Bloomin’ Brands’ new digital loyalty program, Dine Rewards, encompasses all four of its casual dining chains and enables members to receive welcome incentives as well as tiered perks, but employs a mobile Web-based platform instead of a separate application.
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Brands in industries including retail and hospitality raised the bar for smartphone-based loyalty this past quarter, leveraging strategies such as proximity-based rewards, Apple Pay integrations with store credit cards and one-to-one mobile request platforms.
Papa Murphy’s is leveraging a precision marketing platform to tap into point-of-sale data stemming from customers’ recent transactions as it ramps up to drive foot traffic and sales via customized mobile-optimized incentives and offers.
Online movie ticket retailer Fandango is expanding capabilities for its partnership division Fandango Rewards by introducing receipt scanning and data capture technology, adding value for merchants and consumers.
Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.
Coalition loyalty programs are gaining speed in the United States with multi-retailer programs such as Plenti, Spring and ShopYourWay substantially growing now that mobile technology has broken down geographical barriers.
Regional grocery chains Coborn and Allegiance Retail Services’ Foodtown are honing in on loyalty personalization through mobile rewards applications in which shoppers are targeted via preferences, sales history and real-time location.
NEW YORK – Executives from Ubimo and Advantage Marketing Partners at the MMA Mobile Marketing Leadership Forum highlighted the implications and insights stemming from location-based shopper marketing that are driving brands’ revenue-generating efforts.
Kohl’s is the first retailer integrating its private label credit card and rewards platform with Apple Pay for in-store use, pointing to the growing influence of mobile payments throughout the customer journey.
NEW YORK – An MGM Resorts executive at Forrester’s Marketing 2016 Forum revealed how the hotel marketer uses in-room tablet devices to send trigger and time-based messages to guests, serving them personalized content and inspiring last-minute purchases that make their stays more enjoyable.