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App marketing tips for this holiday season

November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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Dressing up the ecommerce experience for beauty enthusiasts

November 23, 2016

Ecommerce is becoming a major force in the beauty industry, representing 6 percent to 8 percent of total sales with steady growth projected, according to A.T. Kearney.

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A cautionary in-app mobile advertising tale for Thanksgiving

November 23, 2016

To keep holiday gatherings peaceful and happy, there is a rule in my house: we do not discuss politics.

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How to attract millennials this holiday season with L.A.T.T.E.

November 22, 2016

Compared to other generations, millennials are 20 percent more likely to look at the elements of L.A.T.T.E. when making shopping decisions.

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3 tips to get a share of the millennial wallet this holiday season

November 22, 2016

Millennials grew up in the age of the Internet and no longer see the majority of online ad inventory, let alone engage and click. How do you truly grab their attention?

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Pokémon Go and the future of mixed reality

November 21, 2016

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

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Last minute: 3 in-app marketing strategies before Black Friday

November 18, 2016

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

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The Black Friday opportunity for ecommerce

November 18, 2016

November and December drive 30 percent more revenue for online retailers than during non-holiday months, with the days from Black Friday through Christmas specifically generating 50 percent to 100 percent more revenue than non-holidays.

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Popular as it is, brands are not spending enough on mobile

November 17, 2016

You have probably heard it too many times to count: “2016 is the Year of Mobile.” Come to think of it, you probably heard “2015 is the Year of Mobile” last year and “2014 is the Year of Mobile” before that and “2013 is the Year of Mobile” before that.

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New advertising success metrics will change agency compensation model

November 16, 2016

Alleged kickbacks and rebates have stirred suspicion and distrust between advertisers and agencies following the recent report from the Association of National Advertisers. Yet the controversy over transparency is overlooking a much bigger issue challenging the conventional agency-advertiser relationship: compensation.

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