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Mobile Minutes: Robin smartphone; Obama on Instagram; Apple’s enterprise push; Google logo

September 2, 2015

Today in mobile marketing – This new smartphone automatically moves files and apps to the cloud; Obama assumes control of the White House’s Instagram; Apple is beating enterprise tech at its own game; Google unveils new logo with emphasis on apps, devices.

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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester – Mobile Marketer

September 2, 2015

Mobile Marketer today – Instagram’s interaction rate for branded posts plummets as competition grows: Forrester; Allrecipes transforms into mobile-first social platform.

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Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here

September 1, 2015

Today in mobile marketing – Google’s Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.

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Coke Zero plunges deeper into mobile activations targeting college sports fans – Mobile Marketer

September 1, 2015

Mobile Marketer today – Coke Zero plunges deeper into mobile activations targeting college sports fans; Splenda cooks up more Tumblr content following previous success.

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Mobile Minutes: Siri’s Apple event tips; Pentagon’s wearable tech; Lenovo’s mobile overhaul; Back-to-school apps

August 31, 2015

Today in mobile marketing – Apple’s Siri will give you hints about the upcoming iPhone event; Pentagon teams up with Apple, Boeing to develop wearable tech; Lenovo overhauls mobile unit around Motorola; Best apps for fighting back-to-school burnout.

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Dove, Budweiser join Instagram users to commemorate upgrade – Mobile Marketer

August 31, 2015

Mobile Marketer today – Dove, Budweiser join Instagram users to commemorate upgrade; Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign.

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Mobile Minutes: Facebook’s digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon’s smartphone surrender

August 28, 2015

Today in mobile marketing – Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout.

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How Express could introduce two-way Snapchat marketing to retailers – Mobile Marketer

August 28, 2015

Mobile Marketer today – How Express could introduce two-way Snapchat marketing to retailers; Harley-Davidson brings Periscope on the road, revealing 2016 lineup.

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Mobile Minutes: Amazon’s alcohol delivery; PayPal’s OneTouch expansion; Apple Watch in Best Buy; TuneIn goes premium

August 27, 2015

Today in mobile marketing – Amazon launching one-hour booze delivery in Seattle; PayPal expands One Touch program to new markets in Europe, Australia; Apple Watch primed for mainstream appeal with Best Buy rollout; TuneIn adds premium option.

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Macy’s turns mobile into shopping stylist with appointment booking options – Mobile Marketer

August 27, 2015

Mobile Marketer today – Macy’s turns mobile into shopping stylist with appointment booking options; Star Wars taps YouTube trend, progressing fan frenzy surrounding toy release.

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