CVS is opening the doors to its mobile pharmacy, featuring a variety of tools giving customers the ability to manage their health while on-the-go, which the retailer hopes will decrease healthcare costs as well as encourage prescription refills.
Drugstores and pharmacies
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Walgreens is bringing its suite of telehealth services to mobile users in 20 new states as part of a significant expansion, in addition to rolling out the loyalty-boosted Walgreens Connect application for measuring glucose and blood pressure levels.
Walgreens is streamlining the in-store checkout process by becoming the first to intertwine Apple Pay with its loyalty program, enabling customers to scan only once to pay and receive rewards.
Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.
Rite Aid has switched course on mobile payments and will now accept a variety of options, including Apple Pay, after previously holding out in order to support MCX, a consortium of retailers, including the drugstore chain, developing their own payments program.
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.
Discount retailer Target is driving product sales through colorful images on Twitter and Instagram with a high engagement rate.
CVS/pharmacy is competing with Walgreens, another pioneer in the mobile health sector, by rolling out a revamped mobile application with a more user-friendly layout, text alert options for prescription pick-up and a streamlined experience in the ExtraCare rewards section, proving that pharmacies must offer in-store features on mobile to retain customer loyalty.
Walgreens is extending its mobile pharmacy leadership via a new partnership with WebMD that will drive smartphone use for prescription refills and wellness-driven rewards.
CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.