Consumer electronics

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Best Buy drives 1M store visits with mobile content, local ads

July 13, 2016

Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.

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Best Buy enables users to continue browsing with quick add-to-cart button

June 2, 2016

Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.

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Best Buy plugs scan-to-shop search feature into Android app

January 28, 2016

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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ZTE’s rewards app integrates with Perks for deeper consumer engagement

December 18, 2015

Smartphone manufacturer ZTE is building up its rewards application in a partnership with mobile rewards platform Perks, incorporating seven apps into the preloaded program on the new Axon Phone.

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Best Buy pairs holiday trivia contests on Twitter with gift ideas

December 8, 2015

Best Buy is driving online sales through posts on Twitter in which users are prompted to share opinions, answers to trivia and personal anecdotes.

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Samsung Pay gets September launch, heating up Android payments competition

August 14, 2015

Samsung is hoping to grab a slice of the lucrative mobile wallet sector with its own branded payment system for consumers, Samsung Pay, which launches in September in the United States and faces stiff competition from a slew of other bigwigs.

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Best Buy courts couples with mobile-enabled wedding registry

February 13, 2015

Consumer electronics retailer Best Buy is entering the underserved wedding registry space with a new mobile-enabled service, hoping to position itself as one of the three retailers a typical couple registers with.

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Dixons Carphone implements mobile chat to encourage informed purchases

January 26, 2015

Dixons Carphone, a European electronics retailer, has launched TouchCommerce’s TouchChat engagement solution to ensure online support for customers while in their journey to make a purchase.

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Average in-app purchase value rises to $4.50: Bango

January 26, 2015

Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.

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Best Buy drives repeat visits during holidays with Ibotta app

November 20, 2014

Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application.

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