Bank BBVA Compass recently leveraged beacon technology to help it drive 700 sports fans attending the NBA All-Star Game to visit a nearby booth where they could transform themselves into a virtual bobblehead doll.
UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1.4 million unique visitors.
With a number of different online coupon and offer services already available to consumers and restaurants, LiveDeal hopes to cut through the clutter by eliminating the voucher that is traditionally needed to redeem deals.
GrubHub Seamless are bypassing the challenge of getting consumers to download a standalone mobile application to order food with a new built-in feature within the foursquare app.
MAC Cosmetics is maximizing its direct mail with QR codes that drive commerce and sign-ups for the makeup brand’s SMS program
Enchanted Life’s new mobile Web site seemingly sells balance and simplicity along with beauty products for men, women and children and boutique candles and fragrances for the home.
Safeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond.
Underscoring Amazon’s leading mobile experience for its site and apps, the online giant is reporting that more than 50 percent of its customers shopped via mobile over the holidays.
Fandango is reporting a record-breaking year, pointing to mobile as the main force behind a boost in movie ticket sales.
Mobile Commerce Daily is not publishing on Wednesday, Dec. 25 in celebration of Christmas. Happy Holidays!