Database/CRM

Restaurant chain Shakey’s Pizza Parlor achieved a 10 percent conversion rate on a one-day mobile coupon offer it sent out to opted-in consumers.

Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

NEW YORK - Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Verizon Communications’ $400,000 investment in mobile loyalty specialist CardStar proves that value-added services are key to driving adoption of mobile payments.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

Ibersol, which operates QSR franchises such as Pizza Hut, KFC, Burger King and Pans & Co., has launched its first mobile loyalty initiatives to enhance its CRM strategy.

Consumer shopping tool Sccope is targeting BlackBerry users with a price comparison and bar code scanning application.

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

Chili’s Grill & Bar claims to be the first national casual dining chain to offer a free item for a check-in via a mobile social network to drive foot traffic into its restaurants.