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Advertisers should incorporate real-time content within live-stream ads – Mobile Marketer

June 27, 2016

Mobile Marketer today – Advertisers should incorporate real-time content within live-stream ads; Ad blocking could be detrimental to mobile sites’ loading times: report.

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Mobile Minutes: Google buys Webpass; BET’s online subscription service; Video creators and Facebook; Walmart Pay expands

June 24, 2016

Today in mobile marketing – Google Fiber buys Webpass to boost its high-speed Internet business; Viacom launches BET online-subscription service outside US, Italy, France and Africa; Viral creators ask at VidCon: Will Facebook start paying me?; Walmart expands mobile wallet service Walmart Pay to 15 more states in one week.

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Stella Artois ferments seasonal promotion strategy with interactive digital videos – Mobile Marketer

June 24, 2016

Mobile Marketer today – Stella Artois ferments seasonal promotion strategy with interactive digital videos; Urban Decay’s Snapchat filter mimics capabilities of augmented reality app.

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Mobile Minutes: Mobile World Congress lands in US; InMobi’s $4M fine; Samsung Pay; Vine on monetization

June 23, 2016

Today in mobile marketing ­– Get ready: Mobile World Congress is coming to the US; This ad firm that tracked kids got smacked with a $4M fine; Unlike Apple Pay, new Samsung mobile payment system won’t charge banks; Vine’s new GM Hannah Donovan on monetization, competition and its future at Twitter (Exclusive).

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Macy’s creates mobile interactive audience experience for July 4 fireworks – Mobile Marketer

June 23, 2016

Mobile Marketer today – Macy’s creates mobile interactive audience experience for July 4 fireworks; AT&T exec: Big data enables customer-first predictive strategies for omnichannel.

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Mobile Minutes: Mobile VR; Twitter’s video app; Instagram’s milestone; Samsung invests in IoT

June 22, 2016

Today in mobile marketing – Mobile virtual reality breakthrough means Gear VR could soon be as powerful as Oculus Rift; Twitter launches mobile app for video creators; Instagram hits 500 million monthly users; Samsung to invest $1.2B in Internet of Things startups and research in US.

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Ford’s mobile-driven reach beyond sales gains traction – Mobile Marketer

June 22, 2016

Mobile Marketer today – Ford’s mobile-driven reach beyond sales gains traction; Mobile is a data treasure trove – not just another touchpoint: Forrester analyst.

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Mobile Minutes: New tactics; Twitter buys Magic Pony; Walmart’s Chinese ecommerce business; Apple’s app winners

June 21, 2016

Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to JD.com; Meet Apple’s 12 best app winners.

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Sprite celebrates LeBron James with user-generated elaborate handshake videos – Mobile Marketer

June 21, 2016

Mobile Marketer today – Sprite celebrates LeBron James with user-generated elaborate handshake videos; Sanpellegrino vitalizes neighborhood discovery via Delightways app.

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Mobile Minutes: Microsoft buys Wand Labs; Snapchat’s tech magazine; Britain’s digital scene; IPhone’s patent problem

June 20, 2016

Today in mobile marketing – Microsoft boosts its chatbot future by acquiring Wand Labs; Snapchat readies Real Life, an online tech magazine; Why leaving EU would be disastrous for UK digital scene; Apple iPhones found to have violated Chinese rival’s patent.

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