Email

  • No categories


Mobile email’s 12pc revenue surge points to long-term trend: report

June 10, 2015

A 12 percent jump in post-holiday mobile email revenue between the fourth and first quarter suggests the mobile movement is part of an enduring change, not a blip, according to a Yesmail report.

Share on FacebookShare on LinkedInShare on Twitter

70pc conversion-rate jump points to mobile email opportunity: report

April 1, 2015

A 70 percent jump in mobile email conversion rates over the past year suggests that with consumers more willing than ever to purchase on their mobile devices, the biggest opportunity for marketers in mobile email lies in sales, according to a report from Yesmail.

Share on FacebookShare on LinkedInShare on Twitter

Email blasts, segmentation remain as two equal players

November 7, 2014

NEW YORK – Executives advocating for email marketing at ad:tech New York spoke on the pros and cons of segmentation and email blasts, claiming both can still be valuable.

Share on FacebookShare on LinkedInShare on Twitter

Apple Vacations’ renovated email program increases engagement, return shoppers

August 15, 2014

PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient.

Share on FacebookShare on LinkedInShare on Twitter

Texas Roadhouse finds mobile loyalty members are biggest brand advocates

May 9, 2014

National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.

Share on FacebookShare on LinkedInShare on Twitter

Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

Share on FacebookShare on LinkedInShare on Twitter

Hertz adds mobile email to enhance loyalty program

March 13, 2014

Hertz has improved its car rental loyalty program and added mobile email alerts to provide up-to-the-minute information for its members.

Share on FacebookShare on LinkedInShare on Twitter

Ann Inc.’s Loft aims to beef up email efforts via holiday promotion

December 17, 2013

Ann Inc.’s Loft is building up its email efforts through a mobile advertising campaign that gives consumers a chance to win prizes in exchange for opting in to email newsletters.

Share on FacebookShare on LinkedInShare on Twitter

Amazon misses the mark with unoptimized Black Friday email

December 4, 2013

Amazon and seven other retailers failed to optimize their Black Friday and Cyber Monday emails for mobile, missing a key opportunity, according to a new report from LightningBuy.

Share on FacebookShare on LinkedInShare on Twitter

Ashley Stewart links email coupons to mobile wallets for easier use

November 25, 2013

With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.

Share on FacebookShare on LinkedInShare on Twitter