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Mobile Minutes: Apple vs. FBI; Uber gives employees way out; Toyota hybrids, TiVo lives

February 16, 2017

Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.

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Folgers leverages user-generated content for jingle-themed campaign – Mobile Marketer

February 16, 2017

Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.

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Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

February 15, 2017

Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

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Golden age of Fitbit is ending, marketers need to adapt – Mobile Marketer

February 15, 2017

Mobile Marketer today – Golden age of Fitbit is ending, marketers need to adapt; 7Up mixes it up with new digital campaign.

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Mobile Minutes: Verizon unlimited data; Uber drivers’ strike; Facebook courts music labels; Ford’s AI investment

February 14, 2017

Today in mobile marketing – Verizon finally brings back the unlimited data plan; Drivers’ strike paralyses Uber, Ola services in Indian capital; Facebook tries to offer music labels a YouTube alternative; Ford to invest $1 billion in artificial intelligence start-up.

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Mobile Minutes: Tesla unionizer; iPhone love story; Facebook independent ad audit; Twitter struggles

February 13, 2017

Today in mobile marketing – Tesla unionizer returns fire after Elon Musk ‘trashes’ him; How an iPhone 4 and OkCupid led to love; Facebook to provide ad data for independent audit; Twitter struggles to capitalize on influence and posts lackluster earnings.

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What Trump’s anti-net neutrality agenda means for marketers – Mobile Marketer

February 13, 2017

Mobile Marketer today – What Trump’s anti-net neutrality agenda means for marketers; Aflac targets music fans with Grammys-themed sponsored Pandora station.

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Mobile Minutes: Trump can’t save Twitter; Snap spends big on Amazon; Low-tech activism; Airbnb acquisitions

February 10, 2017

Today in mobile marketing – Not even Donald Trump can save Twitter; Snap to spend $1 billion on Amazon cloud services; A low-tech guide to becoming more politically active; Airbnb is in talks to acquire Canada’s luxury retreats.

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Twitter’s dilemma: protecting users’ safety vs. ad revenue concerns – Mobile Marketer

February 10, 2017

Mobile Marketer today – Twitter’s dilemma: protecting users’ safety vs. ad revenue concerns; Target’s sponsored Grammys song hosted by Spotify.

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Mobile Minutes: Tech needs immigrants; Android wearables; Snap’s user base; Facebook safety features

February 9, 2017

Today in mobile marketing – Why Silicon Valley wouldn’t work without immigrants; Google says ‘Android Wear is not a hobby’; Snap’s older user base slowly growing ahead of IPO: analyst; Facebook adds tools for finding help to safety check feature.

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