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Mobile Minutes: Google and Tag Heuer’s smartwatch; Nintendo goes mobile; Draft app; T-Mobile’s plans

March 20, 2015

Today in mobile marketing – Google and TAG Heuer’s smartwatch could change the game for Apple; Exclusive: Nintendo CEO reveals plans for smartphones; It took only 3 months for this fantasy sports mobile app to raise $3.5 million; T-Mobile targets business with its ‘Un-Carrier’ plans.

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The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions – Mobile Marketer

March 20, 2015

Mobile Marketer today – The Economist’s Tom Standage talks mobile strategy, apps and why he’s betting on subscriptions; Air Wick’s QR codes program smells misinformed on public’s mobile savviness.

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Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains

March 19, 2015

Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did.

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Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud

March 18, 2015

Today in mobile marketing – Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.

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Coca-Cola, MasterCard stress need for fact-based mobile marketing – Mobile Marketer

March 18, 2015

Mobile Marketer today – Coca-Cola, MasterCard stress need for fact-based mobile marketing; Acura exec: Consumers not yet ready for mobile offices.

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Mobile Minutes: Samsung’s premium products; BlackBerry’s secure tablet; Facebook’s government requests; Via app

March 17, 2015

Today in mobile marketing – Samsung to focus on premium products to withstand competition; BlackBerry targets businesses with high-security tablet; Facebook report shows slight rise in government requests for data; Like taking a luxury bus: Via, a ride-share app, offers Manhattan trips.

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Toyota showcases interactive hashtag marketing via Twitter-generated art – Mobile Marketer

March 17, 2015

Mobile Marketer today – Toyota showcases interactive hashtag marketing via Twitter-generated art; Programmatic crucial for delivering mobile ads at right time, place: IAB.

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Gilt exec says mobile marketing must consider audience and experience – Mobile Marketer

March 16, 2015

Mobile Marketer today – Gilt exec says mobile marketing must consider audience and experience; CBS All Access subscriptions boosted by live streaming The Grammys.

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Mobile Minutes: Meerkat as new Snapchat; Photobucket app; Shopping with Apple Watch; Device syncing

March 16, 2015

Today in mobile marketing – Meerkat’s disappearing videos ride the Snapchat wave; Photobucket ropes its founder back in with app purchase; Here’s what shopping with Apple Watch will look like; Device syncing: Call from computers and text from tablets.

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Mobile Minutes: Apple and competitors’ wearables; Alibaba invests in Snapchat; PlayStation Mobile; Samsung Gear apps

March 13, 2015

Today in mobile marketing – Apple expels more wearables from store to make room for Apple Watch next month; Snapchat is raising money from Alibaba at a $15 billion valuation; Game over for PlayStation Mobile on July 15; Samsung Gear watch apps to play on the go.

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