Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.
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Target is currently piloting a new division of its Cartwheel mobile loyalty program that enables shoppers to earn 10 points for each dollar spent in-store and choose from a variety of rewards once they hit a specific threshold.
As the back-to-school season begins, Office Depot is emphasizing the importance of distraction-free learning environments and incentivizing students to refrain from using their smartphones in class by letting them earn rewards points for school supplies via the Pocket Points application.
The Talbots Inc., a retailer known for classic but fashionable womenswear, will implement a new in-store mobile product called Concierge to improve the store experience and boost sales.
Safeway is teaming up with gas retailer Sunoco to introduce the former’s Gas Rewards program to stations in Maryland, Virginia, Delaware and Washington, enabling grocery shoppers to receive even more loyalty options on mobile.
Visa and Uber are modernizing rewards programs by offering incentives to spend with each platform in a cross-channel loyalty program that keeps the focus on local business.
Sandwich chain Togo’s is revamping its loyalty program by rewarding members with bonus points in exchange for interacting with the brand on social media, showcasing how quick-service restaurant marketers can incentivize engagement on mobile.
Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.
BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.
Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.