NEW YORK – A Citi executive at the 2013 MultiScreen Summit said that while TV can still be used by marketers for branding purposes, enabling a mobile call-to-action gives consumers a way to act on the spot.
The American Red Cross has introduced a technology-based training program for disaster relief volunteers that will let them access information remotely through mobile devices.
Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.
Starwood Hotels & Resorts has teamed up with Keynote to solidify its place in mobile and further reach consumers in an interactive way.
Mobile Commerce Daily presented its Mcommerce Summit: State of Mobile Commerce 2013 conference on Thursday, May 2 in New York. Here are some pictures from the event.
Sony Pictures Home Entertainment’s mobile campaign for the Hotel Transylvania DVD release saw 8,900 users tap to purchase the DVD or download the application.
Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures.
Lowe’s is marrying mobile and social media this spring with a round of new digital marketing initiatives that inspires consumers to create their own home projects.