CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.
Drugstores and pharmacies
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Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.
Uber, the mobile application that allows users to order and pay for taxi service via smartphone, is seeking to expand its burgeoning popularity into product delivery-on-demand.
Regional supermarket chain Giant Eagle is seeking to gain ground on its drugstore rivals with the launch of a new mobile pharmacy application that includes some of the basic functionality available from larger chains such as Walgreens and CVS.
Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos.
Prescription-savings program Luscinia Health has seen the number of participating consumers grow since introducing a text-messaging campaign that delivers coupons to its subscribers.
Nationwide pharmacy franchise Health Mart will offer patrons on-the-go prescription management options through application platform GetMyRx, a partnership which further evidences how mobile is equipping community pharmacies for the digital age with cost-effective tech.
Walgreens’ Duane Reade drugstore chain has updated its iPhone application with a focus on enhancing the in-store experience via digital and social content, including a 10-store iBeacon test and instant Instagram prints.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.