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Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards

September 27, 2016

Today in mobile marketing – Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to ‘tap and pay’ criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.

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Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

September 27, 2016

Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.

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Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumors

September 26, 2016

Today in mobile marketing – Twitter surges on report it’s said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung’s risky decision.

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How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

September 26, 2016

Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Luxury online purchase experience only reaching half of potential – Luxury Daily

September 26, 2016

Luxury Daily today – Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.

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Mobile Minutes: Instagram’s advertiser base; HTC’s headphone jack; Facebook’s measurement tools; Amazon’s photo prints

September 23, 2016

Today in mobile marketing – Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.

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Mondelez spreads branded content across music streaming with iHeartMedia partnership – Mobile Marketer

September 23, 2016

Mobile Marketer today – Mondelez spreads branded content across music streaming with iHeartMedia partnership; Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub.

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Mobile Minutes: Google’s AI messaging app; Twitter’s debate coverage; Instagram’s drafts feature; Tinder and Spotify

September 22, 2016

Today in mobile marketing – Meet the AI assistant behind Google’s new messaging app, Allo; Twitter will livestream Bloomberg News’ coverage of presidential debates: Report; Instagram is adding this highly-desired feature for additional touch-ups; Tinder and Spotify hook up for musical matches.

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Marriott highlights modernized room designs via mobile-supported art installation – Mobile Marketer

September 22, 2016

Mobile Marketer today – Marriott highlights modernized room designs via mobile-supported art installation; Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus.

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Mobile Minutes: Comcast’s wireless network; EU gives Google extension; Uber’s rival; Microsoft’s Nokia phone

September 21, 2016

Today in mobile marketing – Comcast gearing up to offer new wireless network by 2017; The EU just gave Google more time to reply to its Android antitrust charges; Grab, Uber’s rival in Southeast Asia, raises $750 million; Microsoft unveils Nokia feature phone.

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