Retailer Saks Fifth Avenue is driving traffic to its online shoe department with multiple advertisements on Condé Nast-owned Vogue’s mobile-optimized Web site.
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Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.
U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Mobile Marketer today – Marketers fail at task-oriented, utility-based mobile ads: Forrester Research; Condé Nast’s Epicurious is first media brand to leverage beacons in-store.
According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.
Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.
Today on Mobile Marketer – Can location data save click-to-call’s attribution problem?; Chrysler turns drivers into technicians via augmented reality.
Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.
Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.
Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.