InterContinental Hotels Group’s Holiday Inn Express is aiming to connect with tech-savvy consumers via a new marketing campaign that spans television, mobile and Web.
Since rolling out a mobile site and targeted advertising, online training company Protrainings is able to track how the medium plays a role in total sales.
Fandango has rolled out a new video series that is devoted to the weekend’s top films on its applications and optimized site as part of the company’s new mobile update.
Mutual of Omaha is putting mobile at the forefront of a campaign that promotes its upcoming Wild Kingdom Web series.
Hotels.com is making mobile a staple of its new social media-driven sweepstakes that encourages consumers to share content for a chance to win a stay at a beach resort.
Dolce Hotels and Resorts is equipping one of its resorts with iPad devices to smooth the traveling experience for guests.
Doughnut chain Krispy Kreme is leveraging mobile and social to sweeten a Valentine’s Day offer for its heart-shaped donuts, as well as drive in-store traffic.
SAN FRANCISCO – A SapientNitro executive at the 2013 Mobile Marketing Association Forum San Francisco said that marketers need to be looking at a variety of factors and key performance indicators to understand how consumers are shopping nowadays.
Mobile Marketer presented its Mobile FirstLook: Strategy 2013 conference on Thursday, Jan. 17 in New York. Here are some pictures from the event.
Mobile Commerce Daily will not publish Monday, Jan. 21 in honor of Martin Luther King, Jr. Day.