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Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel

July 20, 2016

Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey’s Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.

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Google’s AMP meets mobile ads for faster brand experiences – Mobile Marketer

July 20, 2016

Mobile Marketer today – Google’s AMP meets mobile ads for faster brand experiences; Snapchat, Bitmoji partnership has potential for personalized engagements.

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Mobile Minutes: SoftBank to buy ARM; Uber reaches 2B rides; Opera takeover fails; 62 bid in spectrum auction

July 19, 2016

Today in mobile marketing – SoftBank agrees to buy mobile chip giant ARM for $32B; Uber reaches 2B rides six months after hitting its first billion; Opera Software’s $1.2B takeover by a Chinese group has failed; US FCC says 62 bidders make down payments in spectrum auction.

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88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer

July 19, 2016

Mobile Marketer today – 88pc of marketers invest in mobile to match escalating demands: report; Marriott promotes venue inspiration with event-planning mobile destination.

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Thrillist’s Eat Seeker relishes restaurant commerce with immersive mobile maps

July 18, 2016

Thrillist’s new Eat Seeker digital hub is taking on Foursquare and other location-based platforms by enabling mobile and Web users to interact with an immersive map, find insider information on local restaurants and save potential venues to visit later.

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Mobile Minutes: Snapchat geofilters; Samsung Pay in Brazil; Vevo’s new app; Sainsbury trials one-hour delivery

July 18, 2016

Today in mobile marketing – Snapchat geofilter campaigns may get a boost from Yext; Samsung brings mobile payments to Brazil in time for Olympics; Vevo seeks growth with new music video app; Britain’s Sainsbury’s trials similar concept to Amazon’s Prime Now.

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News organizations, social platforms must work together as industries merge – Mobile Marketer

July 18, 2016

Mobile Marketer today – News organizations, social platforms must work together as industries merge; M&As in mobile application subsector rise 18pc this year: report.

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Mobile Minutes: FCC releases 5G spectrum; Tech leaders on Trump; Line’s IPO debut; Twitter scores sports deal

July 15, 2016

Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season.

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Can Pokémon Go help brands catch consumers via sponsored locations? – Mobile Marketer

July 15, 2016

Mobile Marketer today – Can Pokémon Go help brands catch consumers via sponsored locations?; Emojis a missed opportunity for targeting 25-44 year olds: report.

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Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free

July 14, 2016

Today in mobile marketing – Starbucks baristas want control over their hours. There’s an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.

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