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3 tips for sending push notifications from native apps

September 16, 2016

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

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Social video grows brand interaction with the postmodern consumer

September 16, 2016

The consumer is now the impromptu director to the brand’s use of video. This leads directly to the erosion of the barrier between consumer and brand through interactive, collaborative video.

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Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Influencers must adhere to FTC guidelines without losing personal brand

September 15, 2016

Recently, companies such as Lord & Taylor and Machinima have been under fire from the Federal Trade Commission for deceiving customers by misrepresenting paid endorsements in influencer marketing campaigns.

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How to launch an effective cost-per-install app campaign

September 14, 2016

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

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5 tips to optimize images for mobile screens

September 13, 2016

Research has found that our brains process visuals 60,000 times faster than text, so as the screens get smaller and attention spans more frayed, it becomes even more important to use visuals effectively.

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Mobile is shaping the future of consumer research

September 13, 2016

About 10 percent of the $18.9 billion spent globally on market research is allocated to online surveys in the United States alone — that is almost $2 billion.

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In mobile, marketers must put experience and expertise ahead of hard evidence

September 12, 2016

The reason: We cannot yet track a linear relationship between action and result in mobile.

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5 ways to localize apps and build brand loyalty

September 9, 2016

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

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How brands should measure ad engagement levels

September 8, 2016

Consumers are using fewer apps regularly. A Millward Brown Digital survey found that while the average user has more than 40 apps installed on his or her device, only 28 percent use more than four to six apps per day.

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