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Mobile Minutes: IOS 10 adoption rates; Europe’s free Wi-Fi; Pandora Plus; Wearables for Huntington’s

September 16, 2016

Today in mobile marketing – Apple’s iOS 10 adoption rate nears 20pc in just two days; Europe promises free Wi-Fi in public places by 2020; Pandora launches new radio service ‘Pandora Plus’; Teva, Intel to develop wearable technology for Huntington’s disease.

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Bud Light leverages fall football excitement via Twitter-supported fantasy draft – Mobile Marketer

September 16, 2016

Mobile Marketer today – Bud Light leverages fall football excitement via Twitter-supported fantasy draft; Sizzler heats up social sharing with customizable meme generator.

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Mobile Minutes: Snapchat’s ad targeting; Amazon’s Echo Dot; Spotify surpasses Apple Music; YouTube’s social features

September 15, 2016

Today in mobile marketing – Snapchat pushes further into digital ad targeting; Amazon debuts a new, cheaper version of voice-enabled Echo Dot; Spotify passes 40 million subscriber mark, crushes Apple Music; YouTube adds new social features to let vloggers and fans connect.

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How Coach and Marriott nabbed early-adopter status with iMessage apps – Mobile Marketer

September 15, 2016

Mobile Marketer today – How Coach and Marriott nabbed early-adopter status with iMessage apps; Twitter’s new live-streaming apps disseminate premium video across more devices.

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Mobile Minutes: Apple’s iMessage store; Pandora’s music rights; Twitter’s new limits; Adblock Plus’s ad exchange

September 14, 2016

Today in mobile marketing – Apple is taking on Facebook with an iMessage app store; Pandora gets on-demand music rights to tackle Spotify, Apple; The way you Tweet is about to change; Adblock Plus is launching an ad exchange.

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Coca-Cola revitalizes branded content with millennial-led mobile storytelling – Mobile Marketer

September 14, 2016

Mobile Marketer today – Coca-Cola revitalizes branded content with millennial-led mobile storytelling; Fox Sports to broadcast first-ever live college football in virtual reality.

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Mobile Minutes: Messenger bots’ payments; Walmart’s self-driving carts; Venmo’s ad campaign; Google’s 360-degree photos

September 13, 2016

Today in mobile marketing – Facebook Messenger’s bots will soon take payments; Walmart wants shoppers to be able to hail a cart; This payment app urges its young users to ‘pony up’ in new ad campaign; Google app turns smartphone photos to 360.

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Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt – Mobile Marketer

September 13, 2016

Mobile Marketer today – Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt; General Mills, Yahoo target video-hungry millennials with live esports coverage.

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Mobile Minutes: Galaxy Note 7 warning; Facebook’s emerging market; Nintendo smartphone game; Apple Music vs. Spotify

September 12, 2016

Today in mobile marketing – F.A.A. strongly advises against using Samsung Galaxy Note 7 aboard planes; Facebook becomes emerging-markets play as user base shifts; Nintendo aims to rescue profits with Mario’s jump to smartphones; Apple Music vs. Spotify: Guess who’s winning now.

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Marriott fulfills football tailgaters’ on-site requests via mobile – Mobile Marketer

September 12, 2016

Mobile Marketer today – Marriott fulfills football tailgaters’ on-site requests via mobile; TreSemme lathers up virtual reality content, Snapchat-exclusive shows for NYFW.

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