NEW YORK – Executives advocating for email marketing at ad:tech New York spoke on the pros and cons of segmentation and email blasts, claiming both can still be valuable.
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PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient.
National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.
Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.
Amazon and seven other retailers failed to optimize their Black Friday and Cyber Monday emails for mobile, missing a key opportunity, according to a new report from LightningBuy.
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.
Crafting specific campaigns that are geared towards flash sales and are targeted towards tablet-wielding consumers will help kick retailers’ mobile email efforts into shape this holiday season.
Mobile is close to hitting a tipping point as the primary way that consumers read email and eventually shop from, so why are most retailers still not nailing the basics?