Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.
- No categories
Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.
If the mobile ad market is going to reach its full potential and fill the gap between consumers’ media attention and marketers’ media buying share, it will have to first address a unique set of challenges and obstacles.
Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.
When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.
Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.
If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.
The debate over which retail strategy to employ is as passionate as it is unending.