Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.
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The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.
The increasing ubiquity of smartphones continues to present opportunities and challenges for all online retailers.
The inherent belief within the retail industry is that omnichannel has an endpoint: at some point, a retailer will achieve a state of “omnichannel bliss.”
Marketers are experimenting with ways to use social currency to build brands, enticing consumers to open their social networks instead of their wallets.
It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application.
Location is a key to your 2015 marketing success. But beacons will take you down the wrong road.
Having led mobile at two of the world’s largest traditional creative agencies, I have seen it all. Despite all the hype and continued shift of more ad dollars into mobile, most advertisers still view the medium as an afterthought.
Have you ever been shopping in a retail store and known more about a product than the sales assistant?
The days of dabbling in mobile advertising are over. As I look ahead to 2015, I know one thing for certain: advertisers are going to demand more accuracy in how they match their mobile media spend to their results.