Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
If you are reading this, you probably work for a marketing agency or in a marketing role for your company. Like me, you are likely on the road a lot and working after-hours from home. Your life is already very mobile.
How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
If you could turn back the clock to 1998, would you not totally rethink your Internet strategy? Of course, you would.
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
After speaking with countless retailers, I have compiled a few of the fundamental issues that confront retailers when adopting omnichannel strategies.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
It is easy to forget that mobile marketing is still in its first stages of development and that many of its components – banners, pop-ups, SMS and push notifications – have yet to be perfected.
Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.
By replacing the most important part of the experience with one that revolves around you and your friends, Facebook is embarking on a smartphone coup d’etat.