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Best-practice tips for push notifications

April 7, 2015

How do we ensure a solid and responsible notification strategy that brings value in signal, not desensitization in noise?

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Mobile is the new black at Advertising Week Europe

April 6, 2015

I recently had the opportunity to participate in Advertising Week Europe, the weeklong event that celebrates the intersection of advertising, design and pop culture.

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What will win the day for mobile wallets?

April 3, 2015

Mobile wallets and mobile payments have been around since at least 2005. That is more than two years before the iPhone debuted for Apple. Bluetooth-based mobile payments were around in Europe even earlier. Why has it taken so long for mobile payments to achieve mass adoption?

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What Apple’s new patent application for product packaging means

April 2, 2015

Apple wants to completely remove high-friction manual steps and replace them with one tap.

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The art of the gram

April 1, 2015

The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.

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The urgency of mobile search engine optimization

March 30, 2015

The next real SEO challenge for brands is not duplicate content, schema or low-quality links. No, the next hurdle is the mobile experience of your site. And brands that simply serve up the desktop version of their site for mobile users could be in for a big surprise.

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Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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The new HQ for innovation labs? Your retail store

March 26, 2015

If innovation is going to be customer-centric, the actual hands-on designing and building of the technology needs to be centered where the customer is.

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SXSW: Ada Lovelace, the 19th century and women’s role in tech

March 24, 2015

The percentage of women in the computer science and tech fields has declined from 34 percent in 1980 to 13 percent in 2015.

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Are media buyers using the best algorithms?

March 24, 2015

There seems to be persistent confusion around what an algorithm really is, how they might help in programmatic ad transactions, and how good these decision-algorithms truly are.

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