Consumer electronics

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Newegg offers multilayered digital assistance for online shoppers

October 21, 2016

Online computer and software retailer Newegg is enhancing its customer experience with the integration of innovative software that provides a tiered customer service apparatus.

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Best Buy adopts Chase Pay, putting another nail in CurrentC’s coffin

September 15, 2016

Best Buy has signed a multiyear agreement to begin accepting Chase Pay in its retail locations, online and within its mobile application.

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Best Buy competes for gold in Twitter contests during Olympics frenzy

August 11, 2016

Best Buy is bringing the Olympics to social media users at home in a contest that prompts consumers to post photos of themselves completing athletic tasks for a chance to win a prize.

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Apple Store’s updated app puts cross-selling front-and-center

August 10, 2016

The Apple Store’s updated mobile application bolsters the bridge between online and in-store shopping with new features such as recommendations for compatible products and the ability to scan and purchase items from an iPhone.

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Best Buy spurs omnichannel purchases with real-time in-app inventory filter

August 5, 2016

Shoppers on the Best Buy application can now filter their searches by which products are available for pickup that day at a store, pointing to the growing importance of real-time inventory insight for driving omnichannel shopping experiences.

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HP powers up 4.2pc vanity code conversion rate via mobile attribution

August 1, 2016

In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot.

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Best Buy drives 1M store visits with mobile content, local ads

July 13, 2016

Best Buy drove more than one million in-store visits after focusing on mobile to answer customers’ product-related questions via buying guides, video tutorials on YouTube and localized mobile ads.

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Best Buy enables users to continue browsing with quick add-to-cart button

June 2, 2016

Best Buy is enhancing the convenience factor for shopping on its application by allowing users to add items to their cart by simply holding an icon, reflecting how retailers are looking to drive conversion rates on mobile.

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Best Buy plugs scan-to-shop search feature into Android app

January 28, 2016

Best Buy is bringing an interactive spin to the catalog-browsing experience by incorporating visual search technology into its Android mobile application, allowing users to hover their device over any image and make an instant purchase.

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ZTE’s rewards app integrates with Perks for deeper consumer engagement

December 18, 2015

Smartphone manufacturer ZTE is building up its rewards application in a partnership with mobile rewards platform Perks, incorporating seven apps into the preloaded program on the new Axon Phone.

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