Discovery Channel’s annual television event Shark Week is diving deep into mobile commerce to drive merchandise sales through Twitter’s buy button, leveraging daily deals and social media buzz.
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Open Road Films reached more than one million consumers through contests on gaming application Covet Fashion while driving sales of movie tickets and merchandise for the Dope movie release.
TLC’s Love Lust or Run is the first series to enable fans to shop in real-time via mobile platform Go2Buy and the television network’s social media accounts.
Brands seeking to target consumers on second-screen devices have access to a virtually untapped market of movie theaters’ 3.5 million mobile touch points for engagement which can provide massive commerce potential, suggesting that marketers should leverage more geofencing tactics to target mobile users inside and outside of cinemas.
Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.
Twentieth Century Fox Home Entertainment launched a new Movie of the Day application to capitalize on the convenience of mobile and the added pressure to purchase in a timely manner through time-sensitive deals.
StubHub’s mobile and tablet applications have undergone a significant update to customize the process of purchasing event tickets even more, including adding a personalization algorithm to recommend activities, ESPN content for sports fans, enhanced mobile ticketing options to replace physical tickets and mobile payment options for Android users.
The American Airlines Center in Dallas is bringing mobile point-of-sale systems to consumers attending events in the stadium, allowing servers to accept contactless payments as well as Apple Pay, and providing a streamlined purchasing experience for food and beverages.
NEW YORK – A GameStop executive at the Mcommerce Summit: State of Mobile Commerce 2015 revealed that in-store beacons, alongside augmented reality, are enhancing the in-store shopping process by offering a personalized experience and supporting the PowerUp Rewards loyalty program.
Twitter has the capacity to become a significant player in mcommerce as event marketers and music artists flock to the social media application’s buy button for exclusive selling opportunities, confirming the potential for social networks to target users with geo-located advertisements and drive impulse buys.