Contemporary fast fashion retailer Express is weaving together aspects of a sophisticated lifestyle to cater to its audience of modern men through a whiskey club integration, gift cards, social posts and an email campaign.
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PALM SPRINGS, CA – A Crate & Barrel executive at the Mobile Shopping Summit 2016 discussed the home décor brand’s mobile and digital solutions it uses to make it simpler for consumers to make a purchase decision.
Adidas and Urban Outfitters are partnering up to drive sales of their new collaboration through an email campaign that combines links to purchase with street-style images.
Global travel brand Worldhotels is ramping up its mobile communication to increase sales through a new program, targeting customers through mobilized emails prior to their stay with deals and promotions.
A 12 percent jump in post-holiday mobile email revenue between the fourth and first quarter suggests the mobile movement is part of an enduring change, not a blip, according to a Yesmail report.
A 70 percent jump in mobile email conversion rates over the past year suggests that with consumers more willing than ever to purchase on their mobile devices, the biggest opportunity for marketers in mobile email lies in sales, according to a report from Yesmail.
NEW YORK – Executives advocating for email marketing at ad:tech New York spoke on the pros and cons of segmentation and email blasts, claiming both can still be valuable.
PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient.
National steakhouse chain Texas Roadhouse has acquired 60,000 subscribers to its mobile database in one year via a variety of loyalty call-to-actions.
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.