NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.
- No categories
California Pizza Kitchen leads the way in leveraging mobile to drive loyalty engagements and more frequent visits, with more than 80 percent of the chain’s Pizza Dough Rewards members interacting via mobile applications.
McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past.
The Body Shop UK is integrating its loyalty program into its shopping application after confirming mobile’s unstoppable role in commerce, enabling users to view and spend rewards points, as well as add a branded widget to their home screens.
PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.
Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.
Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.
As more restaurant marketers understand the value – and necessity – of providing mobile ordering capabilities for time-strapped consumers, Chili’s Grill & Bar is raising the bar to another level by adding loyalty points as a payment option.
Although smartphone-specific rewards programs have gained significant traction among merchants and consumers alike this year, mobile loyalty is expected to reach staggering heights in 2016, thanks to wider adoption of digital wallets and payment platforms.
Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers.