Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.
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Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.
See how Frisch’s Big Boy Restaurant was able to drive awareness of new products and in-store traffic via SMS.
Experian’s PriceGrabber is offering consumers better shopping functionality, discount badges and bricks-and-mortar product availability via an enhanced Android application.
See how Canyon Country Car Wash drove traffic and inspired customer loyalty using mobile coupons deployed via SMS.
Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.
Timberland has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers.