As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
Mobile is the media for the moment. Advertisers, retailers and brands simply must have mobile as an integrated part of their holiday marketing plans and budgets. Fortunately, it is not too late to deploy the proper efforts.
Apple’s recently launched iOS7 has given iPhones and iPads a whole new look and feel, but the update also raises concerns for consumers who are traveling abroad with these devices.
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
As a brand, you rightly want to know what your return on investment is going to be before you commit to a mobile ad spend.
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
The uncertainty over the FCC’s TCPA rules on SMS/MMS has caused much angst in the industry, and the potential misinterpretation is leaving marketers feeling vulnerable to lawsuits. Therefore, we have decided to take action.
Brands that get into performance-based direct response mobile marketing often run into a common issue: how to balance quality versus quantity in the mobile traffic they generate.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
This holiday season millions of shoppers will engage in showrooming as they search for information to guide them in their purchase decision.