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Jack in the Box unleashes mobile coupon tied to 1M burger giveaway

February 9, 2016

Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.

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Subway unwraps Wi-Fi loyalty program to perfect millennial targeting tactics

February 5, 2016

Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.

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Chili’s spices up sales via mobile ordering, loyalty integration

January 13, 2016

As more restaurant marketers understand the value – and necessity – of providing mobile ordering capabilities for time-strapped consumers, Chili’s Grill & Bar is raising the bar to another level by adding loyalty points as a payment option.

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Why mobile loyalty will reach its zenith in 2016

December 28, 2015

Although smartphone-specific rewards programs have gained significant traction among merchants and consumers alike this year, mobile loyalty is expected to reach staggering heights in 2016, thanks to wider adoption of digital wallets and payment platforms.

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Taco Bell garnishes mobile loyalty with gamification for millennial appeal

December 17, 2015

Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers.

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Foot Locker steps up mobile loyalty via enhanced app experience

December 11, 2015

Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty program.

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NY&Co eyes store card integration for in-app loyalty, payments play

November 30, 2015

Following a recent update to its mobile Web site, specialty apparel retailer New York & Company has set its sights on integrating its private label rewards card into a revamped mobile application to better meet the needs of how customers are shopping.

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Dick’s Sporting Goods bats for holiday sales via rewards-focused app update

November 5, 2015

Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile.

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Sports Authority extends reach of loyalty program via MapMyFitness app

September 22, 2015

Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application.

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Genre Hotels plays catch-up by unlocking doors for mobile check-in

September 8, 2015

Genre Hotels is the latest hospitality marketer to embark on integrating a mobile check-in platform, enabling travelers to bypass the front desk and receive relevant offers on their smartphones, proving that upgrade promotions can be catchy at the last minute.

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