Content

Enterprise Holdings has launched a new QR code program that lets auto manufacturers promote their vehicles to car renters.

Timberland is partnering with Lucky magazine to promote its fall collection via style booklets that feature Microsoft Tags and help deepen the brand experience.

Cosmetics brand Smashbox is using mobile bar codes on products to educate consumers about its makeup.

A new original video series from eBay will appear in the eBay Motors application as well as on the brand’s Web site to drive engagement and sales.

BOSTON – AN HGTV executive at DMA:2011 said crowdsourcing is an essential tool for direct and mobile marketers to gain insight and better target consumers.

Sportswear brand adidas is targeting high school athletes with a mobile video campaign that aims to sell the new adiZero Rose 2 line of shoes.

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing efforts and build brand awareness, according to a Zappos executive who presented at OMMA Global.

NEW YORK – One of the biggest challenges publishers face is figuring out how to monetize mobile content, but according to an executive at OMMA Global, mobile is not big enough yet to sell on its own.

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

A key challenge for retailers is finding ways to drive consumers in-store to make a purchase. Mobile is the solution, according to experts.