Consumer electronics

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Apple iWatch expected to address demand for payments-enabled wearables

September 5, 2014

Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.

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Classy app trumps Craigslist for Boston college students

August 20, 2014

Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.

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Newegg readies students with social back-to-school giveaways

July 21, 2014

Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.

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Pizza Hut, Staples ready rollout of mobile-friendly Visa Checkout

July 17, 2014

Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.

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Casio activates sales with mobile-enabled scavenger hunt in Miami

June 16, 2014

Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.

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Best Buy competes with online giants via Ibotta deals

February 21, 2014

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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RadioShack looks to spark sales with in-store mobile integration

February 4, 2014

RadioShack opened its first custom concept store in Manhattan on Feb. 1, leveraging mobile technology to enhance the in-store experience with the hopes of spurring better sales for the company.

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Verizon redesigns in-store experience with hands-on mobile approach

January 10, 2014

Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.

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Safeway, Giant Eagle employ iBeacon to simplify shopping

January 7, 2014

Safeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond.

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Apple Store’s iBeacon rollout lacks context needed for great experiences

December 10, 2013

While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.

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