With carriers ending support for premium SMS in mid-January, premium content providers and wireless carriers are exploring alternatives for monetizing mobile users, including direct carrier billing.
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Mobile Marketer today – Verizon exec: Mobile will save retail – Mobile Marketer; Heineken exec: Mobile is powerful lever for brand building.
Verizon Wireless and USA Technologies are teaming up to enable mobile payments at vending machines nationwide.
Wireless carriers are uniquely positioned to drive effectiveness of mobile marketing programs and propel the growth of mobile commerce, according to industry experts.
Canadian carriers Rogers Wireless and Telus have integrated Bango Inc.’s mobile payment platform into BlackBerry App World to enable carrier billing for applications.
Sprint Nextel Corp. is teaming up with handset manufacturers and payment networks to launch a near field communication platform to compete with its rivals’ Isis joint venture.
On the heels of the Sprint mobile wallet launch, the carrier is increasing the options for its subscribers to pay for online digital goods via their wireless bill.
British carrier Three UK has extended a new Facebook and Twitter-friendly music store from Android-based handsets to more of its mobile phone customers.
AT&T is creating the Location Information Services platform to help businesses and organizations with mobile initiatives improve productivity and have better visibility into their assets.
Brands need to find solutions on mobile where the consumer can activate the relationship. As technology rapidly advances, we are moving from a push model to one of pull.