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Walgreens rewards health-conscious consumers, developers

October 9, 2014

Walgreens is letting consumers earn loyalty program points by connecting eligible health or fitness applications or devices to its Balance Rewards app program and awarding cash prizes to developers who find ways to integrate other programs with the app.

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Coach streamlines internal processes via new app

October 6, 2014

Leather goods maker Coach has launched a new application to streamline reporting and digitize the business from behind the scenes.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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Hilton builds customer loyalty with votes on promotion, charity donation

September 30, 2014

Hilton Worldwide is engaging loyal hotel customers by allowing them to vote on a promotion via a mobile-optimized site and choose the destination for a company charity donation this holiday season.

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Old Chicago’s football challenge gets mobile makeover to drive retention

September 29, 2014

Restaurant chain Old Chicago’s digitized football challenge has returned for a second season with a bigger mobile focus, helping to drive more than 50 percent of use from smartphones and tablets.

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7-Eleven expands Belly loyalty program in US, Canada after trial

August 29, 2014

Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.

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Mapco launches in-app payments with PayPal

August 27, 2014

Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.

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Shari’s slices into mobile for shift toward building loyalty

August 13, 2014

Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.

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Fitocracy leverages text messaging for transparent referral program

August 4, 2014

Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.

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Chiquita expands loyalty app fueled by gamification

July 11, 2014

Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.

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