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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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80pc of location signals in mobile are inaccurate: xAd exec

May 7, 2014

NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.

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Neiman Marcus exec says data recreates the in-store relationship online

April 29, 2014

LOST PINES, TX – It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.

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Mackenthun’s partners with ShopWell app to drive healthy food sales

April 28, 2014

Fine food market Mackenthun’s is helping shoppers make better purchase decisions with easily accessible dietary information on all its products through a partnership with the ShopWell application.

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Razorfish exec: Beacons speed seamless in-store, digital shopping

April 25, 2014

NEW YORK – Fueled by the increase in beacons and in-store technology, retailers will finally close in on mobile’s promise to bring together bricks-and-mortar and online shopping sooner than some may expect, according to a Razorfish executive speaking at NYC Media Lab’s Mobile Futures event.

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EBay takes a page from Pinterest with visual-heavy app update

April 25, 2014

EBay has updated its mobile applications and mobile Web site with new features that enhance browsing, shopping and selling capabilities.

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McDonald’s new social push requires valued real-time relevancy – Mobile Marketer

April 25, 2014

Today in mobile marketing – McDonald’s new social push requires valued real-time relevancy; Message Systems exec: Message fatigue is a growing problem triggered by mobile.

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Capriotti’s bites into loyalty with branded mobile app

April 24, 2014

Las Vegas-based sandwich shop chain Capriotti’s loyalty program has been improved by integrating a mobile program that more efficiently manages the retailer’s existing customer outreach efforts to its 107 locations on the West Coast.

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Walgreens’ redesigned app boasts store-specific inventory

April 23, 2014

The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.

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Pizza 73 brings in fundraising dough via mobile

April 22, 2014

Canadian pizza restaurant Pizza 73 has seen a six percent increase since last year in mobile or Web-based orders.

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