Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.
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Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.
Moe’s Southwest Grill, the fast-casual franchise known for its fresh, handmade, customizable Southwestern food, will roll-out new online catering offerings this June throughout all digital platforms designed to improve sales across its more than 500 locations.
A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.
TGI Fridays is among the merchants using a new mobile loyalty platform leveraging beacon technology to deliver notifications about special offers and rewards when a customer enters a store.
Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.
A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.
With up to 45 percent of its orders to-go, Panera is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of the restaurant with their food.
Casual-dining restaurant chain Duffy’s Sports Grill is betting on mobile to take its thriving loyalty program to the next level via check-ins and real-time messaging.
Ichor Restaurant Group has upgraded to a mobile loyalty program to make it easier for consumers to earn and redeem points while also bringing in more frequent guests to restaurants.