Walgreens is the first retailer to integrate Android Pay into its loyalty program, underscoring the need for other marketers to roll out mobile payment solutions compatible with all operating systems or risk alienating a large base of non-iOS customers.
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BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital.
Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains.
Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate.
BOSTON – An executive from RetailMeNot at eTail East 2016 revealed that the digital couponing platform will be putting data at the forefront of its mobile offerings, and suggested other retailers interested in better serving consumers should do the same.
Ulta Beauty is courting its audience with giveaway incentives that excite the modern beauty fan, mixed with an interesting user experience that serves users a digital scratch off on mobile, enabling them to claim their prize.
Jo-Ann Fabric and Craft Stores is leveraging mobile shopping application Ibotta’s customer relationship management platform and segmentation capabilities to serve cash-back rebates and personalized content based on previous purchase behavior.
Tropical Smoothie Café is blending together a slew of mobile loyalty ingredients for its application, including an automatic reward credit earning feature, friend referrals and the ability to link credit or debit cards for streamlined on-the-go purchases.
Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.
Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.