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Capitalizing on the US online market from overseas

February 10, 2017

Almost half of online shoppers in the United States have made purchases from foreign Web sites. And with an annual growth rate of about 15 percent and a value of more than $350 billion, U.S. online retail has the volume for which brands vie.

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Shift to cashless commerce: Creating a digital payments roadmap

February 9, 2017

Widespread adoption of digital payments is simply a matter of time, as baby boomers and the older silent generation age out of the active consumer population and Gen Z moves in. For these post-millennial consumers who have come of age in a mobile-first world, cash and credit will be a quaint notion.

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The race to the $22B mobile ads market

February 8, 2017

If the mobile ad market is going to reach its full potential and fill the gap between consumers’ media attention and marketers’ media buying share, it will have to first address a unique set of challenges and obstacles.

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Unlimited moves? Nah, Super Bowl LI advertisers stand still

February 7, 2017

Entertainer Justin Bieber and T-Mobile asked Super Bowl LI viewers to show their “unlimited moves.” Brands did the opposite.

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App marketers need to rethink their mobile ad strategy

February 7, 2017

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

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Building mobile audience segments via precise location data

February 6, 2017

As location-based targeting matures, sophisticated marketers know they must expand beyond simple geofencing campaigns.

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Moving beyond the mobile-friendly conversation

February 2, 2017

When Google announced in early 2016 that 85 percent of the search results returned on mobile devices were now mobile-friendly and dropped its mobile-friendly tag, it became apparent that marketing and Web professionals needed to stop telling marketers to go mobile.

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Conversational commerce: What it is and how to use it

February 1, 2017

Although still relatively new to the scene, chatbots are bringing marketers and consumers closer together by bridging the communication gap between a brand and its customers.

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Will retailers finally catch up to customers in 2017?

January 31, 2017

If 2015 was the worst year for traditional retail since 2009, last year was confirmation that something is wrong.

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Online or offline retail? 8 ways to decide which is best for business

January 30, 2017

The debate over which retail strategy to employ is as passionate as it is unending.

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