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Strut features Tinder-like swiping to enhance mobile shopping

November 10, 2014

A new fashion mobile application that aggregates mainstream content such as J. Crew and Asos clothing items features a Tinder-inspired swiping feature that allows users to swipe right or left depending on if they like the items they see.

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Pictures from Mobile Marketer’s Mobile Women to Watch 2015 Summit

November 6, 2014

Mobile Marketer presented its annual Mobile Women to Watch 2015 Summit on Tuesday, Nov. 4 in New York. Here are some pictures from the event.

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REI’s new iPad app focuses on visually rich content for shoppers

October 16, 2014

Outdoor gear and apparel retailer REI is offering an optimized shopping and product research experience with its new iPad application that also features updates to the REI Snow Report tool.

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Discover bumps up mobile offers for holiday shoppers

October 3, 2014

Credit card company Discover is combining its former ShopDiscover.com site and Discover Extras to launch Discover Deals, accessible on mobile Web and the Discover mobile application, to streamline the location of coupons and offers.

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Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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Catalina acquires Cellfire in bet that retailers’ apps will drive digital coupons

September 8, 2014

Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.

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Mobile Commerce Daily will not publish Monday, Sept. 1

August 29, 2014

Mobile Commerce Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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AutoTrader.com sees need for speed, consistency in mobile experience

August 13, 2014

PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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