Holiday Inn Express hones in on digital video to increase bookings
April 9, 2013InterContinental Hotels Group’s Holiday Inn Express is aiming to connect with tech-savvy consumers via a new marketing campaign that spans television, mobile and Web.
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12pc of Protrainings’ sales come from mobile
April 1, 2013Since rolling out a mobile site and targeted advertising, online training company Protrainings is able to track how the medium plays a role in total sales.
Fandango launches new digital series to drive mobile site, app traffic
March 18, 2013Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
Mutual of Omaha pushes consumer engagement via mobile
March 6, 2013Mutual of Omaha is putting mobile at the forefront of a campaign that promotes its upcoming Wild Kingdom Web series.
Hotels.com marries mobile and social with sweepstakes
February 12, 2013Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.
Dolce Hotels and Resorts boosts guest experiences via iPad devices
February 8, 2013Dolce Hotels and Resorts is equipping one of its resorts with iPad devices to smooth the traveling experience for guests.
Krispy Kreme leverages QR codes to sweeten Valentine’s Day offer
February 1, 2013Doughnut chain Krispy Kreme is leveraging mobile and social to sweeten a Valentine’s Day offer for its heart-shaped donuts, as well as drive in-store traffic.
Mobile commerce success is about more than a sale: SapientNitro exec
January 30, 2013SAN FRANCISCO – A SapientNitro executive at the 2013 Mobile Marketing Association Forum San Francisco said that marketers need to be looking at a variety of factors and key performance indicators to understand how consumers are shopping nowadays.
Pictures from Mobile Marketer’s Mobile FirstLook: Strategy 2013 conference
January 22, 2013Mobile Marketer presented its Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17 in New York. Here are some pictures from the event.
Mobile Commerce Daily will not publish Monday, Jan. 21
January 18, 2013Mobile Commerce Daily will not publish Monday, Jan. 21 in honor of Martin Luther King, Jr. Day.
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