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Mobile Minutes: WhatsApp’s voice calling; Apple Pay’s hurdles; Facebook’s scrapbook feature; Do-it-all messaging apps

April 2, 2015

Today in mobile marketing – WhatsApp for Android now offers voice calling to all users; Apple Pay running into hurdles at checkout counter, survey finds; Facebook launches a new scrapbook feature to keep photos of your children organized; Messaging apps offer do-it-all services in bid for higher profits.

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Why brands should roll out promoted hashtags with organic twists – Mobile Marketer

April 2, 2015

Mobile Marketer today – Why brands should roll out promoted hashtags with organic twists; New York Times thinks small to reach readers on Apple Watch.

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Mobile Minutes: Mobile voice search; FDA and Apple Watch; Cheaper Microsoft tablet; Musical community app

April 1, 2015

Today in mobile marketing – Google, Microsoft take voice-search to new levels; FDA ‘taking a very light touch’ on regulating the Apple Watch; Microsoft makes cheaper version of Surface Pro 3 tablet; New app Saloote aims to create digital ‘musical community.’

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Thinking mobile keeps innovation bubbling at Coca-Cola – Mobile Marketer

April 1, 2015

Mobile Marketer today – Thinking mobile keeps innovation bubbling at Coca-Cola; Justin Bieber’s popularity supports Comedy Central marketing through mobile.

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Mobile Minutes: Spotify considers podcasts; Amazon.com’s home services marketplace; Airbnb’s unique raffle; Net rules

March 31, 2015

Today in mobile marketing – Spotify said in talks to add podcasts to challenge Apple; Amazon wants to be your home services middleman; Airbnb raffles off a stay in a…Scandinavian ski jump?; FCC chairman: Net rules will withstand court challenge.

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Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec – Mobile Marketer

March 31, 2015

Mobile Marketer today – Brands must embrace wearables to capitalize on adaptive mobility: Mindshare exec; Showtime creates engaging digital ads without intruding on viewer experience.

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Mobile Minutes: Meerkat raises funds; BlackBerry’s Q4 profit; Mobile’s effects on Google; Seattle passport app

March 30, 2015

Today in mobile marketing – Meerkat raises funds as Twitter debuts rival livestream app; BlackBerry reports $28 million profit in 4th quarter; Mobile alters landscape where Google operates; New passport app could help speed travelers through Sea-Tac.

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Mountain Dew lifts veil on brand with Periscope live stream – Mobile Marketer

March 30, 2015

Mobile Marketer today – Mountain Dew lifts veil on brand with Periscope live stream; Marketers underestimate millennials’ mobile savvy in car shopping: study.

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Mobile Minutes: T-Mobile’s Galaxy S6 offer; Twitter’s Periscope app; Prime Now in Dallas; China’s iPhone trade-ins

March 27, 2015

Today in mobile marketing – T-Mobile offers one free year of Netflix for buying a Samsung Galaxy S6; Twitter’s Periscope app lets you livestream your world; Amazon expands Prime Now service to Dallas; Apple plans China iPhone trade-in program with Foxconn.

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Brands on Waze see average 53pc increase in traffic to locations – Mobile Marketer

March 27, 2015

Mobile Marketer today – Brands on Waze see average 53pc increase in traffic to locations; GOP presidential hopefuls tap Meerkat to transform political campaigning.

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