Japanese retailer Muji looked to find ways to mine and act on data in a timely matter to keep up with today’s short-on-time consumer and found it with unified customer profiles.
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American Express is looking to modernize credit card experiences and rewards with new Platinum Card benefits that will see excessive Uber-related bonuses to help usher in millennials.
Home goods retailer Crate and Barrel is demonstrating its knowledge of how important customer reviews are with a mobile contest that urges recent purchasers to do so.
NEW YORK — An executive from Dunkin’ Donuts enumerated twelve “innovation insights” for an audience at Mobile FirstLook 2017, many of which were centered around the reduction of consumer friction, labeled as one of the top bulwarks for food-and-beverage consumers.
Mondelez International’s Cadbury brand recently teamed up with Mac’s Convenience Stores to reward shoppers for logging into the locations’ Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.
PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion.
HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.
Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.
Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.
Target is currently piloting a new division of its Cartwheel mobile loyalty program that enables shoppers to earn 10 points for each dollar spent in-store and choose from a variety of rewards once they hit a specific threshold.