Best Buy is bringing the Olympics to social media users at home in a contest that prompts consumers to post photos of themselves completing athletic tasks for a chance to win a prize.
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The Apple Store’s updated mobile application bolsters the bridge between online and in-store shopping with new features such as recommendations for compatible products and the ability to scan and purchase items from an iPhone.
Shoppers on the Best Buy application can now filter their searches by which products are available for pickup that day at a store, pointing to the growing importance of real-time inventory insight for driving omnichannel shopping experiences.
In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.
Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.
Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.
Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.
Smartphone manufacturer ZTE is building up its rewards application in a partnership with mobile rewards platform Perks, incorporating seven apps into the preloaded program on the new Axon Phone.
Best Buy is driving online sales through posts on Twitter in which users are prompted to share opinions, answers to trivia and personal anecdotes.
Samsung is hoping to grab a slice of the lucrative mobile wallet sector with its own branded payment system for consumers, Samsung Pay, which launches in September in the United States and faces stiff competition from a slew of other bigwigs.