Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.
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Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.
Mobile Commerce Daily will not publish on July 4 in observance of Independence Day.
Pepsi Bottling saw a conversion rate of 48 percent on a $5-off offer for hockey tickets that was accessible when in-store shoppers scanned or tapped their smartphones against display units.
Grocery store chain Kroger is promoting Luvsome, a new line of pet products, through an instructional video for kids and a sponsored cartoon on mobile application ChoreMonster.
Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.”
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing groupJune 2, 2014
Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers.
French apparel and accessories brand Berluti is allowing consumers to watch the bespoke tailoring process before ordering a custom suit themselves with a social video series.
U.S. fashion label Marc Jacobs diverged from the typical sunny locales associated with sunglass campaigns to stand out from the crowd.
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.