Columns

  • No categories


How Apple could redefine luxury – or not

March 16, 2015

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

Share on FacebookShare on LinkedInShare on Twitter

Top 3 metrics that ecommerce companies cannot live without

March 12, 2015

In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.

Share on FacebookShare on LinkedInShare on Twitter

Ad agencies, consultancies react to the Apple Watch

March 10, 2015

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

Share on FacebookShare on LinkedInShare on Twitter

Mobile World Congress 2015: Samsung, Microsoft and smartwatches

March 9, 2015

BARCELONA, Spain – It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on.

Share on FacebookShare on LinkedInShare on Twitter

Fragmented and fleeting, mobile User IDs are ripe for overhaul

March 6, 2015

In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.

Share on FacebookShare on LinkedInShare on Twitter

Why Mobile World Congress is not the same

March 6, 2015

BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.

Share on FacebookShare on LinkedInShare on Twitter

What the future of mobile data has in store

March 5, 2015

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Share on FacebookShare on LinkedInShare on Twitter

Single-channel approaches to customer conversations will not work

March 4, 2015

If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.

Share on FacebookShare on LinkedInShare on Twitter

Wearables are talk of the show at Barcelona’s Mobile World Congress

March 3, 2015

You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.

Share on FacebookShare on LinkedInShare on Twitter

Native advertising is underused in the mobile context

March 2, 2015

It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”

Share on FacebookShare on LinkedInShare on Twitter