Columns

  • No categories


Mobile apps are changing the future of loyalty

March 13, 2017

The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.

Share on FacebookShare on LinkedInShare on Twitter

Dos and don’ts for marketers to start building a community

March 10, 2017

In today’s world of notifications, pings and distractions, it is really quite silly to assume that people are going to log in to a platform that is not already built into their daily routine.

Share on FacebookShare on LinkedInShare on Twitter

Chatbots, vertical video and data targeting will reshape advertising this year

March 9, 2017

For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

Share on FacebookShare on LinkedInShare on Twitter

Google’s mobile-first index is made for these 5 sites

March 9, 2017

Google’s mobile-first index will be here in months, making Google prioritize mobile content for the first time in its history, and changing the indexing and ranking game for good. Will you be ready when it comes?

Share on FacebookShare on LinkedInShare on Twitter

Luxury brands should get influencer marketing right

March 8, 2017

Promoting products using influencers should only be done if there is a clear and natural fit between that product and influencer.

Share on FacebookShare on LinkedInShare on Twitter

Denmark sends an ambassador to Googleville

March 7, 2017

Last month, Denmark piqued the attention of the world by saying that in addition to dispatching ambassadors to capital cities worldwide, it would appoint a new digital ambassador to the cloud to work with the digital gods of Amazon, Apple, Facebook and Google parent Alphabet.

Share on FacebookShare on LinkedInShare on Twitter

3 ways to leverage consumers’ affection for their smartphones

March 6, 2017

Our growing dependency on digital devices is slowly programming us to interact in certain manners.

Share on FacebookShare on LinkedInShare on Twitter

Brands scratching surface for app’s creative use

March 3, 2017

While mobile apps have been around for a while, we are really just scratching the surface when it comes to finding creative uses for them.

Share on FacebookShare on LinkedInShare on Twitter

Can Western apps break through to China?

March 2, 2017

As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.

Share on FacebookShare on LinkedInShare on Twitter

5 ways luxury brands can get email marketing right

March 2, 2017

When it comes to getting email marketing right, luxury brands are in a tough spot.

Share on FacebookShare on LinkedInShare on Twitter