Dunkin’ Donuts is taking on Starbucks on the mobile loyalty front with a newly enhanced DD Perks program that will be integrated into the chain’s point-of-sale and mobile application.
Orbitz.com is making a significant play for a bigger role in its customers’ journeys beyond simply booking a flight or hotel, with mobile loyalty playing a crucial role in bringing this vision to fruition.
CVS/pharmacy is revamping its weekly sales circular for desktop and mobile users to make it easy to find the deals that interest them so they can save time and money.
Arby’s is rewarding customers for uploading purchase receipts via their smartphones and other mobile activities as a way to encourage trial for a new product, the Smokehouse Brisket Sandwich.
Fast casual restaurant chain Cosi is putting mobile and social at the center of a new multichannel campaign, enabling smartphone users to share special offers with friends and simultaneously be entered for a chance to win a grand prize.
National Car Rental is mobilizing its loyalty program via an application that lets members manage their trip and reserve cars.
Walgreens and Duane Reade stores in New York are testing a new mobile coupon program enabling marketers to tie in-application offers directly to in-store purchases.
Supermarket chain Longo’s has launched a mobile application enabling users to create a shopping list, access their loyalty points and earn rewards.
NEW YORK – A Walgreens executive at Forrester’s Forum For Customer Experience Professionals East said that the retailer has acquired 72 million loyalty members in the past nine months by focusing on mobile and digital as key components to an omnichannel approach.
Auntie Anne’s saw 34 percent of submissions for a recent sweepstakes made via mobile, pointing to the growing role that the medium is playing in merchants’ marketing strategies.