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Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

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WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

February 22, 2017

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

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Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

February 21, 2017

Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

February 21, 2017

Mobile Marketer today – The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

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Mobile Minutes: Unions court Tesla workers; eBay AI; Apple TV; Snap valuation goals

February 17, 2017

Today in mobile marketing – Auto union courts Tesla workers, amplifies ‘buy American’ message; eBay CEO: Supersmart AI will help you sell everything; Apple vowed to revolutionize television. An inside look at why it hasn’t; Snap aims for valuation of more than $20 billion in I.P.O.

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Facebook’s new jobs feature should worry LinkedIn – Mobile Marketer

February 17, 2017

Mobile Marketer today – Facebook’s new jobs feature should worry LinkedIn; Michelin cuts through marketing fog with contextual advertising.

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Mobile Minutes: Apple vs. FBI; Uber gives employees way out; Toyota hybrids, TiVo lives

February 16, 2017

Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.

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Folgers leverages user-generated content for jingle-themed campaign – Mobile Marketer

February 16, 2017

Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.

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Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

February 15, 2017

Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

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Golden age of Fitbit is ending, marketers need to adapt – Mobile Marketer

February 15, 2017

Mobile Marketer today – Golden age of Fitbit is ending, marketers need to adapt; 7Up mixes it up with new digital campaign.

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