With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.
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Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.
In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.
An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.
According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.
Nielsen estimates that the average person now spends 30 hours per month using apps.
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.
With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.
The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.
Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.