Database/CRM

  • No categories


Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

Share on FacebookShare on LinkedInShare on Twitter

Mobile paves the way for multi-retailer loyalty adoption in US

May 31, 2016

Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.

Share on FacebookShare on LinkedInShare on Twitter

Coborn, Foodtown value personalization for mobile rewards push

May 27, 2016

Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

Share on FacebookShare on LinkedInShare on Twitter

Location-based data transforms shopper marketing, driving revenue opportunities

May 11, 2016

NEW YORK – Executives from Ubimo and Advantage Marketing Partners at the MMA Mobile Marketing Leadership Forum highlighted the implications and insights stemming from location-based shopper marketing that are driving brands’ revenue-generating efforts.

Share on FacebookShare on LinkedInShare on Twitter

Kohl’s integrates loyalty with Apple Pay for greater in-store relevance

May 5, 2016

Kohl’s is the first retailer integrating its private label credit card and rewards platform with Apple Pay for in-store use, pointing to the growing influence of mobile payments throughout the customer journey.

Share on FacebookShare on LinkedInShare on Twitter

How MGM Resorts leverages in-room tablets to fuel impulse purchases

April 27, 2016

NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.

Share on FacebookShare on LinkedInShare on Twitter

Why 80pc of California Pizza Kitchen’s loyalty members engage via mobile

March 24, 2016

California Pizza Kitchen leads the way in leveraging mobile to drive loyalty engagements and more frequent visits, with more than 80 percent of the chain’s Pizza Dough Rewards members interacting via mobile applications.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s loyalty strategy matures beyond mobile coupon enticement

March 11, 2016

McDonald’s is reportedly developing a rewards program that hinges on targeted offers for driving frequency and discounts based on previous purchases instead of relying on broad-appeal coupons, as the chain has done in the past.

Share on FacebookShare on LinkedInShare on Twitter

The Body Shop lathers up loyalty integration, mobile widget

March 7, 2016

The Body Shop UK is integrating its loyalty program into its shopping application after confirming mobile’s unstoppable role in commerce, enabling users to view and spend rewards points, as well as add a branded widget to their home screens.

Share on FacebookShare on LinkedInShare on Twitter

How Sephora pairs individual, loyalty data to optimize segmentation

February 24, 2016

PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.

Share on FacebookShare on LinkedInShare on Twitter