Editorials

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Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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Why mobile commerce must not turn into ecommerce lite

January 2, 2014

The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.

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Three things marketers must demand in 2014 without fear or favor

January 2, 2014

Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.

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Office for mobile is key to Microsoft’s future. Anyone home?

May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

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Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.

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How retailers can increase sales with mobile messaging

December 11, 2012

For several years, retailers have struggled to use mobile messaging effectively. It is an enticing proposition – reaching roughly 300 million U.S. consumers on a device that is almost always nearby.

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Facebook, Twitter turning media companies: drawing blood from stone?

September 4, 2012

Extreme leniency from Wall Street, venture capitalists and angel investors in the past two decades has enabled flights of fancy and the launch of ventures that would never have lasted a year in the pre-Internet era.

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Consumer 2.0: How brands and retailers must anticipate the shopper behavioral shift in five years

March 5, 2012

Most dialogue within marketers and retailers focuses on how to tap new technology and marketing to hang on to consumer relationships. What they should be discussing is the sea-change in consumer behavior expected in the next three to five years.

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Turf wars within mobile harms overall marketing

March 21, 2011

The past couple of years have been dominated by one-upmanship within the mobile advertising and marketing ecosystem. It seems the only way one mobile channel can succeed is by demeaning another. This must stop.

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YourVersion delivers news, reviews to mobile shoppers during holiday season

December 9, 2010

YourVersion is aiming to make holiday buying decisions easier for tech-savvy shoppers via a mobile application that lets them view the latest products, news and reviews.

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