The future of loyalty is mobile and card free. The explosive growth of mobile applications has provided an obvious avenue for consumers to reduce the number of loyalty cards they carry.
- No categories
In today’s world of notifications, pings and distractions, it is really quite silly to assume that people are going to log in to a platform that is not already built into their daily routine.
For all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.
Google’s mobile-first index will be here in months, making Google prioritize mobile content for the first time in its history, and changing the indexing and ranking game for good. Will you be ready when it comes?
Promoting products using influencers should only be done if there is a clear and natural fit between that product and influencer.
Last month, Denmark piqued the attention of the world by saying that in addition to dispatching ambassadors to capital cities worldwide, it would appoint a new digital ambassador to the cloud to work with the digital gods of Amazon, Apple, Facebook and Google parent Alphabet.
Our growing dependency on digital devices is slowly programming us to interact in certain manners.
While mobile apps have been around for a while, we are really just scratching the surface when it comes to finding creative uses for them.
As U.S.-based mobile companies see domestic stagnation and look for areas of increased growth, it is clear that China remains a massive opportunity.
When it comes to getting email marketing right, luxury brands are in a tough spot.