Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
Department store chain Belk is celebrating its 125th anniversary with a multichannel sweepstakes that leverages mobile to make it easier for customers to enter.
Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
Mobile plays a key role in supercenter and grocery retailer Meijer’s digital coupon program, which recently hit 1 million subscribers.
Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
As part of its marketing activities for Thanksgiving weekend, Tanger Factory Outlets is running a text-to-win sweepstakes giving shoppers a chance to win a shopping spree worth $1,000.
Walgreens’ new customer loyalty program, Balance Rewards, takes advantage of mobile technology to make it easy for customers to enroll, earn points, redeem awards and access their account.
Mobile Marketer today – Top do’s and don’ts of SMS; Apple’s iPad trounces Samsung Galaxy Tab in US Q2 sales.
Pizza chain Papa Murphy’s is extending its SMS program to approximately 550 franchises in the United States, some of which are seeing mobile coupon redemption rates as high as 18 percent.
Nonprofit Rock the Vote recently sent out a text message that enticed opted-in subscribers to enter its sweepstakes campaign.