AMC Theatres builds SMS program through incentivized summer campaign
May 14, 2013AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
Entertainment
Sony leverages mobile for interactive campaign to drive Hotel Transylvania DVD sales
May 2, 2013Sony Pictures Home Entertainment’s mobile campaign for the Hotel Transylvania DVD release saw 8,900 users tap to purchase the DVD or download the application.
Fandango, Visa pounce on impulse ticket buys with location-based promotion
April 26, 2013Visa is letting consumers receive location-based information and deals as an incentive for linking their accounts to Fandango’s iPhone application.
ABC makes show shoppable via mobile
April 22, 2013ABC is giving viewers of its “Scandal” show a way to buy a variety of styles featured in the series directly from an iPad application.
Spider-Man musical spins mobile reservations strategy to drive ticket sales
April 4, 2013The Broadway musical Spider-Man: Turn Off the Dark is making it easier for fans to reserve tickets via their mobile devices and help drive advanced ticket sales at the same time.
Fandango launches new digital series to drive mobile site, app traffic
March 18, 2013Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
Ticketmaster tackles counterfeiting with digital ticket transfers
February 13, 2013Ticketmaster has rolled out a new set of digital tools to let consumers legally transfer tickets to friends and family members.
Open Road Films links ticket sales to social via mobile advertising
February 5, 2013Open Road Films is taking to mobile advertising to spread the word about its upcoming film “Side Effects,” while also cementing pre-sale ticket sales.
Summit Entertainment misses opportunity to increase ticket sales
January 11, 2013Summit Entertainment is running a mobile ad campaign promoting its new “The Impossible” film. The initiative would have been successful had it been optimized for mobile devices.
HBO sees success with in-app marketing through incentivized holiday campaign
January 10, 2013HBO recently ran an in-application holiday mobile campaign where 30 percent of consumers who watched a video made a post-click action to redeem a gift card.
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