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Mobile Minutes: Google’s mobile search; Yahoo, Microsoft search partnership; Google’s phone location; Twitter makeover

April 20, 2015

Today in mobile marketing – Google embraces ‘mobile-friendly’ sites in search shake-up; With eye on mobile, Yahoo revises its search partnership with Microsoft; You can now ‘Google’ your lost Android phone; Twitter gives its home page a makeover to grab new users.

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RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness – Mobile Marketer

April 20, 2015

Mobile Marketer today – RuPaul’s Drag Race and Foot Locker dress up emojis for brand awareness; Mary Kay, Kohl’s, Ram offers exclusive second-screen content for ACM Awards.

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Mobile Minutes: Facebook’s sidebar status; Meerkat buzz fades; Apple acquires LinX; Verizon’s mobile video service

April 17, 2015

Today in mobile marketing – Facebook testing “sidebar status” for iOS, Android; Meerkat learns buzz doesn’t always mean business; Apple hints at implementing DSLR-like features into future iPhones by acquiring LinX; Verizon adds college sports to mobile video service.

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Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities – Mobile Marketer

April 17, 2015

Mobile Marketer today – Is Hillary Clinton too big for mobile? Lack of challenge could limit engagement opportunities; WPP acquires Medialets as urgency grows behind need for mobile standards.

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Mobile Minutes: Galaxy S6′s strong start; Panasonic’s airline Wi-Fi; Line app on Apple Watch; Google’s shopping woes

April 16, 2015

Today in mobile marketing – Apple Watch may be winning the hype battle, but Samsung’s Galaxy S6 is off to a strong start; Panasonic eyes doubling of airline Wi-Fi installation to meet demand; Apple Watches to include Line messaging app; Europe charges Google with market abuse in online shopping.

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PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace – Mobile Marketer

April 16, 2015

Mobile Marketer today – PepsiCo exec: Collaboration drives innovation, growth in evolving marketplace; Mondelez exec: Utility and economics of content are rapidly changing.

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Mobile Minutes: Periscope and privacy; Facebook’s video apps; Mobile app for airport rides; App sharing economy

April 15, 2015

Today in mobile marketing – Twitter’s Periscope responds to ‘Game of Thrones’ piracy reports; Facebook makes messaging quirky with video apps, plays to young users; Wingz raises $2M to book airport rides for people who plan ahead; Sharing economy poised to explode, PwC survey declares.

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Share a Coke program bubbles over with customization via mcommerce – Mobile Marketer

April 15, 2015

Mobile Marketer today – Share a Coke program bubbles over with customization via mcommerce; Human mind wired for marketing through storytelilng, says Forrester analyst.

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Mobile Minutes: Apple Watch by appointment; Sprint hand-delivers phones; Clinton’s social media launch; Death of iOS 7

April 14, 2015

Today in mobile marketing – Apple’s ‘appointment only’ Watch strategy is elitist, annoying, and brilliant; Sprint brings the phone store to your home; Clinton wins high marks for social-media launch; The ‘virtual death’ of iOS 7 is approaching.

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Second screen is where content creators will succeed or fail: Accenture – Mobile Marketer

April 14, 2015

Mobile Marketer today – Second screen is where content creators will succeed or fail: Accenture; WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients.

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