Papa John’s is turning to its email database to promote the company’s Papa Rewards program that lets consumers earn rewards every time they place an order, as well as track their progress via the free pizza meter.
Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
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Online food ordering service Seamless is using email marketing to reward consumers who use the company’s mobile applications to order.
Online grocer FreshDirect is testing out email marketing to promote its line of mobile products, which include iPhone, iPad and Android applications.
Fashion apparel and home furnishing retailer Dillard’s reached near 100 percent inbox placement across devices such as mobile and PC and has achieved higher revenue, as well as increased store traffic.
Emails from retailers and financial services companies are opened on mobile devices more frequently than any other sector, according to a report by direct digital marketing software and services provider Knotice.