Convenience-store chain 7-Eleven is expanding its use of Belly’s mobile loyalty program to more than 2,000 locations throughout the United States and Canada following a successful trial of the program.
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Convenience and gas retailer Mapco has launched a mobile commerce and loyalty application in which PayPal is the exclusive payment option.
Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.
Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.
Chiquita, the American producer and distributor of bananas, has released an expanded content-rich FanFun app that features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise.
Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.
Moe’s Southwest Grill, the fast-casual franchise known for its fresh, handmade, customizable Southwestern food, will roll-out new online catering offerings this June throughout all digital platforms designed to improve sales across its more than 500 locations.
A group of Ace Hardware stores reported an overall increase in post-promotion engagement of 289 percent from an interactive mini-game developed for this year’s Saint Patrick’s Day weekend.
TGI Fridays is among the merchants using a new mobile loyalty platform leveraging beacon technology to deliver notifications about special offers and rewards when a customer enters a store.
Orbitz wants to give travelers even more reasons to use its mobile booking application with the introduction of the new Orbitz Rewards Visa Card.