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Mobile Minutes: Sports programming; Apple Watch sales; Facebook live streaming; Social calendar

August 4, 2015

Today in mobile marketing – Cutting the Cord: Sports slowly breaking through the pay-TV mold; Glimmers emerge on Apple Watch sales, and they’re not pretty; Facebook debuts new live event stream at Lollapalooza; Need a reason to celebrate? Check online, where social media fills the calendar.

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Cheerios rain down on Angry Birds’ piggies in limited-time integration – Mobile Marketer

August 4, 2015

Mobile Markter today – Cheerios rain down on Angry Birds’ piggies in limited-time integration; Mercedes, BMW and Audi acquire Here but will other automakers play along?

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Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplaces

August 3, 2015

Today in mobile marketing – Internet providers call FCC’s Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply ‘right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces.

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QSRs find right ingredients for loyalty in Web-based mobile games – Mobile Marketer

August 3, 2015

Mobile Marketer today – QSRs find right ingredients for loyalty in Web-based mobile games; P&G cuts agency fees while ‘getting more’ out of mobile, social.

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Mobile Minutes: YouTube stars; Samsung’s smartphone demand; Uber’s financial play; Line targets Asia

July 31, 2015

Today in mobile marketing – YouTube stars go on tour betting social media can sell tickets; Samsung misjudged demand for its flagship smartphone; Uber launches car leasing unit, makes entry into financial services; Messaging app Line CEO: Asia is main battlefield.

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Brands must decode branded emojis or risk getting left behind – Mobile Marketer

July 31, 2015

Mobile Marketer today – Brands must decode branded emojis or risk getting left behind; Express recruits Snapchat to drive job applications among millennials.

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Mobile Minutes: T-Mobile grows; Windows 10; Yelp struggles; SMBs embrace mobile

July 30, 2015

Today in mobile marketing – T-Mobile to take No. 3 slot from Sprint: analysts; Windows 10 marks turnaround moment for Microsoft; Yelp cuts revenue guidance, chairman to step down; Mom-and-pop shop? There’s an app for that.

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Calvin Klein seduces Tinder users in brand’s latest jeans campaign – Mobile Marketer

July 30, 2015

Mobile Marketer today – Calvin Klein seduces Tinder users in brand’s latest jeans campaign; Facebook adds $1B in ad revenue, with mobile’s share topping 75pc.

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Mobile Minutes: Google+; Moto X and G; Mobile management software; Mobile marketing’s breakthrough

July 29, 2015

Today in mobile marketing – Google gives up on Google+ as a Facebook rival; All the details on Motorola’s revamped Moto X and Moto G smartphones; IDC cuts forecast for mobile management software sales; 3 reasons this is a breakthrough year for mobile marketing.

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Old Navy adds star power to back-to-school push with YouTube personalities – Mobile Marketer

July 29, 2015

Mobile Marketer today – Old Navy adds star power to back-to-school push with YouTube personalities; Twitter’s new momentum could build in second half with Project Lightning.

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