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Saks promotes range of footwear with varied Vogue mobile effort

April 17, 2014

Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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Stuart Weitzman positions itself as Coachella staple to reach younger audience

April 16, 2014

U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.

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Marketers fail at task-oriented, utility-based mobile ads: Forrester Research – Mobile Marketer

April 16, 2014

Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.

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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Net-A-Porter links with boutique hotel for personal shopping service

April 15, 2014

Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.

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Can location data save click-to-call’s attribution problem? – Mobile Marketer

April 15, 2014

Today on Mobile Marketer – Can location data save click-to-call’s attribution problem?; Chrysler turns drivers into technicians via augmented reality.

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Drync wine application taps into tablets and new talent

April 14, 2014

Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.

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How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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