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Mobile Minutes: YouTube stars; Samsung’s smartphone demand; Uber’s financial play; Line targets Asia

July 31, 2015

Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.

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Brands must decode branded emojis or risk getting left behind – Mobile Marketer

July 31, 2015

Mobile Marketer today – Brands must decode branded emojis or risk getting left behind; Express recruits Snapchat to drive job applications among millennials.

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Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile

July 30, 2015

Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There’s an app for that.

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Calvin Klein seduces Tinder users in brand’s latest jeans campaign – Mobile Marketer

July 30, 2015

Mobile Marketer today – Calvin Klein seduces Tinder users in brand’s latest jeans campaign; Facebook adds $1B in ad revenue, with mobile’s share topping 75pc.

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Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough

July 29, 2015

Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.

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Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

July 29, 2015

Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

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Mobile Minutes: Google Play Music; Square’s IPO; Best Buy sells Apple Watch; Facebook’s free Internet service

July 28, 2015

Today in mobile marketing – Google and Samsung take on Apple Music with six months of free music streaming; Mobile payments company Square files confidentially for IPO – reports; Best Buy to become first major retail chain to offer Apple Watch; Facebook and other tech giants expand Internet access in Africa.

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Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora – Mobile Marketer

July 28, 2015

Mobile Marketer today – Brands see 30pc lift in purchase intent with Sponsored Listening on Pandora; Facebook makes significant strides in improving user satisfaction: report.

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Mobile Minutes: Facebook and privacy; Amazon surges; Pandora grows; LinkedIn for athletes

July 27, 2015

Today in mobile marketing – Facebook loses appeal over access to user data; Amazon shares soar on surprise profit, market value above Walmart’s; Pandora continues to grow, but giants loom on the horizon; Can a LinkedIn for athletes ever replace sports agents?

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How over-communicating can kill brand loyalty and sever symbiotic relationships – Mobile Marketer

July 27, 2015

Mobile Marketer today – How over-communicating can kill brand loyalty and sever symbiotic relationships; Univision taps Snapchat to score goal at Gold Cup.

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