Pepsi Bottling saw a conversion rate of 48 percent on a $5-off offer for hockey tickets that was accessible when in-store shoppers scanned or tapped their smartphones against display units.
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Grocery store chain Kroger is promoting Luvsome, a new line of pet products, through an instructional video for kids and a sponsored cartoon on mobile application ChoreMonster.
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.”
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing groupJune 2, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.
U.S. fashion label Marc Jacobs diverged from the typical sunny locales associated with sunglass campaigns to stand out from the crowd.
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
NEW YORK – An xAd executive at the 2014 MMA Forum said that 80 percent of location signals received by publishers are reportedly inaccurate.
LOST PINES, TX – It has become easier to collect data on consumers since individuals leave a trail wherever they go, but figuring out how to analyze and use the information can be daunting, according to a panel April 24 at the iProspect Client Summit.
Fine food market Mackenthun’s is helping shoppers make better purchase decisions with easily accessible dietary information on all its products through a partnership with the ShopWell application.