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Harlequin introduces the publishing world to mobile rewards

June 30, 2015

Book publisher Harlequin is bringing its romance novels into the mobile space with a new rewards program, which fans can access for a more personalized experience while helping the publisher drive sales.

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Iowa Hawkeyes play fair with merchants, fans in mobile rewards

June 29, 2015

The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university’s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.

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Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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Marriott celebrates 1M mobile check-ins as smartphones transform experience

April 3, 2015

Mobile is transforming the hotel check-in experience, with 1 million Marriott International customers having checked in to their rooms on their mobile devices since the option was introduced nearly two years ago.

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American Express’ Plenti rewrites loyalty landscape as mobile’s role explodes

March 20, 2015

American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another.

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Target tests mobile loyalty app to drive in-store purchases

March 2, 2015

Target is testing a new loyalty program called Redperks that centers on a mobile application enabling users to earn points by scanning a bar code every time they make a purchase.

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Fuel Rewards ramps up mobile to boost coalition loyalty program

February 10, 2015

Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.

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451 Research exec: Mobile personalization elusive without omnichannel infrastructure

January 15, 2015

NEW YORK – Executives at Mobile Marketer’s Mobile FirstLook: Strategy 2015 conference agreed that while the Holy Grail of mobile marketing is one-to-one personalization, many marketers still need to focus on building an omnichannel database and determining how to truly add value for customers before they can get there.

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EBay exec says mobile loyalty missteps are driving away consumers

January 13, 2015

NEW YORK – An eBay executive at the NRF 104th Annual Convention & Expo said mobile loyalty program data collection must be more stringently managed to keep the process from driving away consumers while marketers are on a learning curve.

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Walgreens pioneers mhealth’s integration with mobile loyalty

January 8, 2015

As the mhealth space heats up, an important new frontier for retailers could be mobile loyalty integrations, a strategy Walgreens is currently pioneering.

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