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Mobile Minutes: Apple’s music service; Amazon’s advertising platform; Walmart challenges Amazon; Uber lures Google exec

May 15, 2015

Today in mobile marketing – Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.

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How Marriott is using mobile messaging to transform visiting a hotel – Mobile Marketer

May 15, 2015

Mobile Marketer today – How Marriott is using mobile messaging to transform visiting a hotel; MLB swings at storytelling home run with embrace of Snapchat.

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Mobile Minutes: Galaxy S6 Active; Tencent’s mobile games; Starbucks’ mobile payment hacks; Starwood’s tech takeover

May 14, 2015

Today in mobile marketing – New Samsung Galaxy S6 Active to launch soon; Tencent profit rises to record as games lure hardcore players; Hackers target Starbucks gift cardholders; Starwood Hotels presses ahead with tech projects amid exec turnover, down revenue.

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Maytag, Mondelez embrace mobile visualization, utility to drive direct sales – Mobile Marketer

May 14, 2015

Mobile Marketer today: Maytag, Mondelez embrace mobile visualization, utility to drive direct sales; Honda leverages mobile wallet ads to promote sales event.

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Mobile Minutes: Samsung’s new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability

May 13, 2015

Today in mobile marketing – Samsung set to unveil new chips to power Internet of Things; Coming soon to your smartwatch: ads targeting captive eyeballs; Why Family Dollar prioritized mobile apps for employees, not shoppers; ABC looks to calm fears on video app viewability as mobile audience grows.

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Verizon-AOL deal sets stage for cross-screen advertising play – Mobile Marketer

May 13, 2015

Mobile Marketer today – Verizon-AOL deal sets stage for cross-screen advertising play; PepsiCo’s Lay’s chips tears into personalization via mobile bag challenge.

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Mobile Minutes: Retailers’ mobile payments; Facebook’s new study; Pinterest’s app developers; Chinese smartphone market

May 12, 2015

Today in mobile marketing – Apple Pay is creaming Walmart in the mobile payment wars; Facebook reveals the reason why you may agree with most of your newsfeed; Pinterest opens door to app developers, expects new recipe, wedding, travel tools; Chinese smartphone market, world’s largest, shrinks in first-quarter: study.

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Facebook leaps ahead in race for better mobile search experiences – Mobile Marketer

May 12, 2015

Mobile Marketer today – Facebook leaps ahead in race for better mobile search experiences; Publishers focus on quality, transparent advertising with Pangea Alliance.

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Mobile Minutes: Uber bids on Here; Fitbit’s IPO; Yelp looks for buyer; Spotify’s revenues grow

May 11, 2015

Today in mobile marketing – Uber joins the bidding for Here, Nokia’s digital mapping service; Fitbit files to go public; Yelp said working with Goldman Sachs to find a buyer; Music streamer Spotify revenues topped 1 billion euros in 2014.

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Macy’s preserves all-American image with summer selfie campaign – Mobile Marketer

May 11, 2015

Mobile Marketer today – Macy’s preserves all-American image with summer selfie campaign; Platform Pulse: Mobile news that matters from Snapchat, Google, Facebook.

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