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Running an effective SMS campaign in this environment

June 21, 2016

With text-message response rates of 98 percent – unheard of with any other type of platform – brands and retailers have the closest thing to a captive audience that they can get anywhere.

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Stealing a page from Bernie Sanders’ SMS playbook

June 20, 2016

Regardless of your political leanings or how you feel about Sen. Sanders, those seeking business success can learn a lot from this campaign. Because while government often gets a bad rap for moving slowly, election campaigns are an entirely different animal.

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Riposte to Scotty Moore’s screed to CMOs to stop all mobile advertising immediately

June 17, 2016

In response to Scotty Moore’s VentureBeat-published “Open letter to CMO’s: Stop all mobile advertising immediately,” yes, our industry does have a problem with mobile advertising. Marketers are wasting money on mobile campaigns that drive errant and fraudulent clicks, and they cannot tell if their ads are actually being viewed.

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What devices can tell us about consumer intent

June 15, 2016

An eBay Enterprise report found that 81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.

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Using high-impact ad units for immersive content

June 14, 2016

According to Cisco, more people will have mobile phones (5.4 billion) than electricity (5.3 billion), running water (3.5 billion) and cars (2.8 billion) by 2020.

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4 steps to maximize app marketing

June 13, 2016

Nielsen estimates that the average person now spends 30 hours per month using apps.

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6 practical applications of mobile moments for CPG marketers

June 10, 2016

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers.

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Mobile technology and the 2016 U.S. presidential election

June 9, 2016

With the 2016 United States presidential election campaign in full swing, the United States is expected to experience an election dominated by more mobile devices than in previous history.

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Stay on top of mobile search habits to benefit from Google’s “Micro-Moments”

June 8, 2016

The moment you turn off your defenses by turning off your marketing is the moment you give your competition permission to steal your customers.

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Graphene set to change mobility and much more

June 7, 2016

Graphene is the world’s strongest material, stronger than a diamond, 200 times stronger than steel, and yet lightweight and flexible.

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