Mobile is a key influencer for tablet purchasers during the research and evaluation phase of shopping, but it is rarely used to actually buy tablet devices.
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Consumer electronics retailer GameStop is ramping up in-app loyalty rewards for its PowerUp members just in time for holiday shopping.
Credit card company Discover is combining its former ShopDiscover.com site and Discover Extras to launch Discover Deals, accessible on mobile Web and the Discover mobile application, to streamline the location of coupons and offers.
Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.
Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.
Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.
Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.