Consumer electronics

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66pc of tablet shoppers leverage mobile during path to purchase: report

October 17, 2014

Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.

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GameStop energizes loyalty rewards for holiday shoppers

October 6, 2014

Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping.

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Discover bumps up mobile offers for holiday shoppers

October 3, 2014

Credit card company Discover is combining its former ShopDiscover.com site and Discover Extras to launch Discover Deals, accessible on mobile Web and the Discover mobile application, to streamline the location of coupons and offers.

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Hasselblad creates mobile showroom via product catalog app

September 22, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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Apple iWatch expected to address demand for payments-enabled wearables

September 5, 2014

Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.

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Classy app trumps Craigslist for Boston college students

August 20, 2014

Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.

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Newegg readies students with social back-to-school giveaways

July 21, 2014

Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

July 17, 2014

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Casio activates sales with mobile-enabled scavenger hunt in Miami

June 16, 2014

Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.

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Best Buy competes with online giants via Ibotta deals

February 21, 2014

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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