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Apple Vacations’ renovated email program increases engagement, return shoppers

August 15, 2014

PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient.

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Texas Roadhouse finds mobile loyalty members are biggest brand advocates

May 9, 2014

National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Hertz adds mobile email to enhance loyalty program

March 13, 2014

Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.

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Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

December 17, 2013

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

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Amazon misses the mark with unoptimized Black Friday email

December 4, 2013

Amazon and seven other retailers failed to optimize their Black Friday and Cyber Monday emails for mobile, missing a key opportunity, according to a new report from LightningBuy.

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Ashley Stewart links email coupons to mobile wallets for easier use

November 25, 2013

With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.

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Retailers drive mobile email strategies with time-sensitive holiday offers

October 11, 2013

Crafting specific campaigns that are geared towards flash sales and are targeted towards tablet-wielding consumers will help kick retailers’ mobile email efforts into shape this holiday season.

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Retailers’ mobile challenges multiply with email

July 8, 2013

Mobile is close to hitting a tipping point as the primary way that consumers read email and eventually shop from, so why are most retailers still not nailing the basics?

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Papa John’s triggers consumer interest with incentivized mobile rewards-based email campaign

April 23, 2013

Papa John’s is turning to its email database to promote the company’s Papa Rewards program that lets consumers earn rewards every time they place an order, as well as track their progress via the free pizza meter.

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