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Bloomin’ Brands forgoes app in favor of Web-based loyalty program

July 20, 2016

Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.

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Top 10 mobile loyalty activations of Q2

July 11, 2016

Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.

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How Papa Murphy’s powers mobile-optimized email offers with precision marketing

July 1, 2016

Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers.

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Fandango bumps up rewards capabilities to benefit partners

June 28, 2016

Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers.

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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

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Mobile paves the way for multi-retailer loyalty adoption in US

May 31, 2016

Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.

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Coborn, Foodtown value personalization for mobile rewards push

May 27, 2016

Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.

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Location-based data transforms shopper marketing, driving revenue opportunities

May 11, 2016

NEW YORK – Executives from Ubimo and Advantage Marketing Partners at the MMA Mobile Marketing Leadership Forum highlighted the implications and insights stemming from location-based shopper marketing that are driving brands’ revenue-generating efforts.

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Kohl’s integrates loyalty with Apple Pay for greater in-store relevance

May 5, 2016

Kohl’s is the first retailer integrating its private label credit card and rewards platform with Apple Pay for in-store use, pointing to the growing influence of mobile payments throughout the customer journey.

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How MGM Resorts leverages in-room tablets to fuel impulse purchases

April 27, 2016

NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.

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