Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Drugstores and pharmacies
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Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos.
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech.
Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.
Walgreens-owned Duane Reade has decided to leverage weather-forecasting service Poncho to deliver relevant coupons to New Yorkers within the service’s SMS and email weather alerts.
SpartanNash, which operates 88 pharmacies in the upper Midwest, will launch a mobile pharmacy application this summer, enabling customers to refill prescriptions, receive pickup and dosage reminders and manage accounts for their families.
Health Mart’s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.