Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
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NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.
LOST PINES, TX – It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
Fine food market Mackenthun’s is helping shoppers make better purchase decisions with easily accessible dietary information on all its products through a partnership with the ShopWell application.
NEW YORK – Fueled by the increase in beacons and in-store technology, retailers will finally close in on mobile’s promise to bring together bricks-and-mortar and online shopping sooner than some may expect, according to a Razorfish executive speaking at NYC Media Lab’s Mobile Futures event.
EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.
Today in mobile marketing – McDonald’s new social push requires valued real-time relevancy; Message Systems exec: Message fatigue is a growing problem triggered by mobile.
Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.
The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.
Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.