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Mobile Commerce Daily will not publish on Dec. 26

December 23, 2011

Mobile Commerce Daily will not publish Dec. 26 in celebration of Christmas.


Starbucks China taps check-ins for first mobile ad campaign

December 16, 2011

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion.

Aloft Hotel tests holographic QR codes to enhance guest experience

December 13, 2011

Aloft Hotel is testing a holographic concierge with QR codes to give guests easy access to information and offers from local businesses.

CVS rolls out mobile services to reward loyalty card members

November 21, 2011

CVS/pharmacy has launched a series of mobile tools aimed to boost its loyalty program, ExtraCare Rewards.

Enterprise brings together renters and automakers via QR codes

November 10, 2011

Enterprise Holdings has launched a new QR code program that lets auto manufacturers promote their vehicles to car renters.

Timberland uses Microsoft Tags at special events to deepen brand experience

October 11, 2011

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature Microsoft Tags and help deepen the brand experience.

Smashbox drives sales via mobile bar codes

October 11, 2011

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

EBay launches online and in-app video series to drive engagement, sales

October 10, 2011

A new original video series from eBay will appear in the eBay Motors application as well as on the brand’s Web site to drive engagement and sales.

HGTV exec: Crowdsourcing essential for targeting consumers

October 5, 2011

BOSTON – AN HGTV executive at DMA:2011 said crowdsourcing is an essential tool for direct and mobile marketers to gain insight and better target consumers.

Adidas drives shoe sales via mobile video

October 4, 2011

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.