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Mobile Minutes: Microsoft’s Cortana app; China’s payment wearable; Twitter courts Chinese ads; Pinterest’s media push

May 28, 2015

Today in mobile marketing – Microsoft’s Cortana to appear on iOS, Android; China gets wearable payment device as UnionPay defends its turf; Blocked in China, Twitter still courts Chinese firms for ads; Pinterest makes media push targeting evergreen content.

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Acura leverages hyper-targeted mobile engagement to tap community loyalty – Mobile Marketer

May 28, 2015

Mobile Marketer today – Acura leverages hyper-targeted mobile engagement to tap community loyalty; Time Inc.’s FanSided acquisition adds weight to Sports Illustrated’s mobile customization.

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Mobile Minutes: Snapchat’s business plan; Xiaomi sells out in U.S.; Hyundai’s Android Auto; JD.com’s connected devices

May 27, 2015

Today in mobile marketing – Evan Spiegel reveals plan to turn Snapchat into a real business; Chinese phone maker Xiaomi dips toes in U.S. market with accessories and sells out; Hyundai says it’s first with Android Auto; JD.com sets its sights on connected devices.

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Dwell time on mobile native ads twice as long as on desktop: report – Mobile Marketer

May 27, 2015

Mobile Marketer today – Dwell time on mobile native ads twice as long as on desktop: report; Hillary Clinton blends sweepstakes, fundraising in social media outreach.

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Mobile Minutes: Store data helps mobile ads; Apple’s hotspot twist; PayPal’s mobile payments battle; Competing with Uber

May 26, 2015

Today in mobile marketing – Google says new store data help mobile ads; Apple patent application shows new twist on mobile hotspots; Incoming PayPal CEO ready to do battle in mobile payments; Chinese car-hailing app gives away free rides to fend off Uber.

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Mondelez’ Oreo brand one tough cookie, mobile analysis reveals – Mobile Marketer

May 26, 2015

Mobile Marketer today – Mondelez’ Oreo brand one tough cookie, mobile analysis reveals; Platform Pulse: Google outmaneuvers Snapchat, Pinterest in mobile advertising money grab.

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Mobile Minutes: Twitter’s revenue tactics; Connected cars study; Playboy’s safe-for-work app; LG’s leather phone

May 22, 2015

Today in mobile marketing – How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG’s G4 smartphone: What you need to know.

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales – Mobile Marketer

May 22, 2015

Mobile Marketer today – Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales; Facebook gets Fox News’ vote for key role in GOP debate

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Mobile Minutes: Tweets in Google search; Microsoft’s mobile obstacles; Adblock’s mobile browser; Credit card-sized phone

May 21, 2015

Today in mobile marketing – Google search now shows Tweets, but will it help Twitter get more users?; Apple, Android app makers cool to Microsoft overtures; New mobile browser blocks ads automatically; These guys want to build a phone the size of a credit card.

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Duracell recharges successful mobile sticker strategy for the summer – Mobile Marketer

May 21, 2015

Mobile Marketer today – Duracell recharges successful mobile sticker strategy for the summer; Snapchat and Spotify challenge YouTube as premiere music video source

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