Video has become integral part of the consumer journey, often being the deciding factor that convinces potential consumers to buy a particular product or service.
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When asked why he robbed banks, famous bank robber Willie Sutton said, “Because that’s where the money is.”
The time has come to reinvent display advertising.
Mobile commerce is without a doubt the riskiest method of sales. In 2014, merchants experienced nearly double the fraud rate in mobile commerce versus ecommerce.
Recognizing the continuing growth and evolution of social media and consumer-generated content as well as the space-constrained nature of some platforms, on May 29 the Federal Trade Commission issued “The FTC’s Endorsement Guides: What People Are Asking,” which provides an update to the Guides’ Q&As.
What makes someone covet a Kelly bag? What does Mini’s approach to marketing have in common with Nespresso’s? Uncovering the secrets of why and how these Ueber-Brands are created more equal than others is the focus of Rethinking Prestige Branding.
With myriad functionalities and the choice between a standalone loyalty program app or embedded loyalty features, it is up to each brand to determine which features will resonate with their customer base while maintaining the brand identity.
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
In the United States alone, the number of mobile video viewers is pushing 200 million, which justifies the nearly $1.5 billion that brands spent on mobile video advertising in 2014.
For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close.