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Mobile Minutes: Speedy mobile payments; Ford invests in Pivotal; People and EW Network; Periscope embraces permanence

May 6, 2016

Today in mobile marketing – In the race to pay, mobile wallets win; Ford invests $182 million in Silicon Valley tech firm; Time Inc. to launch People-Entertainment Weekly Internet TV Network; Twitter’s Periscope will now let you keep your live streams forever.

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Nissan’s investment in standalone AR app successfully engages college students – Mobile Marketer

May 6, 2016

Mobile Marketer today – Nissan’s investment in standalone AR app successfully engages college students; Zappos exec: Personalized mobile experiences drive app retention, social engagement.

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Mobile Minutes: Apple revamps music streaming; YouTube bets on online TV; Twitter’s app; Google’s credit alternative

May 5, 2016

Today in mobile marketing – Apple to revamp streaming music service after mixed reviews, departures; YouTube aims to launch live TV service by 2017; Whom to Follow? Twitter’s connect makes better suggestions; Google challenges Apple in India with credit card alternative.

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Is mobile search shifting towards greater brand control? – Mobile Marketer

May 5, 2016

Mobile Marketer today – Is mobile search shifting towards greater brand control?; Coca-Cola uncaps special summer moments through playlists controlled by bottles.

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Mobile Minutes: Pinterest buys URX; Periscope hires editor; USA Today’s privacy setback; Google reconsiders hardware

May 4, 2016

Today in mobile marketing – Pinterest acquires mobile ad firm URX; Periscope hires editor-in-chief to curate live streams; USA Today suffers setback in dispute targeting video privacy of newspaper’s app; Why is Google creating a new hardware division?

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Pepsi’s branded emojis merge with real world for omnichannel synergy – Mobile Marketer

May 4, 2016

Mobile Marketer today – Pepsi’s branded emojis merge with real world for omnichannel synergy; Vertical video ad unit looks familiar to millennials.

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Mobile Minutes: Amazon bolsters Alexa; Facebook and ephemeral messaging; Baidu’s regulatory probe; Bursting tech bubble

May 3, 2016

Today in mobile marketing – Amazon bolsters voice based-platform Alexa with investment in TrackR; Facebook to add Snapchat-like ephemeral messages to its Messenger app: Report; Baidu shares sink following regulatory probe; This tech bubble is bursting.

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Hilton checks in virtual reality push via 360-degree video experience – Mobile Marketer

May 3, 2016

Mobile Marketer today – Hilton checks in virtual reality push via 360-degree video experience; Vibes shows leadership in mobile education tie with Chicago’s DePaul University.

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Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality

May 2, 2016

Today in mobile marketing – Snapchat scores unique deal with NBC to showcase Olympics; One of China’s hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.

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Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer

May 2, 2016

Mobile Marketer today – Snapchat user-generated campaigns take extra due diligence, but reap benefits; Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling.

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