RadioShack rewards in-store shopping with mobile coupons
March 27, 2013RadioShack is incentivizing consumers to shop in-store with a mobile advertising campaign that is linked to a timely deal.
Consumer electronics
Bose pinpoints location-based advertising to build mobile presence
March 11, 2013Consumer electronics retailer Bose is betting on mobile to drive sales for big-ticket items with a new location-based advertising campaign.
Hewlett-Packard touts new laptops via mobile advertising
December 17, 2012Hewlett-Packard is riding some of the marketing wave from Microsoft’s Windows 8 with a new mobile campaign that promotes two of the brand’s laptops that run on the operating system.
Dell puts mobile at center of holiday marketing campaign
November 16, 2012Dell is placing big bets on mobile Web revenue this holiday season with two different initiatives that promote seasonal deals and let users shop from their handsets.
Best Buy, Disney team up on mobile game promotion for back-to-school push
August 30, 2012Best Buy has teamed up with Disney to give players a way to download free songs from Maroon 5, Train and Fun and enter a daily mobile sweepstakes as part of the retailer’s ongoing effort to drive back-to-school sales.
Best Buy exec: Scaling mobile is a challenge
June 14, 2012NEW YORK – A Best Buy executive at the 2012 MMA Forum said that the retailer is seeing good results from its mobile pilots. However, scaling the strategy is more difficult.
Best Buy furthers mcommerce commitment with shoppable mobile ads
June 6, 2012Best Buy is continuing to bank on mobile advertising as a workhorse to help the company drive online sales.
Best Buy exec: Cloud helps link mcommerce, ecommerce and point-of-sale
May 3, 2012NEW YORK – A Best Buy executive at Aberdeen Group’s Retail and Consumer Markets Summit said that cloud computing is changing the ways that companies are approaching service-oriented architectures by combining all channels into one place.
Case-Mate aims to increase sales via commerce-enabled mobile site
May 1, 2012Mobile accessories company Case-Mate is letting users buy gadgets for their handsets via a commerce-enabled mobile site.
Best Buy hires Starbucks CIO to strengthen its mobile strategy
March 12, 2012In what likely means a major step forward for its mobile strategy, Best Buy has hired Stephen Gillett, an instrumental force in Starbucks’ mobile successes over the past couple of years, to further the retailer’s position in the mcommerce space.
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