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Targeting customers in abstract terms versus concrete

April 21, 2016

Consumer psychologists talk about distance in psychological terms, meaning that a customer using concrete thinking to consider an object has a different shopping experience than one who uses abstract thinking.

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How mobile can swing the vote in the primaries and on Election Day

April 21, 2016

If you think about the way mobile is currently used in retail, you can see how much it makes sense for political advertising.

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Next generation of digital publishers is detachable

April 20, 2016

Brands are facing a significant problem with distribution solutions.

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How brands can work with influencers

April 19, 2016

The power of influencer marketing is in the authenticity it creates, especially that one-to-one experience. How do you hit your campaign metrics while letting the talent do what they do best?

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4 ways to drive mobile engagement

April 18, 2016

With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?

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Why mobile-originated data matters

April 15, 2016

What can mobile-originated data do for brands that cookie-based data cannot?

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Why every brand needs to become a platform

April 14, 2016

Platforms are at the core of the successful businesses of the future.

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Brands must automate mobile native advertising

April 13, 2016

Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.

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Forgetting user engagement during app development leads to failure

April 12, 2016

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

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New Clear Channel out-of-home data and analytics tool draws objections from privacy advocates

April 11, 2016

New out-of-home marketing technology is already drawing fire from privacy advocates and others who are concerned that the average consumer is unaware that his or her location data is being shared with advertisers and marketers.

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