The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.
- No categories
In today’s ever-evolving world of data trends, every ecommerce company must determine the right analytics and other measurement strategies that optimize data to drive business outcomes.
Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?
BARCELONA, Spain – It has been said that technology is at its best when you do not notice it – when you are only conscious of what you are doing, not the device you are doing it on.
In creating their User ID standards, many manufacturers are not that concerned with the needs of app developers, advertisers and data vendors.
BARCELONA, Spain – Mobile World Congress 2015 has just wrapped up, and it is clear that the event is no longer only a meeting place for the mobile industry.
By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.
If you are dealing with millions of individuals, actually knowing their name and what they care about is going to be tough.
You cannot move at Mobile World Congress in Barcelona for bumping into a wearable tech stand from the likes of Garmin, GoPro, Fitbit, LG and Huawei, to name just the few I have seen so far.
It seems like no conversation about media is complete without either an ode to, or a lamentation of “native.”