Columns

  • No categories


4 steps to make mobile marketing more effective

August 17, 2016

When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.

Share on FacebookShare on LinkedInShare on Twitter

Millennial women and visual platforms

August 16, 2016

Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.

Share on FacebookShare on LinkedInShare on Twitter

5 trends shaping in-app advertising

August 15, 2016

The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web.

Share on FacebookShare on LinkedInShare on Twitter

What your brand can learn from Jeff Bezos and Pokemon Go

August 12, 2016

Amazon founder/CEO Jeff Bezos has been using games to monetize his latest acquisition: that most venerable and strait-laced of American institutions, The Washington Post.

Share on FacebookShare on LinkedInShare on Twitter

Context key in online video advertising

August 11, 2016

Eye-racking research finds that users tend to focus on the skip button rather than the video itself: nine out of 10 do so, and three out of four of those actually use it.

Share on FacebookShare on LinkedInShare on Twitter

Building engaging and secure mobile apps

August 9, 2016

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

Share on FacebookShare on LinkedInShare on Twitter

Unlocking mobile programmatic’s potential

August 8, 2016

Programmatic display ad spending in the United States is expected to top $22 billion this year, according to eMarketer, with mobile expected to represent 69 percent of the total spend.

Share on FacebookShare on LinkedInShare on Twitter

After the click: The ROI fallacy

August 5, 2016

Impression metrics can give you an initial sense of confidence in your digital marketing strategy, but you need to go deeper to see the true impact.

Share on FacebookShare on LinkedInShare on Twitter

Impossible for large media companies to innovate?

August 4, 2016

There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest.

Share on FacebookShare on LinkedInShare on Twitter

Are agencies missing on the luxury opportunity?

August 3, 2016

The size of the global fashion business is growing and is expected to generate double-digit growth between now and 2020, according to a report from McKinsey & Co. McKinsey also claims that the apparel, fashion and luxury sector outperformed the global market over the past decade, exceeding even technology companies.

Share on FacebookShare on LinkedInShare on Twitter