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Muji sees 100 percent increase in redemption through data

March 13, 2017

Japanese retailer Muji looked to find ways to mine and act on data in a timely matter to keep up with today’s short-on-time consumer and found it with unified customer profiles.

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American Express targets Uber users with new Platinum benefits

March 6, 2017

American Express is looking to modernize credit card experiences and rewards with new Platinum Card benefits that will see excessive Uber-related bonuses to help usher in millennials.

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Crate and Barrel uses sweepstakes to bulk up on consumer reviews

February 28, 2017

Home goods retailer Crate and Barrel is demonstrating its knowledge of how important customer reviews are with a mobile contest that urges recent purchasers to do so.

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On-the-Go Ordering our biggest operational change since drive-thru: Dunkin’ Donuts exec

January 19, 2017

NEW YORK — An executive from Dunkin’ Donuts enumerated twelve “innovation insights” for an audience at Mobile FirstLook 2017, many of which were centered around the reduction of consumer friction, labeled as one of the top bulwarks for food-and-beverage consumers.

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Mondelez captures 14pc mobile coupon redemption rate for in-store shoppers

October 4, 2016

Mondelez International’s Cadbury brand recently teamed up with Mac’s Convenience Stores to reward shoppers for logging into the locations’ Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.

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PepsiCo’s gamified mobile coupons garner 8x ROI for participating retailers

October 3, 2016

PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion.

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HotelTonight joins mobile loyalty space with in-app tiered rewards program

September 30, 2016

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.

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Pei Wei adds a side of loyalty to new mobile ordering app

September 29, 2016

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Mac Cosmetics’ new members-only app includes tiered loyalty levels, offers

September 22, 2016

Mac Cosmetics is differentiating its new application from other makeup brands’ mobile offerings by opting to hone in on rewarding existing loyalty members with tiered benefits, personalized updates and exclusive deals instead of including tried-and-true features such as virtual try-on options.

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Target debuts points-based rewards program, adding more capabilities to Cartwheel

September 13, 2016

Target is currently piloting a new division of its Cartwheel mobile loyalty program that enables shoppers to earn 10 points for each dollar spent in-store and choose from a variety of rewards once they hit a specific threshold.

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