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Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed

April 22, 2016

Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.

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Interactive video revs up while truly native experiences lag – Mobile Marketer

April 22, 2016

Mobile Marketer today – Interactive video revs up while truly native experiences lag; With aggregate CPCs down 9pc, Google’s discovery engine competition thickens.

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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

April 21, 2016

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

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Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report – Mobile Marketer

April 21, 2016

Mobile Marketer today – Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report; Sears finds practical side of IoT with connected home appliances.

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Mobile Minutes: Siri as spokeswoman; China’s smartphone shakeout; New Android emojis; Facebook pulls The Shade Room

April 20, 2016

Today in mobile marketing – When is WWDC 2016? June 13-17, says Siri; China’s crowded smartphone market heads for an epic shakeout; Dozens of new emojis are headed your way soon; Facebook pulls down mega-popular celeb site The Shade Room’s page for alleged copyright violations.

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Mobile M&As increase 35pc on wave of branded content interest: report – Mobile Marketer

April 20, 2016

Mobile Marketer today – Mobile M&As increase 35pc on wave of branded content interest: report; Bear Naked digs claws into mobile customization via IBM-powered granola-maker.

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Mobile Minutes: 360-degree VR; Android’s antitrust problem; LinkedIn courts college students; Amazon challenges Netflix

April 19, 2016

Today in mobile marketing – YouTube adds live 360-degree VR videos; Android antitrust: Google’s big problem in Europe could result in $7.5B fine; LinkedIn’s big play for students; Amazon ups the ante on streaming video, challenging Netflix.

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Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak – Mobile Marketer

April 19, 2016

Mobile Marketer today – Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak; H&M ramps up Coachella presence with on-site video, social media integration.

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Mobile Minutes: Apple search; Mobile VR heats up; Amazon Studios’ theatrical push; The Atlantic and Google Amp

April 18, 2016

Today in mobile marketing – Apple pursues new search features for a crowded app store; Huawei virtual reality headset will compete with Samsung Gear VR for mobile supremacy; Amazon Studios wins CinemaCon exhibitors, pledging big theatrical push; The Atlantic tests mobile ads built for Google Amp.

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GE, Sour Patch Kids, Mountain Dew jump on Snapchat’s interactive emojis – Mobile Marketer

April 18, 2016

Mobile Marketer today – GE, Sour Patch Kids, Mountain Dew jump on Snapchat’s interactive emojis; Game of Thrones fortifies anticipation via 360-degree Facebook video.

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