Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.
- No categories
If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.
Brands are facing a significant problem with distribution solutions.
The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?
What can mobile-originated data do for brands that cookie-based data cannot?
Platforms are at the core of the successful businesses of the future.
Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?
New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.