Drugstores and pharmacies

CVS/pharmacy has updated its mobile application to let shoppers digitally store their ExtraCare card and earn rewards.

Rite Aid kicked off its 18th annual Miracle Balloon campaign on April 1 benefitting Children’s Miracle Network Hospitals and, for the first time, is giving customers a way to make a donation via their handsets.

Rite Aid is building on the company’s existing mobile strategy with the launch of its first application designed to make it easy for on-the-go customers to refill prescriptions and manage their loyalty account.

Walgreens is letting consumers stay up-to-date on their health needs with an updated iPhone and Android application.

Walgreens is ramping up its mobile strategy with several mobile check-in efforts that are geared at rewarding consumers who are shopping in-store.

CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.

NEW YORK – An executive with Walgreens speaking at the Mobile FirstLook 2012 conference yesterday said that 40 percent of the retailer’s online prescription refills are being filled via mobile devices.

Walgreens is aiming to drive downloads of its iPhone application with an iAd campaign that promotes the company’s mobile prescription program.

With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.