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5 common mistakes in mobile healthcare

May 18, 2016

Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.

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Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?

May 18, 2016

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

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Marketers must track behavior down to the individual level

May 17, 2016

Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.

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Rethinking rewards for the millennial consumer

May 13, 2016

The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.

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5 reasons why influencer marketing has emerged as today’s go-to strategy

May 13, 2016

Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.

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4 reasons why your app keeps getting deleted

May 12, 2016

Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.

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Building a relationship in 3 seconds, or less

May 11, 2016

According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.

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The new mobile trading environment

May 10, 2016

Investment follows banking and payment as the top sectors ripe for technology disruption.

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4 tips to build Gen Y loyalty with mobile rebates

May 9, 2016

Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.

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Top 10 mobile adoption myths in fashion and luxury apparel

May 6, 2016

It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.

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