Database/CRM

Trinity Mobile reported that 600,000-plus mobile boarding passes were sent out via text message in 2009, up from 50,000 in 2008.

Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

AmeriCares, Catholic Relief Services and Habitat for Humanity have adopted mobile to engage supporters and fundraisers to support the Chile earthquake.

Rearden Commerce has launched a mobile personal assistant application, packing the functionality of several applications into one.

Developers Diversified Realty/Centros Isla, the largest network of shopping centers in Puerto Rico, has launched Textea Isla a mall-based mobile advertising network.

Fifth Third Processing Solutions is offering mobile infrastructure, commerce and marketing company Transaction Wireless’s virtual gift card platform to its merchant partners.

At Mobile World Congress in Barcelona, Spain, Gemalto announced several partnerships and new mobile commerce services, including mobile coupons via near field communication.

Sybase 365 has expanded its portfolio of mobile customer relationship management tools and services that enable enterprises to engage customers throughout the entire customer lifecycle using the mobile channel.

Cellit, a provider of mobile marketing services, has updated its mobile couponing software system to include mobile loyalty club functionality.

Micros Retail Systems, a provider of enterprise applications, has partnered with Mocapay to mobile-enable its customers’ loyalty and gift programs.