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Mobile Minutes: Valentine’s Day spending; Amazon’s free sommelier service; Andy Rubin takes on AI; France, Facebook face off

February 10, 2016

Today in mobile marketing – Valentine’s Day spending moves to mobile, and women lead the way; Amazon Japan launches free sommelier phone service; Andy Rubin unleashed Android on the world. Now watch him do the same with AI; Facebook told by France to stop collecting non-user data.

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Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads – Mobile Marketer

February 10, 2016

Mobile Marketer today – Viacom, Snapchat court big brands with promise of frictionless TV, mobile ads; 20th Century Fox makes mass Twitter appeal, bypassing targeted approach.

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Mobile Minutes: PayPal Express Checkout; Eli Lilly buys iPads; Super Bowl and social media; Google’s VR ambitions

February 9, 2016

Today in mobile marketing – PayPal’s Express Checkout has a mobile shopping problem; Apple’s Cook: Eli Lilly bought 15,000 iPads for workers in field; Facebook Super Bowl 50 sharing numbers decline despite sports stadium, real-time push; Imagine Google’s VR gadget without the cardboard. Google does.

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Super Bowl mobile marketing finds groove before and after game – Mobile Marketer

February 9, 2016

Mobile Marketer today – Super Bowl mobile marketing finds groove before and after game; Macy’s targets Gen Z through YouTube series to support new apparel collection.

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Mobile Minutes: Facebook’s mobile dominance; Smart rings; Apple Watch summons Tesla; Amazon expands delivery

February 8, 2016

Today in mobile marketing – Facebook’s mobile ad dominance squeezes start-ups; Everyone wants to make smart rings – but no one knows what for; Apple Watch can now summon a Tesla; Amazon adds booze to same-day delivery service.

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Is Twitter’s $1M price tag for branded emojis worth it? – Mobile Marketer

February 8, 2016

Mobile Marketer today – Is Twitter’s $1M price tag for branded emojis worth it?; Mobile marketing week in review: Data mining and the Super Bowl.

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Mobile Minutes: Twitter’s Super Bowl play; Fashion industry and Snapchat; AI transforms search; IPhone 7

February 5, 2016

Today in mobile marketing – Super Bowl tests Twitter’s dominance in ads paired with live TV; Fashion industry scrambles to find a use for Snapchat; AI is transforming Google search. The rest of the Web is next; IPhone 7 leak reveals significant design changes.

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Brands score touchdown with early release of Super Bowl ads on social – Mobile Marketer

February 5, 2016

Mobile Marketer today – Brands score touchdown with early release of Super Bowl ads on social; Axe and Men’s Fashion Week find balance on Snapchat Live Story.

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Mobile Minutes: Google’s new search chief; Facebook and TV views; YouTube’s subscription service; Mobile domination

February 4, 2016

Today in mobile marketing – AI chief to take over Google search engine; Facebook claims NFL social chatter strongly linked to TV tune-in; YouTube schedules original shows, movies for new paid service; By 2020, more people will own a phone than have electricity.

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Kia revs up Super Bowl excitement with influencer-starred social content – Mobile Marketer

February 4, 2016

Mobile Marketer today – Kia revs up Super Bowl excitement with influencer-starred social content; Time Inc. doubles down on appeal to women with mobile-first sites.

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