RadioShack is incentivizing consumers to shop in-store with a mobile advertising campaign that is linked to a timely deal.
Consumer electronics retailer Bose is betting on mobile to drive sales for big-ticket items with a new location-based advertising campaign.
Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.
Dell is placing big bets on mobile Web revenue this holiday season with two different initiatives that promote seasonal deals and let users shop from their handsets.
Best Buy has teamed up with Disney to give players a way to download free songs from Maroon 5, Train and Fun and enter a daily mobile sweepstakes as part of the retailer’s ongoing effort to drive back-to-school sales.
NEW YORK – A Best Buy executive at the 2012 MMA Forum said that the retailer is seeing good results from its mobile pilots. However, scaling the strategy is more difficult.
Best Buy is continuing to bank on mobile advertising as a workhorse to help the company drive online sales.
NEW YORK – A Best Buy executive at Aberdeen Group’s Retail and Consumer Markets Summit said that cloud computing is changing the ways that companies are approaching service-oriented architectures by combining all channels into one place.
Mobile accessories company Case-Mate is letting users buy gadgets for their handsets via a commerce-enabled mobile site.
In what likely means a major step forward for its mobile strategy, Best Buy has hired Stephen Gillett, an instrumental force in Starbucks’ mobile successes over the past couple of years, to further the retailer’s position in the mcommerce space.