Database/CRM

FordDirect is putting direct sales at the forefront of a new campaign that bridges television and print advertisements with mobile via SMS calls to action.

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

CiCi’s Pizza of Tampa Bay, a franchisee with seven units in the Tampa, FL, market is using a mobile loyalty program to reverse a double-digit year-over-year negative sales comparison trend.

Allstate Insurance Co. is giving college football fans a chance to win a new car and trip to the BCS National Championship game via a text-to-win sweepstakes.

A GNC store in New York City is among the merchants using a new location-based savings site to reach new and existing customers with ongoing offers and deliver coupons instantly to their mobile devices.

Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.

Joe’s Crab Shack is letting consumers unlock rewards for free appetizers, discounts on their bill and t-shirts via several mobile challenges.

With daily deals applications and mobile sites rapidly increasing, retailers and merchants are continously looking to target consumers whenever and wherever they are with offers. However, how much is too much?

Dazbog Coffee is expanding its mobile marketing program to 21 retail locations in Colorado and Wyoming after kicking off a smaller initiative six months ago.

Register now for this exclusive hour-long free webinar on May 24 at 2 p.m. ET that benchmarks 125 retailer mobile commerce Web sites and apps across 13 verticals.