American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another.
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Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.
NEW YORK – Executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that while the Holy Grail of mobile marketing is one-to-one personalization, many marketers still need to focus on building an omnichannel database and determining how to truly add value for customers before they can get there.
NEW YORK – An eBay executive at the NRF 104th Annual Convention & Expo said mobile loyalty program data collection must be more stringently managed to keep the process from driving away consumers while marketers are on a learning curve.
As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.
McDonald’s deployment of beacon technology at franchise locations in Columbus, GA – a strategy that arose from watching how customers frequently use their smartphones – has garnered 18,000 offer redemptions.
Clothing and accessories retailer Banana Republic is working with mobile applications Curb and Deliv to target last-minute shoppers and offer special deals.
Fast food franchise Mister Donut in El Salvador is expanding its mobile loyalty initiative Orange World to more of its locations to improve customer experiences and personalization.
Walgreens is letting consumers earn loyalty program points by connecting eligible health or fitness applications or devices to its Balance Rewards app program and awarding cash prizes to developers who find ways to integrate other programs with the app.