CVS/pharmacy is competing with Walgreens, another pioneer in the mobile health sector, by rolling out a revamped mobile application with a more user-friendly layout, text alert options for prescription pick-up and a streamlined experience in the ExtraCare rewards section, proving that pharmacies must offer in-store features on mobile to retain customer loyalty.
Drugstores and pharmacies
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Walgreens is extending its mobile pharmacy leadership via a new partnership with WebMD that will drive smartphone use for prescription refills and wellness-driven rewards.
CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.
Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos.
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech.
Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.