L’Oréal brand Maybelline is launching limited-time flash sales of exclusive products in Thailand, working with the Line social networking application to increase its mobile commerce presence in the country.
American grill and sushi bar Kona Grill has revamped its gift card platform with a mobile component as holiday sales begin to ramp up.
Mattel’s Fisher Price is making a hard push to reach millennial moms this holiday season through an integrated digital campaign that weaves mobile, digital and social together to dole out coupons.
Banana Republic, Modcloth and eBay are a handful of the first retailers to crank out shoppable content for news reading application Flipboard.
LITCHFIELD PARK, AZ – A Travelocity executive at the Mobile Shopping Fall Summit said that all of a traveler’s post-purchase behavior has shifted over to mobile devices as consumers rely on their smartphones and tablets as part of the travel experience.
LITCHFIELD PARK, AZ –A Disney executive at the Mobile Shopping Fall Summit spoke about how the marketer is using both its branded mobile properties and third-party applications to build loyalty efforts.
Time Inc.’s All You is upping its mobile investments to give consumers more ways to shop from the lifestyle magazine’s content.
Condé Nast’s Wired is the first publication to try out a new type of mobile commerce from MasterCard that seamlessly lets consumers shop from a digital edition.
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Google Wallet picked up a couple of new merchant partnerships last week following news that it will be available on the iPhone and a wider variety of Android phones that do not have embedded NFC chips.