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Mobile Minutes: Google’s search ads; 5G revolution; Android for Work push; Health care’s mobile moments

February 27, 2015

Today in mobile marketing – Google, reaching for revenue, will allow search ads in Play store; Mobile industry’s 5G revolution heralds the rise of the machines; Google expands push into workplace with Android for Work effort; Apps bring health care into ‘mobile moments.’

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Toyota builds ties with TV viewers via mobile-enabled interactive ad – Mobile Marketer

February 27, 2015

Mobile Marketer today – Toyota builds ties with TV viewers via mobile-enabled interactive ad; Facebook TV ads touting power of friendship reflect exodus of teens.

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Mobile Minutes: Google’s marketing acquisition; UberX free in Seoul; Apple’s patent payout; Pebble’s color smartwatch

February 26, 2015

Today in mobile marketing – Google acquires mobile startup that manages Facebook ads; Uber makes uberX ride-sharing service free in Seoul; Apple ordered to pay $533 million for patent infringement; Pebble watch goes color on Kickstarter.

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Snickers satisfies need for authenticity with new selfie-driven effort – Mobile Marketer

February 26, 2015

Mobile Marketer today – Snickers satisfies need for authenticity with new selfie-driven effort; John Frieda promotes revived line with social media-geared party.

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Mobile Minutes: Google’s mobile payments deal; Visa’s mobile security; Samsung tops Indian market; Medical wearables

February 25, 2015

Today in mobile marketing – Google makes mobile-payments deal with wireless carriers; Visa Europe plans new security that could pave way for Apple Pay; Samsung tops Indian smartphone shipments as market contracts; Top wearable tech for medical issues.

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Digital, tech brands more buzzworthy than traditional marketers: report – Mobile Marketer

February 25, 2015

Mobile Marketer today – Digital, tech brands more buzzworthy than traditional marketers: report; Black Opal joins empowering marketing trend with social media campaign.

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Mobile Minutes: The smartphone car dashboard fight; Samsung teases Galaxy S6; New police app; Shared links in dashboard

February 24, 2015

Today in mobile marketing – Google and Apple fight for the Car Dashboard; Samsung releases Galaxy S6 teasers that appear to confirm metal design and curved displays; Mobile app gives police all the information they need at their fingertips; Open shared Dropbox links in the Dropbox mobile app.

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Mobile Minutes: Sony slows mobile future; Lenovo pulls laptop app; Pebble rivals Apple Watch; Nashville guide app

February 23, 2015

Today in mobile marketing – Sony to concentrate on PlayStation, may sell off mobile phone and TV lines; Lenovo pulls laptop app after security warnings; Pebble to unveil new model ahead of the Apple Watch; StyleBlueprint’s app offers inside guide to Nashville.

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Mobile Minutes: Uber goes international; Windows Phone Rooms feature; Microsoft tests mobile; IFTTT suggests apps

February 20, 2015

Today in mobile marketing – Uber looks to raise $2.8B to aid in international expansion; Lights out for ‘Rooms’ on Windows Phone; Microsoft has suddenly gotten serious with mobile; IFTTT’s new apps offer a button for triggering other apps.

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Mobile Minutes: Google faces violations; Barbie now Siri-like; Microsoft apps’ cloud support; Facebook’s reality apps

February 19, 2015

Today in mobile marketing – Google faces potential antitrust probe in Russia; Mattel Inc. gives Siri-like capabilities to Barbie; Microsoft Office apps for iOS get third-party cloud storage support; Facebook in your face: Virtual reality apps on way.

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