Case Studies

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Older generations adopt a shopping-initiated move towards mobile: study

April 16, 2014

Older generations including boomers and seniors are embracing the use of mobile devices throughout the shopping experience, according to a new report from The Local Search Association.

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Retailers lose 32pc of shoppers to in-store mobile use: study

April 11, 2014

Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent.

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SMS case study – Frisch’s Big Boy Restaurant

September 23, 2011

See how Frisch’s Big Boy Restaurant was able to drive awareness of new products and in-store traffic via SMS.

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PriceGrabber simplifies mobile shopping functionality via Android app

May 24, 2011

Experian’s PriceGrabber is offering consumers better shopping functionality, discount badges and bricks-and-mortar product availability via an enhanced Android application.

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SMS case study – Canyon Country Car Wash

September 27, 2010

See how Canyon Country Car Wash drove traffic and inspired customer loyalty using mobile coupons deployed via SMS.

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Crocs rolls out nationwide mobile coupons campaign: case study

May 17, 2010

Crocs issued an SMS call-to-action via in-store signage nationwide and received 100,000 texts in the first month requesting a mobile coupon.

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Timberland launches marketing campaign to drive mobile commerce

September 15, 2009

Timberland has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers.

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