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Back-to-school spending to grow 3.3pc: NRF

August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

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Why mobile conversions lag behind desktop

August 12, 2014

Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise.

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Wearables are the new loyalty frontier

August 11, 2014

My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later.

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Marketers should rethink their approach to CRM in mobile

August 8, 2014

As prevalent as mobile advertising has become, one of its more powerful applications remains fairly idle: targeting the customers and prospects in your CRM database.

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5 pitfalls that banks must avoid as they offer mobile service

August 7, 2014

According to Javelin Strategy and Research, by switching just one customer’s in-branch deposit per month to the mobile channel, the average bank stands to save almost $50 per year per customer, adding up to $1.5 billion in cost savings for the industry.

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Information overload: The psychology of being connected 24/7

August 6, 2014

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

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Finding the balance point in mobile advertising

August 5, 2014

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

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How marketers in India use SMS differently from US peers

August 4, 2014

I travel back and forth between the United States and India and it is always fascinating to see the evolution of mobile usage in each country.

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Key takeaways for brands from Google I/O

August 1, 2014

Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them.

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How to avoid bandwidth and latency issues with the mobile Web site

July 31, 2014

People have no patience for slow-loading sites and applications on their mobile phones anymore. In fact, the very nature of mobile devices – used while on the go – places a premium on speed and convenience.

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