Database/CRM

Following the successful pilot of a mobile CRM effort at a handful of McDonald’s locations in Northern California, up to 600 McDonald’s will introduce the program this summer with the goal of rewarding customers and driving loyalty.

After piloting a mobile loyalty program at three spots late last year, frozen yogurt franchise Yumilicious has rolled out the initiative to 15 locations in Texas and South Carolina.

Vienna Beef is rewarding hot dog fans with offers from their favorite local restaurants via a mobile CRM program.

Stratosphere Hotel Casino & Tower as well as three other Nevada casinos have launched a new mobile loyalty program across all four brands so they can reach new and existing customers with targeted messages.

While Google, ISIS and credit card networks have been a big focus of early mobile payments discussions, retailers are taking steps to ensure their critical relationships with customers are not marginalized as the race toward mobile payments continues.

Retailer New York & Co. is tapping into its SMS program to remind loyalty program users to use in-store points.

WASHINGTON – Mobile presents a big opportunity and it is important that nonprofits define the engagement strategy. However, growing a mobile database is one thing and maintaining it is another, according to a Hipcricket executive at the Nonprofit Mobile Day.

Cable network Speed used SMS to let users place bids during a televised automobile auction.

CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.

The Alon convenience store chain is using a St. Valentine’s Day text messaging promotion to continue to build its CRM database.