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7-Eleven expands Belly loyalty program in US, Canada after trial

August 29, 2014

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Mapco launches in-app payments with PayPal

August 27, 2014

Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.

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Shari’s slices into mobile for shift toward building loyalty

August 13, 2014

Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.

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Fitocracy leverages text messaging for transparent referral program

August 4, 2014

Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.

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Chiquita expands loyalty app fueled by gamification

July 11, 2014

Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.

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Waffle House targets NASCAR fans with unique mobile loyalty app

June 26, 2014

Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.

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Moe’s hopes to increase catering sales with new online ordering platform

May 21, 2014

Moe’s Southwest Grill, the fast-casual franchise known for its fresh, handmade, customizable Southwestern food, will roll-out new online catering offerings this June throughout all digital platforms designed to improve sales across its more than 500 locations.

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Ace Hardware increases mobile engagement 289pc via opt-in interactive game

May 12, 2014

A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.

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TGI Fridays’ repeat visits increase with LoyalBlocks mobile loyalty program

May 7, 2014

TGI Fridays is among the merchants using a new mobile loyalty platform leveraging beacon technology to deliver notifications about special offers and rewards when a customer enters a store.

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Orbitz mobile users reap biggest rewards from new credit card

April 23, 2014

Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.

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