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Mobile Minutes: Twitter’s revenue tactics; Connected cars study; Playboy’s safe-for-work app; LG’s leather phone

May 22, 2015

Today in mobile marketing – How Twitter plans to make more money, in five not-so-easy steps; Not so fast: connected cars could cause data traffic jams; Playboy launching mobile app – sans the models; LG’s G4 smartphone: What you need to know.

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Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales – Mobile Marketer

May 22, 2015

Mobile Marketer today – Kellogg campaign pinpoints mobile as most-effective advertising channel for driving sales; Facebook gets Fox News’ vote for key role in GOP debate

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Mobile Minutes: Tweets in Google search; Microsoft’s mobile obstacles; Adblock’s mobile browser; Credit card-sized phone

May 21, 2015

Today in mobile marketing – Google search now shows Tweets, but will it help Twitter get more users?; Apple, Android app makers cool to Microsoft overtures; New mobile browser blocks ads automatically; These guys want to build a phone the size of a credit card.

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Duracell recharges successful mobile sticker strategy for the summer – Mobile Marketer

May 21, 2015

Mobile Marketer today – Duracell recharges successful mobile sticker strategy for the summer; Snapchat and Spotify challenge YouTube as premiere music video source

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Mobile Minutes: WhatsApp’s new chat function; Apple Maps’ upgrade; AOL and Verizon merger; PayPal’s fines

May 20, 2015

Today in mobile marketing – Facebook might consider business-to-consumer chat for WhatsApp; Apple Maps looks set for a big upgrade with yet another mapping acquisition; For Verizon and AOL, mobile is a magic word; U.S. regulator says PayPal to pay $25 million over credit product problems.

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Coca-Cola offers customized congratulatory drink to grads on Snapchat – Mobile Marketer

May 20, 2015

Mobile Marketer today – Coca-Cola offers customized congratulatory drink to grads on Snapchat; Wendy’s, Suave elevate visual storytelling on mobile with animated Pinterest ads.

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Mobile Minutes: Alibaba’s QR codes; Apple patents vs. Samsung; Microsoft’s mobile updates; Snapchat’s storytelling

May 19, 2015

Today in mobile marketing – Alibaba reveals a new kind of QR code to fight counterfeits; Apple gets mixed ruling in first Samsung appeal; Microsoft’s Windows 10 Mobile updates may not depend on wireless service providers; Snapchat: A new mobile challenge for storytelling.

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On mobile, marketers must entertain or perish, says DDB CEO – Mobile Marketer

May 19, 2015

Mobile Marketer today – On mobile, marketers must entertain or perish, says DDB CEO; The Frye Company jumps to use Instagram’s new emoji hashtag.

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Mobile Minutes: Facebook’s privacy problem; Kenya’s mobile money; Chinese wireless carriers; Old media

May 18, 2015

Today in mobile marketing – Facebook ‘tramples European privacy law’: Belgian watchdog; What is next for Kenya’s mobile money revolution; China wireless carriers to slash contract prices, could spur 4G boom; The average age of Facebook’s news partners: 107.

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Mobile carriers consider blocking ads as turf war with Google escalates – Mobile Marketer

May 18, 2015

Mobile Marketer today – Mobile carriers consider blocking ads as turf war with Google escalates; Platform Pulse: Facebook gains upper hand in mobile news delivery.

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