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Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

August 25, 2016

Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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Lindt’s social giveaways get consumers hooked on new product – Mobile Marketer

August 25, 2016

Mobile Marketer today – Lindt’s social giveaways get consumers hooked on new product; Old El Paso’s promoted videos on Pinterest yield 4x ad memorability.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

August 24, 2016

Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

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Mobile Minutes: Facebook’s Lifestage app; Microsoft’s new bot; Google’s Nougat rollout; Apple’s AI medical start-up

August 23, 2016

Today in mobile marketing – Facebook launches Lifestage app for school teens; Microsoft buys Genee, maker of a virtual scheduling assistant bot; Google’s new version of Android is available for these devices now; Apple acquires AI medical start-up Gliimpse: report.

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Under Armour recruits runners with emotional mobile video, social sharing – Mobile Marketer

August 23, 2016

Mobile Marketer today – Under Armour recruits runners with emotional mobile video, social sharing; Hilton’s mobile-optimized local guides transform smartphones into travel companions.

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Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites

August 22, 2016

Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says.

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Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads – Mobile Marketer

August 22, 2016

Mobile Marketer today – Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads; Flyers on United, American can now exchange location data for miles.

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Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa

August 19, 2016

Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China’s most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon’s Alexa can now boss around Hyundai Genesis cars.

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Ford revs up mobile storytelling with consumer-facing virtual reality app – Mobile Marketer

August 19, 2016

Mobile Marketer – Ford revs up mobile storytelling with consumer-facing virtual reality app; T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises.

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