Apple’s anticipated launch next week of an iWatch with a payment component will address the interests of young consumers, who view mobile banking and payment capabilities as the most important qualities for wearables to possess.
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Start-up company Blade has released Classy, a mobile application that allows Boston college students to buy and sell products locally without fees using a seamless, accessible platform on their smartphones.
Online computer hardware and software retailer Newegg’s back-to-school social campaign includes sweepstakes and a contest via Facebook and Twitter, lending numerous opportunities for students to win school supplies.
Pizza Hut and Staples are among the merchants preparing to accept a new payment option from Visa that promises to streamline mobile checkout by digitizing consumers’ credit cards.
Electronics manufacturing company Casio is driving awareness and sales for its new camouflage watch series with a mobile-enabled scavenger hunt.
Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.
RadioShack opened its first custom concept store in Manhattan on Feb. 1, leveraging mobile technology to enhance the in-store experience with the hopes of spurring better sales for the company.
Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.
Safeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond.
While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.