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Marketing in the Digital Age: How data helps fight entropy

May 13, 2015

What is unique about the current digital age is the real-time signals, or the digital exhaust, that consumers are generating as they move through the digital and physical realms.

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How influencer marketing improves the reach of Instagram photo campaigns

May 12, 2015

Instagram is the frontrunner of social networks with more than 300 million monthly active users uploading 70 million photos and videos daily. As a result, more brands are putting money and resources behind creating campaigns that will appeal to their photo-crazed consumers.

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Book excerpt: The Business of Choice: Marketing to Consumers’ Instincts

May 11, 2015

People’s fear of missing out is probably most present when people feel that something may be scarce.

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5 reasons why traditional mail-in rebates are broken

May 8, 2015

It is no secret that consumer behavior has changed dramatically over the last 15 years. Customers now typically send emails or texts instead of letters, expect immediate communication, use electronic payments such as PayPal more than checks, want immediate gratification and live on their mobile phones.

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Using weather analytics over weather data for relevant marketing

May 7, 2015

Weather allows marketers to connect with consumers on a highly local level, targeting them with a relevant message at the right time. Seems straightforward? Think again.

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Mobile media to play pivotal role in 2016 presidential elections

May 6, 2015

Although it may seem far away, the first presidential primary will be in January 2016. The 2016 elections include the presidential race, the Senate (34 races), gubernatorial (12 races), House (63 races) and the presidential primaries.

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How digital activity logging is changing customer research

May 5, 2015

Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.

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Prepare to target users pairing the Apple Watch with their iPhones

May 4, 2015

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

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Programmatic: The stock market of digital advertising

May 1, 2015

Programmatic has completely changed the way that online ad buying works. Many businesses are quickly converting to this new method of buying and selling ad space. Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm?

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Is responsive Web design overhyped?

April 28, 2015

Responsive Web design is all the rage. We hear advocates asserting that “responsive is the way to develop sites.” Or “Google recommends responsive for SEO.”

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