsgate is running its fourth campaign to target mall shoppers via Bluetooth and Wi-Fi with a new initiative around the upcoming film “Divergent.”

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Tropicana Casino enables on-the-go gambling for 24/7 access

February 19, 2014

Tropicana Atlantic City Casino & Resort is making it easier for consumers to gamble with a new iOS application.

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