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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheldJuly 2, 2015
Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game.
Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changesJuly 1, 2015
Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.
Mobile Marketer today – Top 10 mobile advertising campaigns of Q2; Mobile messaging apps challenge marketers to get as personal as possible.
Mobile Minutes: IPhone 6 in China; PayPal, eBay split; Samsung’s Tizen inventory; Google’s Oracle appeal deniedJune 30, 2015
Today in mobile marketing – Apple’s iPhone 6 ends China’s cheap streak; PayPal and eBay to trade separately starting next month; Samsung Electronics plans more Tizen smartphones this year: source; Supreme Court denies Google appeal on Oracle suit.
Mobile Marketer today – Bud Light uncovers social’s role in millennials’ summer fun; P&G, esurance marry branding, same-sex ruling in mobile outreach.
Mobile Minutes: Siri and HomeKit; Mobile payments and tips; T-Mobile’s free upgrades; Apple’s Confederate flag removalJune 29, 2015
Today in mobile marketing – Here’s how Apple’s Siri will control your house under HomeKit program; Mobile payments are making people tip more at meals; T-Mobile offers free phone upgrades whenever you want; Apple purges online store of certain apps using Confederate flag.
Mobile Marketer today – Unilever’s Axe badly needs grooming in mobile Web UX: analysis; 59pc of millennials use smartphones as sous-chefs: Google.
Mobile Minutes: Facebook Messenger; Bacteria-free BlackBerry; Facebook’s HBO premieres; Mobile designated driversJune 26, 2015
Today in mobile marketing – Now you can use Facebook Messenger without Facebook; BlackBerry considers bacteria-free device for hospitals; HBO offers premiere episodes of two series on Facebook; Tap your phone, and a designated driver takes you (and your car) home.