PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences.
- No categories
Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.
Harry and David has introduced a Web site experience optimized for tablets to take advantage of a significant increase in traffic from tablet users over the past 12 months.
Following the launch of its first mobile-optimized site in the fall, Sundance Catalog saw the number of orders placed through handsets increase by 2.1 times and mobile revenue increase by 2.4 times in the fourth-quarter of 2011.
Catalogue by TheFind, the only catalog shopping app on the Kindle Fire, has amassed more than 150,000 Android users.
Coffee Table, a retail catalog aggregate app for iPad, is the latest mobile service to offer holiday shoppers special incentives as a way to drive adoption.
Catalog retailer Sundance Catalog has launched a mobile commerce site to meet the needs of its increasingly mobile customer base.
Plus-size women’s fashion retailer Jessica London has updated its iPhone app to include image recognition technology to enhance the catalog shopping experience.
Outdoor cataloger and online retailer The Sportsman’s Guide is making a bigger investment in mobile with a new mobile site, new apps and enhanced functionality as it looks to broaden its reach.