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Nestlé Waters is rolling out a mobile campaign for brands including Arrowhead, Deer Park and Ice Mountain that combines QR codes, SMS and mobile Web sites to let consumers vie for a chance at winning a travel package or gift cards.

Mobile Commerce Daily is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.

Online travel agency CheapOair claims that 76 percent of reservations made from its iPhone application are for domestic travel, showing how mobile bookings continue to be used primarily for last-minute trips.

Fast food franchise Subway is placing mobile calls-to-action on its soft drink cups and sandwich bags to not only build the company’s email database, but also reward consumers with prizes for playing games.

Hotel chain Four Seasons Hotels and Resorts is positioning itself as an expert on luxury wedding planning with a new tablet magazine application and dedicated social media handles.

With both hotels and online travel agencies consistently reporting that at least half of mobile bookings are being made for same-day reservations, it is clear that the hotel and accommodation industry is quickly adapting to mobile. To take advantage of impulse buying, online travel agencies have been active in mobile deals, so why are hotel brands hesitant to dip into offers?

Mobile Commerce Daily presented its Mcommerce Summit on Thursday, May 3 in New York. Here are some pictures from the event – enjoy.

A new study from Priceline.com finds that not only are consumers booking upcoming travels on their handsets, they are also using mobile to primarily find last-minute hotels.

SAN DIEGO – A Marriott International executive at the Mobile Shopping Spring Summit said that the company is seeing a high number of smartphone bookings being made for same-day reservations.

Rimma Kats has been promoted to associate editor on Mobile Marketer and Mobile Commerce Daily.