Consumer electronics

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Best Buy competes with online giants via Ibotta deals

February 21, 2014

Best Buy is driving incremental sales by offering rebates through the Ibotta application, which rewards consumers with cash for interacting with brands and making purchases.

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RadioShack looks to spark sales with in-store mobile integration

February 4, 2014

RadioShack opened its first custom concept store in Manhattan on Feb. 1, leveraging mobile technology to enhance the in-store experience with the hopes of spurring better sales for the company.

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Verizon redesigns in-store experience with hands-on mobile approach

January 10, 2014

Verizon is transforming its in-store retail design to provide a more relevant and tactile experience for shoppers with mobile devices in their hands.

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Safeway, Giant Eagle employ iBeacon to simplify shopping

January 7, 2014

Safeway and Giant Eagle yesterday began using iBeacon and related applications in 150 stores to offer better customer service in-store and beyond.

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Apple Store’s iBeacon rollout lacks context needed for great experiences

December 10, 2013

While much has been talked about Apple’s new low-energy Bluetooth technology iBeacon as a way to trigger contextually-relevant messages to in-store shoppers, the manufacturer’s initial testing of the technology in its retail stores focuses more on selling small-ticket accessories and products.

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Conn’s debuts mobile site to cement holiday sales

December 9, 2013

Conn’s has rolled out a full-blown mobile site after experimenting with mobile on individual parts of its Web site.

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B&H Photo Video doubles down on mobile for cross-channel holiday push

November 21, 2013

New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.

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Sharper Image mobilizes catalog to drive product engagement, sales

November 14, 2013

Sharper Image has introduced digital watermarking into its print catalogs to enable consumers to immediately buy a product on their mobile devices while browsing through the catalog.

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How Lenovo leverages mobile search to drive in-store sales

October 31, 2013

LITCHFIELD PARK, AZ – A Lenovo executive at the Mobile Shopping Fall Summit said that the brand is working around the fact that that it does not have physical stores with 5,053 location-based mobile search pages to increase traffic to consumer electronics retailers.

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Best Buy fights showrooming with new mobile-focused loyalty program

September 18, 2013

Best Buy has revamped its loyalty program with mobile playing a key role in improving the in-store experience and offering consumers exclusive deals.

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