Content

  • No categories


Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans

May 19, 2016

Today in mobile marketing ­– Fitbit acquires mobile payments technology but won’t add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.

Share on FacebookShare on LinkedInShare on Twitter

Google bets big on smartphones to drive VR opportunities – Mobile Marketer

May 19, 2016

Mobile Marketer today – Google bets big on smartphones to drive VR opportunities; Quaker State highlights marketing clichés via satirical, Onion-produced social campaign.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photos

May 18, 2016

Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway’s notepad maker goes digital; It’s 2016, so Twitter will make it easier to cram photos and links into tweets.

Share on FacebookShare on LinkedInShare on Twitter

Will Google’s new social sharing app cut through the competition? – Mobile Marketer

May 18, 2016

Mobile Marketer today – Will Google’s new social sharing app cut through the competition?; Heineken, Major League Soccer uncap team rivalries with custom emoji.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads

May 17, 2016

Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.

Share on FacebookShare on LinkedInShare on Twitter

Unilever’s Axe celebrates uncoolness in funny social-only campaign – Mobile Marketer

May 17, 2016

Mobile Marketer today – Unilever’s Axe celebrates uncoolness in funny social-only campaign; Mobile is most popular method for researching products: report.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads

May 16, 2016

Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English…called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.

Share on FacebookShare on LinkedInShare on Twitter

Instagram’s video carousel ads a chance to spin creative stories – Mobile Marketer

May 16, 2016

Mobile Marketer today – Instagram’s video carousel ads a chance to spin creative stories; Campaign of the week: Coca-Cola unlocks Snapchat’s super powers.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR

May 13, 2016

Today in mobile marketing – Google’s answer to Amazon’s Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB’s new theme.

Share on FacebookShare on LinkedInShare on Twitter

Marketers need to push for quality mobile content: Mondelez exec – Mobile Marketer

May 13, 2016

Mobile Marketer today – Marketers need to push for quality mobile content: Mondelez exec; L’Oreal sees 20pc sales increase by blending social and selfies.

Share on FacebookShare on LinkedInShare on Twitter