Content

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties.

NBC Universal Television Consumer Products Group has launched a mobile storefront that lets consumers buy content from their favorite NBC Universal television shows on their mobile phone.

BlackBerry users can now read their favorite books straight from their mobile device with Amazon’s new Kindle BlackBerry application.

Blockbuster is letting select T-Mobile subscribers buy and watch the latest movie releases right from their mobile phones.

Yankee Group forecasts that the already hot United States ebook reader market is about to catch fire, sparking from $1.3 billion in revenue in 2010 to $2.5 billion by 2013.

DMC Worldwide has unveiled Copia, which it claims is the first social eReading experience to come to market.

Entertainment and media company PT Solegra Nusa Perdana has partnered with Alcatel-Lucent to launch a mobile gaming and music download service.

ShoppeSimple, a new service of RSSCheck, has launched a new mobile service to track deals and exclusive offers, while preserving the consumer’s privacy.

Photon and iAmplify have partnered to build a self-publishing platform for people and brands that want to make their premium audio and video content available on PCs and mobile devices.