Book publisher Harlequin is bringing its romance novels into the mobile space with a new rewards program, which fans can access for a more personalized experience while helping the publisher drive sales.
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The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university’s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.
Mobile is transforming the hotel check-in experience, with 1 million Marriott International customers having checked in to their rooms on their mobile devices since the option was introduced nearly two years ago.
American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another.
Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.
NEW YORK – Executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that while the Holy Grail of mobile marketing is one-to-one personalization, many marketers still need to focus on building an omnichannel database and determining how to truly add value for customers before they can get there.
NEW YORK – An eBay executive at the NRF 104th Annual Convention & Expo said mobile loyalty program data collection must be more stringently managed to keep the process from driving away consumers while marketers are on a learning curve.
As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.