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Kroger promotes pet products through ChoreMonster app to reach families

June 10, 2014

Grocery store chain Kroger is promoting Luvsome, a new line of pet products, through an instructional video for kids and a sponsored cartoon on mobile application ChoreMonster.

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Pizza Hut’s new selfie campaign is anything but cheesy

June 3, 2014

Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.”

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Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 2, 2014

Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.

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Berluti affirms apparel expertise with bespoke tailoring video series

May 23, 2014

French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.

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Marc Jacobs retreats to the mountains for summer eyewear campaign

May 20, 2014

U.S. fashion label Marc Jacobs diverged from the typical sunny locales associated with sunglass campaigns to stand out from the crowd.

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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80pc of location signals in mobile are inaccurate: xAd exec

May 7, 2014

NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.

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Neiman Marcus exec says data recreates the in-store relationship online

April 29, 2014

LOST PINES, TX – It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.

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Mackenthun’s partners with ShopWell app to drive healthy food sales

April 28, 2014

Fine food market Mackenthun’s is helping shoppers make better purchase decisions with easily accessible dietary information on all its products through a partnership with the ShopWell application.

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Razorfish exec: Beacons speed seamless in-store, digital shopping

April 25, 2014

NEW YORK – Fueled by the increase in beacons and in-store technology, retailers will finally close in on mobile’s promise to bring together bricks-and-mortar and online shopping sooner than some may expect, according to a Razorfish executive speaking at NYC Media Lab’s Mobile Futures event.

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