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Top questions still puzzling many of today’s mobile app marketers

February 6, 2015

When tracking post-install user behavior, what are the most common parameters to track and measure? Answers to this question and many more.

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Foldable big screens the next big thing for mobile?

February 5, 2015

Every year, competition in the mobile space becomes more intense than ever. But we have now reached a tipping point.

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Consumer shopping experiences set for rapid changes

February 4, 2015

Previously, comparison-shopping was a much more manual and tedious process since most data such as pricing and product information has been controlled by retailers. Now, however, the consumer shopping experience faces rapid changes.

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Making a case for native advertising on mobile

February 3, 2015

What do consumers really think of these mobile banners? Four out of five consumers find them unacceptable, according to a study conducted by the Harvard Business Review. I believe the word “unacceptable” is HBR talk for “they suck.”

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Play-calling questioned well beyond Super Bowl field

February 3, 2015

Brands spent $4.5 million per 30-second commercial and presented spots as if it was 1977, showing us puppies and Snickers transformations while ignoring the fact that more than 100 million had a mobile phone in their hand.

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Reactions to Google’s mobile-friendly search changes

January 30, 2015

Google’s mobile search division recently announced upcoming algorithmic changes to the way it recognizes responsive mobile Web sites. According to the search giant’s blog, the shift is but the first step in providing mobile users with a more valuable, quality Web experience across devices.

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Technology and touchdowns: How mobile is changing the game

January 30, 2015

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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Design and the future of retail in quest of millennials

January 28, 2015

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

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Exploring legal challenges to fulfilling the potential of mHealth

January 27, 2015

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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