According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
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Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.
Today on Mobile Marketer – Can location data save click-to-call’s attribution problem?; Chrysler turns drivers into technicians via augmented reality.
Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.
Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.
Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.
New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Mobile Marketer today – How Heineken, Sephora tap mobile for more targeted sponsorship activations; Local mobile ad spend increasing with inventory growth: report.