McDonald’s deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.
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Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals.
Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization.
Walgreens is letting consumers earn loyalty program points by connecting eligible health or fitness applications or devices to its Balance Rewards app program and awarding cash prizes to developers who find ways to integrate other programs with the app.
Leather goods maker Coach has launched a new application to streamline reporting and digitize the business from behind the scenes.
A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.
Hilton Worldwide is engaging loyal hotel customers by allowing them to vote on a promotion via a mobile-optimized site and choose the destination for a company charity donation this holiday season.
Restaurant chain Old Chicago’s digitized football challenge has returned for a second season with a bigger mobile focus, helping to drive more than 50 percent of use from smartphones and tablets.
Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.
Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.