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Social integration is least desirable app feature for mobile-savvy shoppers

April 15, 2014

According to a study recently released by Catalina, integrating social networks such as Facebook, Twitter and Google+ were the least valued features for shopping applications.

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Net-A-Porter links with boutique hotel for personal shopping service

April 15, 2014

Online retailer Net-A-Porter has partnered with new midtown Manhattan boutique hotel WestHouse to provide guests with bespoke shopping services.

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Can location data save click-to-call’s attribution problem? – Mobile Marketer

April 15, 2014

Today on Mobile Marketer – Can location data save click-to-call’s attribution problem?; Chrysler turns drivers into technicians via augmented reality.

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Drync wine application taps into tablets and new talent

April 14, 2014

Mobile application developers at Drync have created and improved a wine cellar for the virtual realm, now available on tablets as well as mobile phones.

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How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

April 11, 2014

Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

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American Express, Coupons.com court retailers with new digital offerings

April 10, 2014

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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How Heineken, Sephora tap mobile for more targeted sponsorship activations – Mobile Marketer

April 10, 2014

Mobile Marketer today – How Heineken, Sephora tap mobile for more targeted sponsorship activations; Local mobile ad spend increasing with inventory growth: report.

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