Fazoli’s leverages mobile check-ins via SpotOn to drive loyalty
May 23, 2013Quick-service restaurant chain Fazoli’s has launched a mobile pilot in three markets to drive loyalty and engage customers on a local level.
Database/CRM
Belk taps mobile for giveaway promotion, making daily entry easy
March 14, 2013Department store chain Belk is celebrating its 125th anniversary with a multichannel sweepstakes that leverages mobile to make it easier for customers to enter.
Texas Roadhouse generates 37pc installation rate for Passbook pass effort
February 11, 2013Steakhouse chain Texas Roadhouse is leveraging Apple’s Passbook as well as text messaging in two separate campaigns that successfully drove customer engagement.
Meijer’s mPerks digital coupon program puts mobile at the center
January 25, 2013Mobile plays a key role in supercenter and grocery retailer Meijer’s digital coupon program, which recently hit 1 million subscribers.
Is mobile loyalty working?
December 20, 2012Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
Tanger Factory Outlets builds mobile database via Thanksgiving text-to-win effort
November 13, 2012As part of its marketing activities for Thanksgiving weekend, Tanger Factory Outlets is running a text-to-win sweepstakes giving shoppers a chance to win a shopping spree worth $1,000.
Walgreens enlists mobile to create easy-to-use loyalty program
September 10, 2012Walgreens’ new customer loyalty program, Balance Rewards, takes advantage of mobile technology to make it easy for customers to enroll, earn points, redeem awards and access their account.
Top do’s and don’ts of SMS – Mobile Marketer
August 13, 2012Mobile Marketer today – Top do’s and don’ts of SMS; Apple’s iPad trounces Samsung Galaxy Tab in US Q2 sales.
Papa Murphy’s expands SMS effort to 26 states
August 3, 2012Pizza chain Papa Murphy’s is extending its SMS program to approximately 550 franchises in the United States, some of which are seeing mobile coupon redemption rates as high as 18 percent.
Rock the Vote promotes seasonal sweepstakes via SMS
July 6, 2012Nonprofit Rock the Vote recently sent out a text message that enticed opted-in subscribers to enter its sweepstakes campaign.
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