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Mobile Minutes: BlackBerry’s shares; Verizon owns AOL; Square and Apple Pay; Ride-hailing app rules

June 24, 2015

Today in mobile marketing – BlackBerry shares up 8pc after first-quarter miss on earnings; Verizon now officially owns AOL; Square’s Apple Pay reader shows how we pay is still in flux; New York taxi agency passes rules on price estimates for ride-hailing apps.

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Deluge of agency reviews suggests big jump for mobile budgets in 2016 – Mobile Marketer

June 24, 2015

Mobile Marketer today – Deluge of agency reviews suggests big jump for mobile budgets in 2016; Drive consumers back to apps with aggressive engagement tactics: Forrester.

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Mobile Minutes: Apple Music reverses policy; Oculus and travel industry; Galaxy S6 leaks; Jott messaging app

June 23, 2015

Today in mobile marketing – Apple Music responds to Taylor: We’ll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.

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Mondelez’s Triscuit tries to close gap between inspiration, trial on social – Mobile Marketer

June 23, 2015

Today in Mobile Marketer – Mondelez’s Triscuit tries to close gap between inspiration, trial on social; Can Facebook challenge YouTube’s dominance on mobile video?

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Mobile Minutes: Apple Watch 2 details; U.S. Open vs. Periscope; Twitter’s live event ads; Walking and texting lanes

June 22, 2015

Today in mobile marketing – Apple Watch 2 details emerge as huge sales are reported for original; U.S. Open warns fans: Periscope and we’ll kick you out; Twitter said to plan marketing campaign, ads for live events; Utah university adds texting and walking lane to its stairs.

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Walgreens must show more in-store mobile savvy: analysis – Mobile Marketer

June 22, 2015

Mobile Marketer today – Walgreens must show more in-store mobile savvy: analysis; QSR chains find right marketing ingredients in mobile video.

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Mobile Minutes: LinkedIn’s new apps; Google’s app updates; Apple’s Watch band profits; Data usage in 2014

June 19, 2015

Today in mobile marketing – LinkedIn is testing two new apps, plus a messaging overhaul; Google’s Nest unveils new camera, updates to app, alarm; Exclusive: Apple mines big profits from Watch band; Mobile users in US ate up 4.1 trillion megabytes of data in 2014.

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IDC analyst: APIs are new trading currency for mobile marketers – Mobile Marketer

June 19, 2015

Mobile Marketer today – IDC analyst: APIs are new trading currency for mobile marketers; McDonald’s gains organic edge on Snapchat with geofiltering stickers.

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Mobile Minutes: Twitter’s autoplay videos; Comcast eyes T-Mobile US; Bitcoin and gift cards; Fitbit’s IPO

June 18, 2015

Today in mobile marketing – Twitter finally rolls out auto-play video; Deutsche Telekom talks to Comcast about T-Mobile US sale: Manager Magazin; Why the Bitcoin blockchain could make gift cards, a consumer favorite, even more beloved; How FitBit can avoid becoming another BlackBerry after its IPO.

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Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience – Mobile Marketer

June 18, 2015

Mobile Marketer today – Red Robin unleashes technology’s fun side in mobile-enabled Terminator experience; Big Brother offers live streams on mobile to win back viewers.

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