Many brands and marketers are either making the same mistakes that they were making five years ago or they have not evolved at anywhere near the same rate that mobile technology has evolved.
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Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.
Most data analysts and marketers gather large amounts of segmented data generated over long periods of time – page views, sessions and transactions – and use that insight to create better experiences in the future. This is the old way of doing things.
The fact that 83 percent of millennials have slept with their phone in their bed illustrates their connectedness and reliance on technology.
Consumers now increasingly look to their trusted network of online influencers, as well as reviewers who speak in an authentic first-person voice, to share detailed accounts and storytelling around their product experiences.
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.
According to a recent study, the average adult’s attention span is down to eight seconds, down from the 12-second attention span commonly cited a short 15 years ago.
Investment follows banking and payment as the top sectors ripe for technology disruption.
Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.
It is perplexing to observe the number of retailers in the fashion industry and elsewhere who have failed to take note of something that Burberry, Kate Spade, Ralph Lauren and a host of other significant names have now seized upon.