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Mobile becomes battlefield for live-event ticketing

September 20, 2014

Ticketmaster’s announcement last week that it is has acquired mobile live-event ticketing platform Eventjoy reflects an increasingly competitive environment in which established sellers are vying to retain market share against a host of start-ups and the mobile-first ticketing efforts of event organizers.

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Catalina acquires Cellfire in bet that retailers’ apps will drive digital coupons

September 8, 2014

Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.

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Mobile Commerce Daily will not publish Monday, Sept. 1

August 29, 2014

Mobile Commerce Daily will not publish on Monday, Sept. 1, in observance of Labor Day. Enjoy the holiday weekend!

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Barneys pushes personalized content on mobile to drive conversions

August 14, 2014

PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions.

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AutoTrader.com sees need for speed, consistency in mobile experience

August 13, 2014

PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results.

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Mall of America makes mobile marketing more human

August 12, 2014

PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada.

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Macy’s puts mobile video in back-to-school campaign

August 4, 2014

Similar to many others this season, retailer Macy’s is leveraging video for its back-to-school campaign by requesting user submissions for chances to win prizes for their schools.

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IKEA creates omnichannel shopping experience from favorited items in app

July 29, 2014

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.

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7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

July 3, 2014

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

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Champs Sports drives 183pc increase in mobile sales

July 3, 2014

Champs Sports has seen its mobile commerce sales increase 183 percent since implementing responsive Web design about two months ago as the athletic apparel retailer views mobile as the platform of choice to reach its target audience.

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