Amazon and seven other retailers failed to optimize their Black Friday and Cyber Monday emails for mobile, missing a key opportunity, according to a new report from LightningBuy.
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.
Crafting specific campaigns that are geared towards flash sales and are targeted towards tablet-wielding consumers will help kick retailers’ mobile email efforts into shape this holiday season.
Mobile is close to hitting a tipping point as the primary way that consumers read email and eventually shop from, so why are most retailers still not nailing the basics?
Papa John’s is turning to its email database to promote the company’s Papa Rewards program that lets consumers earn rewards every time they place an order, as well as track their progress via the free pizza meter.
Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
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Online food ordering service Seamless is using email marketing to reward consumers who use the company’s mobile applications to order.
Online grocer FreshDirect is testing out email marketing to promote its line of mobile products, which include iPhone, iPad and Android applications.