Walgreens-owned Duane Reade has decided to leverage weather-forecasting service Poncho to deliver relevant coupons to New Yorkers within the service’s SMS and email weather alerts.
Drugstores and pharmacies
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SpartanNash, which operates 88 pharmacies in the upper Midwest, will launch a mobile pharmacy application this summer, enabling customers to refill prescriptions, receive pickup and dosage reminders and manage accounts for their families.
Health Mart’s Tarrytown Pharmacy has rolled out beacon technology throughout its store to provide a more personalized interaction with shoppers as they browse shelves.
Walgreens’ latest update to its iPhone application enables users to clip paperless coupons and add the savings to their Balance Rewards loyalty card as a way to bring added value for users while also driving in-store traffic.
CVS/pharmacy and Walgreens targeted mobile-wielding shoppers this holiday season, turning their focus post-Dec. 25 to printing photos, including ones shot with customers’ smartphones.
CVS/pharmacy is revamping its weekly sales circular for desktop and mobile users to make it easy to find the deals that interest them so they can save time and money.
Walgreens has rolled out a new photo feature to its application as the company sees more than 40 percent of print orders coming from mobile.
PHILADELPHIA – A CVS/Pharmacy executive at eTail East said that the company is exploring new mobile layouts to give customers a personalized experience through an iPad application.
Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-application offers directly to in-store purchases.
Walgreens saw an 8.5 engagement rate with users of the MapMyFitness mobile application for a recent campaign touting the drugstore chain’s new Balance Rewards loyalty program.