While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.
Conn’s has rolled out a full-blown mobile site after experimenting with mobile on individual parts of its Web site.
New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.
Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.
LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.
Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive deals.
Dick Smith Electronics is rolling out a QR code-centered mobile commerce system to modernize the shopping experience.
Best Buy has updated its mobile application with a new check-in feature that rewards loyalty members for shopping in-store regularly.
Mobile shopping app BuyVia has launched a version for the Kindle Fire, reflecting the device’s continuing popularity in the tablet market.
A recent mobile ad campaign from Samsung TV leveraged users’ location history to drive electronics enthusiasts into retailers such as Best Buy so they could experience playing Angry Birds on a Samsung smart TV.