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Database/CRM

McDonald’s bites into mobile CRM at over 500 locations this summer

May 18, 2012

Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.


Yumilicious expands mobile loyalty program to 15 stores

May 15, 2012

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Vienna Beef builds loyalty via SMS initiative

March 28, 2012

Vienna Beef is rewarding hot dog fans with offers from their favorite local restaurants via a mobile CRM program.

Stratosphere Hotel Casino & Towers sends targeted offers via new mobile program

March 28, 2012

Stratosphere Hotel Casino & Tower as well as three other Nevada casinos have launched a new mobile loyalty program across all four brands so they can reach new and existing customers with targeted messages.

Retailers’ customer relationships are coveted prize in race to mobile payments

March 20, 2012

While Google, ISIS and credit card networks have been a big focus of early mobile payments discussions, retailers are taking steps to ensure their critical relationships with customers are not marginalized as the race toward mobile payments continues.

New York & Co. drives in-store traffic for loyalty members via SMS

March 2, 2012

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

Maintaining a mobile database is key for nonprofit success

March 1, 2012

WASHINGTON – Mobile presents a big opportunity and it is important that nonprofits define the engagement strategy. However, growing a mobile database is one thing and maintaining it is another, according to a Hipcricket executive at the Nonprofit Mobile Day.

Speed generates 45pc of digital bids via mobile

February 22, 2012

Cable network Speed used SMS to let users place bids during a televised automobile auction.

CVS/pharmacy rolls out SMS program to streamline mobile prescriptions

February 3, 2012

CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.

Alon convenience stores use date-night SMS text promotion to learn about customers

February 3, 2012

The Alon convenience store chain is using a St. Valentine’s Day text messaging promotion to continue to build its CRM database.