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Why marketers should act now on Firebase, closely weigh Allo, Home – Mobile Marketer

May 24, 2016

Mobile Marketer today – Why marketers should act now on Firebase, closely weigh Allo, Home; Kellogg Co. defeats advertising aversion with Captain America VR game

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Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue

May 23, 2016

Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.

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Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game – Mobile Marketer

May 23, 2016

Mobile Marketer today – Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game; New England Patriots scores mobile touchdown with branded emojis.

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Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans

May 20, 2016

Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.

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Mobile targeting improves, making fresh campaign creative a challenge – Mobile Marketer

May 20, 2016

Mobile Marketer today – Mobile targeting improves, making fresh campaign creative a challenge; Personalizing push notifications can increase open rates up to 800pc: report.

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Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans

May 19, 2016

Today in mobile marketing ­– Fitbit acquires mobile payments technology but won’t add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.

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Google bets big on smartphones to drive VR opportunities – Mobile Marketer

May 19, 2016

Mobile Marketer today – Google bets big on smartphones to drive VR opportunities; Quaker State highlights marketing clichés via satirical, Onion-produced social campaign.

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Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photos

May 18, 2016

Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway’s notepad maker goes digital; It’s 2016, so Twitter will make it easier to cram photos and links into tweets.

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Will Google’s new social sharing app cut through the competition? – Mobile Marketer

May 18, 2016

Mobile Marketer today – Will Google’s new social sharing app cut through the competition?; Heineken, Major League Soccer uncap team rivalries with custom emoji.

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Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads

May 17, 2016

Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.

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