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Tips for building a luxury brand on Instagram

August 12, 2015

Too many high-end brands shy away from Instagram out of fear that they cannot control their image.

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Why Bluetooth could be the game-changer in mobile payments

August 11, 2015

The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience.

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Why your business should not opt-out of SMS marketing

August 7, 2015

The rules and regulations for a text message marketing campaign are confusing. Trust me, I know. There are a lot of guidelines to follow and they are constantly evolving.

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Growing concerns over ad viewability: 3 reasons brands should go in-app

August 4, 2015

Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads.

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IoT Influencer Summit: Thoughts and impressions

August 3, 2015

In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business.

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HENRYs can help high-end marketers rethink definition of millennials and luxury itself

August 3, 2015

Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.

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How mobile payments will help us become more mobile

July 31, 2015

Research shows that cash is not dead, but nearly one in five consumers expect to use digital currencies on a weekly basis by 2020.

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6 mobile-oriented services to complement the live operator experience

July 30, 2015

While voice communication will remain the call center’s pillar, here are a number of key next-generational services that can complement and enhance the live operator experience.

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8 terms that luxury brands must know to revolutionize their customer approach

July 29, 2015

With customer experience becoming such an important part of our daily lives, taking the time to understand new phrases can help you drive digital strategy at your organization.

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China catches up with mobile ad tech

July 28, 2015

Earlier this year China officially became a mobile-first country when the China Internet Network Information Center (CNNIC) reported that more people in China used mobile to surf the Web than computers for the first time.

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