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Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium

August 27, 2015

Today in mobile marketing – Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.

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Macy’s turns mobile into shopping stylist with appointment booking options – Mobile Marketer

August 27, 2015

Mobile Marketer today – Macy’s turns mobile into shopping stylist with appointment booking options; Star Wars taps YouTube trend, progressing fan frenzy surrounding toy release.

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Mobile Minutes: Apple shares pare loss; Uber for kids; Android’s Marshmallow; IPhone 6 cameras

August 26, 2015

Today in mobile marketing – Apple shares pare loss as Cook says China growth is strong; ‘Uber for kids’ service Shuddle jumps into carpooling; The next version of Android will be called ‘Marshmallow’; Apple to replace some iPhone 6 Plus cameras over blurry photos.

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Reese’s penetrates autumn marketing overload with football social media contest – Mobile Marketer

August 26, 2015

Mobile Marketer today – Reese’s penetrates autumn marketing overload with football social media contest; Sherwin-Williams complements in-store paint swatches with color visualization app.

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Mobile Minutes: Uber plays Cupid; Swatch adds smartwatches; Mobile ad revenue suffers; Smartphone sales decline

August 25, 2015

Today in mobile marketing – Uber courts riders by playing Cupid on Chinese Valentine’s; Swatch CEO signals plans to add to smartwatch range: Swiss paper; Mobile readers abound; the ads, not so much; Smartphone sales growth slowed in second quarter.

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Anheuser-Busch plays hide and seek with fans via Instagram – Mobile Marketer

August 25, 2015

Mobile Marketer today – Anheuser-Busch plays hide and seek with fans via Instagram; H&M leverages trending social media ploy for back-to-school promotion.

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Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser

August 24, 2015

Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.

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Audi sees 80pc higher completion rate with vertical mobile video ads – Mobile Marketer

August 24, 2015

Mobile Marketer today – Audi sees 80pc higher completion rate with vertical mobile video ads; White House Black Market celebrates individuality and social media in new campaign.

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Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat

August 21, 2015

Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.

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Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention

August 20, 2015

Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.

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