Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.
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Subway is expanding its Wi-Fi-enabled loyalty program to 600 Canadian stores following a successful pilot, highlighting how fast-food chains can leverage mobile to drive in-store traffic, especially among millennials.
As more restaurant marketers understand the value – and necessity – of providing mobile ordering capabilities for time-strapped consumers, Chili’s Grill & Bar is raising the bar to another level by adding loyalty points as a payment option.
Although smartphone-specific rewards programs have gained significant traction among merchants and consumers alike this year, mobile loyalty is expected to reach staggering heights in 2016, thanks to wider adoption of digital wallets and payment platforms.
Taco Bell is introducing an in-application loyalty program with a gamification-heavy focus on rewarding customers for repeat ordering and engaging on social media, a move that is likely to appeal to younger consumers.
Sneaker retailer Foot Locker hopes to score points with customers with an enhanced application experience for members of its VIP loyalty program.
Following a recent update to its mobile Web site, specialty apparel retailer New York & Company has set its sights on integrating its private label rewards card into a revamped mobile application to better meet the needs of how customers are shopping.
Dick’s Sporting Goods is gearing up for a fruitful sales season with an application update that rewards users with gift cards for logging their fitness activity, showcasing how sporting retailers are competing to be top dog in mobile.
Sporting goods retailer Sports Authority is motivating repeat purchases with a new mobile program in partnership with Under Armour that will enable customers to earn rewards by completing fitness activities on the MapMyFitness application.
Genre Hotels is the latest hospitality marketer to embark on integrating a mobile check-in platform, enabling travelers to bypass the front desk and receive relevant offers on their smartphones, proving that upgrade promotions can be catchy at the last minute.